058 - Unlock The Secrets To LinkedIn Audio Event Success

Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events. 

Topics included

🔹The advantages of choosing audio events instead of LinkedIn Lives

🔹 Tips to plan and organize panels and guests for audio events

🔹Advice for people who want to start hosting audio events

And more 

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Transcript

WEBVTT

00:00:41.826 --> 00:00:43.868
Well, good morning, good afternoon,

00:00:43.927 --> 00:00:44.607
good evening,

00:00:44.648 --> 00:00:46.268
wherever you are joining us from.

00:00:46.289 --> 00:00:47.710
I'm Annette Richman,

00:00:47.770 --> 00:00:49.652
and this is Content Marketing School.

00:00:50.231 --> 00:00:52.194
And I'm so excited to have

00:00:52.334 --> 00:00:54.314
my friend Felipe Cofino

00:00:54.395 --> 00:00:55.475
here with me today.

00:00:55.496 --> 00:00:59.418
Felipe, I've known you since 2021,

00:00:59.418 --> 00:01:02.060
where we were moderating rooms together.

00:01:02.720 --> 00:01:03.962
several times a week.

00:01:04.643 --> 00:01:06.944
And, you know, I was just talking to,

00:01:06.965 --> 00:01:08.686
I was on Sarah's play show

00:01:08.805 --> 00:01:10.227
earlier and I was just talking to her.

00:01:10.287 --> 00:01:11.408
We were talking about that,

00:01:11.427 --> 00:01:13.370
how we got to know so many

00:01:13.409 --> 00:01:14.650
people on clubhouse and

00:01:14.671 --> 00:01:17.173
then build the relationships on LinkedIn.

00:01:18.013 --> 00:01:18.894
Afterwards, you know,

00:01:18.933 --> 00:01:20.275
you have been on my other

00:01:20.296 --> 00:01:21.475
show a few times.

00:01:21.736 --> 00:01:22.897
And so, you know,

00:01:22.938 --> 00:01:24.278
this is like my favorite

00:01:24.299 --> 00:01:25.198
part of doing the lives and

00:01:25.219 --> 00:01:26.159
I can kind of sit down and

00:01:26.180 --> 00:01:27.320
just hang out with a friend.

00:01:27.340 --> 00:01:27.841
So yeah,

00:01:28.382 --> 00:01:30.143
For anyone who does not know you,

00:01:30.382 --> 00:01:31.503
please tell us a little bit

00:01:31.543 --> 00:01:33.504
about who you are and what you do.

00:01:34.444 --> 00:01:34.703
Sure.

00:01:34.784 --> 00:01:35.784
Well, thank you for inviting me.

00:01:35.884 --> 00:01:37.545
And I always love being on your lives.

00:01:37.605 --> 00:01:38.825
You have become a great

00:01:38.885 --> 00:01:39.766
friend and I do treasure

00:01:39.786 --> 00:01:40.665
that relationship.

00:01:40.686 --> 00:01:42.266
For those of you who have not met,

00:01:42.286 --> 00:01:43.606
my name is Felipe Cofino.

00:01:43.826 --> 00:01:45.807
I am a passionate HR executive.

00:01:45.826 --> 00:01:46.787
I am a...

00:01:48.578 --> 00:01:50.099
parents of three kids.

00:01:50.480 --> 00:01:51.760
I am somebody who is very

00:01:51.801 --> 00:01:52.581
passionate about helping

00:01:52.621 --> 00:01:53.742
people in the workplace

00:01:54.263 --> 00:01:56.204
create a culture that is fair,

00:01:56.286 --> 00:01:57.266
that is equitable,

00:01:57.787 --> 00:01:58.888
and opportunity to grow.

00:01:59.287 --> 00:02:00.510
And I've been very

00:02:00.569 --> 00:02:02.251
passionate about recruiting,

00:02:02.271 --> 00:02:03.612
recruiting something I

00:02:03.653 --> 00:02:04.813
found very early on in my

00:02:04.853 --> 00:02:05.513
life that I'm very

00:02:05.555 --> 00:02:06.796
passionate about and I enjoy doing,

00:02:06.816 --> 00:02:07.837
helping people find that

00:02:07.917 --> 00:02:08.877
right job with the right

00:02:08.918 --> 00:02:10.139
company and the right culture.

00:02:10.861 --> 00:02:12.344
And currently I'm working at PRB,

00:02:12.444 --> 00:02:13.727
Population Reference Bureau.

00:02:13.747 --> 00:02:14.889
It's a wonderful

00:02:15.110 --> 00:02:16.192
organization that does so

00:02:16.231 --> 00:02:18.074
much work changing policies

00:02:18.094 --> 00:02:20.740
around topics of family planning,

00:02:20.900 --> 00:02:22.683
reproductive health, aging,

00:02:23.170 --> 00:02:24.771
around climate,

00:02:25.072 --> 00:02:26.173
around all these amazing

00:02:26.193 --> 00:02:26.872
important topics.

00:02:27.073 --> 00:02:29.193
And so it's something that, for me,

00:02:29.694 --> 00:02:30.655
being able to do something

00:02:30.675 --> 00:02:31.534
that I'm passionate about

00:02:32.175 --> 00:02:33.156
and support a mission that

00:02:33.175 --> 00:02:34.856
I can get behind is very exciting.

00:02:35.056 --> 00:02:37.018
And LinkedIn has been a way

00:02:37.057 --> 00:02:38.199
for me to be able to share

00:02:38.218 --> 00:02:39.400
that with the rest of the world.

00:02:40.259 --> 00:02:40.980
I've had so many people

00:02:41.461 --> 00:02:42.942
share with me and teach me

00:02:43.201 --> 00:02:44.703
and help me throughout my career,

00:02:44.723 --> 00:02:46.362
and they didn't have to.

00:02:46.963 --> 00:02:47.984
And I realized at some point

00:02:48.003 --> 00:02:48.764
that I want to give back.

00:02:48.824 --> 00:02:49.884
I want to be able to help

00:02:49.905 --> 00:02:51.145
people the way people help me out.

00:02:51.723 --> 00:02:52.346
And LinkedIn has been a

00:02:52.366 --> 00:02:53.147
great way of doing that

00:02:53.489 --> 00:02:54.512
through creating content,

00:02:54.812 --> 00:02:55.895
doing audio rooms,

00:02:56.036 --> 00:02:58.842
and obviously doing lives like this.

00:03:00.250 --> 00:03:00.590
You know,

00:03:01.189 --> 00:03:03.691
that sounds I did not know really

00:03:03.890 --> 00:03:05.651
anything about the company

00:03:05.691 --> 00:03:06.711
that you're with now.

00:03:06.931 --> 00:03:10.032
And that seems like with your personality,

00:03:10.133 --> 00:03:12.092
your generous nature,

00:03:12.272 --> 00:03:14.054
it sounds like just the perfect,

00:03:14.174 --> 00:03:15.033
perfect fit for you.

00:03:15.133 --> 00:03:18.335
So that is that is absolutely,

00:03:18.634 --> 00:03:19.935
absolutely fabulous.

00:03:20.014 --> 00:03:21.055
So, you know,

00:03:21.155 --> 00:03:22.756
I am so excited that you came

00:03:22.915 --> 00:03:24.536
on to talk about this,

00:03:24.816 --> 00:03:26.176
these audio rooms now.

00:03:28.584 --> 00:03:29.864
You have done and you're

00:03:29.883 --> 00:03:30.425
going to correct me.

00:03:30.444 --> 00:03:31.305
You told me we're talking

00:03:31.324 --> 00:03:32.865
pre-show that you do four.

00:03:32.925 --> 00:03:34.466
But I was aware of three

00:03:34.506 --> 00:03:35.485
shows that you do.

00:03:36.086 --> 00:03:38.826
The careers, chaos and coaching,

00:03:39.227 --> 00:03:40.768
the workplace wellness hour

00:03:41.367 --> 00:03:43.128
and the high achievers hour.

00:03:43.209 --> 00:03:44.808
And you all you do them like

00:03:44.848 --> 00:03:46.088
later in sort of in the

00:03:46.209 --> 00:03:47.830
evening when I'm already kind of.

00:03:48.864 --> 00:03:49.764
off for the day.

00:03:49.844 --> 00:03:51.365
I come once in a while when I can.

00:03:51.905 --> 00:03:53.165
But you've been doing them

00:03:53.385 --> 00:03:55.247
regularly for quite a while.

00:03:55.407 --> 00:03:57.087
And I know I just do one

00:03:57.147 --> 00:03:58.348
LinkedIn live show every

00:03:58.388 --> 00:04:00.609
week and a monthly audio room.

00:04:01.308 --> 00:04:02.830
And that sometimes feels like a lot.

00:04:02.870 --> 00:04:04.651
And you're doing these some of them,

00:04:04.691 --> 00:04:05.790
I think, once a week,

00:04:05.850 --> 00:04:07.271
some of them biweekly.

00:04:08.032 --> 00:04:11.552
And it's just so so I'd like

00:04:11.592 --> 00:04:13.753
to start by you just

00:04:13.813 --> 00:04:15.074
telling me kind of what was

00:04:15.115 --> 00:04:17.076
the impetus for the shows?

00:04:17.875 --> 00:04:19.697
How did you kind of put them together?

00:04:20.497 --> 00:04:22.759
And why did you choose audio

00:04:23.180 --> 00:04:24.281
instead of live?

00:04:24.321 --> 00:04:25.661
Because I'm really curious

00:04:25.701 --> 00:04:26.603
to know that myself.

00:04:28.084 --> 00:04:28.584
Great question.

00:04:28.644 --> 00:04:29.904
So, you know,

00:04:30.026 --> 00:04:33.048
my journey started really with Clubhouse.

00:04:33.127 --> 00:04:34.428
And that's where I met you, obviously.

00:04:34.449 --> 00:04:35.370
You know,

00:04:35.389 --> 00:04:36.630
Clubhouse came out right at the

00:04:36.670 --> 00:04:37.591
beginning of the pandemic.

00:04:38.192 --> 00:04:38.973
And it was one of those

00:04:38.992 --> 00:04:40.233
things where I think it

00:04:40.274 --> 00:04:41.254
helped a lot of people out

00:04:41.293 --> 00:04:43.196
there stay connected during

00:04:43.216 --> 00:04:43.975
the pandemic when they

00:04:43.995 --> 00:04:45.057
couldn't meet in public.

00:04:45.718 --> 00:04:45.838
And

00:04:46.891 --> 00:04:47.932
doing through those rooms,

00:04:48.211 --> 00:04:49.173
that's where I really saw, wow,

00:04:49.233 --> 00:04:50.673
what an amazing opportunity

00:04:50.692 --> 00:04:52.593
and avenue to talk to

00:04:52.634 --> 00:04:54.074
people and share your

00:04:54.113 --> 00:04:54.995
knowledge with others that

00:04:55.095 --> 00:04:56.095
hopefully will help them.

00:04:56.675 --> 00:04:57.915
And I know our audio room,

00:04:57.935 --> 00:04:58.576
one of the other rooms we

00:04:58.596 --> 00:05:01.115
did on Clubhouse, we did it daily,

00:05:01.196 --> 00:05:02.076
Monday through Friday.

00:05:02.677 --> 00:05:03.536
It was a lot.

00:05:03.716 --> 00:05:04.697
It was 8 a.m.

