Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How can I build my social media presence? __________________Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
058 - Unlock The Secrets To LinkedIn Audio Event Success
Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events.
Topics included
🔹The advantages of choosing audio events instead of LinkedIn Lives
🔹 Tips to plan and organize panels and guests for audio events
🔹Advice for people who want to start hosting audio events
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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⏬ If you're struggling to get started with social media video DOWNLOAD my FREE Short-Form Video CHEATSHEET today!
What you'll get
🔹Techniques to save time and frustration when recording videos
🔹Free smartphone apps to record and edit videos (iPhone / Android
🔹Social media platform video formats, and more . . .
Click here to DOWNLOAD the CHEATSHEET Now!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
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LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketi...
WEBVTT
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Well, good morning, good afternoon,
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good evening,
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wherever you are joining us from.
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I'm Annette Richman,
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and this is Content Marketing School.
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And I'm so excited to have
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my friend Felipe Cofino
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here with me today.
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Felipe, I've known you since 2021,
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where we were moderating rooms together.
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several times a week.
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And, you know, I was just talking to,
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I was on Sarah's play show
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earlier and I was just talking to her.
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We were talking about that,
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how we got to know so many
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people on clubhouse and
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then build the relationships on LinkedIn.
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Afterwards, you know,
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you have been on my other
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show a few times.
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And so, you know,
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this is like my favorite
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part of doing the lives and
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I can kind of sit down and
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just hang out with a friend.
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So yeah,
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For anyone who does not know you,
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please tell us a little bit
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about who you are and what you do.
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Sure.
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Well, thank you for inviting me.
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And I always love being on your lives.
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You have become a great
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friend and I do treasure
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that relationship.
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For those of you who have not met,
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my name is Felipe Cofino.
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I am a passionate HR executive.
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I am a...
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parents of three kids.
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I am somebody who is very
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passionate about helping
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people in the workplace
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create a culture that is fair,
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that is equitable,
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and opportunity to grow.
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And I've been very
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passionate about recruiting,
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recruiting something I
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found very early on in my
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life that I'm very
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passionate about and I enjoy doing,
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helping people find that
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right job with the right
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company and the right culture.
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And currently I'm working at PRB,
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Population Reference Bureau.
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It's a wonderful
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organization that does so
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much work changing policies
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around topics of family planning,
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reproductive health, aging,
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around climate,
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around all these amazing
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important topics.
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And so it's something that, for me,
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being able to do something
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that I'm passionate about
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and support a mission that
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I can get behind is very exciting.
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And LinkedIn has been a way
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for me to be able to share
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that with the rest of the world.
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I've had so many people
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share with me and teach me
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and help me throughout my career,
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and they didn't have to.
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And I realized at some point
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that I want to give back.
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I want to be able to help
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people the way people help me out.
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And LinkedIn has been a
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great way of doing that
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through creating content,
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doing audio rooms,
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and obviously doing lives like this.
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You know,
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that sounds I did not know really
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anything about the company
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that you're with now.
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And that seems like with your personality,
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your generous nature,
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it sounds like just the perfect,
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perfect fit for you.
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So that is that is absolutely,
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absolutely fabulous.
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So, you know,
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I am so excited that you came
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on to talk about this,
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these audio rooms now.
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You have done and you're
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going to correct me.
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You told me we're talking
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pre-show that you do four.
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But I was aware of three
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shows that you do.
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The careers, chaos and coaching,
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the workplace wellness hour
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and the high achievers hour.
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And you all you do them like
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later in sort of in the
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evening when I'm already kind of.
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off for the day.
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I come once in a while when I can.
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But you've been doing them
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regularly for quite a while.
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And I know I just do one
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LinkedIn live show every
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week and a monthly audio room.
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And that sometimes feels like a lot.
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And you're doing these some of them,
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I think, once a week,
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some of them biweekly.
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And it's just so so I'd like
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to start by you just
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telling me kind of what was
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the impetus for the shows?
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How did you kind of put them together?
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And why did you choose audio
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instead of live?
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Because I'm really curious
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to know that myself.
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Great question.
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So, you know,
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my journey started really with Clubhouse.
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And that's where I met you, obviously.
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You know,
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Clubhouse came out right at the
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beginning of the pandemic.
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And it was one of those
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things where I think it
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helped a lot of people out
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there stay connected during
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the pandemic when they
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couldn't meet in public.
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And
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doing through those rooms,
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that's where I really saw, wow,
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what an amazing opportunity
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and avenue to talk to
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people and share your
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knowledge with others that
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hopefully will help them.
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And I know our audio room,
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one of the other rooms we
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did on Clubhouse, we did it daily,
00:05:01.196 --> 00:05:02.076
Monday through Friday.
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It was a lot.
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It was 8 a.m.
00:05:04.757 --> 00:05:05.658
to like 9 a.m.
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every morning.
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No, I'm sorry, 7 a.m.
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to 8 a.m.
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every morning.
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And it was one of those
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things where that really
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opened my mind or my eyes up
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to not only enhancing
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relationships with people like you,
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Annette,
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and other people that were co-hosting,
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but all the people that
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were in the audience that
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would come up and ask questions.
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That's where I was like, wow,
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this is where we can really
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make an impact.
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But not only that, I love lives.
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Lives are great ways to see somebody,
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you know, a visual,
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get a face with a name.
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But what the audios do is there's,
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you can hear the
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inflictions in the voice.
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You can hear the passion,
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but you also can have that
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back and forth conversation.
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And I think that adds to
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building those relationships.
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This is great for the people
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that are on the live.
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And it's wonderful to have
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these one-on-ones or maybe
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three or four of us on this live.
00:05:51.149 --> 00:05:52.350
But there's audio rooms.
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You almost don't know what
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you're going to get.
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And so it's new.
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And you meet so many
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different fascinating people.
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And the last thing I'll say
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is that there's so many
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lurkers out there.
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I call them learners.
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People who like to learn but are quiet.
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They won't comment.
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They won't like.
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They won't do anything.
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They'll just show up.
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I value those people because
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those are the people that
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probably need the
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information more than others.
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And so for me,
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it's just really helping them out.
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And the lives onto LinkedIn audio,
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what happened was when
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LinkedIn audio started picking up,
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you know, the idea of doing social audio,
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I went ahead and felt like
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this is something I want to
00:06:25.511 --> 00:06:26.290
try here because this is
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where my home is.
00:06:27.833 --> 00:06:28.572
Home was LinkedIn.
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So when they came out with it,
00:06:30.074 --> 00:06:31.154
it felt like it was coming back home.
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Here's where my network was.
00:06:32.696 --> 00:06:33.836
Here's where my community was.
00:06:34.177 --> 00:06:35.538
This is where I wanted to
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really make a difference.
00:06:37.600 --> 00:06:37.839
So LinkedIn,
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Over time,
00:06:40.288 --> 00:06:42.629
I started doing one with Mac Laubscher,
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who was one of our co-hosts on Clubhouse.
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And that's the one that you
00:06:45.690 --> 00:06:46.312
didn't mention is the
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Social Saturday Chat.
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Oh, yes, yes, yes, of course.
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And so because I don't post
00:06:51.714 --> 00:06:52.995
that from my page directly,
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but it's every Saturday,
00:06:55.136 --> 00:06:56.137
and that's the only one
00:06:56.156 --> 00:06:58.437
that's actually weekly that we do.
00:06:58.497 --> 00:06:59.199
And we actually have it on
00:06:59.259 --> 00:07:00.459
podcasts on Apple, Google,
00:07:00.499 --> 00:07:01.899
and Spotify podcasts as well.
00:07:02.721 --> 00:07:05.242
Now, the other three are biweekly.
00:07:06.088 --> 00:07:06.988
I needed to make sure that I
00:07:07.028 --> 00:07:08.370
did not stretch myself too thin.
00:07:08.389 --> 00:07:10.031
I wanted to make sure that I
00:07:10.072 --> 00:07:10.672
was doing something that
00:07:10.692 --> 00:07:11.892
was rewarding and purposeful,
00:07:11.932 --> 00:07:13.634
but I didn't want to burn myself out.
00:07:14.214 --> 00:07:15.516
And so that's why I did my
00:07:15.576 --> 00:07:16.937
weekly and the workplace
00:07:16.976 --> 00:07:18.338
wellness one touches on my
00:07:18.377 --> 00:07:19.959
passion about creating workplace wellness,
00:07:20.220 --> 00:07:21.180
talking about quiet quitting,
00:07:21.240 --> 00:07:21.940
quiet firing.
00:07:21.961 --> 00:07:22.442
We're talking about
00:07:23.483 --> 00:07:24.382
leadership and what they
00:07:24.403 --> 00:07:25.204
can do to improve wellness
00:07:25.223 --> 00:07:25.803
in the workplace.
00:07:26.769 --> 00:07:27.649
Things I'm very passionate about.
00:07:27.790 --> 00:07:28.550
I do that with Suman and
00:07:28.569 --> 00:07:29.670
Jetty and Ashley Flewellen.
00:07:30.971 --> 00:07:32.692
Now, that one right now, as of last week,
00:07:32.733 --> 00:07:34.233
we are on a summer hiatus.
00:07:34.254 --> 00:07:35.093
We're taking a summer break
00:07:35.194 --> 00:07:36.595
and we're back for season three.
00:07:38.096 --> 00:07:39.396
Same thing with High Achievers Hour.
00:07:39.456 --> 00:07:40.478
Tuomo and I do the High
00:07:40.497 --> 00:07:42.358
Achievers Hour every other Wednesday.
00:07:42.838 --> 00:07:44.100
And that is on a summer
00:07:44.139 --> 00:07:45.901
hiatus until the end of August.
00:07:47.002 --> 00:07:50.043
But one of the reasons why I...
00:07:50.831 --> 00:07:51.771
been able to dive into these.
00:07:51.791 --> 00:07:53.973
So all these I do evenings or weekends.
00:07:54.033 --> 00:07:54.675
So I don't do them during
00:07:54.694 --> 00:07:56.776
the workday because I have my main job,
00:07:56.877 --> 00:07:57.137
obviously.
