055 - Showcase YOU Now With Personal Branding Photos

Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos.   

Topics included

🔹What are "personal brand" photos, and why we need them

🔹Tips for taking your own personal branding photos

🔹What to look for if you decide to work with a professional photographer

And more

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
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YouTube: https://www.youtube.com/@blackdogmarketingstrategies 
TikTok: https://www.tiktok.com/@annetteadvises 
Instagram: https://www.instagram.com/annetteadvises/

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
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Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketi...

Transcript

WEBVTT

00:00:42.485 --> 00:00:44.128
Well, good morning, good afternoon,

00:00:44.207 --> 00:00:44.889
good evening,

00:00:44.929 --> 00:00:46.511
wherever you are joining us from.

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I'm Annette Richman.

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This is Content Marketing School.

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And I'm so excited to have my guest,

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Scott Lawrence, here with me today.

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And Scott, you know,

00:00:55.543 --> 00:00:57.365
I can't say that I met you

00:00:57.926 --> 00:00:58.246
through,

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but I sort of found you through

00:01:00.188 --> 00:01:02.287
our mutual friend, Brenda Miller.

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You were on her show and I was like,

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oh my gosh,

00:01:05.968 --> 00:01:07.808
I hope you will come on my show too.

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And I'm so excited that you

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said yes and are here with

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me today because this is

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such a great topic.

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And I think it will be

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helpful to a lot of people, you know,

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because it's so important

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for people to have all kinds of photos.

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So for anyone who doesn't know you,

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please tell us a little bit

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about who you are and what you do.

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Well, thanks for having me, Annette.

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So I am a full time headshot

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and portrait photographer.

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I'm in Detroit.

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I started my business in Chicago, actually,

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and then moved to Detroit a

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couple of years after.

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So I had to restart it.

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I do pretty much exclusively

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professional images.

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So it's, you know, like 90% corporate.

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I have some things that I

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dabble in here and there,

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but most of it is corporate headshots.

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So it's a lot of LinkedIn stuff,

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a lot of website about images,

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that sort of thing.

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I work with a lot of lawyers, doctors,

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salespeople.

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So I've been doing this for

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about almost 10 years.

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And before that,

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I was in the corporate world

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I was in the insurance industry actually.

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So made that transition.

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It's been an interesting

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transition and it's just

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kind of a blend of both

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backgrounds has served me

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pretty well now running my own business.

00:02:35.105 --> 00:02:36.725
Oh, I think you might be muted there.

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That's for me,

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forever muted because we

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have two loud dogs here and

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I'm so used to always muting myself.

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And, you know,

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that's quite a switch though

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that you made, quite a career change.

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Wow.

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It was quite a jump and I'm glad I did it,

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but it's, you know,

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it's nice working for yourself,

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but it does come with its own challenges.

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Oh, for sure.

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Absolutely, for sure.

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So let's kind of jump right into it.

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And we were talking a little

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bit before we went live

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about this whole idea of

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personal branding photos.

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And headshots, I think,

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are part of that and are

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certainly important for

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people on LinkedIn.

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But I think people have more

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of an idea of what those

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are supposed to be like.

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And

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What I'm thinking were

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personal branding photos

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that I've been seeing for

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several years are people, you know,

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pictures of people, you know,

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usually it's sitting at their desk,

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working on the computer or, you know,

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and they're just kind of

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still these like they could

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almost be a headshot,

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except that they have the

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environment around them, really.

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Yeah.

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Yet there are others like

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Brenda Meller who, you know,

00:03:59.788 --> 00:04:03.050
works with you and her shots, the person,

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what I consider to be

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personal branding photos

00:04:06.173 --> 00:04:08.055
show so much more personality.

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And I think that should be,

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is the goal for people to, you know,

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to have these other photos.

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So can you talk a little bit

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about kind of what personal

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branding photos are, you know,

00:04:20.684 --> 00:04:21.725
what we should think of them as?

00:04:22.338 --> 00:04:22.658
Yeah.

00:04:22.718 --> 00:04:25.338
So, I mean, the, I think the definition is,

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I mean,

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it's pretty broad and it's a

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little pliable in a lot of respects.

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But the way, so I would say there's,

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there's kind of the,

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there's the personal branding side, like,

00:04:37.946 --> 00:04:39.846
like you described, it's, it's more,

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they're popular for like an

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Instagram type content audience.

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So it is more of a

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environmental type portrait, you know,

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you're at your desk, you're,

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Um, you know, if you're, uh, you know,

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if you run a yoga studio, you're in your,

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your yoga studio, if you're, uh, um,

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if you own a hair salon,

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you're in the hair salon, you know,

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just kind of doing all

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things in the environment.

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Um, and those are good and they can be,

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they're very, they're,

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they tend to have a,

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this nice aesthetic quality.

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And if they're, if they're done right,

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you know, they look,

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they look really nice.

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Um, but they do run,

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you do kind of run into

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some limitations I've found, um,

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when you get into certain

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marketing functions.

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And so I tend to, I mean,

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one as a studio photographer,

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I like working in a studio.

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Um, it gives me a lot of consistencies and,

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you know, control with

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you know, what we're doing.

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And it's just, you know,

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from a business standpoint,

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it's also a lot more efficient.

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But I find that, you know,

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working in the studio

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environment gives you a lot

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more functional results

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from an image perspective

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so that you can use, you know,

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you really don't have any

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constraints in how and

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where you can use the images.

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And then also with, you know,

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so the backgrounds

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you know,

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people used to get more concerned

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about the backgrounds and, you know,

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it's a little stereotypical,

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but I used to get a lot of

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calls from realtors and they'd want to,

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you know, they'd want to be, you know,

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I live in,

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uh, Rochester, Michigan,

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which is a nice little suburb in Detroit.

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And, you know, we have a nice downtown and,

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you know,

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people would want these images

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of them walking around

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downtown and everything.

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And that's great.

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Um,

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but that setup takes times as long to

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do and costs three times as much.

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Um,

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or you can come to my studio for half

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hour, 45 minutes,

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and we can put in some

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backgrounds if you really want.

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Um, and most of the time I'm finding now,

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you know, you think about LinkedIn, um,

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Even Instagram, websites,

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that sort of thing.

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Most of the images,

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when you're talking about

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just as a personal branding image,

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you don't need a lot.

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The background's not that important.

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The way you look, I consider,

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I tell people, is more important.

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So you want to look comfortable,

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approachable.

