115 - How to Create Content (Including Video) Consistently Without Getting Burnedout

Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.

I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist,  agreed to join me for the Content Without Chaos panel. They shared the strategies, tools, and workflows behind showing up every week—how to pick clear angles, capture small moments, repurpose smart, and measure lightly so momentum doesn’t stall.

🔹Pick a content bucket (problem you solve) and post one idea—don’t overpack it.

🔹Document, don’t perform: capture real moments and add one useful takeaway.

🔹Use AI with your own transcripts/examples so drafts keep your voice.

🔹Repurpose across channels; no one sees everything the first time.

🔹Set personal sharing lines and be consistent with them.

🔹Treat LinkedIn like a room: say hi, add value, keep it human.

🔹Track a few basics (views, saves, replies) in your own sheet weekly.

🔹Choose one primary platform you enjoy; protect handles elsewhere.

🔹One post = one point. Break big ideas into multiple posts.

🔹Tools that help: transcript/clip tools, simple editors, and reusable templates.

The panelists

Kendra Corman - AI Marketing Expert - LinkedIn Profile

Renee Lindo - Executive Image Stylist - LinkedIn Profile

Sarah Clay - LinkedIn Coach - LinkedIn profile 

🔷 Thank you for listening. If you found this episode relevant, don't forget to hit that Follow Button to keep learning and growing with us.

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Transcript

Bring on my Content Without Chaos panel here.

Thank you so much, all my lovely lady friends.

I hope it's okay if I call you my lady friends, my gal friends, my girlfriends.

I'm so excited to have you all here.

And like most of the people that are speaking today, I know you all a little

bit, maybe some of you a little bit more.

And I've met you through other people.

Kendra, I met you through Brenda, Renee.

I think I met you through Cher because you were a guest

on her show or something like that.

And Sarah, I met you through, I think maybe, John Espirian.

I don't know, because I see you all on LinkedIn, and I thank you

so much for joining me today.

And I want to get right into our discussion, and then we have some time.

I each of you to please go around and talk more deeply about what you do

and share any resources that you have.

Sarah, I want to start with you, and this is a question that I get all the time.

What do I post? I don't know.

What do I get at people? And they don't pose.

They don't start because they just don't know what to do.

So you want to kick us off with talking a little bit about that, please?

It's so fab to be here, Annette. Thank you.

And how we met, we We met basically via LinkedIn, didn't we?

I mean, that's the nub of it, really.

People that you meet and introduce you to other people you meet,

just like in real life.

But it's on LinkedIn, so it's the same.

So that's how we met.

So what do I post about?

I get asked this all the time.

Of course I do.

People haven't got a clue.

And rather than post anything at all, they just panic and stick their head

in the sand and don't do anything, which is the worst thing they can do.

The best thing they can do is just get something out there and get started.

So I work with my clients in a very normal way, and I try to normalize everything

and not use complicated language.

And I talk about buckets, content buckets.

So it's themes, basically.

And you get a lot of ideas and you put them all in your different buckets.

And then when you want to write a post, you put an idea out of a bucket,

and there you go. That's very simple.

So the buckets are things like, How do you help people?

What do you do for people?

What is it?

What are the problems that you solve for people?

And that's a huge bucket because we all solve loads and loads

of problems for our clients.

And we can think about those and those are questions that clients ask us.

We can answer those.

They're all the problems that we get asked.

One of the things that comes up a lot is about personal content.

How much personal content should we write? A little bit.

As as much as you feel.

We can go into that in much more detail, but do write some personal content

because people want to know who you are.

They really do want to know who they're going to invest their money

in or their time or whatever.

Those are two things.

I'm just going to stick with two for now because I don't want to take

the whole answer to all this question.

But what problems do you solve and tell people a little bit about yourself?

Yeah, I love that.

And we are going to dive deep into that at the end of this, Sarah.

We are going to be winding down with some of that.

So, Renee, your content, it seems

like it's part of your day, almost.

And so many people feel like creating content is just another job.

I mean, especially if they're like me, I think many of the speakers on this,

we're doing it on our own.

So it seems to me that you build content into your workflow.

And can you tell us a little bit about how to do that?

Because I would like to learn how to do that myself.

Yes, absolutely.

And that's what I find a lot of people really stress about.

They're like, oh, I have to sit down and create this content.

What am I going to talk about?

And so my position and how I create my content, instead of creating,

I try to document.

