Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Episodes
98 episodes
098 - Master ChatGPT With These 10 Game-Changing Prompts
If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from Chat...
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Season 3
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Episode 98
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7:53
097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visu...
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Season 3
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Episode 97
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28:17
096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.In this solo episode, I share the te...
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Season 3
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Episode 96
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13:05
095 - How To Build (And Monetize) Your YouTube Channel
If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s a...
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Season 3
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Episode 95
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30:24
094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it wit...
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Season 3
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Episode 94
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26:05
093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them.In this solo episode, I share...
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Season 3
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Episode 93
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13:34
092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No
Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants...
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Season 3
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Episode 92
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30:07
091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)
Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the e...
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Season 3
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Episode 91
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30:11
090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)
Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way!
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Season 3
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Episode 90
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9:06
089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)
If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time.So In this solo episode, I share
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Season 3
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Episode 89
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11:58
088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners
Creating content takes time and if you're only using it once, you're working harder than you need to.In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating fr...
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Season 3
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Episode 88
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9:35
087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)
If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creato...
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Season 3
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Episode 87
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33:32
086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the th...
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Season 3
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Episode 86
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9:02
085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio...
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25:24
084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted...
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Season 3
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Episode 84
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13:24
083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation.Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio...
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Season 3
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Episode 83
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30:39
082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlan...
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Season 3
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Episode 82
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11:06
081 - Simple Strategies To Become A Healthier You Now
Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some...
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Season 3
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Episode 81
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30:44
080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)
Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation.
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Season 3
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Episode 80
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11:19
079 - Self-Publishing Your First Book: Tips For New Authors
It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included:🔹Getting started by publishing a short "starter" book o...
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Season 3
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Episode 79
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32:47
078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share:🔹Pros of the new audio event format (like ha...
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Season 3
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Episode 78
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11:40
077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)
The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my fri...
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Season 3
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Episode 77
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29:32
076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)
If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share:
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Season 3
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Episode 76
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12:58
075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)
The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my fri...
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Season 3
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Episode 75
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24:02
074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes)
Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes🔹Creating speci...
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Season 3
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Episode 74
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8:47