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Background is less important.

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And so that's kind of...

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My take on it is it's a

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little more focused on the

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individual and those

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expressions that you talked about,

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as opposed to worrying

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about where exactly we're photographing.

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So that's what I'm finding.

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I think that too.

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And the thing is too, a lot of people,

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I know even when I have

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pictures of myself, I tend to,

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I think most people that we

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tend to just remove the background anyway,

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because you can go on Canva

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and all these other sites

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and just remove the background.

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And then you just put yourself,

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you sort of the cardboard

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cut out of you wherever you want.

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And so the background does

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become less important because I know,

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you know,

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I do a lot of things sitting

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here and obviously my

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background is very busy, but you know,

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it makes me smile.

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So I like it.

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And it kind of reflects,

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I feel like it reflects me a little bit,

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but.

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You know, I, I do think of that.

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And it's funny that you mentioned, um,

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that you mentioned

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Instagram because I've been

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doing a lot of

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experimenting lately and a lot of people,

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um, use the photos,

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like what you were talking

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about of them in the studio,

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or maybe a little short

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clip of them in the studio.

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And then it's just, um,

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text over the image and that, and that's,

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and that's what it is.

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And that seems to be to me

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as I'm investigating and

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experimenting right now

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with these different platforms.

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seems to be like the preferred thing.

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Yeah.

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Yeah.

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And there's, I just,

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I just find it so much more

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flexible to have, you know,

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images of yourself that are

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lit and posed well,

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be in some particular space.

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There's just, you know,

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from a strictly marketing perspective,

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you just,

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there's just so many more

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possibilities you have with those images.

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That's, that's really the benefit when it,

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when it comes down to it, in my opinion.

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Okay, so when you're talking about that,

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and does it make, I'm thinking it does,

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but does it make a

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difference sort of who you are?

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Because I'm thinking even, you know,

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a lawyer,

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if it's images for their website,

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They might want to have something,

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I don't know,

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maybe a little bit different

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than just sitting at the desk.

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Obviously, you can please tell me.

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I'm interested to learn.

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But someone like me or like Brenda,

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we want to have something

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that might be more fun.

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And partly because we're allowed to.

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We can do what we want

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because we work for ourselves.

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And it's our brand.

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So can you talk a little bit

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about the differences

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between working in these

00:09:29.067 --> 00:09:30.067
non-headshot type

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images with different types

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of people so um you know

00:09:35.389 --> 00:09:37.350
you have your you know if

00:09:37.390 --> 00:09:38.390
you have uh you know so I

00:09:38.410 --> 00:09:39.932
have a lot of law firms

00:09:40.052 --> 00:09:40.652
that you know that are

00:09:41.092 --> 00:09:42.832
large law firms and they're

00:09:42.873 --> 00:09:44.614
more you know they're more

00:09:44.634 --> 00:09:47.174
uh well they so they they

00:09:47.195 --> 00:09:48.056
have a challenge and any

00:09:48.096 --> 00:09:49.096
big organization has a

00:09:49.135 --> 00:09:50.677
challenge of you know so

00:09:50.697 --> 00:09:52.898
law firms consultants um

00:09:53.118 --> 00:09:54.118
accounting firms that sort

00:09:54.138 --> 00:09:55.078
of thing where you know the

00:09:55.958 --> 00:09:58.042
the person you're hiring is the product.

00:09:59.263 --> 00:10:00.764
So they kind of walk this

00:10:00.804 --> 00:10:02.086
balance of having a

00:10:02.167 --> 00:10:04.448
repeatable image solution

00:10:04.509 --> 00:10:05.510
so that they can have a

00:10:05.791 --> 00:10:08.313
standard look while still

00:10:08.735 --> 00:10:10.616
having some personality in the images.

00:10:11.357 --> 00:10:13.580
And that's a lot harder than it

00:10:14.399 --> 00:10:14.620
You know,

00:10:14.639 --> 00:10:16.261
then a lot of people realize that,

00:10:16.282 --> 00:10:17.403
you know, they go just, you know,

00:10:17.464 --> 00:10:17.823
headshots.

00:10:17.864 --> 00:10:18.063
Well,

00:10:18.104 --> 00:10:19.385
if you've got to do headshots around

00:10:19.405 --> 00:10:20.586
the country, you know,

00:10:20.626 --> 00:10:21.467
there's just technically a

00:10:21.508 --> 00:10:22.629
lot of stuff that's going on there.

00:10:23.831 --> 00:10:24.892
Then you get into like, you know,

00:10:24.913 --> 00:10:26.474
so you take the law firm example,

00:10:27.195 --> 00:10:28.697
you know, a smaller law firm, you know,

00:10:28.777 --> 00:10:30.899
maybe just a few people, you know,

00:10:30.919 --> 00:10:32.240
you have some more creative

00:10:32.260 --> 00:10:32.861
freedom with that.

00:10:32.942 --> 00:10:33.062
So.

00:10:34.042 --> 00:10:35.682
You know, for that type of thing,

00:10:35.722 --> 00:10:38.143
I'm going to do still a, you know,

00:10:38.163 --> 00:10:39.464
a tighter headshot, you know,

00:10:39.543 --> 00:10:40.683
shoulders up or, you know,

00:10:40.764 --> 00:10:41.485
maybe even waist up.

00:10:41.865 --> 00:10:42.845
And then we'll experiment a

00:10:42.865 --> 00:10:44.966
little bit more with some different poses,

00:10:45.125 --> 00:10:45.785
different angles.

00:10:45.806 --> 00:10:48.287
You know, sometimes I use like a,

00:10:48.386 --> 00:10:49.326
like a posing table.

00:10:49.407 --> 00:10:52.087
So it kind of gives you almost like a,

00:10:52.248 --> 00:10:54.208
like a bar counter or a

00:10:54.249 --> 00:10:55.109
table to lean against.

00:10:55.129 --> 00:10:56.370
So that just kind of changes

00:10:56.429 --> 00:10:56.990
it up a little bit.

00:10:57.350 --> 00:10:59.049
Sometimes throw in a stool

00:10:59.270 --> 00:11:02.091
or a chair just to kind of have different,

00:11:02.392 --> 00:11:03.572
different angles and options.