So that's why it feels I guess, which I'm glad to hear,

it feels like it's a part of my day.

So I'm really documenting the work that I'm doing.

I'm documenting how I'm working with clients.

So I'm a stylist, a image strategist.

So I am recording And documenting when I'm shopping

with a client, if we're working virtually, if we are doing a brand

shoot or a brand call.

And capturing those moments, capturing what are their pain points,

capturing my solutions.

When I create a lookbook, I've created it.

So I've done the work, so, Hey, and I'll show how I created this lookbook.

And people are also fascinated with how you think, how you solve problems.

So if you explain, you're the expert, what was your thought

process in putting this out?

And why did I put her in this outfit?

Why is this look for her trip to Hong Kong?

Why did I choose these pieces?

And then that, when I'm sharing my expertise, it also

helps people to see themselves there.

And so it's valuable.

I really think the big piece is to think about documenting.

And sure, not everybody is a stylist, but in your job and your role,

if you're on a podcast, I'll get clips of me being on a podcast or being here.

Then I'm sharing that also.

I played golf this weekend.

I do not play golf, but I had a LinkedIn story about that golf

and the lesson that I learned through playing golf and how it really ties back.

So I think it's important to think about, yes, your person...

Because that's a good point, right? Social.

It's a social platform.

People want to get to know you.

People do business with people.

So help people to know who you are, what you like, how you work,

and you can do that through your content and documenting.

So it's not an additional thing to do.

It's just part of your workflow.

Yeah.

I love that.

I'm sorry, I didn't mean to interrupt you. Go ahead.

Sure.

Just put your camera up and record as you're working, and you have B-roll, where

you can put something on top of that.

I think those are just some easy ways to get some content out there.

Yeah. No, I love that.

I'll tell you, although I still stick with the black on air, learning from you,

I do wear more color if I'm not, because the black is my brand here.

We talked a little bit about AI.

We actually talked quite a bit about AI earlier.

I We know that that's a specialty of yours also, Kendra.

But for today, we're talking about burnout,

and people feel like if they're using AI for their content,

that it's going to sound like AI.

So how do they use that to incorporate that tool but avoid that burnout?

Because it's tough, particularly like me. It's just me.

No, I think the burnout is real.

First off, I do want to add, though, from what Renee was saying.

I actually hired her for my brand shoot to review my outfits after she posted

a behind the scenes of the brand shoot.

I didn't even think about it until I saw her post, and I happened to be

in market for figuring out what I was going to wear right at that time.

So share that.

Documentation is really important, but I wanted to share that as a little

success story because it does happen, right?

People do buy from you from what you post when you're showing and documenting.

Okay, so back to AI.

So AI, I know you guys had some stuff on it.

People are scared of it, right? They're scared it's...

They're going to lose their voice.

They are scared that it's not going to sound like them.

It's going to sound robotic.

It doesn't have to.

There's a couple of reasons why.

One, I have a voice paragraph that I use because I give it examples.

Ai loves examples.

So if I'm creating social posts or LinkedIn posts about

a podcast I do, I did I upload the transcript.

Ai knows what words I used and how conversational I was and things

like that to give me that draft.

I think leveraging other content, leveraging that documentation that Renee

was talking about is just so important because if you can

get a transcript from this event and your part where you present it or a podcast

that you're on, again, it can get a really good feel for who you

are, what you have to say, and the ideas that you have.

The more you give it, the better it is.

If you start with a piece of content that you've created, again,

like a video from the YouTube presentation that you guys just saw,

or from an email maybe that you've written or a blog post,

AI can help you make that into so

many other posts and ways to share.

It's unbelievable really how much

easier things become when you do that.

No, I love that, and it's so true.

And I do that a lot myself, because if I'm creating a transcript,

if I have a transcript of me on my podcast, it is my content.

It is my content.

So I don't feel like I'm cheating the system.

But, Sarah, you mentioned this earlier, the idea of personal.

And I think people don't know what to do.

They hear a lot of people say, Oh, you must share your...

Be vulnerable and share whatever.

I don't know, your deepest, darkest secrets.

For me, if I was getting a divorce, I wouldn't be talking about...

I'm not.

But if I was, I wouldn't be talking about it on social media.

But there's some people that works.

So can you talk a little bit about how to decide what maybe works for us

individually and how much we share?

I think with this particular question, there's no right or wrong.