00:05:04.757 --> 00:05:05.658
to like 9 a.m.

00:05:05.817 --> 00:05:06.338
every morning.

00:05:06.358 --> 00:05:08.499
No, I'm sorry, 7 a.m.

00:05:08.819 --> 00:05:09.338
to 8 a.m.

00:05:09.399 --> 00:05:09.819
every morning.

00:05:10.399 --> 00:05:11.459
And it was one of those

00:05:11.480 --> 00:05:12.360
things where that really

00:05:12.901 --> 00:05:14.322
opened my mind or my eyes up

00:05:14.401 --> 00:05:16.401
to not only enhancing

00:05:16.442 --> 00:05:17.682
relationships with people like you,

00:05:17.723 --> 00:05:17.983
Annette,

00:05:18.023 --> 00:05:19.303
and other people that were co-hosting,

00:05:19.704 --> 00:05:20.483
but all the people that

00:05:20.504 --> 00:05:21.004
were in the audience that

00:05:21.024 --> 00:05:22.045
would come up and ask questions.

00:05:22.485 --> 00:05:23.725
That's where I was like, wow,

00:05:23.846 --> 00:05:24.745
this is where we can really

00:05:25.146 --> 00:05:25.725
make an impact.

00:05:25.826 --> 00:05:28.346
But not only that, I love lives.

00:05:28.588 --> 00:05:30.427
Lives are great ways to see somebody,

00:05:30.928 --> 00:05:31.829
you know, a visual,

00:05:31.848 --> 00:05:33.009
get a face with a name.

00:05:33.850 --> 00:05:35.690
But what the audios do is there's,

00:05:35.971 --> 00:05:36.430
you can hear the

00:05:36.451 --> 00:05:37.250
inflictions in the voice.

00:05:37.271 --> 00:05:38.151
You can hear the passion,

00:05:38.552 --> 00:05:39.911
but you also can have that

00:05:40.391 --> 00:05:41.552
back and forth conversation.

00:05:42.182 --> 00:05:43.343
And I think that adds to

00:05:43.362 --> 00:05:44.423
building those relationships.

00:05:45.024 --> 00:05:46.064
This is great for the people

00:05:46.105 --> 00:05:46.785
that are on the live.

00:05:46.925 --> 00:05:47.906
And it's wonderful to have

00:05:47.946 --> 00:05:49.286
these one-on-ones or maybe

00:05:49.307 --> 00:05:50.747
three or four of us on this live.

00:05:51.149 --> 00:05:52.350
But there's audio rooms.

00:05:52.790 --> 00:05:53.850
You almost don't know what

00:05:53.870 --> 00:05:55.252
you're going to get.

00:05:55.312 --> 00:05:56.413
And so it's new.

00:05:57.153 --> 00:05:58.134
And you meet so many

00:05:58.153 --> 00:05:59.113
different fascinating people.

00:05:59.654 --> 00:06:00.334
And the last thing I'll say

00:06:00.355 --> 00:06:01.136
is that there's so many

00:06:01.216 --> 00:06:02.036
lurkers out there.

00:06:02.416 --> 00:06:03.117
I call them learners.

00:06:03.137 --> 00:06:04.939
People who like to learn but are quiet.

00:06:04.978 --> 00:06:05.699
They won't comment.

00:06:05.718 --> 00:06:06.300
They won't like.

00:06:06.339 --> 00:06:07.100
They won't do anything.

00:06:07.341 --> 00:06:07.901
They'll just show up.

00:06:09.079 --> 00:06:10.120
I value those people because

00:06:10.139 --> 00:06:10.920
those are the people that

00:06:11.100 --> 00:06:11.600
probably need the

00:06:11.620 --> 00:06:12.502
information more than others.

00:06:12.781 --> 00:06:13.882
And so for me,

00:06:13.942 --> 00:06:15.103
it's just really helping them out.

00:06:15.242 --> 00:06:17.985
And the lives onto LinkedIn audio,

00:06:18.086 --> 00:06:18.745
what happened was when

00:06:18.766 --> 00:06:19.826
LinkedIn audio started picking up,

00:06:20.346 --> 00:06:22.468
you know, the idea of doing social audio,

00:06:22.949 --> 00:06:24.610
I went ahead and felt like

00:06:24.810 --> 00:06:25.490
this is something I want to

00:06:25.511 --> 00:06:26.290
try here because this is

00:06:26.350 --> 00:06:27.732
where my home is.

00:06:27.833 --> 00:06:28.572
Home was LinkedIn.

00:06:28.892 --> 00:06:30.014
So when they came out with it,

00:06:30.074 --> 00:06:31.154
it felt like it was coming back home.

00:06:31.495 --> 00:06:32.596
Here's where my network was.

00:06:32.696 --> 00:06:33.836
Here's where my community was.

00:06:34.177 --> 00:06:35.538
This is where I wanted to

00:06:35.737 --> 00:06:37.158
really make a difference.

00:06:37.600 --> 00:06:37.839
So LinkedIn,

00:06:39.627 --> 00:06:40.168
Over time,

00:06:40.288 --> 00:06:42.629
I started doing one with Mac Laubscher,

00:06:42.670 --> 00:06:44.151
who was one of our co-hosts on Clubhouse.

00:06:44.850 --> 00:06:45.670
And that's the one that you

00:06:45.690 --> 00:06:46.312
didn't mention is the

00:06:46.351 --> 00:06:47.232
Social Saturday Chat.

00:06:47.791 --> 00:06:49.533
Oh, yes, yes, yes, of course.

00:06:50.533 --> 00:06:51.675
And so because I don't post

00:06:51.714 --> 00:06:52.995
that from my page directly,

00:06:53.014 --> 00:06:55.115
but it's every Saturday,

00:06:55.136 --> 00:06:56.137
and that's the only one

00:06:56.156 --> 00:06:58.437
that's actually weekly that we do.

00:06:58.497 --> 00:06:59.199
And we actually have it on

00:06:59.259 --> 00:07:00.459
podcasts on Apple, Google,

00:07:00.499 --> 00:07:01.899
and Spotify podcasts as well.

00:07:02.721 --> 00:07:05.242
Now, the other three are biweekly.

00:07:06.088 --> 00:07:06.988
I needed to make sure that I

00:07:07.028 --> 00:07:08.370
did not stretch myself too thin.

00:07:08.389 --> 00:07:10.031
I wanted to make sure that I

00:07:10.072 --> 00:07:10.672
was doing something that

00:07:10.692 --> 00:07:11.892
was rewarding and purposeful,

00:07:11.932 --> 00:07:13.634
but I didn't want to burn myself out.

00:07:14.214 --> 00:07:15.516
And so that's why I did my

00:07:15.576 --> 00:07:16.937
weekly and the workplace

00:07:16.976 --> 00:07:18.338
wellness one touches on my

00:07:18.377 --> 00:07:19.959
passion about creating workplace wellness,

00:07:20.220 --> 00:07:21.180
talking about quiet quitting,

00:07:21.240 --> 00:07:21.940
quiet firing.

00:07:21.961 --> 00:07:22.442
We're talking about

00:07:23.483 --> 00:07:24.382
leadership and what they

00:07:24.403 --> 00:07:25.204
can do to improve wellness

00:07:25.223 --> 00:07:25.803
in the workplace.

00:07:26.769 --> 00:07:27.649
Things I'm very passionate about.

00:07:27.790 --> 00:07:28.550
I do that with Suman and

00:07:28.569 --> 00:07:29.670
Jetty and Ashley Flewellen.

00:07:30.971 --> 00:07:32.692
Now, that one right now, as of last week,

00:07:32.733 --> 00:07:34.233
we are on a summer hiatus.

00:07:34.254 --> 00:07:35.093
We're taking a summer break

00:07:35.194 --> 00:07:36.595
and we're back for season three.

00:07:38.096 --> 00:07:39.396
Same thing with High Achievers Hour.

00:07:39.456 --> 00:07:40.478
Tuomo and I do the High

00:07:40.497 --> 00:07:42.358
Achievers Hour every other Wednesday.

00:07:42.838 --> 00:07:44.100
And that is on a summer

00:07:44.139 --> 00:07:45.901
hiatus until the end of August.

00:07:47.002 --> 00:07:50.043
But one of the reasons why I...

00:07:50.831 --> 00:07:51.771
been able to dive into these.

00:07:51.791 --> 00:07:53.973
So all these I do evenings or weekends.

00:07:54.033 --> 00:07:54.675
So I don't do them during

00:07:54.694 --> 00:07:56.776
the workday because I have my main job,

00:07:56.877 --> 00:07:57.137
obviously.

00:07:58.617 --> 00:07:59.858
What I did do is there was

00:07:59.879 --> 00:08:01.639
an opportunity with Sumana

00:08:01.980 --> 00:08:03.480
to do a leadership wellness

00:08:03.802 --> 00:08:06.223
hour during the day, during lunchtime.

00:08:06.764 --> 00:08:07.824
And I talked to my CEO about it.

00:08:07.845 --> 00:08:08.444
I just want to make sure it

00:08:08.464 --> 00:08:10.065
was appropriate and she approved it.

00:08:10.766 --> 00:08:11.487
But during lunchtime,

00:08:11.567 --> 00:08:12.148
once every other week,

00:08:12.187 --> 00:08:13.608
we're doing one's own Wednesdays.

00:08:14.088 --> 00:08:16.411
So next Wednesday will be, we did,

00:08:16.451 --> 00:08:17.110
we started off our first

00:08:17.211 --> 00:08:18.012
one last Wednesday.

00:08:18.411 --> 00:08:19.612
The next one will be next Wednesday.

00:08:20.093 --> 00:08:21.673
And we have us doing it.

00:08:21.855 --> 00:08:22.935
And it's a great opportunity

00:08:22.975 --> 00:08:23.636
for people during the

00:08:23.675 --> 00:08:25.096
workday that maybe couldn't

00:08:25.117 --> 00:08:26.117
attend the evening ones

00:08:27.038 --> 00:08:28.579
be able to join and learn

00:08:28.699 --> 00:08:30.100
and listen and add to it.

00:08:30.882 --> 00:08:31.521
So that's,

00:08:31.822 --> 00:08:32.923
and that will be just for a summer.

00:08:33.423 --> 00:08:34.345
And then when that one ends,

00:08:34.365 --> 00:08:35.706
we'll pick up workplace wellness again.

00:08:35.725 --> 00:08:37.547
Okay.

00:08:37.888 --> 00:08:38.427
That are just,

00:08:38.888 --> 00:08:40.210
I think staggering them a

00:08:40.230 --> 00:08:41.750
little bit helps me.

00:08:41.770 --> 00:08:42.831
I'll be honest,

00:08:43.131 --> 00:08:44.013
the consistency of the

00:08:44.072 --> 00:08:46.394
weekly helps the people in

00:08:46.414 --> 00:08:47.895
the network know when it's happening.

00:08:48.317 --> 00:08:48.736
But, but,

00:08:49.224 --> 00:08:50.485
I had to balance and make

00:08:50.524 --> 00:08:51.285
sure that I didn't burn out.

00:08:51.365 --> 00:08:53.407
And this is something that, honestly,

00:08:53.427 --> 00:08:54.248
the only reason I have time

00:08:54.307 --> 00:08:55.308
for it probably is because

00:08:55.708 --> 00:08:56.450
during the pandemic,

00:08:56.490 --> 00:08:58.350
and I'll be a little bit transparent here,

00:08:58.370 --> 00:09:01.153
I was coming up with ideas

00:09:01.173 --> 00:09:02.394
to do things with the family.