00:11:04.408 --> 00:11:05.990
Um, but then like, you know,

00:11:06.010 --> 00:11:06.850
like you had talked about too,

00:11:06.910 --> 00:11:11.836
I think regardless of the, the, you know,

00:11:11.895 --> 00:11:13.957
regardless of what the subject does,

00:11:14.477 --> 00:11:15.239
you want to get, you know,

00:11:15.259 --> 00:11:16.539
at least I try to get the

00:11:16.600 --> 00:11:17.181
most comfortable

00:11:17.221 --> 00:11:18.942
expressions and just get

00:11:18.962 --> 00:11:19.623
them calmed down.

00:11:19.942 --> 00:11:20.903
And, you know, that's,

00:11:21.585 --> 00:11:22.625
that's the most important part,

00:11:23.326 --> 00:11:24.967
no matter what, um, you know,

00:11:24.988 --> 00:11:26.610
posing aside or, um, you know,

00:11:26.690 --> 00:11:28.471
applications aside is that.

00:11:29.591 --> 00:11:31.594
getting to the comfortable pose,

00:11:31.634 --> 00:11:32.595
a comfortable expression,

00:11:32.956 --> 00:11:33.716
that's what you want.

00:11:35.217 --> 00:11:37.841
And then the rest is more, you know,

00:11:37.880 --> 00:11:39.142
those can be aesthetic, you know,

00:11:39.162 --> 00:11:39.883
those can be aesthetic

00:11:39.923 --> 00:11:41.364
decisions based on websites,

00:11:41.384 --> 00:11:42.465
your social media marketing,

00:11:42.485 --> 00:11:43.005
that sort of thing.

00:11:44.428 --> 00:11:47.951
So I want to ask you more about that,

00:11:47.990 --> 00:11:48.892
but I want to ask you about

00:11:48.932 --> 00:11:49.952
something else first.

00:11:49.972 --> 00:11:52.774
Now, when you're talking about, say,

00:11:52.794 --> 00:11:54.796
for someone like me or

00:11:54.836 --> 00:11:56.096
someone who's a consultant,

00:11:56.376 --> 00:11:59.219
it might even be someone who, you know,

00:11:59.259 --> 00:12:02.520
they might do different

00:12:02.541 --> 00:12:03.542
kinds of consulting work.

00:12:03.601 --> 00:12:05.302
Maybe they're creative or

00:12:05.342 --> 00:12:06.083
something like that.

00:12:06.104 --> 00:12:07.865
They were fractional CMO or

00:12:07.904 --> 00:12:08.465
something like that.

00:12:08.885 --> 00:12:10.667
So how...

00:12:12.067 --> 00:12:13.668
Should photos be, like,

00:12:14.288 --> 00:12:16.431
should it be sort of a mix

00:12:16.711 --> 00:12:19.432
of more serious and funny?

00:12:21.312 --> 00:12:23.975
Or am I off the track?

00:12:23.995 --> 00:12:25.216
No, that's a good question.

00:12:25.296 --> 00:12:26.636
So I like to tell people

00:12:26.777 --> 00:12:27.937
that in the studio,

00:12:27.956 --> 00:12:31.058
to get the most bang for your buck,

00:12:31.099 --> 00:12:33.159
essentially, for your investment,

00:12:34.600 --> 00:12:35.961
you want to just get as much

00:12:36.000 --> 00:12:38.302
as possible so um you know

00:12:38.601 --> 00:12:40.222
I try to shoot um big

00:12:40.243 --> 00:12:41.883
smiles you know kind of

00:12:41.903 --> 00:12:43.283
more relaxed face you know

00:12:43.303 --> 00:12:44.484
more serious and then you

00:12:44.504 --> 00:12:45.245
know hopefully we get some

00:12:45.325 --> 00:12:47.285
outtakes um some funny

00:12:47.326 --> 00:12:48.525
expressions as well so kind

00:12:48.566 --> 00:12:49.886
of do a full range and that

00:12:50.647 --> 00:12:52.347
sometimes is challenging

00:12:52.368 --> 00:12:54.188
for people because we most

00:12:54.229 --> 00:12:57.149
people have like a like a favorite

00:12:57.750 --> 00:12:59.030
or a preferred smile or

00:12:59.171 --> 00:13:00.272
whatever facial expression

00:13:00.292 --> 00:13:01.392
they like to do in pictures.

00:13:01.532 --> 00:13:02.711
And so there's a bit of a

00:13:02.772 --> 00:13:03.611
challenge to kind of get

00:13:03.672 --> 00:13:06.253
over that initial hump of, okay, that's,

00:13:06.572 --> 00:13:07.173
that's fine.

00:13:07.452 --> 00:13:09.073
And, you know, you can, we can do that.

00:13:09.734 --> 00:13:11.254
But let's also do all these

00:13:11.313 --> 00:13:12.274
other expressions too.

00:13:12.494 --> 00:13:14.514
And, you know, it, it varies with how much,

00:13:14.855 --> 00:13:16.235
you know, somebody is,

00:13:16.914 --> 00:13:18.035
somebody is willing to play along.

00:13:18.956 --> 00:13:20.115
But I tell them, you know, you,

00:13:20.868 --> 00:13:22.149
now or in the studio it's

00:13:22.188 --> 00:13:23.609
not the time to edit looks

00:13:23.708 --> 00:13:24.869
you know that's after the

00:13:24.908 --> 00:13:26.049
fact when you're in the

00:13:26.070 --> 00:13:27.610
studio you capture as much

00:13:27.690 --> 00:13:28.791
as as possible because

00:13:28.811 --> 00:13:29.951
you're building basically

00:13:29.990 --> 00:13:31.272
like a stock library is a

00:13:31.292 --> 00:13:32.772
way to think about it yeah

00:13:32.932 --> 00:13:33.993
well I go for the full

00:13:34.052 --> 00:13:36.433
range as you know as often

00:13:36.514 --> 00:13:38.774
as I can and then you know

00:13:38.833 --> 00:13:41.375
we think about okay and I

00:13:41.434 --> 00:13:42.635
almost I'll tell people too

00:13:42.655 --> 00:13:44.495
um you know you want to

00:13:44.535 --> 00:13:45.976
choose the image for

00:13:46.990 --> 00:13:48.292
the page that it's going to live on,

00:13:48.312 --> 00:13:49.851
not the other way around.