And with lots of things, there's no right or wrong.

It's up to you. It's your brand.

It's how you feel.

So If you want your brand to be very, very personal and to be sharing

those things, then share away.

But if you don't, then don't.

And we talk about lines in the sand.

Draw your line in the sand and say, I am not I'm going past that line.

I am not going to talk about the divorce.

I'm not going to talk about my kids.

I'm not going to talk about what I do at the weekend, or maybe I am.

But I think the most important thing, and this is with everything on LinkedIn

and marketing whatever, you need to be consistent.

And I know this word consistent has popped up, I don't know how many times today

already, but it's being consistently there and showing up, et cetera.

But it's also being consistent in your messaging and who you

So if suddenly you decide, Oh, I'm going to be the crying CEO or whatever

it is, when you haven't shared anything personal before, your audience is going

to get one heck of a shock, and they're going to go, Whoa,

hang on, I'm disengaging. This isn't right.

I don't feel this is right.

So keep the expectations of the audience the same by being consistent.

Make your decision how far you want to share.

So I've got three kids.

I never talk about my kids in my LinkedIn and my social media.

They don't want to be in my posts.

And it's not really...

For me, it feels a bit icky and uncomfortable.

I mean, they're all grown up, big kids now, but I wouldn't do that.

But some people love talking about their kids and how they're doing well

at school, at college, etc.

So make your decision, draw your line, and don't cross your line.

You may get to a point where you want to slowly, and I mean slowly,

shift that line.

And if you think, actually, I do want to share a little bit more

personal stuff, then just do it slowly, but don't go jumping in and shock

everybody because they won't know what on earth is going on.

Yeah, no, I love that.

I don't have any of the two-legged kids, but I have the four-legged kind.

I do a lot.

Obviously, my company is named for them, but I do a lot of that

and videos and stuff.

And it's great if I don't want to be on camera.

Plus, they often get more engagement than me because dogs.

People are dogs golden.

Actually, and there's a really good case in point, if you suddenly stop talking

about your dogs, your audience would be surprised.

They'd be like, hang on, what's happening to the dogs?

What's going on here? Why isn't that talking about the dogs?

So keeping that consistency wherever it lies, just keep going.

Well, that's so true, because if I was missing,

they probably wouldn't even notice that the dogs are missing.

It's like, oh, my gosh, I see people posting My friend Brenda,

she's always got Pepper, and I'm like, oh, Pepper.

Hi, Pepper. I'm like, oh, hi, Brenda, too.

But oh, Pepper.

So it is that.

Now, Renee, you were talking about how you document, and I love that.

I've heard that said before, the idea of document, and I hope

people will take that away today.

But what tools and systems do you use to take that ?

Yes, I love that because I think that's important as well.

I'll even take you through So I'll

pull out the things that I use.

So I'll have my concert calls or my, yes, my discovery calls.

I'm using Zoom.

And then I have my note taker.

I use Fathom as my note taker. So they're taking notes.

I'm still free-versually writing notes sometimes because I just feel like

I want to write something down.

And just in case something happens with that tech, I have something written.

But I use Fathom, which I love.

And then at the end of the call, I get the transcript from Fathom,

and then I take that transcript, and then I put that into ChatGPT.

And then I ask ChatGPT, I'm like, Hey, I just had a call.

Please pull out...

And I've already created a custom GPT, so it knows who I am, who my client is.

So I'll say, pull out three to five of the pain points that will resonate

with my client and give me three or five

LinkedIn posts that will resonate.

Then I'll have my posts and that's it.

Then I choose the post and I fix it how I want it, edit it,

make sure it's in my voice.

The main things I use ChatGPT, Fathom.

Oh, that's for my sales calls.

Then I also use Opus Clips.

I haven't used them a lot recently just because I haven't done this type of,

shared this type of content.

But I use Opus Clips to, if I'm on a podcast or doing any type

of interview, to have it

clip into short segments,

short snippets that I can use on Instagram or social media.

And of course, I use Canva to create carousels and even just images like quote,

quote, graphics.

Those are the probably five, four or five main tools that I use

that really I lean on ChatGPT, and I've started to use Gemini a little

bit more now, compare the results I get from both, and put them

together sometimes.

So that Fathom, I love.

I don't use odd capabilities.

It can do so much more with that transcript and putting it in.

I love.

So I don't know, you're the expert.

