087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)

If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! 

I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. 

We dive into the key differences between LinkedIn and other social platforms, how to develop a content strategy that actually works, and simple ways to start showing up—even if you’re hesitant to post. 

Key Topics Included

🔹LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships, not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content.

🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting.

🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week—even a simple repost with your thoughts can help you get comfortable.

🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers, and share knowledge that will genuinely help them.

🔹 80/20 Rule: Sell Less, Give More Value -  Only 20% of your posts should promote your services—the other 80% should educate, inspire, or entertain. This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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💙 Find me on Bluesky @annetterichmond.bsky.social

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

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Transcript

[00:00:09.310] - Annette

Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategies, specifically for B2B professionals, consultants, and entrepreneurs. Discover how to confidently create engaging content and leverage content marketing to elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Now, let's dive in to today's episode. Well, good morning, good afternoon, good evening, wherever you are joining us from. I'm Annette Richmond, business content marketing school. And I was just saying before we went live, it's such a treat to have my friend Brenda here today. It's always fun when you can have a friend come in, hang with you. So, Brenda, before we get started, why don't you introduce your sofa anyone who doesn't know you and tell us a little bit about what you do.

[00:01:07.970] - Brenda

I would love to. Brenda Meller. I'm a fan of yourself. I'm going to give a little shout out to your host. I love that stuff. I specialize in helping people get a bigger slice of the LinkedIn pie. Specifically, I specialize in working with the self-employed, but I also work with executives, and I do have a small offering for job seekers as well. And really delighted to be here with you today, Matt.

[00:01:32.600] - Annette

Well, again, it's always such a treat. One of the things that I wanted to ask you, for me, too, just I always get to pick the brains of my guests, which is always a nice thing for me. But I think of LinkedIn as being social media, but it's different from other social media. Can you talk a little bit about people that just don't know, should I do this video? What content? Talk What about the difference between LinkedIn, creating content for LinkedIn and other platforms?

[00:02:05.420] - Brenda

First of all, I think you have to understand the audiences on each platform. They're a little bit different. The expectations when we open up that app or go to that website about the types of content that we're going to see there is a bit different. To me, LinkedIn is like you're opening up your business paper, whether it's a New York Times or whatever business publication or magazine. You're going in there with your blinders on to business news and information, information about people that you know, people that you connect with, almost like a live networking event or a conference that you were to go to. But I expect it to be in the work realm of things as opposed to when I go on Facebook, and I don't go on Facebook all day, I might go on at the end of the day just to see what my closest friends and family members are talking about or what's happening in the world and what they're saying about what's going on right now. On Facebook, I don't know about you, Annette, but my friend list is reserved to people that I know and like and trust and that I trust to see photos of my family and that share my values and things like that.

[00:03:10.960] - Brenda

Whereas on LinkedIn, I'm more open to meeting and connecting with anyone. So I think when you're starting to develop content for each of the different platforms, you have to think about the mindset of people on that platform, and also, and perhaps even more importantly, be on the platforms where your ideal target audience can be Yeah.

[00:03:31.450] - Annette

Well, you're talking to someone who has, I think, 37 friends on Facebook, so I hear you on that. My list is really small on Facebook. Yeah, the audience is are different. So one of the things that I wanted to ask you about, too, is when it comes to strategy. Now, what is the relationship between strategy and content creation? And you started to tell me a little bit of a story before we started, so that might into this answer. But I think for me, the mistake that I often make is when I'm creating content is I'm not having a strategy behind it. And I think that's a big misstep, but I'd like to hear your thoughts on strategy and related to content.

[00:04:15.390] - Brenda

Yeah, well, at a high level, I like to think about strategy is what's the route you're going to take to achieve your desired goal? So if we were going on a road trip together, Annette, we want to know where we're going. The goal is for you and I to get to Hawaii I think we both set that as a goal. We want to be in Hawaii and be presenting on the stage at a conference together and then have a little mini vacation while we're there. But then the strategy are all the things that we are going to do to help us to get there. So we're going to be telling people everywhere we go, Do you know of any upcoming conferences in Hawaii? We're going to be applying to speaker applications for conferences and events that are being hosted in Hawaii. Then once we both get locked in as a speaker, we need to plan how we're going to travel there. We need to book our Fair, fair. We're going to, of course, be picked up by a limousine or something fancy at the airport, right? And have us to get this shuttle over there.