00:13:49.912 --> 00:13:51.852
So, um, you know, people will have,

00:13:51.873 --> 00:13:52.052
you know,

00:13:52.072 --> 00:13:52.832
a lot of people have their

00:13:52.852 --> 00:13:56.134
favorite sides or, um, you know, you know,

00:13:56.154 --> 00:13:56.695
they like to,

00:13:57.115 --> 00:13:57.894
they like to be looking this

00:13:57.934 --> 00:13:58.916
way or that way or whatever.

00:13:59.015 --> 00:14:00.275
And they say, well, that, you know,

00:14:00.316 --> 00:14:01.836
that's good for you, but

00:14:02.461 --> 00:14:03.802
It's at the end of the day,

00:14:04.001 --> 00:14:05.982
these images are marketing assets,

00:14:06.263 --> 00:14:07.123
which is something I like

00:14:07.163 --> 00:14:08.283
to tell people more these days.

00:14:09.063 --> 00:14:11.745
And it's not so much what's

00:14:11.905 --> 00:14:13.746
your favorite picture of yourself.

00:14:13.846 --> 00:14:15.748
It's what works in this space.

00:14:16.307 --> 00:14:17.469
And I think that's kind of

00:14:17.548 --> 00:14:19.129
an important hump that you

00:14:19.149 --> 00:14:20.811
want to get over when you're, you know,

00:14:20.831 --> 00:14:21.770
thinking about any personal

00:14:21.791 --> 00:14:22.671
branding is that sometimes

00:14:22.691 --> 00:14:23.451
you just need an image

00:14:23.532 --> 00:14:25.332
where you're facing this way or that way.

00:14:25.732 --> 00:14:27.333
Sometimes you need a full length image.

00:14:27.374 --> 00:14:28.433
Sometimes you need a waist

00:14:28.514 --> 00:14:30.115
up or sometimes you just need a tight,

00:14:30.535 --> 00:14:31.355
you know, headshot crop.

00:14:32.187 --> 00:14:33.388
And I think getting people

00:14:33.447 --> 00:14:35.068
to that mindset of it's, you know,

00:14:35.089 --> 00:14:35.889
you're really building a

00:14:35.928 --> 00:14:37.210
stock catalog of images of

00:14:37.250 --> 00:14:39.370
yourself and they're not

00:14:39.389 --> 00:14:40.831
all gonna be your favorite,

00:14:41.591 --> 00:14:42.350
but that's okay.

00:14:43.272 --> 00:14:44.892
They're gonna work in all the spaces.

00:14:44.971 --> 00:14:45.672
I think that's the most

00:14:45.711 --> 00:14:47.072
important part to think about.

00:14:47.332 --> 00:14:48.773
So I love that you said what

00:14:48.812 --> 00:14:50.514
you said for a couple of reasons.

00:14:50.673 --> 00:14:53.134
And I will say one, I have a friend,

00:14:53.414 --> 00:14:54.815
one of my, she's local to me,

00:14:54.934 --> 00:14:56.635
one of my good friends.

00:14:57.436 --> 00:14:59.336
And she has, she's like,

00:14:59.356 --> 00:15:00.376
I think it's something like,

00:15:01.772 --> 00:15:03.032
in every single photo.

00:15:03.131 --> 00:15:04.633
And she has the pose with

00:15:04.673 --> 00:15:06.212
the teeth and somebody puts

00:15:06.253 --> 00:15:07.453
the camera on and she goes.

00:15:09.614 --> 00:15:12.274
And so, which I think is so funny,

00:15:12.294 --> 00:15:13.054
but the thing is though,

00:15:13.095 --> 00:15:14.034
she does always look good

00:15:14.054 --> 00:15:15.336
in those little snapshots.

00:15:16.015 --> 00:15:17.676
But I also think it's

00:15:17.735 --> 00:15:18.876
interesting because when

00:15:18.937 --> 00:15:20.116
I've worked with clients

00:15:20.557 --> 00:15:21.716
and talk to them about like

00:15:21.736 --> 00:15:22.918
their headshots on LinkedIn

00:15:23.418 --> 00:15:24.638
and people think like, oh,

00:15:24.677 --> 00:15:26.899
this is my favorite photo.

00:15:28.058 --> 00:15:28.958
And then they ask their

00:15:28.999 --> 00:15:31.059
friends and their friends all see them.

00:15:31.419 --> 00:15:32.600
they see the person they know.

00:15:32.681 --> 00:15:34.041
Like once I meet you,

00:15:34.081 --> 00:15:35.802
whatever photo I see of you,

00:15:36.261 --> 00:15:37.802
I'm going to see the person that I met.

00:15:38.222 --> 00:15:40.082
And yet, as you say, it's not,

00:15:40.923 --> 00:15:41.923
that's not the point.

00:15:42.144 --> 00:15:44.384
It's for those people who don't know you,

00:15:44.904 --> 00:15:46.426
who are going to be looking at it,

00:15:46.525 --> 00:15:47.926
what's going to appeal to them.

00:15:47.985 --> 00:15:48.927
And so that's what I think

00:15:49.307 --> 00:15:50.866
the idea is to get maybe

00:15:51.327 --> 00:15:52.827
shots that appeal to different,

00:15:53.207 --> 00:15:53.807
different people.

00:15:54.828 --> 00:15:55.089
Yeah.

00:15:55.469 --> 00:15:55.808
Yeah.

00:15:55.928 --> 00:15:57.690
I mean, well, and, and even people that,

00:15:58.840 --> 00:16:00.520
don't know you, like said, you know,

00:16:00.581 --> 00:16:02.322
sometimes I feel like I've got a better,

00:16:02.403 --> 00:16:02.722
you know,

00:16:02.962 --> 00:16:04.365
for most clients that I don't

00:16:04.725 --> 00:16:05.645
really know ahead of time.

00:16:07.427 --> 00:16:09.849
You know, I mean,

00:16:09.869 --> 00:16:10.789
I like to think that I have

00:16:10.809 --> 00:16:12.250
a better perception of what

00:16:12.291 --> 00:16:14.293
looks better to most people than,

00:16:15.052 --> 00:16:16.374
you know, you looking at your own picture,

00:16:16.413 --> 00:16:17.654
because you have your own biases,

00:16:17.674 --> 00:16:18.895
you know, we all have our own biases.

00:16:19.437 --> 00:16:20.216
And they're very strong.

00:16:21.477 --> 00:16:23.399
But yeah, going back to what we said,

00:16:23.559 --> 00:16:24.760
it's not, they're not

00:16:25.267 --> 00:16:25.788
for you.