00:07:58.617 --> 00:07:59.858
What I did do is there was
00:07:59.879 --> 00:08:01.639
an opportunity with Sumana
00:08:01.980 --> 00:08:03.480
to do a leadership wellness
00:08:03.802 --> 00:08:06.223
hour during the day, during lunchtime.
00:08:06.764 --> 00:08:07.824
And I talked to my CEO about it.
00:08:07.845 --> 00:08:08.444
I just want to make sure it
00:08:08.464 --> 00:08:10.065
was appropriate and she approved it.
00:08:10.766 --> 00:08:11.487
But during lunchtime,
00:08:11.567 --> 00:08:12.148
once every other week,
00:08:12.187 --> 00:08:13.608
we're doing one's own Wednesdays.
00:08:14.088 --> 00:08:16.411
So next Wednesday will be, we did,
00:08:16.451 --> 00:08:17.110
we started off our first
00:08:17.211 --> 00:08:18.012
one last Wednesday.
00:08:18.411 --> 00:08:19.612
The next one will be next Wednesday.
00:08:20.093 --> 00:08:21.673
And we have us doing it.
00:08:21.855 --> 00:08:22.935
And it's a great opportunity
00:08:22.975 --> 00:08:23.636
for people during the
00:08:23.675 --> 00:08:25.096
workday that maybe couldn't
00:08:25.117 --> 00:08:26.117
attend the evening ones
00:08:27.038 --> 00:08:28.579
be able to join and learn
00:08:28.699 --> 00:08:30.100
and listen and add to it.
00:08:30.882 --> 00:08:31.521
So that's,
00:08:31.822 --> 00:08:32.923
and that will be just for a summer.
00:08:33.423 --> 00:08:34.345
And then when that one ends,
00:08:34.365 --> 00:08:35.706
we'll pick up workplace wellness again.
00:08:35.725 --> 00:08:37.547
Okay.
00:08:37.888 --> 00:08:38.427
That are just,
00:08:38.888 --> 00:08:40.210
I think staggering them a
00:08:40.230 --> 00:08:41.750
little bit helps me.
00:08:41.770 --> 00:08:42.831
I'll be honest,
00:08:43.131 --> 00:08:44.013
the consistency of the
00:08:44.072 --> 00:08:46.394
weekly helps the people in
00:08:46.414 --> 00:08:47.895
the network know when it's happening.
00:08:48.317 --> 00:08:48.736
But, but,
00:08:49.224 --> 00:08:50.485
I had to balance and make
00:08:50.524 --> 00:08:51.285
sure that I didn't burn out.
00:08:51.365 --> 00:08:53.407
And this is something that, honestly,
00:08:53.427 --> 00:08:54.248
the only reason I have time
00:08:54.307 --> 00:08:55.308
for it probably is because
00:08:55.708 --> 00:08:56.450
during the pandemic,
00:08:56.490 --> 00:08:58.350
and I'll be a little bit transparent here,
00:08:58.370 --> 00:09:01.153
I was coming up with ideas
00:09:01.173 --> 00:09:02.394
to do things with the family.
00:09:02.575 --> 00:09:03.355
We were in lockdown.
00:09:03.455 --> 00:09:04.855
So I'm coming up with ideas.
00:09:04.895 --> 00:09:05.876
And I'm an HR person.
00:09:05.897 --> 00:09:06.557
I'm creating all these
00:09:06.597 --> 00:09:08.119
little activities and fun things to do.
00:09:08.359 --> 00:09:08.960
And they loved it.
00:09:10.043 --> 00:09:11.283
After a month, they said, okay,
00:09:11.943 --> 00:09:12.484
we need a break.
00:09:13.044 --> 00:09:13.965
You need to find a hobby.
00:09:14.164 --> 00:09:15.365
Please do anything else.
00:09:15.686 --> 00:09:17.466
Just give us some time where
00:09:17.527 --> 00:09:18.687
we're not doing an activity.
00:09:19.107 --> 00:09:20.389
So that's where I started
00:09:20.428 --> 00:09:21.288
searching for something to do,
00:09:21.428 --> 00:09:23.809
and that's where I found Clubhouse.
00:09:25.270 --> 00:09:26.152
Yeah, you know.
00:09:27.567 --> 00:09:29.727
It is really something where
00:09:29.827 --> 00:09:31.168
I'm hearing a little echo again.
00:09:31.208 --> 00:09:33.110
That's really strange.
00:09:33.269 --> 00:09:33.809
Now it's gone.
00:09:34.070 --> 00:09:34.571
Now it's gone.
00:09:34.870 --> 00:09:35.250
Just for a minute.
00:09:35.311 --> 00:09:35.530
Okay.
00:09:35.910 --> 00:09:38.192
So, you know, Clubhouse,
00:09:39.212 --> 00:09:40.133
one of the things about it,
00:09:40.173 --> 00:09:40.974
and I was talking to
00:09:40.994 --> 00:09:43.654
somebody about that recently, like you,
00:09:43.695 --> 00:09:44.315
I talked to a lot of
00:09:44.595 --> 00:09:45.836
different people about sort
00:09:45.855 --> 00:09:46.696
of the similar topics.
00:09:46.775 --> 00:09:47.756
And I remember who it was.
00:09:47.797 --> 00:09:49.518
We were talking about one
00:09:49.538 --> 00:09:51.979
thing with Clubhouse is it was more of,
00:09:52.578 --> 00:09:54.200
it was anonymous in the sense that
00:09:54.620 --> 00:09:56.480
you know, on LinkedIn, you're there.
00:09:57.861 --> 00:10:00.302
We may not have our faces on there,
00:10:00.363 --> 00:10:01.144
but you can look in an
00:10:01.224 --> 00:10:02.764
audio room and you can see who's there.
00:10:02.945 --> 00:10:04.586
And there are, you know, I,
00:10:04.745 --> 00:10:06.167
I know that I often get
00:10:06.246 --> 00:10:09.067
people if I click to attend something,
00:10:09.089 --> 00:10:10.528
but I'm whether I'm there
00:10:10.589 --> 00:10:11.610
or not that people are like, Oh,
00:10:11.629 --> 00:10:12.691
we intended the same thing.
00:10:12.711 --> 00:10:13.311
And they're, you know,
00:10:13.510 --> 00:10:14.451
messaging you because you
00:10:14.491 --> 00:10:15.912
can do that in an audio room.
00:10:16.452 --> 00:10:17.092
And there was something
00:10:17.133 --> 00:10:18.453
about clubhouse that it was,
00:10:18.614 --> 00:10:20.394
it was like this whole different place.
00:10:20.455 --> 00:10:22.475
It was only that it was like
00:10:22.576 --> 00:10:23.557
a clubhouse and,
00:10:23.937 --> 00:10:25.437
And so I think that some of
00:10:25.477 --> 00:10:28.400
the conversations, you know,
00:10:28.801 --> 00:10:30.422
for the good and sometimes for the bad,
00:10:30.442 --> 00:10:33.865
were a little more open
00:10:33.884 --> 00:10:35.826
there than they can be on LinkedIn.
00:10:36.086 --> 00:10:37.327
But I will say that, you know,
00:10:37.969 --> 00:10:38.769
I love audio.
00:10:39.970 --> 00:10:40.091
And
00:10:41.390 --> 00:10:42.991
I talk Jillian into doing,
00:10:43.052 --> 00:10:44.173
we do one a month.
00:10:44.572 --> 00:10:45.753
Media Mavens Talk is our
00:10:45.893 --> 00:10:47.033
monthly thing that we do in
00:10:47.134 --> 00:10:50.995
audio room because I feel
00:10:51.015 --> 00:10:51.855
like you have to have a
00:10:51.916 --> 00:10:54.636
partner to do audio.
00:10:54.777 --> 00:10:55.878
It's not something,
00:10:56.758 --> 00:10:58.038
I know there are other
00:10:58.078 --> 00:10:59.458
people that do audio rooms.
00:10:59.999 --> 00:11:01.580
Our mutual friend, Deanna Russo,
00:11:01.679 --> 00:11:03.041
did an audio for
00:11:03.921 --> 00:11:05.682
at least a year, it might've been longer.
00:11:06.322 --> 00:11:07.982
And she was primarily the
00:11:08.043 --> 00:11:09.183
host and she would have
00:11:09.384 --> 00:11:12.085
guests come on every week as we, you know,
00:11:12.125 --> 00:11:13.365
I do with my LinkedIn lives.
00:11:14.926 --> 00:11:16.746
But most of the audio rooms
00:11:16.787 --> 00:11:18.628
that I see are generally
00:11:20.129 --> 00:11:22.509
two or three people like
00:11:22.549 --> 00:11:23.750
yours are basically,
00:11:23.770 --> 00:11:25.250
it seems like they're the same people,
00:11:25.711 --> 00:11:26.371
but it seemed,
00:11:26.511 --> 00:11:27.673
I had noticed on like the
00:11:27.753 --> 00:11:28.873
wellness that you have
00:11:29.533 --> 00:11:31.033
guests sort of speakers as well.
00:11:31.073 --> 00:11:32.274
Do you do that with all of them?
00:11:33.075 --> 00:11:34.696
So with the high tiers hour
00:11:34.755 --> 00:11:35.596
and the workplace wellness,
00:11:35.816 --> 00:11:36.475
we'd like to have guest
00:11:36.515 --> 00:11:37.817
speakers and highlight them.
00:11:38.437 --> 00:11:39.116
We don't do that on social
00:11:39.136 --> 00:11:40.116
Saturday chat too much,
00:11:40.918 --> 00:11:41.857
but it is something that
00:11:42.837 --> 00:11:44.078
having the guest speakers
00:11:44.278 --> 00:11:45.759
is always nice because it
00:11:45.899 --> 00:11:46.840
provides a little variety.
00:11:47.480 --> 00:11:50.600
But having the co host is crucial.
00:11:51.221 --> 00:11:52.081
I can't tell you how many
00:11:52.120 --> 00:11:53.721
times in Clubhouse or in
00:11:53.761 --> 00:11:55.383
LinkedIn Audio where I've
00:11:55.423 --> 00:11:56.403
attended a room and it's
00:11:56.423 --> 00:11:57.942
been one person and they
00:11:57.962 --> 00:11:58.764
didn't realize that their
00:11:58.783 --> 00:11:59.543
mic wasn't working.