[00:05:07.350] - Brenda

So it's the strategy as a high level. How are you going to... What's the path to helping you to achieve your goals? The story I started to tell you in the pre-show, I'll share with your audience. If anyone were to pop on over to my LinkedIn profile today and you see the post that I did today, it was about snow. And I asked the question, how much snow did you get today? Here Here in Metro Detroit, I just realized I have a typo. I'm going to change the hair to here right now. A little bit of my German calling in the background here. But here in Metro Detroit, most of the schools are closed. We got 5-6 inches of snow on the ground. It actually started yesterday, and they closed the schools pretty much in the afternoon. Everywhere throughout much of Detroit, I think they're pretty much closed. Five to six inches on the ground. It's cold, it's freezing, it's not going to melt anytime soon. My poll was, how much snow did you get today? Option one is 5-6 inches or more. Option two is some less than five inches. Option three is What snow?

[00:06:02.060] - Brenda

And then option four was other comment below saying, Wait a minute. She's a LinkedIn coach. Why the heck is she talking about snowfall? She's not a meteorologist, right? And this is in Facebook. Why are we talking about snow. Because you know why? When I used to work in corporate on days like today, when I would walk into work and we were all coming in a little late because it was the roads were crazy and work doesn't close, just schools are closing, right? It was the first time we were talking about. My friends from the Novi and the west side of town, Oh, we got 8 inches. And the people north of me, We got 12. And some in the Southern area, they might say, I think we only got three or four, but the driveways were really messy. So we were all talking about that. I like to think about when it relates to LinkedIn, when you're posting on LinkedIn, it's not just to sell to your connections, it's to build relationships with your professional connections. And this post is doing really well. I'm not surprised. Two votes so far, 20 I have 36 comments.

[00:07:00.690] - Brenda

I haven't even started to reply back, but I know that a portion of those people reading that post, reading that poll, are going to click to come back to my profile. And now I've helped to bring them in to read more about me. So that's how I think strategy relates to content and also the little backstory about my poll for a shit.

[00:07:18.360] - Annette

Yeah, no, it really is true. And one of the things that we don't hear as much, but for quite a while, it was, well, LinkedIn isn't Facebook. Linkedin isn't Facebook. Oh, you shouldn't be doing video. I was, Oh, you shouldn't be talking about your dogs or whatever. And I think that that has shifted. But how much has it shifted? I mean, I still feel pretty comfortable posting a video that I post on TikToks on LinkedIn.

[00:07:44.640] - Brenda

Now, you and I are probably unique in that this is what we do for a living, and we get comfortable with the uncomfortable. We're also training and coaching people on different techniques. And I think there may be some folks that are more are in the more conservative on what we post on LinkedIn and then be not posting. They are readers. I like to call them stalkers or lurkers because that sounds negative, but they're readers. Just like pulling up the Wall Street Journal or the New York Times, they're reading, they're consuming the media that they see on their LinkedIn homepage feed, but they're not liking, they're not reacting, they're not commenting on it. We have certainly realized that the types of content that posts help to attract the right deal target audience to us, and it also propel the wrong people away. So my guess, Annette, is those fun videos that you and I both do with our dogs. I mean, there are certain people that that's not going to attract. They're going to go, They're being silly. This isn't for me. That's okay with me. I mean, I guess it's probably the same with you.

[00:08:44.390] - Annette

Yeah, for sure. Yeah, I do see it that way. But I also have to say that, and I think this might be with other content as well, because we all know some people that they talk a lot, they tell a lot of stories around their content is based on a story, and it's tied into a message that is relevant to the target audience. So maybe it would be me talking about my dogs and talking about blah, blah, blah, and getting them to sit still while I'm doing a video of them. Then I would somehow tie that into teaching other people how to do video. So I'm not really quick on my feet with this. So I did not plan what I was going to say for that. But I find that I think when people, wherever they start, and I agree with I think of people that aren't creating content as learners, too. They're learning, they're on there learning from other people, which we do, too. I mean, I follow you. I follow several people that I learn from. But I guess my question is, when you're talking about the comfort zone, what is a strategy maybe that people could use to get a little bit more comfortable with even stepping been out in the first place, and they're doing their first poster, so people are afraid of like, Oh, people are going to criticize me, or whatever.

[00:10:06.000] - Annette

Yeah.