00:09:02.575 --> 00:09:03.355
We were in lockdown.

00:09:03.455 --> 00:09:04.855
So I'm coming up with ideas.

00:09:04.895 --> 00:09:05.876
And I'm an HR person.

00:09:05.897 --> 00:09:06.557
I'm creating all these

00:09:06.597 --> 00:09:08.119
little activities and fun things to do.

00:09:08.359 --> 00:09:08.960
And they loved it.

00:09:10.043 --> 00:09:11.283
After a month, they said, okay,

00:09:11.943 --> 00:09:12.484
we need a break.

00:09:13.044 --> 00:09:13.965
You need to find a hobby.

00:09:14.164 --> 00:09:15.365
Please do anything else.

00:09:15.686 --> 00:09:17.466
Just give us some time where

00:09:17.527 --> 00:09:18.687
we're not doing an activity.

00:09:19.107 --> 00:09:20.389
So that's where I started

00:09:20.428 --> 00:09:21.288
searching for something to do,

00:09:21.428 --> 00:09:23.809
and that's where I found Clubhouse.

00:09:25.270 --> 00:09:26.152
Yeah, you know.

00:09:27.567 --> 00:09:29.727
It is really something where

00:09:29.827 --> 00:09:31.168
I'm hearing a little echo again.

00:09:31.208 --> 00:09:33.110
That's really strange.

00:09:33.269 --> 00:09:33.809
Now it's gone.

00:09:34.070 --> 00:09:34.571
Now it's gone.

00:09:34.870 --> 00:09:35.250
Just for a minute.

00:09:35.311 --> 00:09:35.530
Okay.

00:09:35.910 --> 00:09:38.192
So, you know, Clubhouse,

00:09:39.212 --> 00:09:40.133
one of the things about it,

00:09:40.173 --> 00:09:40.974
and I was talking to

00:09:40.994 --> 00:09:43.654
somebody about that recently, like you,

00:09:43.695 --> 00:09:44.315
I talked to a lot of

00:09:44.595 --> 00:09:45.836
different people about sort

00:09:45.855 --> 00:09:46.696
of the similar topics.

00:09:46.775 --> 00:09:47.756
And I remember who it was.

00:09:47.797 --> 00:09:49.518
We were talking about one

00:09:49.538 --> 00:09:51.979
thing with Clubhouse is it was more of,

00:09:52.578 --> 00:09:54.200
it was anonymous in the sense that

00:09:54.620 --> 00:09:56.480
you know, on LinkedIn, you're there.

00:09:57.861 --> 00:10:00.302
We may not have our faces on there,

00:10:00.363 --> 00:10:01.144
but you can look in an

00:10:01.224 --> 00:10:02.764
audio room and you can see who's there.

00:10:02.945 --> 00:10:04.586
And there are, you know, I,

00:10:04.745 --> 00:10:06.167
I know that I often get

00:10:06.246 --> 00:10:09.067
people if I click to attend something,

00:10:09.089 --> 00:10:10.528
but I'm whether I'm there

00:10:10.589 --> 00:10:11.610
or not that people are like, Oh,

00:10:11.629 --> 00:10:12.691
we intended the same thing.

00:10:12.711 --> 00:10:13.311
And they're, you know,

00:10:13.510 --> 00:10:14.451
messaging you because you

00:10:14.491 --> 00:10:15.912
can do that in an audio room.

00:10:16.452 --> 00:10:17.092
And there was something

00:10:17.133 --> 00:10:18.453
about clubhouse that it was,

00:10:18.614 --> 00:10:20.394
it was like this whole different place.

00:10:20.455 --> 00:10:22.475
It was only that it was like

00:10:22.576 --> 00:10:23.557
a clubhouse and,

00:10:23.937 --> 00:10:25.437
And so I think that some of

00:10:25.477 --> 00:10:28.400
the conversations, you know,

00:10:28.801 --> 00:10:30.422
for the good and sometimes for the bad,

00:10:30.442 --> 00:10:33.865
were a little more open

00:10:33.884 --> 00:10:35.826
there than they can be on LinkedIn.

00:10:36.086 --> 00:10:37.327
But I will say that, you know,

00:10:37.969 --> 00:10:38.769
I love audio.

00:10:39.970 --> 00:10:40.091
And

00:10:41.390 --> 00:10:42.991
I talk Jillian into doing,

00:10:43.052 --> 00:10:44.173
we do one a month.

00:10:44.572 --> 00:10:45.753
Media Mavens Talk is our

00:10:45.893 --> 00:10:47.033
monthly thing that we do in

00:10:47.134 --> 00:10:50.995
audio room because I feel

00:10:51.015 --> 00:10:51.855
like you have to have a

00:10:51.916 --> 00:10:54.636
partner to do audio.

00:10:54.777 --> 00:10:55.878
It's not something,

00:10:56.758 --> 00:10:58.038
I know there are other

00:10:58.078 --> 00:10:59.458
people that do audio rooms.

00:10:59.999 --> 00:11:01.580
Our mutual friend, Deanna Russo,

00:11:01.679 --> 00:11:03.041
did an audio for

00:11:03.921 --> 00:11:05.682
at least a year, it might've been longer.

00:11:06.322 --> 00:11:07.982
And she was primarily the

00:11:08.043 --> 00:11:09.183
host and she would have

00:11:09.384 --> 00:11:12.085
guests come on every week as we, you know,

00:11:12.125 --> 00:11:13.365
I do with my LinkedIn lives.

00:11:14.926 --> 00:11:16.746
But most of the audio rooms

00:11:16.787 --> 00:11:18.628
that I see are generally

00:11:20.129 --> 00:11:22.509
two or three people like

00:11:22.549 --> 00:11:23.750
yours are basically,

00:11:23.770 --> 00:11:25.250
it seems like they're the same people,

00:11:25.711 --> 00:11:26.371
but it seemed,

00:11:26.511 --> 00:11:27.673
I had noticed on like the

00:11:27.753 --> 00:11:28.873
wellness that you have

00:11:29.533 --> 00:11:31.033
guests sort of speakers as well.

00:11:31.073 --> 00:11:32.274
Do you do that with all of them?

00:11:33.075 --> 00:11:34.696
So with the high tiers hour

00:11:34.755 --> 00:11:35.596
and the workplace wellness,

00:11:35.816 --> 00:11:36.475
we'd like to have guest

00:11:36.515 --> 00:11:37.817
speakers and highlight them.

00:11:38.437 --> 00:11:39.116
We don't do that on social

00:11:39.136 --> 00:11:40.116
Saturday chat too much,

00:11:40.918 --> 00:11:41.857
but it is something that

00:11:42.837 --> 00:11:44.078
having the guest speakers

00:11:44.278 --> 00:11:45.759
is always nice because it

00:11:45.899 --> 00:11:46.840
provides a little variety.

00:11:47.480 --> 00:11:50.600
But having the co host is crucial.

00:11:51.221 --> 00:11:52.081
I can't tell you how many

00:11:52.120 --> 00:11:53.721
times in Clubhouse or in

00:11:53.761 --> 00:11:55.383
LinkedIn Audio where I've

00:11:55.423 --> 00:11:56.403
attended a room and it's

00:11:56.423 --> 00:11:57.942
been one person and they

00:11:57.962 --> 00:11:58.764
didn't realize that their

00:11:58.783 --> 00:11:59.543
mic wasn't working.

00:12:00.447 --> 00:12:01.087
Or they didn't realize that

00:12:01.107 --> 00:12:01.748
they were on mute.

00:12:02.308 --> 00:12:03.730
And nobody was up there to tell them.

00:12:03.789 --> 00:12:04.870
So either somebody had to

00:12:04.890 --> 00:12:05.892
send them a DM or somebody

00:12:05.912 --> 00:12:06.712
had to raise their hand.

00:12:06.732 --> 00:12:07.994
And if they didn't bring them on stage,

00:12:08.014 --> 00:12:08.673
they couldn't talk.

00:12:09.235 --> 00:12:10.176
And a lot of times people

00:12:10.216 --> 00:12:10.836
are not looking at their

00:12:10.855 --> 00:12:12.037
DMs when they're in the audio room.

00:12:12.238 --> 00:12:13.278
They're focused on the audio.

00:12:13.317 --> 00:12:14.500
So it is something that

00:12:14.580 --> 00:12:15.740
having a co-host helps you

00:12:15.760 --> 00:12:16.561
with those glitches because

00:12:16.640 --> 00:12:17.903
we all know LinkedIn has

00:12:17.942 --> 00:12:19.124
glitches like everybody else.

00:12:19.624 --> 00:12:21.125
And when those things happen,

00:12:21.426 --> 00:12:22.427
you rely on that partner to

00:12:22.466 --> 00:12:22.866
be there for you.

00:12:23.206 --> 00:12:24.566
So I think it's huge.

00:12:24.767 --> 00:12:25.586
There's a lot of lessons

00:12:25.626 --> 00:12:26.527
learned that I got from

00:12:26.667 --> 00:12:28.107
Clubhouse and even more

00:12:28.128 --> 00:12:29.028
than I learned after doing

00:12:29.048 --> 00:12:30.008
like an audio for two years.

00:12:31.149 --> 00:12:31.769
Yeah, you know,

00:12:31.849 --> 00:12:33.428
I do feel that Clubhouse

00:12:33.708 --> 00:12:36.389
really was a good preparation for audio.

00:12:36.789 --> 00:12:38.291
And I wanted to talk to you

00:12:38.451 --> 00:12:40.011
about something else,

00:12:40.052 --> 00:12:43.373
but I will say that like for me,

00:12:44.413 --> 00:12:45.552
because we know what it's

00:12:45.592 --> 00:12:46.333
like in Clubhouse,

00:12:46.354 --> 00:12:47.394
you would get someone come on in there,

00:12:47.413 --> 00:12:48.774
talk, talk, talk, talk, talk, talk, talk,

00:12:48.793 --> 00:12:50.174
talk, and you have to like cut them off.

00:12:50.654 --> 00:12:51.775
And so with Jillian and I,

00:12:51.796 --> 00:12:52.697
we have the agreement.

00:12:52.797 --> 00:12:54.957
I cut them off because I'm used to it.

00:12:55.038 --> 00:12:56.158
It does not bother me if

00:12:56.198 --> 00:12:58.301
someone is going on for too long to say,

00:12:58.380 --> 00:12:59.160
oh, thank you very much.

00:12:59.322 --> 00:13:01.403
Then, you know, on to the next person.

00:13:02.283 --> 00:13:03.865
And I'm sure you're able to do that, too,

00:13:03.884 --> 00:13:05.005
because you have that sort

00:13:05.046 --> 00:13:05.806
of that training.

00:13:07.347 --> 00:13:09.168
The hosting, I think, is very similar.

00:13:10.000 --> 00:13:11.402
Yeah, and I just realized,

00:13:11.442 --> 00:13:13.404
I totally forgot to mention my other room,

00:13:13.804 --> 00:13:15.126
the Coaching Careers and

00:13:15.167 --> 00:13:16.469
Chaos with Melissa Houston.

00:13:16.509 --> 00:13:17.730
That's on Sunday mornings.