00:12:00.447 --> 00:12:01.087
Or they didn't realize that
00:12:01.107 --> 00:12:01.748
they were on mute.
00:12:02.308 --> 00:12:03.730
And nobody was up there to tell them.
00:12:03.789 --> 00:12:04.870
So either somebody had to
00:12:04.890 --> 00:12:05.892
send them a DM or somebody
00:12:05.912 --> 00:12:06.712
had to raise their hand.
00:12:06.732 --> 00:12:07.994
And if they didn't bring them on stage,
00:12:08.014 --> 00:12:08.673
they couldn't talk.
00:12:09.235 --> 00:12:10.176
And a lot of times people
00:12:10.216 --> 00:12:10.836
are not looking at their
00:12:10.855 --> 00:12:12.037
DMs when they're in the audio room.
00:12:12.238 --> 00:12:13.278
They're focused on the audio.
00:12:13.317 --> 00:12:14.500
So it is something that
00:12:14.580 --> 00:12:15.740
having a co-host helps you
00:12:15.760 --> 00:12:16.561
with those glitches because
00:12:16.640 --> 00:12:17.903
we all know LinkedIn has
00:12:17.942 --> 00:12:19.124
glitches like everybody else.
00:12:19.624 --> 00:12:21.125
And when those things happen,
00:12:21.426 --> 00:12:22.427
you rely on that partner to
00:12:22.466 --> 00:12:22.866
be there for you.
00:12:23.206 --> 00:12:24.566
So I think it's huge.
00:12:24.767 --> 00:12:25.586
There's a lot of lessons
00:12:25.626 --> 00:12:26.527
learned that I got from
00:12:26.667 --> 00:12:28.107
Clubhouse and even more
00:12:28.128 --> 00:12:29.028
than I learned after doing
00:12:29.048 --> 00:12:30.008
like an audio for two years.
00:12:31.149 --> 00:12:31.769
Yeah, you know,
00:12:31.849 --> 00:12:33.428
I do feel that Clubhouse
00:12:33.708 --> 00:12:36.389
really was a good preparation for audio.
00:12:36.789 --> 00:12:38.291
And I wanted to talk to you
00:12:38.451 --> 00:12:40.011
about something else,
00:12:40.052 --> 00:12:43.373
but I will say that like for me,
00:12:44.413 --> 00:12:45.552
because we know what it's
00:12:45.592 --> 00:12:46.333
like in Clubhouse,
00:12:46.354 --> 00:12:47.394
you would get someone come on in there,
00:12:47.413 --> 00:12:48.774
talk, talk, talk, talk, talk, talk, talk,
00:12:48.793 --> 00:12:50.174
talk, and you have to like cut them off.
00:12:50.654 --> 00:12:51.775
And so with Jillian and I,
00:12:51.796 --> 00:12:52.697
we have the agreement.
00:12:52.797 --> 00:12:54.957
I cut them off because I'm used to it.
00:12:55.038 --> 00:12:56.158
It does not bother me if
00:12:56.198 --> 00:12:58.301
someone is going on for too long to say,
00:12:58.380 --> 00:12:59.160
oh, thank you very much.
00:12:59.322 --> 00:13:01.403
Then, you know, on to the next person.
00:13:02.283 --> 00:13:03.865
And I'm sure you're able to do that, too,
00:13:03.884 --> 00:13:05.005
because you have that sort
00:13:05.046 --> 00:13:05.806
of that training.
00:13:07.347 --> 00:13:09.168
The hosting, I think, is very similar.
00:13:10.000 --> 00:13:11.402
Yeah, and I just realized,
00:13:11.442 --> 00:13:13.404
I totally forgot to mention my other room,
00:13:13.804 --> 00:13:15.126
the Coaching Careers and
00:13:15.167 --> 00:13:16.469
Chaos with Melissa Houston.
00:13:16.509 --> 00:13:17.730
That's on Sunday mornings.
00:13:18.510 --> 00:13:19.272
Yeah, that's Sunday mornings.
00:13:20.274 --> 00:13:20.573
But no,
00:13:20.614 --> 00:13:23.677
with the whole concept of having
00:13:23.697 --> 00:13:25.480
that co-host with you, it's so important
00:13:26.120 --> 00:13:29.562
When Clubhouse and LinkedIn Audio,
00:13:29.602 --> 00:13:30.182
you're going to have people
00:13:30.202 --> 00:13:31.803
that are just chatty and are long-winded.
00:13:32.184 --> 00:13:33.565
And our rule has always been,
00:13:33.684 --> 00:13:34.846
usually we try to tell people, hey,
00:13:34.885 --> 00:13:35.667
keep your shares to about
00:13:35.726 --> 00:13:36.407
two to three minutes.
00:13:36.986 --> 00:13:38.548
When they go over five minutes,
00:13:38.967 --> 00:13:39.869
I'm going to interrupt them,
00:13:39.989 --> 00:13:40.909
and sometimes even less.
00:13:41.090 --> 00:13:42.971
But Melissa Houston has done
00:13:42.990 --> 00:13:44.652
a wonderful – she has a
00:13:44.692 --> 00:13:45.432
wonderful way about it.
00:13:45.871 --> 00:13:47.393
And I've picked up her style a little bit.
00:13:47.833 --> 00:13:48.433
It's one of those things
00:13:48.453 --> 00:13:49.274
where when they say
00:13:49.313 --> 00:13:52.316
something that's exciting or inspiring –
00:13:52.316 --> 00:13:53.176
jump in saying oh my god
00:13:53.196 --> 00:13:54.496
that's so exciting and and
00:13:54.537 --> 00:13:56.197
just allow them to to share
00:13:56.217 --> 00:13:56.918
that excitement with them
00:13:57.018 --> 00:13:57.778
and then slowly take the
00:13:57.798 --> 00:13:58.578
microphone away from them
00:13:58.639 --> 00:13:59.960
it's it's she does it very
00:14:00.000 --> 00:14:00.759
gracefully very
00:14:00.779 --> 00:14:02.400
respectfully um and I
00:14:02.421 --> 00:14:04.081
really enjoy it I have had
00:14:04.142 --> 00:14:05.162
to unfortunately sometimes
00:14:05.341 --> 00:14:06.442
just tell people I'm sorry
00:14:06.462 --> 00:14:07.602
I need to cut you off we
00:14:07.623 --> 00:14:08.464
have eight more people on
00:14:08.504 --> 00:14:09.783
stage and we need to move
00:14:09.844 --> 00:14:11.264
on but I do appreciate your
00:14:11.304 --> 00:14:12.625
feedback and I try to be
00:14:12.644 --> 00:14:14.206
respectful but nobody likes
00:14:14.225 --> 00:14:15.626
to be cut off it's never fun
00:14:16.302 --> 00:14:16.562
You know,
00:14:16.643 --> 00:14:18.283
and I think when that happens
00:14:18.303 --> 00:14:20.644
that it's usually because people are just,
00:14:21.203 --> 00:14:22.865
you know, in some cases they're, yes,
00:14:23.004 --> 00:14:23.985
maybe pitching their
00:14:24.085 --> 00:14:24.884
services or something.
00:14:24.904 --> 00:14:26.625
But I see that rarely.
00:14:26.686 --> 00:14:27.025
For me,
00:14:27.186 --> 00:14:29.405
it's more that they're unaware that
00:14:29.686 --> 00:14:30.385
they're, you know,
00:14:30.426 --> 00:14:31.626
there are other people up there.
00:14:31.647 --> 00:14:32.447
They get on there and
00:14:32.486 --> 00:14:33.787
they're just kind of talking, talking,
00:14:33.826 --> 00:14:35.067
talking with like one of
00:14:35.087 --> 00:14:35.807
the hosts or something.
00:14:35.827 --> 00:14:36.467
Yeah.
00:14:37.248 --> 00:14:38.129
Pitching of the services.
00:14:38.169 --> 00:14:40.413
So that's probably a big one for me.
00:14:40.432 --> 00:14:41.634
Because if someone gets up
00:14:41.654 --> 00:14:42.998
there and starts pitching their services,
00:14:43.538 --> 00:14:44.659
and they basically are
00:14:44.700 --> 00:14:46.462
trying to take over your audio room.
00:14:47.024 --> 00:14:47.825
And that's something that I
00:14:47.845 --> 00:14:48.166
find interesting.
00:14:48.595 --> 00:14:51.037
That goes from, okay, you got long-winded,
00:14:51.076 --> 00:14:51.636
that's fine,
00:14:51.798 --> 00:14:53.619
to you're being disrespectful now.
00:14:53.698 --> 00:14:54.620
You're coming into someone
00:14:54.639 --> 00:14:55.340
else's show and trying to
00:14:55.379 --> 00:14:56.421
take it over and make a
00:14:56.441 --> 00:14:57.182
conversation about you,
00:14:57.261 --> 00:14:58.423
and you're trying to sell a product?
00:14:59.043 --> 00:15:00.063
That's not appropriate.
00:15:00.104 --> 00:15:01.644
It's the same as trying to
00:15:01.884 --> 00:15:03.346
sell to everyone that's
00:15:03.366 --> 00:15:05.048
attending that room while
00:15:05.087 --> 00:15:05.808
the room's going on.
00:15:06.389 --> 00:15:07.009
I've had that happen.
00:15:07.049 --> 00:15:07.850
I've had to ask someone to
00:15:07.970 --> 00:15:09.350
leave because it's not
00:15:09.390 --> 00:15:11.212
professional and it's not appropriate.
00:15:12.129 --> 00:15:12.669
Yeah, you know,
00:15:12.690 --> 00:15:14.071
it happens sometimes even
00:15:14.110 --> 00:15:15.052
on a LinkedIn live show
00:15:15.331 --> 00:15:16.452
where somebody will come on
00:15:16.513 --> 00:15:17.732
and they're like, oh, and they start,
00:15:17.793 --> 00:15:19.453
you know, talking about all their stuff,
00:15:19.754 --> 00:15:22.035
which for me is partly I
00:15:22.655 --> 00:15:23.576
ask people not to do that
00:15:23.616 --> 00:15:25.477
because this goes on to my podcast.