00:16:25.927 --> 00:16:29.010
And if you need a picture facing this way,

00:16:29.831 --> 00:16:32.173
but you only like to go this way,

00:16:32.674 --> 00:16:35.277
you just need to get over that obstacle.

00:16:35.297 --> 00:16:35.957
That's important.

00:16:36.495 --> 00:16:36.696
Yeah.

00:16:36.975 --> 00:16:38.197
Well, I love that, you know,

00:16:38.317 --> 00:16:39.957
and I think it's so important.

00:16:40.119 --> 00:16:41.679
And I try to think this way, too.

00:16:41.720 --> 00:16:43.980
I think we all well, I know myself,

00:16:44.020 --> 00:16:44.181
you know,

00:16:44.201 --> 00:16:45.422
I go in and I kind of you kind

00:16:45.461 --> 00:16:46.942
of think maybe this is what

00:16:46.982 --> 00:16:47.903
you're looking for.

00:16:48.264 --> 00:16:49.264
But you have to trust the

00:16:49.304 --> 00:16:50.806
person that you hire.

00:16:50.826 --> 00:16:52.326
If someone comes to you,

00:16:52.787 --> 00:16:53.768
they're hiring you because

00:16:53.807 --> 00:16:55.389
you know better than they do.

00:16:55.629 --> 00:16:57.230
And so I think of that.

00:16:57.350 --> 00:16:58.551
And so, yeah.

00:16:59.432 --> 00:17:02.134
Can you just share a couple of tips?

00:17:02.153 --> 00:17:02.955
Because we were talking,

00:17:02.975 --> 00:17:03.934
I talked to you a little

00:17:03.955 --> 00:17:07.076
bit about this before we went live.

00:17:07.438 --> 00:17:08.538
And, you know,

00:17:08.598 --> 00:17:09.940
there are people who have

00:17:09.980 --> 00:17:11.240
had bad experiences.

00:17:11.299 --> 00:17:11.580
I mean,

00:17:12.020 --> 00:17:13.922
actually the most recent experience I had,

00:17:13.942 --> 00:17:15.542
I was at a conference and

00:17:15.563 --> 00:17:17.285
they had someone there doing headshots.

00:17:17.325 --> 00:17:18.905
And I figured, okay, it was, you know,

00:17:18.965 --> 00:17:19.866
free part of the conference.

00:17:20.247 --> 00:17:21.047
And even though I hate to

00:17:21.086 --> 00:17:23.729
have my picture taken, which I told you,

00:17:23.828 --> 00:17:25.671
you know, video all day long,

00:17:25.790 --> 00:17:28.092
live all day long, picture, no,

00:17:28.231 --> 00:17:28.613
please no.

00:17:29.772 --> 00:17:32.433
And it was just so stilted.

00:17:32.814 --> 00:17:33.634
It was, you know,

00:17:33.653 --> 00:17:35.374
it was like with the backdrop,

00:17:35.414 --> 00:17:37.414
with the stool, and it was like,

00:17:37.954 --> 00:17:40.615
and the photographer actually said to me,

00:17:40.915 --> 00:17:41.155
you know,

00:17:41.195 --> 00:17:42.875
a lot of the women like to pose

00:17:42.935 --> 00:17:44.237
like this with the hand,

00:17:44.356 --> 00:17:45.977
with their chin on their hand.

00:17:45.997 --> 00:17:47.977
And I was like, no, I don't think so.

00:17:48.057 --> 00:17:49.417
I don't think that's for me.

00:17:50.178 --> 00:17:52.178
And the pictures were, you know, I mean,

00:17:52.218 --> 00:17:53.098
I didn't expect much,

00:17:53.138 --> 00:17:54.479
but they were really horrendous.

00:17:55.058 --> 00:17:57.819
And I think that so many people

00:17:58.839 --> 00:17:59.920
have an experience like that

00:18:00.099 --> 00:18:01.701
because they go to someone

00:18:01.941 --> 00:18:05.121
who is maybe a great photographer,

00:18:05.181 --> 00:18:07.000
but maybe they're a great

00:18:07.060 --> 00:18:08.622
product photographer or

00:18:08.682 --> 00:18:09.981
something and they don't

00:18:10.041 --> 00:18:10.801
have the challenge.

00:18:11.041 --> 00:18:12.061
So I actually have two

00:18:12.102 --> 00:18:13.722
questions for you answer.

00:18:13.782 --> 00:18:15.123
However you would like.

00:18:15.903 --> 00:18:18.063
One question is if you can

00:18:18.103 --> 00:18:20.943
give a few tips for DIY people like me,

00:18:21.064 --> 00:18:22.763
I told you ahead of time that, you know,

00:18:22.824 --> 00:18:23.804
I put my camera on the

00:18:23.844 --> 00:18:24.805
dining room table and I

00:18:24.845 --> 00:18:26.684
snapped some pictures of me and I'm

00:18:27.565 --> 00:18:29.865
And if I if you go to a photographer,

00:18:30.446 --> 00:18:31.807
what should you look for

00:18:31.846 --> 00:18:34.428
and what should you ask and

00:18:34.489 --> 00:18:35.808
how should you kind of feel?

00:18:35.848 --> 00:18:36.690
Should you meet them in

00:18:36.750 --> 00:18:38.009
advance or talk to them on

00:18:38.049 --> 00:18:38.931
video or something?

00:18:39.250 --> 00:18:40.411
So that's kind of like a big

00:18:40.451 --> 00:18:41.372
twofold question.

00:18:42.392 --> 00:18:42.711
OK,

00:18:43.593 --> 00:18:46.374
so let's talk about finding a

00:18:46.413 --> 00:18:47.755
photographer first,

00:18:47.795 --> 00:18:49.895
because I'm actually on YouTube.

