113 - 10 Social Media Content Ideas (So You Can Post Consistently Without Overthinking)

Running out of content ideas? Think you have nothing to say? You're not alone. 

A while back, I asked my network what keeps them from posting on social media.  

The top answer? They don’t know what to say.

If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to create posts consistently, without overthinking what to share next.

 Top Takeaways
 🔹Not knowing what to say is the #1 reason people don’t post content

 🔹Fear of judgment and feeling awkward on camera are close behind

 🔹Start with simple content ideas you can customize for your business

 🔹Share your own business mistakes to make your content relatable

 🔹Event-related posts (before or after) are easy and effective

 🔹“How-to” content is one of the fastest ways to build authority

 🔹Behind-the-scenes posts satisfy curiosity and build trust

 🔹Myth-busting content helps position you as an expert

 🔹Themed days (Motivational Monday, Tips Tuesday, etc.) can spark consistency

 🔹You don’t need original ideas—just your unique perspective 

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Transcript

[00:00:08.920] 

Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategies, specifically for B2B professionals, consultants, and entrepreneurs. Discover how to confidently create engaging content and leverage content marketing to elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Now, let's dive in to today's episode. [00:00:42.200] Hi, I'm Annette Richmond. Thanks for joining me today. If you're not creating and sharing content on social media because you don't know what to say, you are not alone. That is one of the most common reasons people say that they're not creating and sharing content. I did a poll on LinkedIn asking people why they were not creating and sharing content. The majority of respondents, 33% of them said that they were not creating content because they [00:01:12.840] didn't know what to say. That was followed closely at 28% by the fear of being judged. People are afraid of what people are going to think about what they share, the content they share on LinkedIn. And the final response that I gave them was feeling awkward on camera, and 22% of people said, That's me. I'm uncomfortable on camera.

[00:01:40.210] 

And I will certainly be talking about being judged and being uncomfortable on camera in other episodes of this podcast. But for today, let's talk about how to come up with things to say for your social media content. So today, I I'm going to share 10 content ideas that you can modify based on your business or your situation. The first one [00:02:10.530] is business mistakes. Share an example of something that you did that didn't quite turn out the way you expected or just something that you wish you had already learned. If you've had that problem, chances are other people have as well. One of my biggest business mistakes was not being strategic with my time on social media. I was someone who would go on to LinkedIn and start scrolling around and fall [00:02:41.100] down one of those rabbit holes. I did that on other social media as well. So now when I go on, I go on with a strategy. Do I want to comment or am I going to look for new people to connect with? So that was one of my mistakes. Number two on the list is talking about business events. It might be an event that you are planning to attend or maybe one that you recently attended.

[00:03:09.020] 

So you might want to talk about why you registered if you're planning to go to an event, if there's a particular speaker there that you're interested in hearing. If you've already been to an event, you might want to share some things that you learned. Number three is to share some time savers. I mean, who doesn't want to save time? So you can share platforms or processes, maybe things that you found or a process that you've put in place yourself [00:03:39.170] that is helping you save time. I know for me, batching content on Canva is one of the biggest time savers that I have. Number four on my list is sharing either inspirational or motivational stories, things that may inspire or motivate others to take action. One of my favorite stories is talking about dropping out of college during [00:04:09.900] my first semester and then going back later and completing my degree in chunks while working full-time. And I tell that story in the hopes to inspire someone who is looking at doing something that they feel is going to take them more than a few weeks or even a few months, but a number of years, and realizing that they can tackle it if they just do it bit by bit.

[00:04:39.480] 

Number five, one of my favorites is how to content. Teach people how to do something by sharing directions. You can do that in a text post, a status update, where you go step by step through the process, showing somebody how to do something online lends itself very well to videos. So if you are wanting to get started with videos, you might want to start with how to content. Number six [00:05:09.680] is sharing book reviews or book recommendations. Bonus, if it maybe was written by a colleague or a friend of yours. Most consultants, entrepreneurs are constantly looking for ways to increase their skills, personal professional development I know is high on my list. So if you have read a book that has helped you in your business, chances are it will help someone else. [00:05:40.460] Those are some of the things that you can share on social media. Number seven is behind the scenes information or BTS, as some people call it. People are always curious about us, about you, potential clients, current clients, are interested to see behind the scenes. So that might be some pictures of you working in your office, or perhaps a video [00:06:11.360] tour of your office, or whatever space that you work in.

[00:06:16.520] 

People are curious, so give them a peak. Number eight is myth-busting. Myth-busting is another great way to share content. One of the things that A lot of people think, a friend of mine was working with a coach and Jess mentioned to me that the coach told her that she needed to publish content on LinkedIn seven days a week. There was a whole school of thought, 365 [00:06:46.530] day challenges a few years ago. But the truth is, it's most important to be consistent, not to be posting seven days a week. So if you have something that you have learned like that, that is great to share. Number nine is something that I see often on LinkedIn, particularly is doing a month or a week recap. You can talk about the wind you've had, maybe [00:07:16.940] some things that haven't quite gone your way. If you've gone to events or worked with an interesting client, doing a little recap. This is what happened in the month of November. This is What went well, this is what didn't. You can do that for a month, you can do that for a week, and it's one of those things that you can repeat over and over again.

[00:07:42.420] 

The final content idea I We have number 10, is to use themes. Now, using themes for different days of the week can also help you put together your content strategy and your content calendar So there are many examples that people use. For example, Motivational Monday, Tips Tuesday, Wisdom Wednesday, Throwback Thursday, [00:08:12.580] and Fun Friday, or you can create your own. If you have themes and set them in your content calendar, it will help you create content for various days of the week and will help you be more consistent in your content creation. The bonus tip that I have for you today is something that I learned myself while doing a training. If you think that [00:08:43.120] you don't know what to say, you just have no idea, turn on a recorder. You can get an app, a free app to use on your phone. If you have Zoom, which is free for up to 40 minutes, I think, you You can set that up and record it and just talk about your area of expertise. For example, I might talk about content marketing or content marketing strategy. [00:09:13.760] And just talk and say whatever comes into your head and keep talking for 10 to 15 minutes or so, and then stop it and download a transcript.

[00:09:26.660] 

You can pull out tidbits from the transcript to be the basis for a status update, or it might be a blog post, it might be something that you use to create a video. And then you will have information that you can draw on for probably at least a couple of weeks of content. And the final thing I want to add, because people worry that not only do they have nothing to say, but they [00:09:56.740] have nothing original to say. And the truth is, mostly everything has already been said, but it hasn't been said by you. It hasn't been said from your perspective, your knowledge, and your background and experience. So don't let thinking that you have nothing original to say stop you. Thanks again for spending some of your time with me today. If you find the Content [00:10:27.300] Marketing School podcast valuable, please please give us a five-star review. It's the only way I'll know that I'm on the right track. And I'll see you next time. Thanks for tuning in to Content Marketing School with me, Annette Richmond. If today's insights have inspired and resonated with you, please share this episode with a friend. And if you haven't already, hit that [00:10:57.810] follow button to keep learning and growing with us.