00:15:25.498 --> 00:15:26.217
And, you know,
00:15:26.298 --> 00:15:27.339
by the time you're talking
00:15:27.359 --> 00:15:28.759
about your great deal that
00:15:28.779 --> 00:15:29.980
you're running right now, well,
00:15:30.020 --> 00:15:31.221
by the time it's on the podcast,
00:15:31.601 --> 00:15:32.282
it may be over.
00:15:32.721 --> 00:15:33.363
But, you know,
00:15:33.543 --> 00:15:34.803
one of the things that I did
00:15:34.844 --> 00:15:36.504
want to ask you because, you know,
00:15:37.024 --> 00:15:38.306
and my talking about the
00:15:38.346 --> 00:15:40.027
partner was kind of a lead into that.
00:15:40.506 --> 00:15:42.607
because I know it can sometimes be,
00:15:42.908 --> 00:15:43.947
be a challenge.
00:15:44.008 --> 00:15:44.548
Like, you know,
00:15:44.687 --> 00:15:46.688
I did my other content
00:15:46.729 --> 00:15:48.229
marketing school is a
00:15:48.288 --> 00:15:49.350
relatively new with a shift
00:15:49.389 --> 00:15:50.809
in my business started, you know,
00:15:50.830 --> 00:15:52.309
the end of last year and
00:15:52.330 --> 00:15:54.770
before that revolved around careers and,
00:15:55.010 --> 00:15:55.630
and business.
00:15:55.890 --> 00:15:57.412
But I also did a brief stint
00:15:57.591 --> 00:15:58.611
with the trend talk show.
00:15:58.652 --> 00:15:59.773
You may remember that.
00:15:59.832 --> 00:16:00.952
I think you were on the panel,
00:16:00.972 --> 00:16:02.273
which was a panel show
00:16:02.692 --> 00:16:03.994
talking about different topics.
00:16:04.234 --> 00:16:04.394
And I,
00:16:05.433 --> 00:16:06.455
while it was fun.
00:16:06.836 --> 00:16:08.876
And I think you do that sometimes with the,
00:16:09.857 --> 00:16:11.099
you know, with your audio rooms,
00:16:11.600 --> 00:16:13.100
it could be very tricky
00:16:13.201 --> 00:16:14.422
trying to get people on the
00:16:14.461 --> 00:16:17.144
same time and trying to, you know,
00:16:17.224 --> 00:16:18.205
who can't make it,
00:16:18.284 --> 00:16:19.625
but they're not concerned
00:16:19.667 --> 00:16:21.168
because they know there are other people.
00:16:21.227 --> 00:16:22.109
And then you get, you know,
00:16:22.448 --> 00:16:24.149
two out of three people can't come.
00:16:24.190 --> 00:16:27.232
And so I just wanted you to give us some,
00:16:27.633 --> 00:16:28.793
some thoughts and maybe
00:16:28.894 --> 00:16:30.535
tips around that whole kind of thing.
00:16:31.515 --> 00:16:33.017
So is it about for the
00:16:33.236 --> 00:16:34.857
co-hosts or for the attendees?
00:16:34.918 --> 00:16:35.878
For guests, for guests.
00:16:36.418 --> 00:16:36.879
Okay, yeah, yeah.
00:16:37.099 --> 00:16:38.339
So here's some things that I,
00:16:38.539 --> 00:16:39.259
some lessons learned.
00:16:39.500 --> 00:16:41.461
And Clubhouse, again, taught me a lot,
00:16:41.480 --> 00:16:42.421
but LinkedIn really has
00:16:42.461 --> 00:16:43.481
fine-tuned some of these skills.
00:16:44.022 --> 00:16:45.663
You know, first and foremost, obviously,
00:16:45.702 --> 00:16:47.464
you know, when you schedule those rooms,
00:16:47.764 --> 00:16:51.125
do it with plenty of time, you know.
00:16:51.186 --> 00:16:52.086
If you do it more than a day
00:16:52.105 --> 00:16:52.706
or two advance,
00:16:52.927 --> 00:16:54.386
it's going to get buried by
00:16:54.466 --> 00:16:55.408
other comments anyway.
00:16:55.488 --> 00:16:56.607
So go ahead and give it
00:16:56.869 --> 00:16:57.828
enough advance time so
00:16:57.849 --> 00:16:59.549
people know about it because it's
00:16:59.850 --> 00:17:01.431
You know, it's like marketing 101.
00:17:01.650 --> 00:17:02.311
If they don't know about it,
00:17:02.331 --> 00:17:03.171
they're not going to attend.
00:17:03.490 --> 00:17:04.652
So let them know ahead of time.
00:17:04.991 --> 00:17:05.951
But then I always recommend
00:17:05.971 --> 00:17:08.613
do a promotional post a few
00:17:08.633 --> 00:17:10.314
days leading up to it or even the day of.
00:17:11.134 --> 00:17:11.473
The day of,
00:17:11.513 --> 00:17:12.755
I'm a big fan of doing something.
00:17:13.015 --> 00:17:14.615
But if you do it like three days before,
00:17:14.775 --> 00:17:15.096
great.
00:17:15.115 --> 00:17:16.115
But if you don't do it three days before,
00:17:16.135 --> 00:17:17.256
at least do it the day of.
00:17:18.116 --> 00:17:18.777
Remind people.
00:17:18.876 --> 00:17:20.538
And don't just repost the original one.
00:17:20.678 --> 00:17:21.317
Create a new one.
00:17:22.048 --> 00:17:23.068
make the visual stand out,
00:17:23.108 --> 00:17:23.869
make it be different.
00:17:24.210 --> 00:17:25.250
Or sometimes you can use the
00:17:25.270 --> 00:17:27.373
same graphic as you used for the audio,
00:17:27.393 --> 00:17:28.153
because again,
00:17:28.193 --> 00:17:29.075
a lot of people don't see
00:17:29.115 --> 00:17:30.496
the invitations go out as
00:17:30.615 --> 00:17:31.916
often as original posts do.
00:17:32.317 --> 00:17:34.319
So what I found is using the
00:17:34.339 --> 00:17:35.279
same graphic or a new one,
00:17:35.800 --> 00:17:36.402
promote the post,
00:17:36.561 --> 00:17:37.261
invite people to come that
00:17:37.301 --> 00:17:38.683
day and let them know.
00:17:39.503 --> 00:17:40.265
Now there's two other things
00:17:40.305 --> 00:17:41.346
that have really made an impact.
00:17:43.481 --> 00:17:45.503
i invite now we all know we
00:17:45.544 --> 00:17:46.424
have filters when you
00:17:46.444 --> 00:17:47.605
invite people to lives or
00:17:47.645 --> 00:17:48.746
to audio rooms and you're
00:17:48.786 --> 00:17:50.768
able to filter them down by
00:17:51.167 --> 00:17:53.590
industry location you know
00:17:53.770 --> 00:17:55.352
a school and so it's a
00:17:55.412 --> 00:17:58.193
great tool now it's easy to
00:17:58.994 --> 00:18:00.056
select a whole bunch of
00:18:00.096 --> 00:18:01.676
people in the dc area and
00:18:01.717 --> 00:18:02.357
it's like a whole bunch of
00:18:02.377 --> 00:18:04.440
hr people and just send it all to them
00:18:05.019 --> 00:18:06.779
But that's very blind.
00:18:07.079 --> 00:18:08.661
And I will do that if I have
00:18:08.740 --> 00:18:10.361
invitations left over after I'm done.
00:18:10.540 --> 00:18:11.361
But what I do first,
00:18:12.101 --> 00:18:12.662
and this is after you've
00:18:12.682 --> 00:18:13.981
done a few audio rooms, obviously,
00:18:14.041 --> 00:18:15.442
is I start going back to
00:18:15.461 --> 00:18:16.241
the previous audio rooms.
00:18:16.842 --> 00:18:18.202
I invite the people who attended it.
00:18:18.603 --> 00:18:19.363
People who already showed
00:18:19.383 --> 00:18:21.903
they had interest in it, I invite them.
00:18:22.644 --> 00:18:24.443
As those have grown over the years,
00:18:25.763 --> 00:18:27.005
it's been very consistent.
00:18:27.384 --> 00:18:28.224
The one thing that has
00:18:28.244 --> 00:18:28.684
helped me more than
00:18:28.724 --> 00:18:30.065
anything is invite the
00:18:30.085 --> 00:18:31.765
people back that already showed interest.
00:18:32.165 --> 00:18:32.885
Don't forget about it.
00:18:32.905 --> 00:18:33.826
Don't take them for granted.
00:18:34.988 --> 00:18:37.069
And that's why that day of
00:18:37.089 --> 00:18:38.270
the event post is so important.
00:18:38.991 --> 00:18:39.951
People have busy lives.
00:18:40.393 --> 00:18:41.594
I do not expect people to
00:18:41.653 --> 00:18:43.734
know my schedule all the time.
00:18:44.455 --> 00:18:46.037
It is not that important for
00:18:46.057 --> 00:18:47.278
them to have it on their calendar.
00:18:47.577 --> 00:18:48.679
So it's up to me.
00:18:48.699 --> 00:18:49.559
If I want them to attend,
00:18:49.579 --> 00:18:50.520
it's up to me to remind them.
00:18:50.861 --> 00:18:51.701
So give them that reminder,
00:18:51.981 --> 00:18:52.762
but invite those people.
00:18:52.863 --> 00:18:53.482
And after you invite the
00:18:53.502 --> 00:18:54.804
people that attended previous ones,
00:18:54.884 --> 00:18:55.944
you'll see that to grow.
00:18:56.326 --> 00:18:57.046
And as it grows,
00:18:57.066 --> 00:18:58.106
you'll be inviting more people.
00:19:00.145 --> 00:19:00.605
After that,
00:19:01.186 --> 00:19:02.548
use those filters to go ahead
00:19:02.607 --> 00:19:04.528
and try to select people
00:19:04.568 --> 00:19:06.410
that are specific to that topic.