00:13:18.510 --> 00:13:19.272
Yeah, that's Sunday mornings.

00:13:20.274 --> 00:13:20.573
But no,

00:13:20.614 --> 00:13:23.677
with the whole concept of having

00:13:23.697 --> 00:13:25.480
that co-host with you, it's so important

00:13:26.120 --> 00:13:29.562
When Clubhouse and LinkedIn Audio,

00:13:29.602 --> 00:13:30.182
you're going to have people

00:13:30.202 --> 00:13:31.803
that are just chatty and are long-winded.

00:13:32.184 --> 00:13:33.565
And our rule has always been,

00:13:33.684 --> 00:13:34.846
usually we try to tell people, hey,

00:13:34.885 --> 00:13:35.667
keep your shares to about

00:13:35.726 --> 00:13:36.407
two to three minutes.

00:13:36.986 --> 00:13:38.548
When they go over five minutes,

00:13:38.967 --> 00:13:39.869
I'm going to interrupt them,

00:13:39.989 --> 00:13:40.909
and sometimes even less.

00:13:41.090 --> 00:13:42.971
But Melissa Houston has done

00:13:42.990 --> 00:13:44.652
a wonderful – she has a

00:13:44.692 --> 00:13:45.432
wonderful way about it.

00:13:45.871 --> 00:13:47.393
And I've picked up her style a little bit.

00:13:47.833 --> 00:13:48.433
It's one of those things

00:13:48.453 --> 00:13:49.274
where when they say

00:13:49.313 --> 00:13:52.316
something that's exciting or inspiring –

00:13:52.316 --> 00:13:53.176
jump in saying oh my god

00:13:53.196 --> 00:13:54.496
that's so exciting and and

00:13:54.537 --> 00:13:56.197
just allow them to to share

00:13:56.217 --> 00:13:56.918
that excitement with them

00:13:57.018 --> 00:13:57.778
and then slowly take the

00:13:57.798 --> 00:13:58.578
microphone away from them

00:13:58.639 --> 00:13:59.960
it's it's she does it very

00:14:00.000 --> 00:14:00.759
gracefully very

00:14:00.779 --> 00:14:02.400
respectfully um and I

00:14:02.421 --> 00:14:04.081
really enjoy it I have had

00:14:04.142 --> 00:14:05.162
to unfortunately sometimes

00:14:05.341 --> 00:14:06.442
just tell people I'm sorry

00:14:06.462 --> 00:14:07.602
I need to cut you off we

00:14:07.623 --> 00:14:08.464
have eight more people on

00:14:08.504 --> 00:14:09.783
stage and we need to move

00:14:09.844 --> 00:14:11.264
on but I do appreciate your

00:14:11.304 --> 00:14:12.625
feedback and I try to be

00:14:12.644 --> 00:14:14.206
respectful but nobody likes

00:14:14.225 --> 00:14:15.626
to be cut off it's never fun

00:14:16.302 --> 00:14:16.562
You know,

00:14:16.643 --> 00:14:18.283
and I think when that happens

00:14:18.303 --> 00:14:20.644
that it's usually because people are just,

00:14:21.203 --> 00:14:22.865
you know, in some cases they're, yes,

00:14:23.004 --> 00:14:23.985
maybe pitching their

00:14:24.085 --> 00:14:24.884
services or something.

00:14:24.904 --> 00:14:26.625
But I see that rarely.

00:14:26.686 --> 00:14:27.025
For me,

00:14:27.186 --> 00:14:29.405
it's more that they're unaware that

00:14:29.686 --> 00:14:30.385
they're, you know,

00:14:30.426 --> 00:14:31.626
there are other people up there.

00:14:31.647 --> 00:14:32.447
They get on there and

00:14:32.486 --> 00:14:33.787
they're just kind of talking, talking,

00:14:33.826 --> 00:14:35.067
talking with like one of

00:14:35.087 --> 00:14:35.807
the hosts or something.

00:14:35.827 --> 00:14:36.467
Yeah.

00:14:37.248 --> 00:14:38.129
Pitching of the services.

00:14:38.169 --> 00:14:40.413
So that's probably a big one for me.

00:14:40.432 --> 00:14:41.634
Because if someone gets up

00:14:41.654 --> 00:14:42.998
there and starts pitching their services,

00:14:43.538 --> 00:14:44.659
and they basically are

00:14:44.700 --> 00:14:46.462
trying to take over your audio room.

00:14:47.024 --> 00:14:47.825
And that's something that I

00:14:47.845 --> 00:14:48.166
find interesting.

00:14:48.595 --> 00:14:51.037
That goes from, okay, you got long-winded,

00:14:51.076 --> 00:14:51.636
that's fine,

00:14:51.798 --> 00:14:53.619
to you're being disrespectful now.

00:14:53.698 --> 00:14:54.620
You're coming into someone

00:14:54.639 --> 00:14:55.340
else's show and trying to

00:14:55.379 --> 00:14:56.421
take it over and make a

00:14:56.441 --> 00:14:57.182
conversation about you,

00:14:57.261 --> 00:14:58.423
and you're trying to sell a product?

00:14:59.043 --> 00:15:00.063
That's not appropriate.

00:15:00.104 --> 00:15:01.644
It's the same as trying to

00:15:01.884 --> 00:15:03.346
sell to everyone that's

00:15:03.366 --> 00:15:05.048
attending that room while

00:15:05.087 --> 00:15:05.808
the room's going on.

00:15:06.389 --> 00:15:07.009
I've had that happen.

00:15:07.049 --> 00:15:07.850
I've had to ask someone to

00:15:07.970 --> 00:15:09.350
leave because it's not

00:15:09.390 --> 00:15:11.212
professional and it's not appropriate.

00:15:12.129 --> 00:15:12.669
Yeah, you know,

00:15:12.690 --> 00:15:14.071
it happens sometimes even

00:15:14.110 --> 00:15:15.052
on a LinkedIn live show

00:15:15.331 --> 00:15:16.452
where somebody will come on

00:15:16.513 --> 00:15:17.732
and they're like, oh, and they start,

00:15:17.793 --> 00:15:19.453
you know, talking about all their stuff,

00:15:19.754 --> 00:15:22.035
which for me is partly I

00:15:22.655 --> 00:15:23.576
ask people not to do that

00:15:23.616 --> 00:15:25.477
because this goes on to my podcast.

00:15:25.498 --> 00:15:26.217
And, you know,

00:15:26.298 --> 00:15:27.339
by the time you're talking

00:15:27.359 --> 00:15:28.759
about your great deal that

00:15:28.779 --> 00:15:29.980
you're running right now, well,

00:15:30.020 --> 00:15:31.221
by the time it's on the podcast,

00:15:31.601 --> 00:15:32.282
it may be over.

00:15:32.721 --> 00:15:33.363
But, you know,

00:15:33.543 --> 00:15:34.803
one of the things that I did

00:15:34.844 --> 00:15:36.504
want to ask you because, you know,

00:15:37.024 --> 00:15:38.306
and my talking about the

00:15:38.346 --> 00:15:40.027
partner was kind of a lead into that.

00:15:40.506 --> 00:15:42.607
because I know it can sometimes be,

00:15:42.908 --> 00:15:43.947
be a challenge.

00:15:44.008 --> 00:15:44.548
Like, you know,

00:15:44.687 --> 00:15:46.688
I did my other content

00:15:46.729 --> 00:15:48.229
marketing school is a

00:15:48.288 --> 00:15:49.350
relatively new with a shift

00:15:49.389 --> 00:15:50.809
in my business started, you know,

00:15:50.830 --> 00:15:52.309
the end of last year and

00:15:52.330 --> 00:15:54.770
before that revolved around careers and,

00:15:55.010 --> 00:15:55.630
and business.

00:15:55.890 --> 00:15:57.412
But I also did a brief stint

00:15:57.591 --> 00:15:58.611
with the trend talk show.

00:15:58.652 --> 00:15:59.773
You may remember that.

00:15:59.832 --> 00:16:00.952
I think you were on the panel,

00:16:00.972 --> 00:16:02.273
which was a panel show

00:16:02.692 --> 00:16:03.994
talking about different topics.

00:16:04.234 --> 00:16:04.394
And I,

00:16:05.433 --> 00:16:06.455
while it was fun.

00:16:06.836 --> 00:16:08.876
And I think you do that sometimes with the,

00:16:09.857 --> 00:16:11.099
you know, with your audio rooms,

00:16:11.600 --> 00:16:13.100
it could be very tricky

00:16:13.201 --> 00:16:14.422
trying to get people on the

00:16:14.461 --> 00:16:17.144
same time and trying to, you know,

00:16:17.224 --> 00:16:18.205
who can't make it,

00:16:18.284 --> 00:16:19.625
but they're not concerned

00:16:19.667 --> 00:16:21.168
because they know there are other people.

00:16:21.227 --> 00:16:22.109
And then you get, you know,

00:16:22.448 --> 00:16:24.149
two out of three people can't come.

00:16:24.190 --> 00:16:27.232
And so I just wanted you to give us some,

00:16:27.633 --> 00:16:28.793
some thoughts and maybe

00:16:28.894 --> 00:16:30.535
tips around that whole kind of thing.

00:16:31.515 --> 00:16:33.017
So is it about for the

00:16:33.236 --> 00:16:34.857
co-hosts or for the attendees?

00:16:34.918 --> 00:16:35.878
For guests, for guests.

00:16:36.418 --> 00:16:36.879
Okay, yeah, yeah.

00:16:37.099 --> 00:16:38.339
So here's some things that I,

00:16:38.539 --> 00:16:39.259
some lessons learned.

00:16:39.500 --> 00:16:41.461
And Clubhouse, again, taught me a lot,

00:16:41.480 --> 00:16:42.421
but LinkedIn really has

00:16:42.461 --> 00:16:43.481
fine-tuned some of these skills.

00:16:44.022 --> 00:16:45.663
You know, first and foremost, obviously,

00:16:45.702 --> 00:16:47.464
you know, when you schedule those rooms,

00:16:47.764 --> 00:16:51.125
do it with plenty of time, you know.

00:16:51.186 --> 00:16:52.086
If you do it more than a day

00:16:52.105 --> 00:16:52.706
or two advance,

00:16:52.927 --> 00:16:54.386
it's going to get buried by

00:16:54.466 --> 00:16:55.408
other comments anyway.

00:16:55.488 --> 00:16:56.607
So go ahead and give it

00:16:56.869 --> 00:16:57.828
enough advance time so

00:16:57.849 --> 00:16:59.549
people know about it because it's

00:16:59.850 --> 00:17:01.431
You know, it's like marketing 101.

00:17:01.650 --> 00:17:02.311
If they don't know about it,

00:17:02.331 --> 00:17:03.171
they're not going to attend.

00:17:03.490 --> 00:17:04.652
So let them know ahead of time.

00:17:04.991 --> 00:17:05.951
But then I always recommend

00:17:05.971 --> 00:17:08.613
do a promotional post a few

00:17:08.633 --> 00:17:10.314
days leading up to it or even the day of.

00:17:11.134 --> 00:17:11.473
The day of,

00:17:11.513 --> 00:17:12.755
I'm a big fan of doing something.

00:17:13.015 --> 00:17:14.615
But if you do it like three days before,

00:17:14.775 --> 00:17:15.096
great.

