Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Latest Episodes
138 - The Videos That Connect With Viewers (That You're Probably Not Doing)
Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to bu...
137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs
Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to disc...
136 - How to Create Videos That Attract Clients (It's Not Just About Your Expertise)
If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are. During this Substack live, I discussed 4 social media video s...
135 - How to Market Your Book with Video: Tips From a Book/Author
You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk abo...
134 - How to Find Paid Speaking Gigs: Insider Tips From a Speaker Booking Pro
Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.That's why I was thrilled when Susan MacConnell of Dive...
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