00:19:06.829 --> 00:19:07.671
If I have a topic that's
00:19:07.691 --> 00:19:08.892
about workplace wellness,
00:19:08.912 --> 00:19:09.872
I'm going to tackle the HR
00:19:09.892 --> 00:19:10.613
people and highlight and
00:19:10.633 --> 00:19:11.472
invite HR people.
00:19:14.919 --> 00:19:16.640
uh job searching and stuff
00:19:16.660 --> 00:19:17.420
like that I'm going to look
00:19:17.440 --> 00:19:18.299
at what industries have
00:19:18.619 --> 00:19:19.720
recently done layoffs and
00:19:19.740 --> 00:19:20.420
I'm going to invite people
00:19:20.440 --> 00:19:22.020
from those industries it
00:19:22.040 --> 00:19:23.060
takes a little bit of work
00:19:23.080 --> 00:19:23.921
but once you get your
00:19:24.000 --> 00:19:25.662
format down it gets very
00:19:25.721 --> 00:19:26.922
consistent it's very easy
00:19:27.382 --> 00:19:28.221
um and then if you have
00:19:28.261 --> 00:19:29.863
co-hosts you get them to
00:19:29.923 --> 00:19:31.002
invite people as well from
00:19:31.042 --> 00:19:32.143
their network because your
00:19:32.182 --> 00:19:32.923
networks aren't always the
00:19:32.963 --> 00:19:34.584
same and that just blows it
00:19:34.644 --> 00:19:36.384
up so if you get a co-host
00:19:36.464 --> 00:19:37.505
invite people and help
00:19:37.525 --> 00:19:38.464
promote it on their page as
00:19:38.484 --> 00:19:40.045
well as your page that is
00:19:40.085 --> 00:19:41.726
what I think has been wonderful and then
00:19:42.487 --> 00:19:43.653
inviting people to share
00:19:43.692 --> 00:19:44.778
their topics that they want
00:19:44.798 --> 00:19:45.241
to learn from.
00:19:45.785 --> 00:19:46.247
That's something
00:19:47.848 --> 00:19:49.851
In HR, I've always learned very early on,
00:19:49.951 --> 00:19:50.871
do not assume that I know
00:19:50.891 --> 00:19:51.612
what everybody wants.
00:19:51.771 --> 00:19:52.913
I got to ask the employees
00:19:53.314 --> 00:19:54.654
and make sure I get the
00:19:54.694 --> 00:19:55.596
majority if not all the
00:19:55.615 --> 00:19:56.596
employees to give me feedback.
00:19:57.076 --> 00:19:58.758
Same with LinkedIn audio or
00:19:58.778 --> 00:19:59.739
your LinkedIn audience.
00:19:59.798 --> 00:20:00.440
You want to make sure that
00:20:00.460 --> 00:20:01.361
you're hearing from them.
00:20:01.381 --> 00:20:03.682
Invite them to share, send you a DM,
00:20:03.722 --> 00:20:04.884
put it in the comments of your event.
00:20:05.263 --> 00:20:06.105
What topics would you like
00:20:06.125 --> 00:20:07.165
to see them cover in the future?
00:20:07.185 --> 00:20:09.587
Invite co-hosts too.
00:20:09.647 --> 00:20:10.949
Co-hosts attract a whole
00:20:10.989 --> 00:20:12.029
another group of people
00:20:12.329 --> 00:20:13.351
that normally are not maybe
00:20:13.371 --> 00:20:13.932
in your network.
00:20:14.352 --> 00:20:14.491
I mean,
00:20:14.511 --> 00:20:15.732
if I invite you to be a speaker at
00:20:15.792 --> 00:20:16.394
one of my events,
00:20:16.973 --> 00:20:17.773
people who follow you that
00:20:17.795 --> 00:20:19.115
don't follow me might be
00:20:20.615 --> 00:20:21.517
open to seeing it and might
00:20:21.557 --> 00:20:23.438
become new attendees of the event.
00:20:23.858 --> 00:20:25.119
So those are the things that
00:20:25.259 --> 00:20:25.779
really matter.
00:20:25.799 --> 00:20:27.340
But then the last thing I'll say is this,
00:20:30.242 --> 00:20:31.784
branding and marketing yourself.
00:20:33.125 --> 00:20:34.405
If you're in rooms and
00:20:34.425 --> 00:20:35.467
they're talking about audio events,
00:20:35.826 --> 00:20:37.028
mention that you have an audio event.
00:20:37.268 --> 00:20:37.827
Invite people.
00:20:38.528 --> 00:20:39.890
I love it when people say, hey,
00:20:39.950 --> 00:20:40.769
go ahead and put your event
00:20:41.030 --> 00:20:42.571
in our comments of our events.
00:20:43.584 --> 00:20:44.865
And I invite people to do the same thing.
00:20:45.224 --> 00:20:46.006
It's nice to have that
00:20:46.046 --> 00:20:48.027
community of LinkedIn audio hosts,
00:20:48.067 --> 00:20:48.448
if you will,
00:20:48.688 --> 00:20:49.567
that support each other
00:20:49.647 --> 00:20:51.048
versus try to compete with each other.
00:20:51.068 --> 00:20:52.509
I mean,
00:20:52.529 --> 00:20:53.590
I've seen people schedule rooms at
00:20:53.611 --> 00:20:54.192
the same time.
00:20:54.852 --> 00:20:55.352
It happens.
00:20:56.153 --> 00:20:57.294
And I've watched people go
00:20:57.413 --> 00:20:58.234
back and forth between the
00:20:58.275 --> 00:20:59.035
two rooms sometimes,
00:20:59.055 --> 00:21:00.036
depending on which one has
00:21:00.395 --> 00:21:01.636
had their interest.
00:21:02.538 --> 00:21:03.617
So there's a lot you can do.
00:21:03.657 --> 00:21:04.638
There's so much more you can do,
00:21:04.719 --> 00:21:07.181
but be careful not to burn yourself out.
00:21:07.221 --> 00:21:07.840
Like I always say,
00:21:07.941 --> 00:21:09.362
don't let LinkedIn bully
00:21:09.402 --> 00:21:11.483
you into doing more than you can handle.
00:21:12.287 --> 00:21:13.106
Yeah, yeah.
00:21:13.367 --> 00:21:14.367
So I just want to give a
00:21:14.867 --> 00:21:16.009
quick shout out to our
00:21:16.048 --> 00:21:17.429
friend Jean who has been
00:21:17.489 --> 00:21:18.750
with us since the beginning.
00:21:19.309 --> 00:21:21.451
I met her in Clubhouse as well.
00:21:21.911 --> 00:21:24.853
Thank you so much for being here with us.
00:21:25.032 --> 00:21:26.492
And she also said, yes,
00:21:26.633 --> 00:21:29.015
learners as opposed to lurkers.
00:21:29.954 --> 00:21:32.576
And I think of the people as
00:21:32.655 --> 00:21:35.037
being just lookers too.
00:21:35.136 --> 00:21:35.376
You know,
00:21:35.436 --> 00:21:36.917
you may just be there looking and
00:21:36.998 --> 00:21:38.699
learning and looking around and
00:21:39.619 --> 00:21:40.440
And there were so many
00:21:40.480 --> 00:21:42.102
people on LinkedIn that
00:21:42.182 --> 00:21:43.663
maybe I have people,
00:21:43.803 --> 00:21:45.845
I'm sure you do as well, Felipe,
00:21:45.964 --> 00:21:47.346
Engie that, you know,
00:21:48.538 --> 00:21:50.078
I get messages from the say, Oh yeah,
00:21:50.118 --> 00:21:50.959
I've been following you.
00:21:50.979 --> 00:21:52.200
I remember when you did this or that.
00:21:52.220 --> 00:21:53.559
And it's like, Oh, it's always a,
00:21:53.839 --> 00:21:55.799
I'm always surprised.
00:21:55.880 --> 00:21:57.901
I'm like, Oh,
00:21:57.941 --> 00:21:59.260
I didn't see any likes or comments,
00:21:59.280 --> 00:22:00.701
but I'm glad you liked it.
00:22:00.740 --> 00:22:03.241
So, and I guess she's another HR.
00:22:03.301 --> 00:22:04.561
She's a great HR friend of mine.
00:22:04.602 --> 00:22:05.442
I've really just come to
00:22:06.102 --> 00:22:07.042
learn from her and love her
00:22:07.063 --> 00:22:08.103
a lot for all she does.
00:22:08.123 --> 00:22:09.702
If you're not following G
00:22:09.982 --> 00:22:10.583
definitely follow her.
00:22:10.623 --> 00:22:11.983
She puts out some great content.
00:22:12.304 --> 00:22:13.983
She just is an amazing person.
00:22:14.740 --> 00:22:15.320
Yeah, she is.
00:22:15.441 --> 00:22:17.603
She is a very, very lovely person.
00:22:17.682 --> 00:22:19.344
And she definitely, you know,
00:22:19.523 --> 00:22:21.525
brightens LinkedIn by her
00:22:21.585 --> 00:22:22.486
presence on there.
00:22:23.086 --> 00:22:26.468
So, you know, I already, obviously,
00:22:26.587 --> 00:22:27.828
I picked up a few tips from
00:22:27.868 --> 00:22:30.211
you about doing the audio.
00:22:30.530 --> 00:22:32.271
And one thing that I do want to mention,
00:22:32.511 --> 00:22:33.271
and we were talking about
00:22:33.291 --> 00:22:34.653
this a little bit earlier
00:22:35.253 --> 00:22:36.273
before we came live,
00:22:36.755 --> 00:22:38.635
the idea of LinkedIn audio.
00:22:38.695 --> 00:22:39.736
And I know there was a post,
00:22:39.776 --> 00:22:40.576
I think there may have been
00:22:40.616 --> 00:22:42.057
even more than one post about it.
00:22:42.738 --> 00:22:44.720
LinkedIn audio coming and I
00:22:44.940 --> 00:22:47.080
was all excited and I messaged my friends,
00:22:47.320 --> 00:22:48.781
oh, audio recording.