00:18:50.775 --> 00:18:51.855
i have a couple of videos on

00:18:51.875 --> 00:18:53.438
that on on my web on my

00:18:53.478 --> 00:18:56.422
youtube channel um so I've

00:18:56.682 --> 00:18:57.343
so I've been thinking about

00:18:57.363 --> 00:18:59.305
that a lot and especially

00:18:59.325 --> 00:19:01.747
as I have clients with you

00:19:01.767 --> 00:19:02.989
know people in multiple

00:19:03.009 --> 00:19:03.970
locations where I'm trying

00:19:03.990 --> 00:19:05.030
to help them find somebody

00:19:05.751 --> 00:19:07.192
um so I've started to kind

00:19:07.233 --> 00:19:07.753
of think about that a

00:19:07.773 --> 00:19:08.255
little bit more

00:19:08.295 --> 00:19:09.836
specifically um I will say

00:19:09.855 --> 00:19:12.038
though let me jump back to the your your

00:19:12.596 --> 00:19:14.337
event example, though,

00:19:15.057 --> 00:19:16.398
that's something that's a,

00:19:16.778 --> 00:19:19.201
it's a challenging situation,

00:19:19.221 --> 00:19:19.580
because it's,

00:19:19.840 --> 00:19:21.903
it's a super popular concept

00:19:21.923 --> 00:19:22.923
these days to do like a

00:19:22.982 --> 00:19:23.903
headshot booth event.

00:19:23.983 --> 00:19:25.565
I've got one scheduled next week,

00:19:25.585 --> 00:19:27.625
I'm going to be in Detroit for two days,

00:19:28.705 --> 00:19:29.967
doing headshots all day.

00:19:31.468 --> 00:19:35.230
And those are so they're, they, you know,

00:19:35.289 --> 00:19:36.330
I like to think that I've

00:19:36.980 --> 00:19:37.961
provide a pretty good

00:19:38.020 --> 00:19:39.501
headshot in a couple of minutes.

00:19:40.301 --> 00:19:41.022
But obviously,

00:19:41.123 --> 00:19:44.285
you can't do everything that

00:19:44.305 --> 00:19:45.506
you can do in an hour session.

00:19:47.247 --> 00:19:49.008
So the thing with those,

00:19:49.067 --> 00:19:50.148
I would just tell you that

00:19:50.648 --> 00:19:52.109
you take it what it is.

00:19:52.410 --> 00:19:54.010
You got to play along with a photographer.

00:19:54.671 --> 00:19:56.031
They're going to have kind of a system.

00:19:56.092 --> 00:19:56.673
And if they're good,

00:19:56.692 --> 00:19:57.353
they're going to be able to

00:19:57.413 --> 00:19:59.535
get you posed pretty efficiently.

00:19:59.555 --> 00:20:01.076
You got to play along.

00:20:02.316 --> 00:20:04.357
If you're kind of stiff going in,

00:20:04.397 --> 00:20:05.858
that's kind of an uphill battle.

00:20:06.601 --> 00:20:07.020
to start.

00:20:07.701 --> 00:20:08.582
But I will say, you know,

00:20:08.602 --> 00:20:09.843
just from a marketing standpoint,

00:20:09.883 --> 00:20:11.644
they're they're great events.

00:20:11.683 --> 00:20:12.884
And there's lots of fun

00:20:12.904 --> 00:20:13.805
things we can do now in

00:20:13.825 --> 00:20:16.445
terms of delivering galleries right away.

00:20:16.465 --> 00:20:17.727
So you can get a email

00:20:17.767 --> 00:20:18.528
gallery on your phone,

00:20:18.548 --> 00:20:18.988
that sort of thing.

00:20:19.028 --> 00:20:19.627
So those are fun.

00:20:20.788 --> 00:20:20.909
But

00:20:21.633 --> 00:20:22.433
They're harder than they look.

00:20:23.595 --> 00:20:24.714
So then in terms of finding

00:20:25.836 --> 00:20:27.698
a photographer for a personal session,

00:20:28.878 --> 00:20:31.361
I like to tell people you want,

00:20:32.020 --> 00:20:33.321
I think we touched on it earlier,

00:20:33.362 --> 00:20:34.462
is that you want to find

00:20:35.104 --> 00:20:36.084
firstly somebody that

00:20:36.704 --> 00:20:38.506
specializes or talks about

00:20:38.786 --> 00:20:39.646
headshot photography.

00:20:39.686 --> 00:20:40.847
So you got to have somebody

00:20:41.407 --> 00:20:42.169
that's familiar,

00:20:42.189 --> 00:20:43.950
that's used to doing work.

00:20:44.010 --> 00:20:46.311
And what I say is we work with

00:20:47.413 --> 00:20:49.194
you know, non models every day.

00:20:49.915 --> 00:20:52.298
And that's a lot different than, you know,

00:20:52.458 --> 00:20:54.840
wedding photographers, baby photographers,

00:20:56.162 --> 00:20:57.222
fashion photographers.

00:20:57.242 --> 00:21:01.467
You know, I go to a friend of mine who's a

00:21:02.809 --> 00:21:04.891
He's a Canon Explorer of Light and he does,

00:21:06.010 --> 00:21:06.750
so he's like, you know,

00:21:06.830 --> 00:21:07.911
sponsored by Canon and he

00:21:07.951 --> 00:21:09.471
does these great workshops.

00:21:09.892 --> 00:21:12.571
But all the models are, you know,

00:21:12.652 --> 00:21:14.232
about six feet tall and, you know,

00:21:14.272 --> 00:21:16.232
maybe 110 pounds.

00:21:16.673 --> 00:21:18.074
So it's just, you know,

00:21:19.233 --> 00:21:20.134
they're not representative

00:21:20.153 --> 00:21:21.954
of the people that I work with.

00:21:22.015 --> 00:21:23.255
So you wanna have somebody that's,

00:21:24.133 --> 00:21:25.712
that photographs people like

00:21:25.752 --> 00:21:27.213
you in your context.

00:21:27.713 --> 00:21:28.614
And that should be pretty

00:21:28.693 --> 00:21:30.275
evident from the website.

00:21:30.295 --> 00:21:31.634
So you should be able to go to the website,

00:21:31.654 --> 00:21:32.295
you know,

00:21:32.315 --> 00:21:33.674
whether it's Instagram or

00:21:33.714 --> 00:21:35.776
website and you should see, you know,

00:21:35.955 --> 00:21:36.675
what you're going to get.

00:21:37.316 --> 00:21:40.116
And this is hard for us as photographers,

00:21:40.356 --> 00:21:41.557
you know, we want to show all their work,

00:21:41.676 --> 00:21:43.597
but you only really need a

00:21:43.778 --> 00:21:45.218
few images to say, okay,

00:21:45.298 --> 00:21:47.199
this is what this person does.

00:21:47.259 --> 00:21:47.858
If I go here,

00:21:47.959 --> 00:21:49.659
I can kind of see myself in this,

00:21:50.479 --> 00:21:53.000
in this recipe for lack of a better word,

00:21:53.369 --> 00:21:54.191
Because that's important.