I don't know if I'm using it well or to the best, but that's how I use it.

No, I use that too.

I mean, for meetings, for to-do lists, everything, I'll take the transcript

and put it into either Claude or ChatGPT.

I like Claude for writing.

I need to learn about...

I need to learn Claude.

Yes, I've been hearing about Claude, so that's on my to-do list.

Well, I love that because I do that, too, with my podcast.

I record my an audio-only podcast and videos so I can get the clips and

the transcript and all that other stuff.

So one of the things that I feel, I think a lot of people feel

is, and I'm turning to you, Kendra, for this one.

We feel like we have to be everywhere.

It's like, Oh, now, Blue Sky is here. Let me sign up for that.

I can be there, too. Oh, let me jump over here.

Oh. So how do we decide where to be?

I feel like I'm consciously on four platforms, but I feel like that would be.

I have very strong feelings about this

one because I had that same panic, right?

I have to be all places.

I'm a marketing person, so I have to show that I know all all

these things and then I can go there.

I really, really, really do not like Instagram.

I really don't.

I don't want to spend any time on there.

I don't want to interact with people on there.

And that drove me to finally putting a stake in the ground and just

saying, I'm going to post on it.

I'm going to protect my brand, right?

So I do have my brand, my company name and things like that.

But outside of that, I am really not doing anything on Instagram.

I don't interact with people.

It's not quite as social.

It's more just a post and go.

And that's, again, just to show that I'm real for the people that go there.

Linkedin is my platform.

Youtube is my platform where I actually respond to people's comments

and interact with people.

I only have time for two platforms.

I don't have time for more than that, and that's okay.

So I'm giving everybody on this who's watching this or watching

the replay permission to pick one.

You don't even need to pick two.

Pick one where you're going to I'm not saying that you don't have to protect

your brand on other platforms.

Feel free reputation-wise.

That's a great investment.

Now, where do you pick?

So if you're trying to pick between Facebook, Instagram, and LinkedIn,

or and YouTube, we'll use those four or even Twitter.

I always say, they're huge.

Your target audience is on them.

Your target audience is on whichever platform they are.

There's enough people, enough unique people logging on to those

platforms, you can find your audience there.

Pick the one that you like.

When you pick up your phone at night, which one are you going to?

Which one do you like to be on?

Where do you like to interact with people?

And that's where you should go.

Because if it feels like work, you're not going to do it.

That's why I dropped Instagram.

It felt like work, and I would get extra burnt out and extra

exhausted from trying to be there.

Even with tools like Manychat, if you're not familiar with Manychat,

it'll do auto-responders and things like that on Instagram for you.

Even with tools like that, it still felt like work.

So pick a platform that It doesn't feel like work.

Don't be afraid to pick one.

It's not a bad thing.

Be authentic, be who you are, and interact with people there.

Yeah, that is so true.

One of the things that I just like a quick thing from everybody here.

If you could say one thing, and then I want to go around and have you

all just talk a little bit about more deeply about what you do and the

resources that you're providing.

But if you could actually give me the tip and then give

us your backstory, so to speak.

I'll start with you, Sarah, for what is one thing that people can do

so that they don't feel so overwhelmed?

Oh, good question.

so they don't feel so overwhelmed.

Stop overthinking.

Stop overthinking the whole thing.

Start looking at LinkedIn as not social media, but as networking.

It's the biggest networking party in the world, and it's about talking to people.

It's about saying, Hi, this is what I do.

So if you can go on to LinkedIn and visualize LinkedIn as a networking party.

So you're walking into a room and there's loads of people in that room

that you don't know, some you do know.

What What would you do in that situation?

What would you say?

So having that as an example, if you walk into a room and you see

somebody you know and a whole lot of people you don't know,

go and talk to the one that you know.

It's a really comfortable start.

That person will then introduce you to somebody else, who will introduce you

to somebody else, who will introduce you to somebody else.

And that's how LinkedIn works.

And just be nice to people, say, Hi, this is what I do.

Don't be spammy and don't overthink I think.

Okay, so give us a quick thing about what you do, because I know you all have some

resources for people, so just give us that quickly, and then we'll move on to Renee.

Okay, so I'm a LinkedIn trust builder, as you've got me correctly headed there.

So I help organizations and companies and CEOs build trust in their audiences

on LinkedIn so that they can get more connections, more visibility,

and more business. Hooray.