00:22:50.502 --> 00:22:51.784
But when I went to set up
00:22:52.423 --> 00:22:53.744
the event I do with Jillian,
00:22:53.765 --> 00:22:54.925
our audio room,
00:22:54.945 --> 00:22:57.788
I didn't see anything on there about it.
00:22:58.248 --> 00:22:59.929
And then you had some news
00:22:59.969 --> 00:23:02.391
to share with me that not so much.
00:23:02.431 --> 00:23:02.671
Yeah.
00:23:03.711 --> 00:23:05.152
So I was just as excited as you were.
00:23:05.432 --> 00:23:07.373
When I heard that news, I was like,
00:23:07.452 --> 00:23:08.534
thank God, finally.
00:23:08.594 --> 00:23:10.054
Because so many times,
00:23:10.233 --> 00:23:12.154
unlike LinkedIn Lives, people say, oh,
00:23:12.174 --> 00:23:12.816
I missed your live.
00:23:12.976 --> 00:23:14.096
I'll catch the replay.
00:23:14.556 --> 00:23:16.156
There's no replays for audio rooms.
00:23:16.277 --> 00:23:17.377
And there's such great content.
00:23:17.678 --> 00:23:19.618
And I know that Clubhouse did those.
00:23:19.699 --> 00:23:20.699
And we all appreciated
00:23:20.878 --> 00:23:21.740
having that history there.
00:23:22.519 --> 00:23:23.760
So when I saw that, I got very excited.
00:23:24.958 --> 00:23:26.019
One thing that's always important.
00:23:26.038 --> 00:23:26.960
This is why it benefits
00:23:27.121 --> 00:23:27.961
everyone to look at the
00:23:28.021 --> 00:23:29.482
comments of the posts that you read.
00:23:29.603 --> 00:23:30.884
Because when I went to the comments,
00:23:31.705 --> 00:23:32.707
I saw that LinkedIn helped
00:23:32.727 --> 00:23:34.568
had commented and LinkedIn help said,
00:23:35.329 --> 00:23:36.510
thank you for the enthusiasm.
00:23:36.711 --> 00:23:37.893
We are working on trying to
00:23:37.913 --> 00:23:38.532
create recordings,
00:23:38.573 --> 00:23:39.615
but unfortunately we do not
00:23:39.674 --> 00:23:40.615
have anything right now
00:23:40.675 --> 00:23:41.537
that's ready to launch.
00:23:42.096 --> 00:23:43.278
um please be patient with us
00:23:43.318 --> 00:23:44.579
as we continue to work on
00:23:44.640 --> 00:23:46.701
it so somehow something
00:23:46.762 --> 00:23:47.703
must have gone out that
00:23:47.784 --> 00:23:48.525
that gave people the
00:23:48.565 --> 00:23:49.305
impression that the
00:23:49.365 --> 00:23:50.287
recordings were coming and
00:23:50.326 --> 00:23:51.288
maybe it's like they are
00:23:51.327 --> 00:23:52.769
starting to work on it but
00:23:52.828 --> 00:23:54.330
somehow it got translated
00:23:54.371 --> 00:23:56.153
into it's available soon
00:23:56.272 --> 00:23:58.655
and unfortunately yeah a
00:23:58.715 --> 00:23:59.797
real bummer I gotta say
00:24:00.637 --> 00:24:01.618
Yeah, yeah, I know.
00:24:01.759 --> 00:24:04.101
You know, those leaks happen, you know,
00:24:04.221 --> 00:24:05.461
in all places in our life.
00:24:05.502 --> 00:24:07.023
But yeah, it certainly is.
00:24:07.124 --> 00:24:12.068
And I know that some people did record.
00:24:12.209 --> 00:24:13.289
Actually, Jillian and I,
00:24:13.329 --> 00:24:14.851
we recorded this because you can,
00:24:15.191 --> 00:24:15.531
you know,
00:24:15.612 --> 00:24:17.353
use third party and you can record.
00:24:17.393 --> 00:24:19.355
And we did it for our first few rooms.
00:24:19.375 --> 00:24:20.635
We've been doing them almost a year now.
00:24:21.676 --> 00:24:24.117
Um, but then we decided, you know,
00:24:24.157 --> 00:24:25.118
what we will stay with
00:24:25.179 --> 00:24:26.720
LinkedIn's terms and conditions and we,
00:24:27.059 --> 00:24:28.201
and we stopped doing it.
00:24:28.320 --> 00:24:29.401
And I, um,
00:24:29.520 --> 00:24:31.741
some people who used to do audio rooms,
00:24:32.383 --> 00:24:34.344
um, have kind of switched over to lives.
00:24:34.423 --> 00:24:34.663
And I'm,
00:24:34.884 --> 00:24:36.365
I'm wondering if it might be for
00:24:36.404 --> 00:24:37.965
that season for that reason,
00:24:38.006 --> 00:24:39.766
because that's one thing about,
00:24:40.027 --> 00:24:41.027
about LinkedIn lives.
00:24:41.067 --> 00:24:42.048
Like right now we are
00:24:42.087 --> 00:24:44.669
streaming to LinkedIn, YouTube,
00:24:45.108 --> 00:24:46.710
and also Instagram and
00:24:46.750 --> 00:24:48.230
hello to people on different channels.
00:24:48.310 --> 00:24:48.871
I see you.
00:24:48.891 --> 00:24:49.811
Um, yeah.
00:24:50.672 --> 00:24:52.172
but you know there is
00:24:52.272 --> 00:24:54.792
nothing you know afterwards
00:24:54.853 --> 00:24:55.953
when an audio room when
00:24:55.993 --> 00:24:57.534
it's gone it's gone and so
00:24:57.554 --> 00:24:59.595
um I know that it was a
00:24:59.755 --> 00:25:01.894
huge thing when our audio
00:25:01.954 --> 00:25:03.375
rooms on clubhouse they
00:25:03.415 --> 00:25:04.496
started recording them and
00:25:04.536 --> 00:25:06.096
we could download them and
00:25:06.217 --> 00:25:07.777
I actually put those I have
00:25:07.817 --> 00:25:08.676
them up on my youtube
00:25:08.696 --> 00:25:09.958
channel with just an image
00:25:10.018 --> 00:25:11.117
over them with the audio
00:25:11.557 --> 00:25:13.058
and it was it was great and
00:25:13.098 --> 00:25:13.919
now you know the
00:25:14.138 --> 00:25:15.980
It feels like everybody has a podcast.
00:25:16.121 --> 00:25:17.961
I've had my podcast since like 2020,
00:25:17.961 --> 00:25:19.522
but it seems like now, you know,
00:25:19.763 --> 00:25:20.884
podcasts are everywhere.
00:25:20.964 --> 00:25:23.446
So the repurposing of the live.
00:25:23.886 --> 00:25:25.667
So do you ever think about,
00:25:26.509 --> 00:25:28.089
think about like putting a
00:25:28.250 --> 00:25:30.251
live show in the mix or is
00:25:30.291 --> 00:25:31.492
it just going to be, you think?
00:25:31.673 --> 00:25:34.953
Well, actually, with Workplace Wellness,
00:25:35.134 --> 00:25:36.515
we actually bookend our
00:25:36.894 --> 00:25:38.056
seasons with live shows.
00:25:38.135 --> 00:25:38.915
So the first show of the
00:25:38.935 --> 00:25:40.076
season and the last show of the season,
00:25:40.156 --> 00:25:40.836
and then we actually do a
00:25:41.037 --> 00:25:42.337
middle one during the holidays.
00:25:42.518 --> 00:25:43.637
So we actually have three
00:25:43.877 --> 00:25:45.878
live audios or live lives
00:25:46.259 --> 00:25:46.880
during the season.
00:25:47.900 --> 00:25:49.080
High Teevers Hour, we don't do it.
00:25:49.861 --> 00:25:50.922
careers chaos and coaching,
00:25:50.942 --> 00:25:51.422
we don't do it.
00:25:51.882 --> 00:25:54.743
But with the Social Society chat,
00:25:54.844 --> 00:25:56.085
we started doing it last year,
00:25:56.605 --> 00:25:58.046
and so we'll do another one this year.
00:25:58.105 --> 00:25:59.366
So it is something that
00:25:59.426 --> 00:26:00.748
there's definitely value to it.
00:26:01.028 --> 00:26:02.929
It complements the audios very well.
00:26:03.369 --> 00:26:04.369
I don't see any of them
00:26:04.410 --> 00:26:05.770
going fully over the lives
00:26:05.790 --> 00:26:07.913
because I do think that there's a benefit
00:26:09.045 --> 00:26:10.406
Being ready for a live,
00:26:10.826 --> 00:26:11.667
I think requires a little
00:26:11.688 --> 00:26:12.689
bit more maintenance for us
00:26:12.910 --> 00:26:13.851
than an audio.
00:26:14.431 --> 00:26:14.991
I don't need to be,
00:26:15.011 --> 00:26:16.314
we don't need to be showered.
00:26:16.354 --> 00:26:17.134
Our hair doesn't need to be done.
00:26:17.174 --> 00:26:18.256
We don't have to have, you know,
00:26:18.316 --> 00:26:18.916
nice clothes.
00:26:19.017 --> 00:26:19.257
You know,
00:26:19.477 --> 00:26:20.858
I actually spilled coffee on this shirt.
00:26:20.878 --> 00:26:21.740
I cleaned it.
00:26:21.779 --> 00:26:22.319
I dried it.
00:26:22.361 --> 00:26:23.221
I made sure it looked good for this.
00:26:23.622 --> 00:26:24.303
If it was audio,
00:26:24.343 --> 00:26:25.243
I wouldn't have to worry about it.
00:26:25.604 --> 00:26:27.507
So I think that benefit there.
00:26:28.346 --> 00:26:29.327
There is that.
00:26:29.407 --> 00:26:31.690
There is the whole no hair and makeup,
00:26:31.769 --> 00:26:33.971
which I certainly can appreciate.
00:26:34.311 --> 00:26:35.292
So you have shared some
00:26:35.333 --> 00:26:38.875
information already, but for someone,
00:26:38.935 --> 00:26:39.615
and I know we're getting
00:26:39.655 --> 00:26:40.896
kind of close to the end here,
00:26:41.478 --> 00:26:42.598
and I do want to share your
00:26:43.398 --> 00:26:46.701
LinkedIn profile and ask you about that.