00:17:15.115 --> 00:17:16.115
But if you don't do it three days before,

00:17:16.135 --> 00:17:17.256
at least do it the day of.

00:17:18.116 --> 00:17:18.777
Remind people.

00:17:18.876 --> 00:17:20.538
And don't just repost the original one.

00:17:20.678 --> 00:17:21.317
Create a new one.

00:17:22.048 --> 00:17:23.068
make the visual stand out,

00:17:23.108 --> 00:17:23.869
make it be different.

00:17:24.210 --> 00:17:25.250
Or sometimes you can use the

00:17:25.270 --> 00:17:27.373
same graphic as you used for the audio,

00:17:27.393 --> 00:17:28.153
because again,

00:17:28.193 --> 00:17:29.075
a lot of people don't see

00:17:29.115 --> 00:17:30.496
the invitations go out as

00:17:30.615 --> 00:17:31.916
often as original posts do.

00:17:32.317 --> 00:17:34.319
So what I found is using the

00:17:34.339 --> 00:17:35.279
same graphic or a new one,

00:17:35.800 --> 00:17:36.402
promote the post,

00:17:36.561 --> 00:17:37.261
invite people to come that

00:17:37.301 --> 00:17:38.683
day and let them know.

00:17:39.503 --> 00:17:40.265
Now there's two other things

00:17:40.305 --> 00:17:41.346
that have really made an impact.

00:17:43.481 --> 00:17:45.503
i invite now we all know we

00:17:45.544 --> 00:17:46.424
have filters when you

00:17:46.444 --> 00:17:47.605
invite people to lives or

00:17:47.645 --> 00:17:48.746
to audio rooms and you're

00:17:48.786 --> 00:17:50.768
able to filter them down by

00:17:51.167 --> 00:17:53.590
industry location you know

00:17:53.770 --> 00:17:55.352
a school and so it's a

00:17:55.412 --> 00:17:58.193
great tool now it's easy to

00:17:58.994 --> 00:18:00.056
select a whole bunch of

00:18:00.096 --> 00:18:01.676
people in the dc area and

00:18:01.717 --> 00:18:02.357
it's like a whole bunch of

00:18:02.377 --> 00:18:04.440
hr people and just send it all to them

00:18:05.019 --> 00:18:06.779
But that's very blind.

00:18:07.079 --> 00:18:08.661
And I will do that if I have

00:18:08.740 --> 00:18:10.361
invitations left over after I'm done.

00:18:10.540 --> 00:18:11.361
But what I do first,

00:18:12.101 --> 00:18:12.662
and this is after you've

00:18:12.682 --> 00:18:13.981
done a few audio rooms, obviously,

00:18:14.041 --> 00:18:15.442
is I start going back to

00:18:15.461 --> 00:18:16.241
the previous audio rooms.

00:18:16.842 --> 00:18:18.202
I invite the people who attended it.

00:18:18.603 --> 00:18:19.363
People who already showed

00:18:19.383 --> 00:18:21.903
they had interest in it, I invite them.

00:18:22.644 --> 00:18:24.443
As those have grown over the years,

00:18:25.763 --> 00:18:27.005
it's been very consistent.

00:18:27.384 --> 00:18:28.224
The one thing that has

00:18:28.244 --> 00:18:28.684
helped me more than

00:18:28.724 --> 00:18:30.065
anything is invite the

00:18:30.085 --> 00:18:31.765
people back that already showed interest.

00:18:32.165 --> 00:18:32.885
Don't forget about it.

00:18:32.905 --> 00:18:33.826
Don't take them for granted.

00:18:34.988 --> 00:18:37.069
And that's why that day of

00:18:37.089 --> 00:18:38.270
the event post is so important.

00:18:38.991 --> 00:18:39.951
People have busy lives.

00:18:40.393 --> 00:18:41.594
I do not expect people to

00:18:41.653 --> 00:18:43.734
know my schedule all the time.

00:18:44.455 --> 00:18:46.037
It is not that important for

00:18:46.057 --> 00:18:47.278
them to have it on their calendar.

00:18:47.577 --> 00:18:48.679
So it's up to me.

00:18:48.699 --> 00:18:49.559
If I want them to attend,

00:18:49.579 --> 00:18:50.520
it's up to me to remind them.

00:18:50.861 --> 00:18:51.701
So give them that reminder,

00:18:51.981 --> 00:18:52.762
but invite those people.

00:18:52.863 --> 00:18:53.482
And after you invite the

00:18:53.502 --> 00:18:54.804
people that attended previous ones,

00:18:54.884 --> 00:18:55.944
you'll see that to grow.

00:18:56.326 --> 00:18:57.046
And as it grows,

00:18:57.066 --> 00:18:58.106
you'll be inviting more people.

00:19:00.145 --> 00:19:00.605
After that,

00:19:01.186 --> 00:19:02.548
use those filters to go ahead

00:19:02.607 --> 00:19:04.528
and try to select people

00:19:04.568 --> 00:19:06.410
that are specific to that topic.

00:19:06.829 --> 00:19:07.671
If I have a topic that's

00:19:07.691 --> 00:19:08.892
about workplace wellness,

00:19:08.912 --> 00:19:09.872
I'm going to tackle the HR

00:19:09.892 --> 00:19:10.613
people and highlight and

00:19:10.633 --> 00:19:11.472
invite HR people.

00:19:14.919 --> 00:19:16.640
uh job searching and stuff

00:19:16.660 --> 00:19:17.420
like that I'm going to look

00:19:17.440 --> 00:19:18.299
at what industries have

00:19:18.619 --> 00:19:19.720
recently done layoffs and

00:19:19.740 --> 00:19:20.420
I'm going to invite people

00:19:20.440 --> 00:19:22.020
from those industries it

00:19:22.040 --> 00:19:23.060
takes a little bit of work

00:19:23.080 --> 00:19:23.921
but once you get your

00:19:24.000 --> 00:19:25.662
format down it gets very

00:19:25.721 --> 00:19:26.922
consistent it's very easy

00:19:27.382 --> 00:19:28.221
um and then if you have

00:19:28.261 --> 00:19:29.863
co-hosts you get them to

00:19:29.923 --> 00:19:31.002
invite people as well from

00:19:31.042 --> 00:19:32.143
their network because your

00:19:32.182 --> 00:19:32.923
networks aren't always the

00:19:32.963 --> 00:19:34.584
same and that just blows it

00:19:34.644 --> 00:19:36.384
up so if you get a co-host

00:19:36.464 --> 00:19:37.505
invite people and help

00:19:37.525 --> 00:19:38.464
promote it on their page as

00:19:38.484 --> 00:19:40.045
well as your page that is

00:19:40.085 --> 00:19:41.726
what I think has been wonderful and then

00:19:42.487 --> 00:19:43.653
inviting people to share

00:19:43.692 --> 00:19:44.778
their topics that they want

00:19:44.798 --> 00:19:45.241
to learn from.

00:19:45.785 --> 00:19:46.247
That's something

00:19:47.848 --> 00:19:49.851
In HR, I've always learned very early on,

00:19:49.951 --> 00:19:50.871
do not assume that I know

00:19:50.891 --> 00:19:51.612
what everybody wants.

00:19:51.771 --> 00:19:52.913
I got to ask the employees

00:19:53.314 --> 00:19:54.654
and make sure I get the

00:19:54.694 --> 00:19:55.596
majority if not all the

00:19:55.615 --> 00:19:56.596
employees to give me feedback.

00:19:57.076 --> 00:19:58.758
Same with LinkedIn audio or

00:19:58.778 --> 00:19:59.739
your LinkedIn audience.

00:19:59.798 --> 00:20:00.440
You want to make sure that

00:20:00.460 --> 00:20:01.361
you're hearing from them.

00:20:01.381 --> 00:20:03.682
Invite them to share, send you a DM,

00:20:03.722 --> 00:20:04.884
put it in the comments of your event.

00:20:05.263 --> 00:20:06.105
What topics would you like

00:20:06.125 --> 00:20:07.165
to see them cover in the future?

00:20:07.185 --> 00:20:09.587
Invite co-hosts too.

00:20:09.647 --> 00:20:10.949
Co-hosts attract a whole

00:20:10.989 --> 00:20:12.029
another group of people

00:20:12.329 --> 00:20:13.351
that normally are not maybe

00:20:13.371 --> 00:20:13.932
in your network.

00:20:14.352 --> 00:20:14.491
I mean,

00:20:14.511 --> 00:20:15.732
if I invite you to be a speaker at

00:20:15.792 --> 00:20:16.394
one of my events,

00:20:16.973 --> 00:20:17.773
people who follow you that

00:20:17.795 --> 00:20:19.115
don't follow me might be

00:20:20.615 --> 00:20:21.517
open to seeing it and might

00:20:21.557 --> 00:20:23.438
become new attendees of the event.

00:20:23.858 --> 00:20:25.119
So those are the things that

00:20:25.259 --> 00:20:25.779
really matter.

00:20:25.799 --> 00:20:27.340
But then the last thing I'll say is this,

00:20:30.242 --> 00:20:31.784
branding and marketing yourself.

00:20:33.125 --> 00:20:34.405
If you're in rooms and

00:20:34.425 --> 00:20:35.467
they're talking about audio events,

00:20:35.826 --> 00:20:37.028
mention that you have an audio event.

00:20:37.268 --> 00:20:37.827
Invite people.

00:20:38.528 --> 00:20:39.890
I love it when people say, hey,

00:20:39.950 --> 00:20:40.769
go ahead and put your event

00:20:41.030 --> 00:20:42.571
in our comments of our events.

00:20:43.584 --> 00:20:44.865
And I invite people to do the same thing.

00:20:45.224 --> 00:20:46.006
It's nice to have that

00:20:46.046 --> 00:20:48.027
community of LinkedIn audio hosts,

00:20:48.067 --> 00:20:48.448
if you will,

00:20:48.688 --> 00:20:49.567
that support each other

00:20:49.647 --> 00:20:51.048
versus try to compete with each other.

00:20:51.068 --> 00:20:52.509
I mean,

00:20:52.529 --> 00:20:53.590
I've seen people schedule rooms at

00:20:53.611 --> 00:20:54.192
the same time.

00:20:54.852 --> 00:20:55.352
It happens.

00:20:56.153 --> 00:20:57.294
And I've watched people go

00:20:57.413 --> 00:20:58.234
back and forth between the

00:20:58.275 --> 00:20:59.035
two rooms sometimes,

00:20:59.055 --> 00:21:00.036
depending on which one has

00:21:00.395 --> 00:21:01.636
had their interest.

00:21:02.538 --> 00:21:03.617
So there's a lot you can do.

00:21:03.657 --> 00:21:04.638
There's so much more you can do,

00:21:04.719 --> 00:21:07.181
but be careful not to burn yourself out.

00:21:07.221 --> 00:21:07.840
Like I always say,

00:21:07.941 --> 00:21:09.362
don't let LinkedIn bully

00:21:09.402 --> 00:21:11.483
you into doing more than you can handle.

00:21:12.287 --> 00:21:13.106
Yeah, yeah.

00:21:13.367 --> 00:21:14.367
So I just want to give a

00:21:14.867 --> 00:21:16.009
quick shout out to our

00:21:16.048 --> 00:21:17.429
friend Jean who has been

00:21:17.489 --> 00:21:18.750
with us since the beginning.