00:21:54.230 --> 00:21:57.094
You know, it may be, you know,

00:21:57.114 --> 00:21:58.896
some people might say it's less creative,

00:21:59.877 --> 00:22:00.878
but it's, you know,

00:22:00.898 --> 00:22:01.460
you're effectively

00:22:01.500 --> 00:22:02.780
delivering a commercial product.

00:22:02.800 --> 00:22:04.303
So it's like, you know,

00:22:04.323 --> 00:22:05.203
it's commercial photography

00:22:05.223 --> 00:22:05.765
at the end of the day.

00:22:06.465 --> 00:22:07.507
So you want to kind of know

00:22:07.586 --> 00:22:08.887
and you want to show people

00:22:09.028 --> 00:22:10.150
what you're going to deliver.

00:22:11.164 --> 00:22:11.825
So that's important.

00:22:11.984 --> 00:22:13.326
And then the next thing I

00:22:13.346 --> 00:22:14.946
would say is that, you know,

00:22:15.007 --> 00:22:16.487
if they have other social media,

00:22:16.527 --> 00:22:19.769
so whether it be YouTube or, you know,

00:22:19.848 --> 00:22:20.429
Instagram,

00:22:21.269 --> 00:22:22.249
just something where you can

00:22:22.269 --> 00:22:23.730
kind of get a sense of the personality.

00:22:23.789 --> 00:22:25.290
So you can see if this is

00:22:25.310 --> 00:22:26.530
somebody I could hang out

00:22:26.570 --> 00:22:27.632
with for an hour, you know,

00:22:27.652 --> 00:22:28.451
I think I can get along.

00:22:29.298 --> 00:22:30.779
um or not and you know

00:22:30.819 --> 00:22:32.382
either way that's that's

00:22:32.642 --> 00:22:34.002
you know that helps you

00:22:34.022 --> 00:22:35.423
make your decision and then

00:22:35.483 --> 00:22:37.526
you know um google reviews

00:22:37.566 --> 00:22:38.646
are important as well you

00:22:38.666 --> 00:22:39.768
know some testimonials here

00:22:39.807 --> 00:22:42.190
and there um but those are

00:22:42.250 --> 00:22:43.210
kind of the main things

00:22:43.250 --> 00:22:44.111
that say you know you want

00:22:44.131 --> 00:22:45.011
to make sure it's somebody

00:22:45.071 --> 00:22:46.232
that does what you need

00:22:47.894 --> 00:22:49.295
and then somebody that you

00:22:49.315 --> 00:22:50.977
can get along with and you

00:22:51.517 --> 00:22:52.657
kind of have some connections with.

00:22:52.678 --> 00:22:53.919
I think those are the most

00:22:53.979 --> 00:22:54.638
important things.

00:22:55.740 --> 00:22:56.641
And then I would say,

00:22:57.442 --> 00:22:58.742
just practically speaking,

00:22:59.603 --> 00:23:02.806
if we're in the cold climate,

00:23:02.865 --> 00:23:04.446
so it's good to have a

00:23:04.467 --> 00:23:05.288
studio in the winter.

00:23:05.307 --> 00:23:07.549
Otherwise,

00:23:07.569 --> 00:23:08.990
you've got to worry about other

00:23:09.030 --> 00:23:09.510
logistics.

00:23:09.711 --> 00:23:10.912
And even in the summer now,

00:23:10.951 --> 00:23:11.673
it's like 100 degrees outside.

00:23:13.493 --> 00:23:14.715
uh so that's sort of like

00:23:14.776 --> 00:23:16.919
practical aspect too is you

00:23:16.939 --> 00:23:17.839
know a lot of photographers

00:23:17.900 --> 00:23:18.740
are totally remote and

00:23:18.760 --> 00:23:19.501
they'll come and set up in

00:23:19.541 --> 00:23:21.443
your garage um and that's

00:23:21.484 --> 00:23:22.685
great and it works for some

00:23:22.726 --> 00:23:23.626
people and doesn't for

00:23:23.666 --> 00:23:27.511
others um so um but yeah

00:23:27.531 --> 00:23:28.854
that's those are kind of

00:23:28.874 --> 00:23:30.035
the the main things in

00:23:30.076 --> 00:23:30.977
picking a photographer

00:23:32.165 --> 00:23:34.567
So before you give me some DIY tips,

00:23:34.586 --> 00:23:36.627
so what is your YouTube channel?

00:23:36.688 --> 00:23:37.907
What is it?

00:23:38.748 --> 00:23:39.709
Let's share that for people

00:23:39.749 --> 00:23:41.308
listening on the podcast.

00:23:41.469 --> 00:23:41.729
Sure.

00:23:41.749 --> 00:23:42.829
So if you just go to,

00:23:42.849 --> 00:23:44.849
so it's just Scott Lawrence Photo.

00:23:44.869 --> 00:23:46.810
So you can go to youtube.com

00:23:46.990 --> 00:23:48.531
slash Scott Lawrence Photo.

00:23:48.592 --> 00:23:49.432
Or if you go to just

00:23:49.571 --> 00:23:50.892
scottlawrencephoto.com,

00:23:51.173 --> 00:23:52.913
you'll see the YouTube

00:23:53.133 --> 00:23:54.114
social links on the bottom.

00:23:54.673 --> 00:23:55.453
Okay, cool.

00:23:56.314 --> 00:23:57.734
And then my Instagram too is

00:23:57.755 --> 00:23:59.095
the same thing, Scott Lawrence Photo.

00:23:59.154 --> 00:24:01.435
And there's a link to all the stuff there.

00:24:02.553 --> 00:24:04.095
So for DIY,

00:24:04.494 --> 00:24:09.118
I think you can do a lot with an iPhone,

00:24:09.898 --> 00:24:10.380
honestly.

00:24:10.400 --> 00:24:13.001
I think the tricks really

00:24:13.021 --> 00:24:14.643
come down to more posing than anything.

00:24:15.644 --> 00:24:16.585
Biggest thing with an iPhone

00:24:16.625 --> 00:24:18.006
is the default camera is a

00:24:18.026 --> 00:24:20.208
little bit more of a wider lens.

00:24:20.228 --> 00:24:23.369
So it's like a 24 to 35 millimeter range.

00:24:23.410 --> 00:24:24.411
So it's pretty wide.