00:26:46.801 --> 00:26:48.544
But before I do that,
00:26:49.023 --> 00:26:50.785
can you give us some tips
00:26:50.825 --> 00:26:52.246
for someone who is maybe
00:26:52.727 --> 00:26:54.667
listening to this later on
00:26:54.728 --> 00:26:56.569
the replay or on the podcast who thinks,
00:26:57.049 --> 00:26:58.550
hey, that audio sounds kind of cool,
00:26:58.570 --> 00:27:00.251
but how do I start?
00:27:00.393 --> 00:27:01.673
Can you give us maybe three
00:27:02.153 --> 00:27:03.153
tips for people that want
00:27:03.173 --> 00:27:04.134
to start and don't know
00:27:04.154 --> 00:27:06.096
where to or how to?
00:27:07.156 --> 00:27:08.258
Let me say this first and foremost.
00:27:08.897 --> 00:27:10.459
Doing a live is a little
00:27:10.479 --> 00:27:11.799
more complicated than doing audio.
00:27:11.859 --> 00:27:12.861
So if you're thinking about
00:27:12.921 --> 00:27:13.621
lives and audios,
00:27:13.942 --> 00:27:14.862
audios might be a little
00:27:14.882 --> 00:27:15.942
bit easier because lives,
00:27:15.962 --> 00:27:17.243
you have to use a third party.
00:27:17.384 --> 00:27:18.345
And so it requires a little
00:27:18.384 --> 00:27:19.025
extra step there.
00:27:19.125 --> 00:27:20.885
But audios are fairly easy.
00:27:21.307 --> 00:27:22.907
When you go in to create an event,
00:27:23.208 --> 00:27:24.929
there's an icon for audios.
00:27:25.189 --> 00:27:27.111
events versus a regular post
00:27:27.451 --> 00:27:28.192
and you click on that and
00:27:28.211 --> 00:27:29.472
it will provide you a
00:27:29.492 --> 00:27:30.513
screen that basically has
00:27:30.534 --> 00:27:31.214
you fill out all the
00:27:31.255 --> 00:27:32.916
required fields your your
00:27:33.057 --> 00:27:34.979
image if it's an audio or
00:27:35.058 --> 00:27:37.161
live uh the name of the of
00:27:37.201 --> 00:27:40.884
the uh audio the topic and
00:27:40.904 --> 00:27:41.484
then who you're gonna
00:27:41.505 --> 00:27:43.467
invite and once you click
00:27:43.567 --> 00:27:44.928
it it'll create a post
00:27:45.963 --> 00:27:46.943
You can write a little
00:27:47.163 --> 00:27:48.125
introduction about the post
00:27:48.184 --> 00:27:49.424
and hit send and be done.
00:27:50.164 --> 00:27:51.464
That right there has created the live.
00:27:51.625 --> 00:27:52.246
It's very easy.
00:27:52.885 --> 00:27:55.626
Once that time starts of the live,
00:27:55.666 --> 00:27:58.227
say it's tomorrow at 8 p.m., at 8 p.m.
00:27:58.247 --> 00:28:00.468
you hit start, you are in a pre-live.
00:28:00.688 --> 00:28:02.067
So if you have any co-hosts with you,
00:28:02.127 --> 00:28:02.907
they come in with you and
00:28:02.928 --> 00:28:04.169
you can chat before the live goes,
00:28:04.429 --> 00:28:05.128
and then you hit the live
00:28:05.169 --> 00:28:06.108
button and you're live.
00:28:06.910 --> 00:28:08.049
It's that easy, y'all.
00:28:08.089 --> 00:28:10.190
So you don't need any special equipment.
00:28:10.711 --> 00:28:11.971
All you need is your phone.
00:28:12.708 --> 00:28:13.671
There's nothing else more.
00:28:14.031 --> 00:28:15.194
You can use other equipment,
00:28:15.616 --> 00:28:17.161
but you don't need headphones.
00:28:17.181 --> 00:28:17.843
You don't need a mic.
00:28:17.863 --> 00:28:18.644
You don't need anything.
00:28:18.786 --> 00:28:19.788
Your phone can do everything.
00:28:21.423 --> 00:28:28.148
Yeah, I do love that about the audio rooms,
00:28:28.169 --> 00:28:31.471
that there really is very
00:28:31.531 --> 00:28:33.093
little preparation.
00:28:33.113 --> 00:28:34.614
You don't need the third parties here.
00:28:34.953 --> 00:28:35.795
So I want to just,
00:28:35.914 --> 00:28:38.176
I'm showing your LinkedIn profile now.
00:28:38.196 --> 00:28:39.157
Can I show one last thing
00:28:39.198 --> 00:28:39.738
real quick on that?
00:28:39.877 --> 00:28:40.759
Can I show one last thing about,
00:28:40.778 --> 00:28:41.338
for starters?
00:28:41.398 --> 00:28:42.359
Of course, of course,
00:28:42.380 --> 00:28:43.881
because we're not done over this.
00:28:43.921 --> 00:28:45.422
I just want to sneak this in.
00:28:45.701 --> 00:28:46.343
Yes, please.
00:28:47.243 --> 00:28:48.064
I just want to encourage people,
00:28:48.805 --> 00:28:50.046
if you're thinking about doing one,
00:28:50.987 --> 00:28:53.229
Your first one, label it a test room.
00:28:53.588 --> 00:28:55.289
Say LinkedIn audio test room.
00:28:55.711 --> 00:28:56.230
People do that.
00:28:56.711 --> 00:28:57.372
Enough people have done that
00:28:57.412 --> 00:28:58.553
where they see that and
00:28:58.573 --> 00:28:59.534
they're gonna be very forgiving.
00:28:59.554 --> 00:29:01.295
They're gonna say, oh, if they do come in,
00:29:01.434 --> 00:29:02.736
they know you're just testing it out.
00:29:03.257 --> 00:29:04.557
It's a great way for you to test it out.
00:29:04.698 --> 00:29:05.798
See if some people come in,
00:29:05.818 --> 00:29:07.059
invite them up on stage,
00:29:07.180 --> 00:29:08.161
play around with a microphone.
00:29:08.820 --> 00:29:09.682
It's a chance for you to get
00:29:09.761 --> 00:29:10.742
comfortable with it before
00:29:10.782 --> 00:29:11.903
you do your first formal one.
00:29:12.243 --> 00:29:13.164
But like we said earlier,
00:29:13.285 --> 00:29:14.145
get that co-host.
00:29:14.645 --> 00:29:15.567
That co-host is gonna help
00:29:15.586 --> 00:29:16.386
you because if your mic
00:29:16.406 --> 00:29:18.148
doesn't work and there's
00:29:18.229 --> 00:29:19.210
nobody on stage with you,
00:29:19.630 --> 00:29:20.391
you have no idea.
00:29:21.198 --> 00:29:22.798
and your audience is listening to nothing.
00:29:23.240 --> 00:29:24.641
So when those glitches happen,
00:29:24.901 --> 00:29:25.902
that co-host is key.
00:29:26.182 --> 00:29:27.202
So get a friend, a buddy,
00:29:27.604 --> 00:29:28.523
somebody that is passionate
00:29:28.544 --> 00:29:29.746
about LinkedIn to join you
00:29:30.006 --> 00:29:32.327
and then invite other LinkedIn hosts.
00:29:32.647 --> 00:29:33.388
All right, I'll stop now.
00:29:34.269 --> 00:29:36.190
No, no, that is so true.
00:29:36.309 --> 00:29:37.371
And, you know, Jillian and I,
00:29:37.411 --> 00:29:40.372
we just did our monthly room yesterday.
00:29:41.073 --> 00:29:43.753
And her mic,
00:29:43.794 --> 00:29:44.775
she was having problems with it.
00:29:44.815 --> 00:29:46.736
So she came in really loud and clear.
00:29:47.115 --> 00:29:48.777
And then she sounded like
00:29:48.797 --> 00:29:49.978
she was in another room
00:29:50.097 --> 00:29:51.259
talking for a bit.
00:29:51.679 --> 00:29:52.778
And you have to be able to
00:29:52.858 --> 00:29:54.820
have someone say, oh, hey, this or that.
00:29:55.560 --> 00:29:57.182
And the audience is always good for that,
00:29:57.342 --> 00:29:57.501
too.
00:29:57.582 --> 00:29:59.182
Although if your mic's not working,
00:29:59.222 --> 00:30:00.824
you can't say my mic's not working.
00:30:01.044 --> 00:30:01.984
Yeah.
00:30:02.984 --> 00:30:04.185
But you can say things like,
00:30:04.246 --> 00:30:04.925
can you hear me?
00:30:05.027 --> 00:30:06.448
You know, can you hear us clearly?
00:30:06.887 --> 00:30:10.470
So I just want to show this, your profile.
00:30:10.509 --> 00:30:12.592
And you've got a new banner,
00:30:12.632 --> 00:30:14.532
which I really like there.
00:30:14.992 --> 00:30:15.913
So one of the things I just
00:30:15.933 --> 00:30:17.115
want to say with the featured here,
00:30:17.394 --> 00:30:18.736
because you have a lot,
00:30:18.855 --> 00:30:22.678
you share a lot of content, you know,
00:30:22.898 --> 00:30:24.339
and all of your shows,
00:30:24.619 --> 00:30:26.381
I see that you have your events online.
00:30:26.661 --> 00:30:28.221
featured because if you're
00:30:28.280 --> 00:30:29.561
not aware you can,
00:30:29.721 --> 00:30:30.902
in your activity section,
00:30:31.321 --> 00:30:34.083
you can actually set which, um,
00:30:34.303 --> 00:30:35.923
which you want to sort of
00:30:35.983 --> 00:30:37.084
be static on your,
00:30:37.423 --> 00:30:38.683
on your LinkedIn profile.
00:30:39.285 --> 00:30:41.585
Um, I do videos, you have your events.
