Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How can I build my social media presence? __________________Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
Episodes
72 episodes
072 - Easy Social Media Videos (Without Being On Camera)
Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you)🔹Easi...
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Season 2
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Episode 72
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9:25
071 - How to Create a Brand That's Uniquely YOU
Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included:🔹How to cr...
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Season 2
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Episode 71
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34:58
070 - Secret To Saving Hours Creating Videos (Easier Than You Think)
Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to:🔹Write scrip...
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Season 2
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Episode 70
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8:37
069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I ...
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Season 2
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Episode 69
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29:31
068 - Amp Up Your Content Now With AI (ChatGPT and More)
My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included:🔹How to get better results using prompts with C...
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Season 2
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Episode 68
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38:41
067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included:🔹How being a guest on LinkedIn Live shows can help...
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Season 2
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Episode 67
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32:19
066 - Boost Your Business Growth (With A Podcast)
Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included:🔹Things to consider before starting a ...
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Season 2
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Episode 66
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31:07
065 - Supercharge Your Content Marketing Now With ChatGPT
Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your co...
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Season 2
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Episode 65
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29:26
064 - Developing Your Reputation As A Thought Leader (Share What You Know)
My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts.Hannah has been sharing content on LinkedIn and publishing a highly-regarde...
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Season 2
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Episode 64
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33:16
063 - How To Write Your First Book (And Why You Should)
Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing...
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Season 2
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Episode 63
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31:14
062 - Accelerate Trust With Your Prospective Clients (Share Video Content)
Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products an...
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Season 2
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Episode 62
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12:32
061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer)
If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to sh...
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Season 2
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Episode 61
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23:32
060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)
Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to yo...
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Season 2
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Episode 60
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28:46
059 - Know, Like, and Trust: The Secret Formula for Business Success
'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass s...
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Season 2
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Episode 59
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10:10
058 - Unlock The Secrets To LinkedIn Audio Event Success
Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. Topics included🔹The advantages of choosing audio events instead...
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Season 2
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Episode 58
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35:29
057 - How To Feel Confident (And Look Good) On Video
Joseph Rosenfeld, Image Consultant / Image Maker, Joseph Rosenfeld, LLC, joined me to share some advice on how to feel confident and look great on video. Topics included🔹How we can feel more confident in ourselv...
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Season 2
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Episode 57
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31:31
056 - Optimize Your Office For Productivity and Success, Now!
Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity. Topics included 🔹What feng shu...
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Season 2
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Episode 56
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30:25
055 - Showcase YOU Now With Personal Branding Photos
Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal b...
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Season 2
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Episode 55
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32:43
054 - Boost Content Engagement Now: Leverage Human Behavior Drivers
Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. Topics included:🔹Describing the 4 key drivers of huma...
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Season 2
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Episode 54
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31:11
053 - Your Podcast Success Strategies: From Launch to Loyal Listeners
If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.Shannon Russell, Career Transition Coach / Podcaster, Second ...
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Season 2
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Episode 53
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30:53
052 - Why And How To Start a LinkedIn Newsletter: The Benefits Are Huge!
LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders. But it's up to us to use them to our best advantage. In this solo episode, I dive into the benefits o...
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Season 2
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Episode 52
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14:20
051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT)
One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode. Ryan Anderson, Content Strategies a...
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Season 2
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Episode 51
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40:08
050 - 9 Content Ideas To Save You Time (And Frustration)
When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera. In this solo episode, I share 9 easily adaptable ideas th...
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Season 2
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Episode 50
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13:03
049 - Stand Up Comedy Secrets To Boost Your Communication Skills
Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy. In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how...
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Season 2
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Episode 49
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36:19
048 - Tips To Save You Time Recording Videos (And Look Good Too)
If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started.Recently, I had the opportunity to present on how to enhance your visibility and grow your business usin...
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Season 2
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Episode 48
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8:26