00:21:19.309 --> 00:21:21.451
I met her in Clubhouse as well.

00:21:21.911 --> 00:21:24.853
Thank you so much for being here with us.

00:21:25.032 --> 00:21:26.492
And she also said, yes,

00:21:26.633 --> 00:21:29.015
learners as opposed to lurkers.

00:21:29.954 --> 00:21:32.576
And I think of the people as

00:21:32.655 --> 00:21:35.037
being just lookers too.

00:21:35.136 --> 00:21:35.376
You know,

00:21:35.436 --> 00:21:36.917
you may just be there looking and

00:21:36.998 --> 00:21:38.699
learning and looking around and

00:21:39.619 --> 00:21:40.440
And there were so many

00:21:40.480 --> 00:21:42.102
people on LinkedIn that

00:21:42.182 --> 00:21:43.663
maybe I have people,

00:21:43.803 --> 00:21:45.845
I'm sure you do as well, Felipe,

00:21:45.964 --> 00:21:47.346
Engie that, you know,

00:21:48.538 --> 00:21:50.078
I get messages from the say, Oh yeah,

00:21:50.118 --> 00:21:50.959
I've been following you.

00:21:50.979 --> 00:21:52.200
I remember when you did this or that.

00:21:52.220 --> 00:21:53.559
And it's like, Oh, it's always a,

00:21:53.839 --> 00:21:55.799
I'm always surprised.

00:21:55.880 --> 00:21:57.901
I'm like, Oh,

00:21:57.941 --> 00:21:59.260
I didn't see any likes or comments,

00:21:59.280 --> 00:22:00.701
but I'm glad you liked it.

00:22:00.740 --> 00:22:03.241
So, and I guess she's another HR.

00:22:03.301 --> 00:22:04.561
She's a great HR friend of mine.

00:22:04.602 --> 00:22:05.442
I've really just come to

00:22:06.102 --> 00:22:07.042
learn from her and love her

00:22:07.063 --> 00:22:08.103
a lot for all she does.

00:22:08.123 --> 00:22:09.702
If you're not following G

00:22:09.982 --> 00:22:10.583
definitely follow her.

00:22:10.623 --> 00:22:11.983
She puts out some great content.

00:22:12.304 --> 00:22:13.983
She just is an amazing person.

00:22:14.740 --> 00:22:15.320
Yeah, she is.

00:22:15.441 --> 00:22:17.603
She is a very, very lovely person.

00:22:17.682 --> 00:22:19.344
And she definitely, you know,

00:22:19.523 --> 00:22:21.525
brightens LinkedIn by her

00:22:21.585 --> 00:22:22.486
presence on there.

00:22:23.086 --> 00:22:26.468
So, you know, I already, obviously,

00:22:26.587 --> 00:22:27.828
I picked up a few tips from

00:22:27.868 --> 00:22:30.211
you about doing the audio.

00:22:30.530 --> 00:22:32.271
And one thing that I do want to mention,

00:22:32.511 --> 00:22:33.271
and we were talking about

00:22:33.291 --> 00:22:34.653
this a little bit earlier

00:22:35.253 --> 00:22:36.273
before we came live,

00:22:36.755 --> 00:22:38.635
the idea of LinkedIn audio.

00:22:38.695 --> 00:22:39.736
And I know there was a post,

00:22:39.776 --> 00:22:40.576
I think there may have been

00:22:40.616 --> 00:22:42.057
even more than one post about it.

00:22:42.738 --> 00:22:44.720
LinkedIn audio coming and I

00:22:44.940 --> 00:22:47.080
was all excited and I messaged my friends,

00:22:47.320 --> 00:22:48.781
oh, audio recording.

00:22:50.502 --> 00:22:51.784
But when I went to set up

00:22:52.423 --> 00:22:53.744
the event I do with Jillian,

00:22:53.765 --> 00:22:54.925
our audio room,

00:22:54.945 --> 00:22:57.788
I didn't see anything on there about it.

00:22:58.248 --> 00:22:59.929
And then you had some news

00:22:59.969 --> 00:23:02.391
to share with me that not so much.

00:23:02.431 --> 00:23:02.671
Yeah.

00:23:03.711 --> 00:23:05.152
So I was just as excited as you were.

00:23:05.432 --> 00:23:07.373
When I heard that news, I was like,

00:23:07.452 --> 00:23:08.534
thank God, finally.

00:23:08.594 --> 00:23:10.054
Because so many times,

00:23:10.233 --> 00:23:12.154
unlike LinkedIn Lives, people say, oh,

00:23:12.174 --> 00:23:12.816
I missed your live.

00:23:12.976 --> 00:23:14.096
I'll catch the replay.

00:23:14.556 --> 00:23:16.156
There's no replays for audio rooms.

00:23:16.277 --> 00:23:17.377
And there's such great content.

00:23:17.678 --> 00:23:19.618
And I know that Clubhouse did those.

00:23:19.699 --> 00:23:20.699
And we all appreciated

00:23:20.878 --> 00:23:21.740
having that history there.

00:23:22.519 --> 00:23:23.760
So when I saw that, I got very excited.

00:23:24.958 --> 00:23:26.019
One thing that's always important.

00:23:26.038 --> 00:23:26.960
This is why it benefits

00:23:27.121 --> 00:23:27.961
everyone to look at the

00:23:28.021 --> 00:23:29.482
comments of the posts that you read.

00:23:29.603 --> 00:23:30.884
Because when I went to the comments,

00:23:31.705 --> 00:23:32.707
I saw that LinkedIn helped

00:23:32.727 --> 00:23:34.568
had commented and LinkedIn help said,

00:23:35.329 --> 00:23:36.510
thank you for the enthusiasm.

00:23:36.711 --> 00:23:37.893
We are working on trying to

00:23:37.913 --> 00:23:38.532
create recordings,

00:23:38.573 --> 00:23:39.615
but unfortunately we do not

00:23:39.674 --> 00:23:40.615
have anything right now

00:23:40.675 --> 00:23:41.537
that's ready to launch.

00:23:42.096 --> 00:23:43.278
um please be patient with us

00:23:43.318 --> 00:23:44.579
as we continue to work on

00:23:44.640 --> 00:23:46.701
it so somehow something

00:23:46.762 --> 00:23:47.703
must have gone out that

00:23:47.784 --> 00:23:48.525
that gave people the

00:23:48.565 --> 00:23:49.305
impression that the

00:23:49.365 --> 00:23:50.287
recordings were coming and

00:23:50.326 --> 00:23:51.288
maybe it's like they are

00:23:51.327 --> 00:23:52.769
starting to work on it but

00:23:52.828 --> 00:23:54.330
somehow it got translated

00:23:54.371 --> 00:23:56.153
into it's available soon

00:23:56.272 --> 00:23:58.655
and unfortunately yeah a

00:23:58.715 --> 00:23:59.797
real bummer I gotta say

00:24:00.637 --> 00:24:01.618
Yeah, yeah, I know.

00:24:01.759 --> 00:24:04.101
You know, those leaks happen, you know,

00:24:04.221 --> 00:24:05.461
in all places in our life.

00:24:05.502 --> 00:24:07.023
But yeah, it certainly is.

00:24:07.124 --> 00:24:12.068
And I know that some people did record.

00:24:12.209 --> 00:24:13.289
Actually, Jillian and I,

00:24:13.329 --> 00:24:14.851
we recorded this because you can,

00:24:15.191 --> 00:24:15.531
you know,

00:24:15.612 --> 00:24:17.353
use third party and you can record.

00:24:17.393 --> 00:24:19.355
And we did it for our first few rooms.

00:24:19.375 --> 00:24:20.635
We've been doing them almost a year now.

00:24:21.676 --> 00:24:24.117
Um, but then we decided, you know,

00:24:24.157 --> 00:24:25.118
what we will stay with

00:24:25.179 --> 00:24:26.720
LinkedIn's terms and conditions and we,

00:24:27.059 --> 00:24:28.201
and we stopped doing it.

00:24:28.320 --> 00:24:29.401
And I, um,

00:24:29.520 --> 00:24:31.741
some people who used to do audio rooms,

00:24:32.383 --> 00:24:34.344
um, have kind of switched over to lives.

00:24:34.423 --> 00:24:34.663
And I'm,

00:24:34.884 --> 00:24:36.365
I'm wondering if it might be for

00:24:36.404 --> 00:24:37.965
that season for that reason,

00:24:38.006 --> 00:24:39.766
because that's one thing about,

00:24:40.027 --> 00:24:41.027
about LinkedIn lives.

00:24:41.067 --> 00:24:42.048
Like right now we are

00:24:42.087 --> 00:24:44.669
streaming to LinkedIn, YouTube,

00:24:45.108 --> 00:24:46.710
and also Instagram and

00:24:46.750 --> 00:24:48.230
hello to people on different channels.

00:24:48.310 --> 00:24:48.871
I see you.

00:24:48.891 --> 00:24:49.811
Um, yeah.

00:24:50.672 --> 00:24:52.172
but you know there is

00:24:52.272 --> 00:24:54.792
nothing you know afterwards

00:24:54.853 --> 00:24:55.953
when an audio room when

00:24:55.993 --> 00:24:57.534
it's gone it's gone and so

00:24:57.554 --> 00:24:59.595
um I know that it was a

00:24:59.755 --> 00:25:01.894
huge thing when our audio

00:25:01.954 --> 00:25:03.375
rooms on clubhouse they

00:25:03.415 --> 00:25:04.496
started recording them and

00:25:04.536 --> 00:25:06.096
we could download them and

00:25:06.217 --> 00:25:07.777
I actually put those I have

00:25:07.817 --> 00:25:08.676
them up on my youtube

00:25:08.696 --> 00:25:09.958
channel with just an image

00:25:10.018 --> 00:25:11.117
over them with the audio

00:25:11.557 --> 00:25:13.058
and it was it was great and

00:25:13.098 --> 00:25:13.919
now you know the

00:25:14.138 --> 00:25:15.980
It feels like everybody has a podcast.

00:25:16.121 --> 00:25:17.961
I've had my podcast since like 2020,

00:25:17.961 --> 00:25:19.522
but it seems like now, you know,

00:25:19.763 --> 00:25:20.884
podcasts are everywhere.

00:25:20.964 --> 00:25:23.446
So the repurposing of the live.

00:25:23.886 --> 00:25:25.667
So do you ever think about,

00:25:26.509 --> 00:25:28.089
think about like putting a

00:25:28.250 --> 00:25:30.251
live show in the mix or is

00:25:30.291 --> 00:25:31.492
it just going to be, you think?

00:25:31.673 --> 00:25:34.953
Well, actually, with Workplace Wellness,

00:25:35.134 --> 00:25:36.515
we actually bookend our

00:25:36.894 --> 00:25:38.056
seasons with live shows.

00:25:38.135 --> 00:25:38.915
So the first show of the

00:25:38.935 --> 00:25:40.076
season and the last show of the season,

00:25:40.156 --> 00:25:40.836
and then we actually do a

00:25:41.037 --> 00:25:42.337
middle one during the holidays.

00:25:42.518 --> 00:25:43.637
So we actually have three

00:25:43.877 --> 00:25:45.878
live audios or live lives

00:25:46.259 --> 00:25:46.880
during the season.

00:25:47.900 --> 00:25:49.080
High Teevers Hour, we don't do it.