[00:10:06.860] - Brenda

So first, I want to address, I just stepped away for a second. I'm getting a little WiFi, and your internet connection is unstable. So I'm just pulling up my haps hot right now, and I'm going to switch over from my home WiFi to my hotspot here in just a second. If you're not even noticing I'm freezing up or delays, that's what's happening there. But I'll answer the question first, and then I'll get. So I think if you're not comfortable, what I do is start by spending 10 to 15 minutes a day in the LinkedIn homepage feed and start to get comfortable with what are other people posting. The first few days, it might only just be scrolling through and seeing what people are posting. And then over time, maybe week two, you start engaging with it. Give it a like, give it a reaction, that type of thing in there. Then maybe start working up to adding a comment. I like to do longer comments, eight or more words, but start thinking about if that person were to be standing in front of you and they said what it is that was in the post, what would you say back to them?

[00:11:04.800] - Brenda

Start warming yourself up to being in the homepage feed, because I think going from not posting at all to starting to post without doing that, it's almost like walking into a networking event in a room that you don't know of anyone and going up to the stage and grabbing the microphone and announcing your present. Who is this person? Whereas you've been mingling around the room and you've met the meeting host, and maybe you've asked permission to grab the microphone and you're hearing what other people are talking about. Now, when you go up in stage and you make that announcement, everyone's like, Oh, Brenda, I talked to her at the door. She's great. She's got a cool dog named Pepper. She's friends with the Ned. They know things about you because you've been interacting on their posts.

[00:11:48.000] - Annette

Okay, so she has stepped away because she is switching up her WiFi. One of the things that I have to say that I really admire about Brenda is her ability to always just go with the flow. That's one of the things that she has taught me. Brenda, we see you are back.

[00:12:12.120] - Brenda

I'm back. It sounds like the audio is a lot more clear right now, and we're not talking on top of each other. Can you hear me okay?

[00:12:17.590] - Annette

I hear you just fine. So I was trying to ramble and talk about how you have taught me to go with the flow. That's one thing that I've learned from you, and you have always talked about technology and learning opportunities and not mistakes. So I try to think of things like that. So we talked about some of the things that people are... You gave some tips, but what would you say, and I think you also gave us an example of what not to do. Don't feel like you need to jump right in because I know people often think about it like at the gym. I'm going to start going to the gym in January. I'm going to lose 10 pounds, and I'm going to go every day to the gym. So if somebody decides that, yes, I'm going to stick my toes in. I've been commenting, and now I'm going to start doing some posting. What do you recommend that they start with? Like, post every single day a video? I'm thinking not that.

[00:13:16.220] - Brenda

Well, I think if you want to do video, you should talk to Annette over here because she's got a really great video content creation guide. You should talk to her about that. But I wouldn't start with video. I would probably start instead by just aiming to post once a week. If you're not posting at all, I'm going to give you a little, I don't want to call it a hack, but something that's super easy to do, and that is to find someone else's content and do a repost. You could just click on repost and it does a push out automatically, or even better, click on repost with your thought. Now, if you're an employee of a company, go to your company page on LinkedIn, find a recent post that your company has done, click on repost with your thoughts, add some commentary to it, and then publish it, or just do a straight repost. Easy to do. You could certainly do this with an individual's post as well. You don't have to do this with a company page post. I'm going with beginner, just getting started with posting. It's a really easy way just to dip your toe in the water without having to think about what to post.

[00:14:17.360] - Brenda

I don't know about you, Annette, but for my clients, I hear the biggest challenge is coming up with what to post. They will often say, I don't want to look stupid, or I don't know if this is the right thing to say or not, How do I say this? A lot of those common questions. And I'm like, literally on LinkedIn, find something, click on repost. Don't worry about it. That counts as your post for the week. Yeah.

[00:14:41.010] - Annette

No, I like that. I like that idea, too. And one of the things also that I think about is the idea of people worrying about people judging them. And I would say one thing I think you'll agree with me. For the most part, LinkedIn is a friendly place. Social media is a friendly place. The 99. 9% of people are not on there going, Oh, okay. Oh, look at that thing. Well, look what Annette said. Oh, I don't like what Brenda said. Let me just troll. But also the idea, and I think I learned this from you, the idea that you only need to know this much more. If I'm talking to somebody here, I only need to be here. I don't need to be here. I don't need to be a neurosurgeon help somebody put on a bandaid.

