Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
119 - Unlocking Social Media Video Success: 6 Essential Tips
It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.
In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equipment. And one easy "trick" video to boost engagement.
Key Takeaways
🔹Stop introducing yourself at the start of every video.
🔹Always begin with value, not your promo.
🔹Use templates in Canva, CapCut, or Instagram for fast, easy content.
🔹Using day of the week content themes to build out a content calendar.
🔹Record B-roll footage intentionally to create engaging content.
🔹Tell ChatGPT exactly what you want for better results.
🔹Loop videos can increase viewer engagement and retention.
🔹Small tweaks can lead to big upgrades in video quality.
🔹Experiment with one or two tips at a time for better results.
🔹Utilize B-roll footage to build a content library.
CHAPTERS
00:00 Introduction to Effective Video Content
00:49 Maximizing Engagement: Start with Value
01:59 Streamlining Content Creation with Templates
02:56 Leveraging Day of the Week Themes
03:47 The Power of Intentional B-Roll
03:55 Optimizing AI for Content Ideas
05:18 Enhancing Engagement with Loop Videos
06:32 Recap and Final Thoughts
🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...
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