00:25:49.861 --> 00:25:50.922
careers chaos and coaching,

00:25:50.942 --> 00:25:51.422
we don't do it.

00:25:51.882 --> 00:25:54.743
But with the Social Society chat,

00:25:54.844 --> 00:25:56.085
we started doing it last year,

00:25:56.605 --> 00:25:58.046
and so we'll do another one this year.

00:25:58.105 --> 00:25:59.366
So it is something that

00:25:59.426 --> 00:26:00.748
there's definitely value to it.

00:26:01.028 --> 00:26:02.929
It complements the audios very well.

00:26:03.369 --> 00:26:04.369
I don't see any of them

00:26:04.410 --> 00:26:05.770
going fully over the lives

00:26:05.790 --> 00:26:07.913
because I do think that there's a benefit

00:26:09.045 --> 00:26:10.406
Being ready for a live,

00:26:10.826 --> 00:26:11.667
I think requires a little

00:26:11.688 --> 00:26:12.689
bit more maintenance for us

00:26:12.910 --> 00:26:13.851
than an audio.

00:26:14.431 --> 00:26:14.991
I don't need to be,

00:26:15.011 --> 00:26:16.314
we don't need to be showered.

00:26:16.354 --> 00:26:17.134
Our hair doesn't need to be done.

00:26:17.174 --> 00:26:18.256
We don't have to have, you know,

00:26:18.316 --> 00:26:18.916
nice clothes.

00:26:19.017 --> 00:26:19.257
You know,

00:26:19.477 --> 00:26:20.858
I actually spilled coffee on this shirt.

00:26:20.878 --> 00:26:21.740
I cleaned it.

00:26:21.779 --> 00:26:22.319
I dried it.

00:26:22.361 --> 00:26:23.221
I made sure it looked good for this.

00:26:23.622 --> 00:26:24.303
If it was audio,

00:26:24.343 --> 00:26:25.243
I wouldn't have to worry about it.

00:26:25.604 --> 00:26:27.507
So I think that benefit there.

00:26:28.346 --> 00:26:29.327
There is that.

00:26:29.407 --> 00:26:31.690
There is the whole no hair and makeup,

00:26:31.769 --> 00:26:33.971
which I certainly can appreciate.

00:26:34.311 --> 00:26:35.292
So you have shared some

00:26:35.333 --> 00:26:38.875
information already, but for someone,

00:26:38.935 --> 00:26:39.615
and I know we're getting

00:26:39.655 --> 00:26:40.896
kind of close to the end here,

00:26:41.478 --> 00:26:42.598
and I do want to share your

00:26:43.398 --> 00:26:46.701
LinkedIn profile and ask you about that.

00:26:46.801 --> 00:26:48.544
But before I do that,

00:26:49.023 --> 00:26:50.785
can you give us some tips

00:26:50.825 --> 00:26:52.246
for someone who is maybe

00:26:52.727 --> 00:26:54.667
listening to this later on

00:26:54.728 --> 00:26:56.569
the replay or on the podcast who thinks,

00:26:57.049 --> 00:26:58.550
hey, that audio sounds kind of cool,

00:26:58.570 --> 00:27:00.251
but how do I start?

00:27:00.393 --> 00:27:01.673
Can you give us maybe three

00:27:02.153 --> 00:27:03.153
tips for people that want

00:27:03.173 --> 00:27:04.134
to start and don't know

00:27:04.154 --> 00:27:06.096
where to or how to?

00:27:07.156 --> 00:27:08.258
Let me say this first and foremost.

00:27:08.897 --> 00:27:10.459
Doing a live is a little

00:27:10.479 --> 00:27:11.799
more complicated than doing audio.

00:27:11.859 --> 00:27:12.861
So if you're thinking about

00:27:12.921 --> 00:27:13.621
lives and audios,

00:27:13.942 --> 00:27:14.862
audios might be a little

00:27:14.882 --> 00:27:15.942
bit easier because lives,

00:27:15.962 --> 00:27:17.243
you have to use a third party.

00:27:17.384 --> 00:27:18.345
And so it requires a little

00:27:18.384 --> 00:27:19.025
extra step there.

00:27:19.125 --> 00:27:20.885
But audios are fairly easy.

00:27:21.307 --> 00:27:22.907
When you go in to create an event,

00:27:23.208 --> 00:27:24.929
there's an icon for audios.

00:27:25.189 --> 00:27:27.111
events versus a regular post

00:27:27.451 --> 00:27:28.192
and you click on that and

00:27:28.211 --> 00:27:29.472
it will provide you a

00:27:29.492 --> 00:27:30.513
screen that basically has

00:27:30.534 --> 00:27:31.214
you fill out all the

00:27:31.255 --> 00:27:32.916
required fields your your

00:27:33.057 --> 00:27:34.979
image if it's an audio or

00:27:35.058 --> 00:27:37.161
live uh the name of the of

00:27:37.201 --> 00:27:40.884
the uh audio the topic and

00:27:40.904 --> 00:27:41.484
then who you're gonna

00:27:41.505 --> 00:27:43.467
invite and once you click

00:27:43.567 --> 00:27:44.928
it it'll create a post

00:27:45.963 --> 00:27:46.943
You can write a little

00:27:47.163 --> 00:27:48.125
introduction about the post

00:27:48.184 --> 00:27:49.424
and hit send and be done.

00:27:50.164 --> 00:27:51.464
That right there has created the live.

00:27:51.625 --> 00:27:52.246
It's very easy.

00:27:52.885 --> 00:27:55.626
Once that time starts of the live,

00:27:55.666 --> 00:27:58.227
say it's tomorrow at 8 p.m., at 8 p.m.

00:27:58.247 --> 00:28:00.468
you hit start, you are in a pre-live.

00:28:00.688 --> 00:28:02.067
So if you have any co-hosts with you,

00:28:02.127 --> 00:28:02.907
they come in with you and

00:28:02.928 --> 00:28:04.169
you can chat before the live goes,

00:28:04.429 --> 00:28:05.128
and then you hit the live

00:28:05.169 --> 00:28:06.108
button and you're live.

00:28:06.910 --> 00:28:08.049
It's that easy, y'all.

00:28:08.089 --> 00:28:10.190
So you don't need any special equipment.

00:28:10.711 --> 00:28:11.971
All you need is your phone.

00:28:12.708 --> 00:28:13.671
There's nothing else more.

00:28:14.031 --> 00:28:15.194
You can use other equipment,

00:28:15.616 --> 00:28:17.161
but you don't need headphones.

00:28:17.181 --> 00:28:17.843
You don't need a mic.

00:28:17.863 --> 00:28:18.644
You don't need anything.

00:28:18.786 --> 00:28:19.788
Your phone can do everything.

00:28:21.423 --> 00:28:28.148
Yeah, I do love that about the audio rooms,

00:28:28.169 --> 00:28:31.471
that there really is very

00:28:31.531 --> 00:28:33.093
little preparation.

00:28:33.113 --> 00:28:34.614
You don't need the third parties here.

00:28:34.953 --> 00:28:35.795
So I want to just,

00:28:35.914 --> 00:28:38.176
I'm showing your LinkedIn profile now.

00:28:38.196 --> 00:28:39.157
Can I show one last thing

00:28:39.198 --> 00:28:39.738
real quick on that?

00:28:39.877 --> 00:28:40.759
Can I show one last thing about,

00:28:40.778 --> 00:28:41.338
for starters?

00:28:41.398 --> 00:28:42.359
Of course, of course,

00:28:42.380 --> 00:28:43.881
because we're not done over this.

00:28:43.921 --> 00:28:45.422
I just want to sneak this in.

00:28:45.701 --> 00:28:46.343
Yes, please.

00:28:47.243 --> 00:28:48.064
I just want to encourage people,

00:28:48.805 --> 00:28:50.046
if you're thinking about doing one,

00:28:50.987 --> 00:28:53.229
Your first one, label it a test room.

00:28:53.588 --> 00:28:55.289
Say LinkedIn audio test room.

00:28:55.711 --> 00:28:56.230
People do that.

00:28:56.711 --> 00:28:57.372
Enough people have done that

00:28:57.412 --> 00:28:58.553
where they see that and

00:28:58.573 --> 00:28:59.534
they're gonna be very forgiving.

00:28:59.554 --> 00:29:01.295
They're gonna say, oh, if they do come in,

00:29:01.434 --> 00:29:02.736
they know you're just testing it out.

00:29:03.257 --> 00:29:04.557
It's a great way for you to test it out.

00:29:04.698 --> 00:29:05.798
See if some people come in,

00:29:05.818 --> 00:29:07.059
invite them up on stage,

00:29:07.180 --> 00:29:08.161
play around with a microphone.

00:29:08.820 --> 00:29:09.682
It's a chance for you to get

00:29:09.761 --> 00:29:10.742
comfortable with it before

00:29:10.782 --> 00:29:11.903
you do your first formal one.

00:29:12.243 --> 00:29:13.164
But like we said earlier,

00:29:13.285 --> 00:29:14.145
get that co-host.

00:29:14.645 --> 00:29:15.567
That co-host is gonna help

00:29:15.586 --> 00:29:16.386
you because if your mic

00:29:16.406 --> 00:29:18.148
doesn't work and there's

00:29:18.229 --> 00:29:19.210
nobody on stage with you,

00:29:19.630 --> 00:29:20.391
you have no idea.

00:29:21.198 --> 00:29:22.798
and your audience is listening to nothing.

00:29:23.240 --> 00:29:24.641
So when those glitches happen,

00:29:24.901 --> 00:29:25.902
that co-host is key.

00:29:26.182 --> 00:29:27.202
So get a friend, a buddy,

00:29:27.604 --> 00:29:28.523
somebody that is passionate

00:29:28.544 --> 00:29:29.746
about LinkedIn to join you

00:29:30.006 --> 00:29:32.327
and then invite other LinkedIn hosts.

00:29:32.647 --> 00:29:33.388
All right, I'll stop now.

00:29:34.269 --> 00:29:36.190
No, no, that is so true.

00:29:36.309 --> 00:29:37.371
And, you know, Jillian and I,

00:29:37.411 --> 00:29:40.372
we just did our monthly room yesterday.

00:29:41.073 --> 00:29:43.753
And her mic,

00:29:43.794 --> 00:29:44.775
she was having problems with it.

00:29:44.815 --> 00:29:46.736
So she came in really loud and clear.

00:29:47.115 --> 00:29:48.777
And then she sounded like

00:29:48.797 --> 00:29:49.978
she was in another room

00:29:50.097 --> 00:29:51.259
talking for a bit.

00:29:51.679 --> 00:29:52.778
And you have to be able to

00:29:52.858 --> 00:29:54.820
have someone say, oh, hey, this or that.

00:29:55.560 --> 00:29:57.182
And the audience is always good for that,

00:29:57.342 --> 00:29:57.501
too.

00:29:57.582 --> 00:29:59.182
Although if your mic's not working,

00:29:59.222 --> 00:30:00.824
you can't say my mic's not working.

00:30:01.044 --> 00:30:01.984
Yeah.

00:30:02.984 --> 00:30:04.185
But you can say things like,

00:30:04.246 --> 00:30:04.925
can you hear me?

00:30:05.027 --> 00:30:06.448
You know, can you hear us clearly?

00:30:06.887 --> 00:30:10.470
So I just want to show this, your profile.