[00:15:32.500] - Brenda

Yeah. I think we all probably struggled with this, too, when we first started to come into our area of expertise. For me, I came up through a corporate marketing field. I remember when I was first on LinkedIn, I'm like, I can't talk about marketing. There's people with so many more years of marketing experience than I have coming on the platform. But what I realized is that when it relates to what you post on LinkedIn, you have to be thinking about who is your ideal target audience And think about like, you're really just speaking to one person, and that's your ideal target. You're not speaking to your colleagues who have 10 or 15 more years of experience than you do in that category. You're just speaking to that person who you're looking to try to reach, whether it's to inform them, to educate them, sometimes to entertain or using infotainment as an option inside there. But for me, if I'm trying to reach somebody who is self-employed, who really doesn't understand how to use LinkedIn effectively, all I need to do is share a LinkedIn tip that I have been using that's been helpful for me and some of my other clients, I'm not going to be worrying about all the other LinkedIn trainers and coaches know this.

[00:16:38.270] - Brenda

They're going to go, Of course you can do that. I'm not trying to reach them. They're not for me. I'm trying to reach that person who looks at that and goes, wow, I didn't know you could do that. I think you have to think about your audience and don't worry so much about, does someone else know this who's smarter than me? Don't worry about that.

[00:16:57.080] - Annette

Yeah. One thing, too, that I wanted ask you because I know that you do talk to different audiences. Now, obviously, if you're a business owner, a consultant, a coach or something, you are going to be... It's really essential to be creating content and sharing it. But if you are looking for a job, if you're a job seeker or you're in the career field, it's also a good idea to be creating content. But how might that content be different between someone like me and someone who is either out of a job or just looking for their next opportunity in more of a corporate environment?

[00:17:37.150] - Brenda

Yeah, great question. Again, I go back to who is your ideal target audience? For people like you and I, we're self-employed. Our target audience are prospective clients that we're trying to build visibility, build relationships with, their ideal target audience is a hiring manager or a recruiter. Their content is going to be more to demonstrate what they'd be like as an employee coming into the organization. You could be posting about areas of expertise related to your role, since you've been asked over the year that around the type of position, the level of position that you've been in, whether it's a leadership role or an individual contributor. Also just staying active and being visible on LinkedIn, I think that's really key for a job seeker because a lot of people feel like they want to fade into the background. They don't really want to make visibility. They don't want to go, Hey, I'm looking for a new job. I'm unemployed. But I think there's a way that you can be posting on the platform, demonstrating your expertise, and also creating that great visibility for yourself with those recruiters and hiring managers?

[00:18:39.450] - Annette

No, 100 %. And I think that goes back to the thing. I think people More so in a corporate, if they have a corporate position, they feel like, okay, if I just sit here and I work, and I keep my head down, and I work, and I work, people are going to know, and nobody knows. And so I think also people may think if they're looking for a job on LinkedIn, I understand that, well, they come and they see my title or something like that. But that's not really how it works. When it comes to talking about, I'm looking for a job or I'm looking for clients. One of the things that you would mention about, Oh, I'm looking for a job, or for somebody like me, Oh, I'm looking for clients, pitching me. How do you mix that into the content you're dating because nobody's going to be following or reading somebody's content if all they're ever talking about is me, me, me, because they want to know what's in it for them, them, them.

[00:19:39.390] - Brenda

Yeah. I think most of the time to be... I'm going to, to those people that are self-employed or using LinkedIn for business development or prospecting. I like to follow the 80/20 rule, but we're going to say 20% of the time you should be selling yourself, the other 80% of the time you shouldn't be selling in your posts. You should be informing, educating, inspiring, sometimes entertaining in your post. Let's just assume you're posting once a day. So five days of the week, you're posting. Four of those days, they're going to be one of those things: informing, educating, inspiring, entertaining. I'm just making that up. The fifth day is going to be billing or promoting a specific service event. It's going to help you to connect with your ideal clients and remind them if they wanted it with you, this is one of the services or products that you sell in there. I'm still noticing some hiccups. Annette, I apologize. I'm going to go back to my home WiFi because I'm fuzzy screen as well, and I don't want to ruin your whole episode. So I'm going to try to switch back over, but it might tick me off.

[00:20:42.500] - Annette

The thing is, though, it's funny because the sound is perfect. I think there's a lag for you hearing me. That's what it feels like. So one of the things that I'm going to ask Brenda about, and I think this may speak to people who are consultants, entrepreneurs like the two of us are, and it's the idea of, Hey, and there you are, all clear and faced again. So what I was just going to start talking about is, and I think that people are often coached, not by you, not by me, to get on and be vulnerable. Just share. I know people, they're in the hospital bed posting on LinkedIn. And I am a big like, you do you, I'll do me. But I think people sometimes are afraid to post because they hear, Oh, you must be vulnerable. You must be sharing. If you're going through a divorce, you should be talking about it. Because it's engagement or you should be just selfies of you all the time because they do get engagement. But people, I think, struggle because they hear people say this, people say that, and they're not comfortable with what people are telling them to do, but they feel like they should do it.

