Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How can I build my social media presence? __________________Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
082 - Podcast Recording Hack: Easily Promote Your Show (And Save Time)
If you're like me, you're always looking for ways to save time. Try this podcast recording strategy.
In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL.
🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms.
🔹Using Riverside for content creation – Recording, clipping, and repurposing podcast episodes more efficiently.
🔹 AI for content repurposing – How I use AI to transform transcripts into social media posts, blog articles, and more.
🔹 Saving time with a streamlined workflow – How this approach helps maximize content reach without extra work.
💥 Bonus: I got to meet my friend Shandon Russell host of the Second Act Success Podcast and Adam Schnabel host of the Podcasting Business School Podcast. And I have the photos to prove it.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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⏬ If you're struggling to get started with social media video DOWNLOAD my FREE Short-Form Video CHEATSHEET today!
What you'll get
🔹Techniques to save time and frustration when recording videos
🔹Free smartphone apps to record and edit videos (iPhone / Android
🔹Social media platform video formats, and more . . .
Click here to DOWNLOAD the CHEATSHEET Now!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketi...
Annette Richmond (00:03.234)
Thanks for joining me for this episode.
Annette Richmond (00:28.526)
Thanks for joining me for this episode. I went to PodFest, a conference for podcasters, a couple of weeks ago, and I had been wanting to go for a couple of years. And when I got an email from Buzzsprout, my podcast hosting platform, that I could apply for a free ticket to PodFest, of course, I just jumped on it. And not long after I filled out the form,
I received an email saying, you're going to PodFest. So I booked my flight to Orlando and reserved my hotel room and off I went and it was fabulous. know, there were several concurrent sessions, including AI, podcasting for book authors, podcast growth, monetizing your podcasts and more.
running every single day. was so much going on. And of course, since it was my first time there, I wanted to see everything. But of course, you know, I could not, obviously I could not see everything, but I did learn a lot. And as a bonus, I got to meet and hang out with my friend, Shandon Russell, of Second Act Success podcast. That's her podcast. And I got a photo.
with Adam Schnabel. I'm sure I'm mispronouncing his name. He is the host of Podcasting Business School. And if you are a podcaster or a wannabe podcaster, I highly recommend that you listen to this podcast. Adam provides actionable strategies and techniques without all the fluff and constant...
sales pitches that you find on so many podcasts. And I have to give a shout out to my friend, Brenda Meller, who was the one who recommended podcasting business school to me. So when I got home from PodFest, my head was spinning and I have yet to even look at my notes, maybe this weekend. Now, one of the reasons that I like to attend conferences is learning new strategies.
Annette Richmond (02:47.18)
and particularly those that shift my mindset. And I'm going to share one of those with you today, a new strategy that I learned that I am just starting. So if you've been listening to Content Marketing School, you know that it is a mix of interviews with industry experts. I am so lucky to have great guests on my show. And then there's also solo episodes like this one.
with me. Now, the interview episodes are repurposed audio from my live streams. And I've been recording the solo episodes audio only until today. Now, today I'm recording this podcast on video. And here's why.
Annette Richmond (03:49.452)
My podcast platform, Buzzsprout, which I've been with since I started podcasting back in 2020 is audio only. So of course I'll be uploading the audio on their platform. And, know, truthfully based on my user experience, what I do, I don't know how many people actually watch audio podcasts or say video podcasts, but I guess time will tell on that.
Now, the reason I'm recording this podcast and video is because I will be publishing the video on YouTube and I'll also be sharing video clips on LinkedIn and other social media platforms like Instagram and TikTok and Blue Sky, which are my primary social media platforms.
My plan is to share the videos, share a few insights, and also of course to promote my podcast. Now the platform that I decided to use that I'm using now is Riverside because I can record the podcast episode and create clips with their Magic Clips AI feature and also important, download a transcript that I can turn into additional content.
Now I can use the transcript to create social media posts, blog posts, infographics, carousels, and an issue of my LinkedIn newsletter, and possibly even turn it into a chapter for another book. Now, while I don't use AI like ChatGPT to create content for me, I don't have it ever write a post or a chapter for a book or anything like that.
I find that it's very useful when it comes to turning content like transcripts from my videos into outlines, text posts, and other content.
Annette Richmond (05:57.686)
Now, of course, recording audio is like doing audio events. I don't have to worry about being camera ready, which is, you know, always a treat. you know, and I do love doing audio. However, I think this new strategy will really save me a lot of time going forward, particularly as I'll be able to create most of the video content all on one platform.
And saving time as a small business owner, saving time is extremely important to me. I don't know one business owner who says, I have too much time. I don't want to save time. So thanks so much for joining me today for this episode. I hope you picked up some new techniques and strategies that you can try to create content and grow your business.