00:30:10.509 --> 00:30:12.592
And you've got a new banner,

00:30:12.632 --> 00:30:14.532
which I really like there.

00:30:14.992 --> 00:30:15.913
So one of the things I just

00:30:15.933 --> 00:30:17.115
want to say with the featured here,

00:30:17.394 --> 00:30:18.736
because you have a lot,

00:30:18.855 --> 00:30:22.678
you share a lot of content, you know,

00:30:22.898 --> 00:30:24.339
and all of your shows,

00:30:24.619 --> 00:30:26.381
I see that you have your events online.

00:30:26.661 --> 00:30:28.221
featured because if you're

00:30:28.280 --> 00:30:29.561
not aware you can,

00:30:29.721 --> 00:30:30.902
in your activity section,

00:30:31.321 --> 00:30:34.083
you can actually set which, um,

00:30:34.303 --> 00:30:35.923
which you want to sort of

00:30:35.983 --> 00:30:37.084
be static on your,

00:30:37.423 --> 00:30:38.683
on your LinkedIn profile.

00:30:39.285 --> 00:30:41.585
Um, I do videos, you have your events.

00:30:41.605 --> 00:30:42.884
So if you're interested in

00:30:42.965 --> 00:30:44.006
any of Felipe's events,

00:30:44.506 --> 00:30:47.207
go to his profile and then you can,

00:30:47.346 --> 00:30:47.606
you know,

00:30:47.646 --> 00:30:49.146
you can see the events and get

00:30:49.366 --> 00:30:51.188
know kind of when they are.

00:30:51.928 --> 00:30:52.048
Um,

00:30:52.107 --> 00:30:53.607
are you open to connecting with people?

00:30:53.627 --> 00:30:55.028
Absolutely.

00:30:55.209 --> 00:30:55.388
Yep.

00:30:56.683 --> 00:31:03.626
okay so so I no go ahead oh

00:31:03.646 --> 00:31:04.907
no no I'm open to connect

00:31:04.928 --> 00:31:06.347
with people you know I i

00:31:06.367 --> 00:31:07.308
think people think you know

00:31:07.348 --> 00:31:08.068
because of how many

00:31:08.108 --> 00:31:09.589
connections does that cut

00:31:09.650 --> 00:31:12.090
off at 30 000 you know I

00:31:12.111 --> 00:31:13.811
always leave open enough a

00:31:14.031 --> 00:31:15.172
few thousand opens and make

00:31:15.192 --> 00:31:16.373
sure I keep on building my network

00:31:18.018 --> 00:31:20.720
yeah, you know, I, I had that happen with,

00:31:20.920 --> 00:31:21.820
with somebody that,

00:31:22.162 --> 00:31:23.021
and I don't want to mention

00:31:23.061 --> 00:31:25.084
the name is somebody that we both know,

00:31:25.183 --> 00:31:25.805
but, uh,

00:31:26.164 --> 00:31:27.925
met them on clubhouse years ago

00:31:27.965 --> 00:31:29.387
and it was never connected with them.

00:31:30.048 --> 00:31:31.670
And someone that has like huge,

00:31:31.710 --> 00:31:32.450
huge following.

00:31:32.851 --> 00:31:34.311
And I messaged them one day and I said,

00:31:34.332 --> 00:31:35.633
well, I thought I was connected with you.

00:31:35.712 --> 00:31:36.953
And, um, you know,

00:31:37.074 --> 00:31:38.955
I'm just wondering if you have any space.

00:31:39.056 --> 00:31:39.756
And they said, well,

00:31:39.836 --> 00:31:40.936
I'm going to have to boot somebody,

00:31:40.957 --> 00:31:41.377
but I will.

00:31:41.397 --> 00:31:41.657
I was like,

00:31:43.194 --> 00:31:43.635
Oh,

00:31:44.195 --> 00:31:45.516
I don't want to get to a point where I

00:31:45.536 --> 00:31:46.596
have to boot somebody to

00:31:46.717 --> 00:31:47.557
invite somebody in.

00:31:48.137 --> 00:31:50.259
I'd hate to be in that role.

00:31:50.618 --> 00:31:52.339
I know, but, but it was like, you know, I,

00:31:52.720 --> 00:31:53.059
I mean,

00:31:53.079 --> 00:31:55.240
I don't have nearly as many

00:31:55.300 --> 00:31:56.221
connections as you do,

00:31:56.261 --> 00:31:57.082
but I know that there's

00:31:57.102 --> 00:31:58.762
people on there that I

00:31:59.002 --> 00:32:00.384
probably have maybe even

00:32:00.403 --> 00:32:01.403
never interacted with.

00:32:01.844 --> 00:32:03.045
So it's certainly interesting.

00:32:03.365 --> 00:32:05.145
So I always like to ask my guests,

00:32:05.205 --> 00:32:06.145
and I'm sorry we've gone

00:32:06.326 --> 00:32:07.906
over a little bit over our 30 minutes.

00:32:07.946 --> 00:32:09.247
It goes by so fast.

00:32:09.586 --> 00:32:11.288
But I always like to ask for

00:32:11.307 --> 00:32:13.169
a final thought because

00:32:13.189 --> 00:32:15.450
this has been a great conversation.

00:32:15.470 --> 00:32:17.049
I have certainly learned some things.

00:32:17.609 --> 00:32:19.211
I know people listening now

00:32:19.330 --> 00:32:20.672
or on the podcast will have

00:32:20.711 --> 00:32:21.451
learned as well.

00:32:22.692 --> 00:32:23.853
But what would you like to

00:32:23.932 --> 00:32:25.973
share that maybe I haven't

00:32:25.993 --> 00:32:28.255
brought up and you would like to just,

00:32:28.275 --> 00:32:29.714
whatever you think would be valuable?

00:32:33.185 --> 00:32:35.007
Well, you know, first I remind people that,

00:32:35.027 --> 00:32:35.287
you know,

00:32:35.467 --> 00:32:36.508
LinkedIn is the number one

00:32:37.367 --> 00:32:38.548
professional platform out there.

00:32:38.989 --> 00:32:39.249
Okay.

00:32:39.390 --> 00:32:41.009
And if you're trying to grow your business,

00:32:41.211 --> 00:32:44.432
find a job or just get new clients,

00:32:45.232 --> 00:32:46.192
this is the platform that's

00:32:46.212 --> 00:32:47.233
going to give you the most success.

00:32:47.334 --> 00:32:48.034
It's the number one lead

00:32:48.054 --> 00:32:48.934
generation platform.

00:32:49.035 --> 00:32:50.056
And I just encourage people

00:32:50.455 --> 00:32:51.336
to look at building your

00:32:51.455 --> 00:32:53.196
own personal brand, your company,

00:32:53.617 --> 00:32:54.337
or supporting the

00:32:54.357 --> 00:32:55.318
organization you work with.

00:32:55.798 --> 00:32:56.759
You're going to bring value

00:32:56.960 --> 00:32:58.059
if you tap into this LinkedIn,

00:32:58.240 --> 00:33:01.501
whether it's video, audio, photographs,

00:33:02.202 --> 00:33:02.982
pick what works for you.

00:33:03.682 --> 00:33:04.782
I don't do every single type

00:33:04.803 --> 00:33:05.942
of content available on LinkedIn.

00:33:06.463 --> 00:33:07.403
I like photography.

00:33:07.683 --> 00:33:08.304
I like audio.

00:33:08.344 --> 00:33:09.284
Those are my favorite things to do.

00:33:09.644 --> 00:33:10.724
I'm going to lean into those things.

00:33:11.464 --> 00:33:12.865
Find what works for you and lean into it.

00:33:13.325 --> 00:33:14.684
And as far as coming up, you know,

00:33:15.025 --> 00:33:15.846
if you have interest in my

00:33:15.905 --> 00:33:16.905
audio rooms right now, like I said,

00:33:16.925 --> 00:33:17.685
I only have two going on

00:33:17.705 --> 00:33:18.546
right now during the summer,

00:33:18.625 --> 00:33:20.507
and that's the one every other Wednesday.

00:33:21.166 --> 00:33:22.366
So it'll be next Wednesday

00:33:22.386 --> 00:33:23.086
will be the next one for

00:33:23.106 --> 00:33:23.967
the Workplace Leadership

00:33:24.007 --> 00:33:25.228
Hour with Shimona Jetty.

00:33:25.728 --> 00:33:26.708
And that actually is posted

00:33:26.807 --> 00:33:29.228
from the Workplace Wellness

00:33:29.367 --> 00:33:30.449
Collective page.

00:33:31.028 --> 00:33:31.288
And then...

00:33:32.515 --> 00:33:34.316
Saturday, I'm sorry,

00:33:34.715 --> 00:33:35.496
the one on Wednesday is at

00:33:35.496 --> 00:33:36.596
12 noon Eastern.

00:33:37.096 --> 00:33:38.856
And then on Saturday at 12

00:33:38.856 --> 00:33:39.777
noon Eastern also,

00:33:40.017 --> 00:33:41.237
every Saturday is a social

00:33:41.297 --> 00:33:42.897
society chat and you're

00:33:42.917 --> 00:33:43.557
welcome to join there.

00:33:43.657 --> 00:33:45.238
But connect with me if

00:33:45.439 --> 00:33:47.159
anything I've said resonates with you,

00:33:47.259 --> 00:33:47.778
connect with me.

00:33:48.219 --> 00:33:49.299
If you're passionate about

00:33:49.839 --> 00:33:50.799
workplace wellness or

00:33:50.880 --> 00:33:51.819
creating a workplace

00:33:51.859 --> 00:33:54.121
culture and helping brand

00:33:54.141 --> 00:33:55.320
the company and recruit,

00:33:55.661 --> 00:33:56.382
those are the areas I get

00:33:56.422 --> 00:33:57.001
passionate about.

00:33:57.422 --> 00:33:58.461
I'd love to talk to you more about it.

00:33:58.682 --> 00:33:59.902
And if people need help out there,

00:34:00.123 --> 00:34:01.363
reach out to me and I'm happy to help.

00:34:02.368 --> 00:34:03.568
You, you are, you are,

00:34:03.769 --> 00:34:05.869
are such a lovely person, really.

00:34:06.009 --> 00:34:08.371
I am so happy that, um, that, you know,

00:34:08.411 --> 00:34:09.550
that I got to meet you and

00:34:09.570 --> 00:34:11.472
I thank you again for being on our show.

00:34:11.972 --> 00:34:13.391
So thank you to everyone.

00:34:13.411 --> 00:34:14.632
We've had a few people here, um,

00:34:15.213 --> 00:34:16.773
from the start, um, you know,

00:34:16.813 --> 00:34:18.134
here on LinkedIn and also

00:34:18.253 --> 00:34:19.233
over on Instagram.

00:34:19.313 --> 00:34:20.135
I can, I can see you.

00:34:20.175 --> 00:34:21.514
I can't see YouTube from here.

00:34:21.534 --> 00:34:23.476
Um, but thank you.

00:34:23.715 --> 00:34:25.335
Uh, thank you so much for being with us.

00:34:26.155 --> 00:34:26.317
Um,

00:34:27.036 --> 00:34:28.876
have a great rest of your day and I

00:34:29.177 --> 00:34:30.597
will be catching you, uh,

00:34:31.376 --> 00:34:33.641
in the next week thanks very

00:34:33.681 --> 00:34:35.905
much bye everyone thank you annette