[00:22:01.470] - Annette

And I think that can backfire.

[00:22:03.670] - Brenda

Yeah. I think you have to be comfortable. If you need to be vulnerable. I actually don't recommend everyone that they go out there and be vulnerable. Anything that you post on LinkedIn, you should be comfortable with that going on the billboard on the side of the highway in your Metro area hometown. If you're comfortable with it going out there, then go for it. But I think for the people that do make themselves more vulnerable, I think they may notice two things. One is they might get an improvement in engagement. A lot more people reacting, commenting, reaching out, direct messaging them, those types of things. The other thing is, I would love to say that everyone in the world is kind and professional, but I think some to be kind with those comments and not be kind in their reaction to those things. If you're being vulnerable, I think you have to be prepared that there could be a downside to that. There might be people who don't act with you or who unfollow because of some of the things, like the hospital post or things that you're posting on I think that being vulnerable when you have a great community, and also if whatever it is that you're going through that you're sharing is impacting your life, your work, your career, your overall well-being, I think sometimes letting people know what's going on can help you to create greater connections with the people that are already in your world.

[00:23:23.400] - Brenda

Now, the people that don't know you, don't care, they're not going to... I don't think it's going to make them care more if they didn't have that great connection reaction with you beforehand. But I think coming back to, do you think you want to be comfortable with any approaches that you're taking? If you're willing to stick your neck out and try some different things, I think you can have definitely some positive reactions, engagement with that. But I think you got to be prepared for some of the negative backlash that might occur, too.

[00:23:51.130] - Annette

Yeah, that is true. I love you're on with your dog, Pepper. I feel like I know Pepper. I feel like she's my friend. I wish I could come to Detroit so I could meet Pepper. It'd be nice to see you, too, but I really like to get in with Pepper. I like to do that, too. I like to post stuff with our dogs. I feel like the dogs, my kids or me and my husband at a game or a restaurant or concert or something like that is fine, because I think people are a little curious about other people, particularly if you're an independent solopreneur entrepreneur consultant like we are. Yeah.

[00:24:32.310] - Brenda

I think it allows people... It humanizes us as people. It really is really what it does. You and I are not just the roles that we serve and the expertise that we share, but we are also real people. I like pie. I have a dog named Piper. You have a dog named Katie and Emma. We're both Swifties, Taylor Swift fans, right? We'll sometimes talk about Taylor Swift lyrics and Taylor Swift in our posts and videos and things like that. Not everybody out there is a Swift. I don't understand it why you wouldn't be. But to each his or her own, right? But I think when we are showing some of these things behind the scenes, it humanizes you. It can help you to create that connection with people or they feel like they know you because they're, Oh, I'm a rescue dog mom, too. And then you start comparing notes on that, which helps to further your relationship, which can lead business. And it can lead to them keeping you in mind and referring business to you in the future, too.

[00:25:29.920] - Annette

Absolutely. I mean, you mentioned Teller Swift. There are some people who don't like dogs. I don't understand that. I wear black all the time because we have black dogs. I like black, but it's also- I heard, and I used to be one of them. We're equal opportunity. I've had cats. We've had cats and dogs and everything in this house. Four legs, we love them all. So we're getting towards the end of our time, and I want to be mindful of your time. But I always like to... Oh, let me actually... We've been going in and out and this and that going on, so I have not had a chance because I didn't think of it to share my screen. And for anyone who doesn't know your LinkedIn profile, I just want to pull that up as I'm asking you for your final thoughts for today's conversation. I've been picking your brain, and that's always a treat for me. I'm going to just pull up your profile here. Let's just be sharing that. We're going down to the bottom. One thing I want to mention, please do follow Brenda and grab this LinkedIn checklist. Brenda has a bunch of checklists for all different things.

[00:26:50.680] - Annette

I'm doing her checklist for course creators right now because that's what I'm doing. It's really something that you learn to. I think you can grab all of them from your profile. You have a whole bunch of... Oh, and here we are. You have a whole bunch of stuff in your featured section. I know that you're up high for so many connections that you already have. How would you recommend if someone wants to connect with you? What's the best strategy?