So I use a system called Employee Advocacy,

which is when corporates get the whole teams on LinkedIn using LinkedIn

from their personal profiles to amplify the company message and maximize

the marketing budget.

So that's what I do.

So one of the things that I'm keen on is keeping LinkedIn very simple,

but also keeping an eye on what you're doing and measuring what

it is that you're doing.

Linkedin only give you three three, maybe four metrics, analytics,

whatever you call them.

It's so simple to keep an eye on those, but nobody does.

And LinkedIn doesn't let us keep those metrics, those analytics.

So on a company page, we can look back, what are we doing this time last year?

What are we doing this time last week?

But on your personal profile, you don't.

So it's really important to keep measuring those metrics,

and it's very, very easy to do.

So my giveaway is a spreadsheet that I've designed, made, where you can put your

metrics into the spreadsheet, and then you can keep an eye on where you're going.

So I can look back and see how many followers I had six years ago when

I first started recording mine.

And it's just a brilliant, brilliant tool to keep you going and keep you motivated.

Awesome. Thank you.

So what's your tip, Renee?

My tip is keep it simple.

I know we hear that a lot, but what do I mean?

Like your LinkedIn post or your post doesn't have to be this huge

post that you're thinking of.

I was talking to a colleague, and she was going to talk about

her transformation of her client.

So she had all of the things that the person got.

I'm like, Yeah, that's great.

But each of those transformations is a post.

The person, it was a wellness person.

The fact that they slept better, they had better nutrition,

she had more energy, she had better moods, those are four posts right there.

So you don't overwhelm yourself until you have to have this big production.

And plus, I think a post should be one point anyway.

It's easier for people to digest and easier for them to take action.

So I'd say, Keep it simple, keep it to one manageable, usable, valuable point.

I think that's something to make it simple for sure.

And I know you have some resources for people as well.

And just to let you all watching this, now we're on the replay

you will be getting all of those along with the replay.

Let me not interrupt you anymore. No problem.

I'm an executive image strategist, personal stylist.

So I help women use their style as a tool

to increase their visibility and expand their career opportunities.

And we do this by really aligning their image with their personal brand

and with the goals that they've set and the vision they have for themselves.

And so my giveaway is a power presence workbook because your presence

is more than just what you wear.

It's how you show up. It's how you feel.

And so it's not just fluff.

It's actually a workbook where you're taking pictures of yourself and you're

journaling and you're writing about your changes.

And I'm showing you what presence is.

And there's tons of resources, great pictures that you can copy

and implement into your wardrobe.

We talk about wardrobe editing, how to do that.

So it's a really great tool and resource.

If you're working on, you're not quite sure.

Sometimes women feel like there's something just not quite right or I'm

missing something, especially as we change or get all of.

So that's what the workbook helps you with.

Love it. Okay, Kendra, you're in the right seat now.

All right. So my tip is to repurpose your content.

Nobody sees it all.

Do you have an email newsletter?

Do you have a podcast?

Do you write LinkedIn posts?

Pick one thing that you will say enjoy more than the others, right?

Because not everybody loves making content, but something that you enjoy

doing that can be your base content.

You can create so many pieces out of that one content.

The people who got your email may not have seen your LinkedIn post.

The people that saw your LinkedIn Some posts may not...

They may have been busy in their inbox and deleted your email.

So not everybody sees everything, and we're inundated with so

much content on a regular basis.

They don't remember that you said it already.

People need to hear things so many times, because as we were talking about,

there's so much content that's being created out there.

They need to remember and be reminded because they forget.

So repurpose it to save a ton of time.

And then my my giveaway was not ready.

It's hot off the presses.

I actually do have a custom.

I hope the landing page isn't ready yet, but I'm going to give it

to anybody that's listening.

Connect with me on LinkedIn and then DM me that you are here.

You can go to KendraCorman.com/linkedin

It'll redirect you to my LinkedIn profile, and I will give you a link

to my custom GPT that will give you a voice paragraph.

If you want AI to sound more like you, all you have to do is give it example content.

It'll give you a voice paragraph that you can just copy and paste right into another

chat that you're using to create a LinkedIn post or create a blog post or

whatever else that you're looking to create.

Well, awesome. That is so great.

I thank you all so much for taking time out to come and chat about this with me.

I learned some stuff, and I'm sure other people did as well.

So thanks again, and I will say goodbye

to you and bring on my next speaker. Thanks so much.