00:30:41.605 --> 00:30:42.884
So if you're interested in
00:30:42.965 --> 00:30:44.006
any of Felipe's events,
00:30:44.506 --> 00:30:47.207
go to his profile and then you can,
00:30:47.346 --> 00:30:47.606
you know,
00:30:47.646 --> 00:30:49.146
you can see the events and get
00:30:49.366 --> 00:30:51.188
know kind of when they are.
00:30:51.928 --> 00:30:52.048
Um,
00:30:52.107 --> 00:30:53.607
are you open to connecting with people?
00:30:53.627 --> 00:30:55.028
Absolutely.
00:30:55.209 --> 00:30:55.388
Yep.
00:30:56.683 --> 00:31:03.626
okay so so I no go ahead oh
00:31:03.646 --> 00:31:04.907
no no I'm open to connect
00:31:04.928 --> 00:31:06.347
with people you know I i
00:31:06.367 --> 00:31:07.308
think people think you know
00:31:07.348 --> 00:31:08.068
because of how many
00:31:08.108 --> 00:31:09.589
connections does that cut
00:31:09.650 --> 00:31:12.090
off at 30 000 you know I
00:31:12.111 --> 00:31:13.811
always leave open enough a
00:31:14.031 --> 00:31:15.172
few thousand opens and make
00:31:15.192 --> 00:31:16.373
sure I keep on building my network
00:31:18.018 --> 00:31:20.720
yeah, you know, I, I had that happen with,
00:31:20.920 --> 00:31:21.820
with somebody that,
00:31:22.162 --> 00:31:23.021
and I don't want to mention
00:31:23.061 --> 00:31:25.084
the name is somebody that we both know,
00:31:25.183 --> 00:31:25.805
but, uh,
00:31:26.164 --> 00:31:27.925
met them on clubhouse years ago
00:31:27.965 --> 00:31:29.387
and it was never connected with them.
00:31:30.048 --> 00:31:31.670
And someone that has like huge,
00:31:31.710 --> 00:31:32.450
huge following.
00:31:32.851 --> 00:31:34.311
And I messaged them one day and I said,
00:31:34.332 --> 00:31:35.633
well, I thought I was connected with you.
00:31:35.712 --> 00:31:36.953
And, um, you know,
00:31:37.074 --> 00:31:38.955
I'm just wondering if you have any space.
00:31:39.056 --> 00:31:39.756
And they said, well,
00:31:39.836 --> 00:31:40.936
I'm going to have to boot somebody,
00:31:40.957 --> 00:31:41.377
but I will.
00:31:41.397 --> 00:31:41.657
I was like,
00:31:43.194 --> 00:31:43.635
Oh,
00:31:44.195 --> 00:31:45.516
I don't want to get to a point where I
00:31:45.536 --> 00:31:46.596
have to boot somebody to
00:31:46.717 --> 00:31:47.557
invite somebody in.
00:31:48.137 --> 00:31:50.259
I'd hate to be in that role.
00:31:50.618 --> 00:31:52.339
I know, but, but it was like, you know, I,
00:31:52.720 --> 00:31:53.059
I mean,
00:31:53.079 --> 00:31:55.240
I don't have nearly as many
00:31:55.300 --> 00:31:56.221
connections as you do,
00:31:56.261 --> 00:31:57.082
but I know that there's
00:31:57.102 --> 00:31:58.762
people on there that I
00:31:59.002 --> 00:32:00.384
probably have maybe even
00:32:00.403 --> 00:32:01.403
never interacted with.
00:32:01.844 --> 00:32:03.045
So it's certainly interesting.
00:32:03.365 --> 00:32:05.145
So I always like to ask my guests,
00:32:05.205 --> 00:32:06.145
and I'm sorry we've gone
00:32:06.326 --> 00:32:07.906
over a little bit over our 30 minutes.
00:32:07.946 --> 00:32:09.247
It goes by so fast.
00:32:09.586 --> 00:32:11.288
But I always like to ask for
00:32:11.307 --> 00:32:13.169
a final thought because
00:32:13.189 --> 00:32:15.450
this has been a great conversation.
00:32:15.470 --> 00:32:17.049
I have certainly learned some things.
00:32:17.609 --> 00:32:19.211
I know people listening now
00:32:19.330 --> 00:32:20.672
or on the podcast will have
00:32:20.711 --> 00:32:21.451
learned as well.
00:32:22.692 --> 00:32:23.853
But what would you like to
00:32:23.932 --> 00:32:25.973
share that maybe I haven't
00:32:25.993 --> 00:32:28.255
brought up and you would like to just,
00:32:28.275 --> 00:32:29.714
whatever you think would be valuable?
00:32:33.185 --> 00:32:35.007
Well, you know, first I remind people that,
00:32:35.027 --> 00:32:35.287
you know,
00:32:35.467 --> 00:32:36.508
LinkedIn is the number one
00:32:37.367 --> 00:32:38.548
professional platform out there.
00:32:38.989 --> 00:32:39.249
Okay.
00:32:39.390 --> 00:32:41.009
And if you're trying to grow your business,
00:32:41.211 --> 00:32:44.432
find a job or just get new clients,
00:32:45.232 --> 00:32:46.192
this is the platform that's
00:32:46.212 --> 00:32:47.233
going to give you the most success.
00:32:47.334 --> 00:32:48.034
It's the number one lead
00:32:48.054 --> 00:32:48.934
generation platform.
00:32:49.035 --> 00:32:50.056
And I just encourage people
00:32:50.455 --> 00:32:51.336
to look at building your
00:32:51.455 --> 00:32:53.196
own personal brand, your company,
00:32:53.617 --> 00:32:54.337
or supporting the
00:32:54.357 --> 00:32:55.318
organization you work with.
00:32:55.798 --> 00:32:56.759
You're going to bring value
00:32:56.960 --> 00:32:58.059
if you tap into this LinkedIn,
00:32:58.240 --> 00:33:01.501
whether it's video, audio, photographs,
00:33:02.202 --> 00:33:02.982
pick what works for you.
00:33:03.682 --> 00:33:04.782
I don't do every single type
00:33:04.803 --> 00:33:05.942
of content available on LinkedIn.
00:33:06.463 --> 00:33:07.403
I like photography.
00:33:07.683 --> 00:33:08.304
I like audio.
00:33:08.344 --> 00:33:09.284
Those are my favorite things to do.
00:33:09.644 --> 00:33:10.724
I'm going to lean into those things.
00:33:11.464 --> 00:33:12.865
Find what works for you and lean into it.
00:33:13.325 --> 00:33:14.684
And as far as coming up, you know,
00:33:15.025 --> 00:33:15.846
if you have interest in my
00:33:15.905 --> 00:33:16.905
audio rooms right now, like I said,
00:33:16.925 --> 00:33:17.685
I only have two going on
00:33:17.705 --> 00:33:18.546
right now during the summer,
00:33:18.625 --> 00:33:20.507
and that's the one every other Wednesday.
00:33:21.166 --> 00:33:22.366
So it'll be next Wednesday
00:33:22.386 --> 00:33:23.086
will be the next one for
00:33:23.106 --> 00:33:23.967
the Workplace Leadership
00:33:24.007 --> 00:33:25.228
Hour with Shimona Jetty.
00:33:25.728 --> 00:33:26.708
And that actually is posted
00:33:26.807 --> 00:33:29.228
from the Workplace Wellness
00:33:29.367 --> 00:33:30.449
Collective page.
00:33:31.028 --> 00:33:31.288
And then...
00:33:32.515 --> 00:33:34.316
Saturday, I'm sorry,
00:33:34.715 --> 00:33:35.496
the one on Wednesday is at
00:33:35.496 --> 00:33:36.596
12 noon Eastern.
00:33:37.096 --> 00:33:38.856
And then on Saturday at 12
00:33:38.856 --> 00:33:39.777
noon Eastern also,
00:33:40.017 --> 00:33:41.237
every Saturday is a social
00:33:41.297 --> 00:33:42.897
society chat and you're
00:33:42.917 --> 00:33:43.557
welcome to join there.
00:33:43.657 --> 00:33:45.238
But connect with me if
00:33:45.439 --> 00:33:47.159
anything I've said resonates with you,
00:33:47.259 --> 00:33:47.778
connect with me.
00:33:48.219 --> 00:33:49.299
If you're passionate about
00:33:49.839 --> 00:33:50.799
workplace wellness or
00:33:50.880 --> 00:33:51.819
creating a workplace
00:33:51.859 --> 00:33:54.121
culture and helping brand
00:33:54.141 --> 00:33:55.320
the company and recruit,
00:33:55.661 --> 00:33:56.382
those are the areas I get
00:33:56.422 --> 00:33:57.001
passionate about.
00:33:57.422 --> 00:33:58.461
I'd love to talk to you more about it.
00:33:58.682 --> 00:33:59.902
And if people need help out there,
00:34:00.123 --> 00:34:01.363
reach out to me and I'm happy to help.
00:34:02.368 --> 00:34:03.568
You, you are, you are,
00:34:03.769 --> 00:34:05.869
are such a lovely person, really.
00:34:06.009 --> 00:34:08.371
I am so happy that, um, that, you know,
00:34:08.411 --> 00:34:09.550
that I got to meet you and
00:34:09.570 --> 00:34:11.472
I thank you again for being on our show.
00:34:11.972 --> 00:34:13.391
So thank you to everyone.
00:34:13.411 --> 00:34:14.632
We've had a few people here, um,
00:34:15.213 --> 00:34:16.773
from the start, um, you know,
00:34:16.813 --> 00:34:18.134
here on LinkedIn and also
00:34:18.253 --> 00:34:19.233
over on Instagram.
00:34:19.313 --> 00:34:20.135
I can, I can see you.
00:34:20.175 --> 00:34:21.514
I can't see YouTube from here.
00:34:21.534 --> 00:34:23.476
Um, but thank you.
00:34:23.715 --> 00:34:25.335
Uh, thank you so much for being with us.
00:34:26.155 --> 00:34:26.317
Um,
00:34:27.036 --> 00:34:28.876
have a great rest of your day and I
00:34:29.177 --> 00:34:30.597
will be catching you, uh,
00:34:31.376 --> 00:34:33.641
in the next week thanks very
00:34:33.681 --> 00:34:35.905
much bye everyone thank you annette