[00:27:22.140] - Brenda

If you visit my profile, we're not connected yet, you're going to see the Follow button. If you want, you can just click on Follow. You can be following me. If you'd like to to connect with me, you have to click on the More button, and there'll be an option underneath that that will either say Connect or personalized invite. If you have the opportunity to add a note to your personal invitation, I would say, mention that you saw me on Annette Richmond's live show, and I'd be happy to accept you into my network. I am getting close to that limit, which is 30,000 connections, so I'm being a bit more selective on that, but always happy to connect to people who've been on a show that have listened to me and found great value. Absolutely.

[00:27:59.590] - Annette

Well, I appreciate that. As I'm bringing us back here together, I do want to mention that you also have a show that I've been on that you do live, and you have a podcast if you just want to share those people can learn from you.

[00:28:19.020] - Brenda

Yeah. And the great thing is I've been doing the live stream since 2019. I don't know if you remember back in the day, Annette, when you had to apply for LinkedIn Live and they had to prove you.

[00:28:27.170] - Annette

I started then, too. Yeah.

[00:28:28.670] - Brenda

So I was one of... It sounds like you were, too. I was one of those people that I applied three times, and then they finally gave me access. And this was back in, I think it was October, November of 2019. And one of the rules at the time was you had to go live. I don't know if it was once a month or once a week. I think it was once a month. So I started then, and then 2020 hit, the pandemic, and we were all working from home. So I went weekly for a majority of that year. Then I was keeping on with that cadence. I got so much great content from shows, and I didn't launch my podcast until 2023. I'm now starting to go back through the vault of all those shows and repurpose some of those into my podcast, which is called Enthusiastically Self Employed, where I share marketing LinkedIn and business tips, both in solo style shows as well as in interviews pulling from my LinkedIn Live library. At the beginning of 2025, I decided I was going to take a pause on live streaming, both because I vault. I've got so many to go through And the other thing is the tech hiccups that are happening.

[00:29:33.890] - Brenda

Streamyard, I started having some issues with coming at the end of 2024. I made me move over to read stream, and I'm not sure what's happening. I'm going to say it's the snowstorm here in Michigan. There's probably snow that's weighing down on our Internet line someplace that might be causing the hiccups that are going on. But I've decided to, when I start to rebook new guests for my show, I'll be doing just a one-on-one jump into a Zoom call, chat with each other, and then I'll be launching it later, probably on my podcast. But you go to mellermarketing. Com/podcast, you can find the link for that show and listen to those episodes.

[00:30:10.130] - Annette

So I just want to ask you if you have just a couple more minutes. I know we're running over. If you have just some a final thought for people who are listening and they're like, Okay, I don't know. Here I am. Strategies for LinkedIn content creation. What do I do?

[00:30:26.880] - Brenda

My suggestion is start by by ramping up your presence in the homepage feed, by just paying attention to what other people are posting. As I mentioned earlier, gradually over time, start to work up to liking, reacting their posts, adding thoughtful comments on there. I would add to that, make sure that you're inviting people to connect that you see value from. Hopefully, you're seeing value from myself and from Annette. Hopefully, you're following both of us. For those individuals that you want to make sure that you're seeing their posts when they're being published, click on their bell icon on their profile you've followed or connected with them. That way, LinkedIn will notify you when they do new posts on the platform. That 80/20 rule that I mentioned earlier, 80% of the time, I am trying to post value, value, value for you, whether it's LinkedIn tips, marketing tips, new techniques, different strategies for posting, different tools and things that you can use to help you to elevate your LinkedIn presence, get a bigger slice of that pie. That's my goal for all of you. Then just start posting. Post once a week. You can certainly do that repost strategy.

[00:31:29.520] - Brenda

It's really easy to do and then gradually work up to starting to create some new original content. And maybe you'll get some ideas from Annette and me on that.

[00:31:36.290] - Annette

Well, thank you so much. Thanks for staying a little bit later here. Thanks to everyone who has joined us. I thank you so much, Brenda. It's been such a treat spending this time with you. For everyone else, have a great rest of your day and see you next time. Thank you again for joining me for this episode. If you find the Content Marketing School podcast helpful, please give us a five-star review. It's the only way I'll know that I'm on the right track.

[00:32:05.890] - Brenda

See you next time.

[00:32:12.280] - Annette

Thanks for tuning in to Content Marketing School with me, Annette Richmond. If today's insights have inspired and resonated with you, please share this episode with a friend. And if you haven't already, hit that follow button to keep learning and growing with us.