00:24:24.431 --> 00:24:26.071
For a headshot,

00:24:26.112 --> 00:24:27.113
you're usually using a

00:24:27.153 --> 00:24:28.934
little bit longer lens.

00:24:28.954 --> 00:24:30.195
So if you've got a phone

00:24:30.236 --> 00:24:31.876
with multiple lenses on it,

00:24:32.372 --> 00:24:36.653
I would click the 2x or maybe the 5x,

00:24:36.752 --> 00:24:38.713
but probably try the 2x for starters.

00:24:39.153 --> 00:24:39.814
That's going to give you a

00:24:39.854 --> 00:24:41.413
little bit better portrait

00:24:41.453 --> 00:24:43.775
proportions so that you're

00:24:44.095 --> 00:24:45.414
not going to have as much distortion.

00:24:46.955 --> 00:24:48.036
And then I would look for

00:24:48.076 --> 00:24:49.256
just good natural light.

00:24:50.215 --> 00:24:51.737
So whether it be maybe a big

00:24:52.987 --> 00:24:53.646
a big curtain,

00:24:55.048 --> 00:24:56.548
some blinds you can kind of control.

00:24:57.028 --> 00:24:58.628
So you don't have really extreme lighting.

00:25:00.609 --> 00:25:02.931
And then, you know, just look for like,

00:25:02.990 --> 00:25:03.830
we touched on this before,

00:25:03.871 --> 00:25:06.192
but just simple, you know,

00:25:06.211 --> 00:25:07.332
look for simple backgrounds.

00:25:08.112 --> 00:25:10.593
So a walls, you know, simple wall is fine.

00:25:11.933 --> 00:25:13.134
Just something without a lot

00:25:13.153 --> 00:25:13.933
of distractions.

00:25:14.654 --> 00:25:15.394
If you're trying to,

00:25:16.734 --> 00:25:17.974
know because again you're

00:25:17.994 --> 00:25:18.715
probably going to cut these

00:25:18.756 --> 00:25:20.155
things out and you know put

00:25:20.175 --> 00:25:21.115
them in different places so

00:25:21.135 --> 00:25:22.296
to just have a simple

00:25:22.336 --> 00:25:23.477
background that just makes

00:25:23.517 --> 00:25:26.217
it all that much easier and

00:25:26.237 --> 00:25:27.317
then if you have you know

00:25:27.337 --> 00:25:27.958
if you have a friend that

00:25:27.978 --> 00:25:29.238
can help you shoot or you

00:25:29.258 --> 00:25:30.157
know there's lots of stands

00:25:30.178 --> 00:25:31.939
you can get for phones um

00:25:31.959 --> 00:25:32.439
some of them you can

00:25:32.479 --> 00:25:35.660
trigger with your watch um so that's

00:25:36.786 --> 00:25:38.728
those are kind of the initial tips I'd say,

00:25:38.788 --> 00:25:39.028
you know,

00:25:39.048 --> 00:25:39.929
start with just getting the

00:25:39.989 --> 00:25:42.070
right lens on the iPhone.

00:25:42.090 --> 00:25:42.871
That will help a lot.

00:25:44.251 --> 00:25:46.815
And then just nice, simple lighting,

00:25:47.535 --> 00:25:49.616
soft lighting that goes a long way.

00:25:49.676 --> 00:25:51.278
And then make sure that you

00:25:51.318 --> 00:25:52.720
don't have like overhead

00:25:52.779 --> 00:25:53.519
light coming down.

00:25:53.701 --> 00:25:56.542
So those of us with less air, you know,

00:25:56.563 --> 00:25:56.762
if I,

00:25:56.823 --> 00:25:58.525
I don't have my ceiling lights on now,

00:25:58.625 --> 00:26:00.046
but you know, I'd get,

00:26:00.306 --> 00:26:01.247
even I would get shine

00:26:01.487 --> 00:26:03.209
right here and that's something.

00:26:03.249 --> 00:26:03.989
So if you're in a,

00:26:05.031 --> 00:26:06.252
If you have enough window light,

00:26:06.353 --> 00:26:07.512
turn the ceiling lights off,

00:26:07.653 --> 00:26:08.493
and you'll get a more

00:26:09.134 --> 00:26:11.575
front-lit portrait as

00:26:11.654 --> 00:26:13.655
opposed to the hard light coming down,

00:26:13.736 --> 00:26:15.175
which is usually not

00:26:15.217 --> 00:26:15.977
flattering for anyone.

00:26:16.721 --> 00:26:18.501
Yeah, no, I love that you said that.

00:26:18.582 --> 00:26:19.021
And, you know,

00:26:19.102 --> 00:26:21.503
I do a lot of video for social media,

00:26:21.564 --> 00:26:22.825
even LinkedIn and whatnot.

00:26:22.845 --> 00:26:24.826
So I have a variety of tripods that I use.

00:26:24.885 --> 00:26:26.547
But anybody can buy an

00:26:26.727 --> 00:26:28.188
inexpensive tripod for

00:26:28.428 --> 00:26:30.048
probably around 20 bucks or less.

00:26:30.169 --> 00:26:31.990
And you buy the stuff on

00:26:32.089 --> 00:26:33.111
Amazon or whatever.

00:26:33.211 --> 00:26:35.011
And it's so easy to just have something,

00:26:35.511 --> 00:26:36.752
you know, to put your phone on.

00:26:36.913 --> 00:26:38.413
And I appreciate all of that.

00:26:39.954 --> 00:26:42.217
So, so I, I want to ask you,

00:26:42.277 --> 00:26:44.499
and I want to just ask you,

00:26:44.519 --> 00:26:45.519
I want to share your,

00:26:45.700 --> 00:26:47.142
your LinkedIn profile.

00:26:47.162 --> 00:26:50.144
And as I'm pulling that up,

00:26:50.585 --> 00:26:51.605
I always like to ask

00:26:51.726 --> 00:26:53.547
everybody that I talk to

00:26:54.048 --> 00:26:55.148
for their final thoughts,

00:26:55.209 --> 00:26:56.750
because I think we've had, you know,

00:26:56.950 --> 00:26:58.132
an interesting conversation

00:26:58.172 --> 00:26:59.972
here and I appreciate all

00:27:00.012 --> 00:27:02.736
the gems that you have shared, you know,

00:27:02.776 --> 00:27:03.696
for the people here and

00:27:03.797 --> 00:27:05.417
listening on the podcast later, but I,

00:27:07.845 --> 00:27:10.548
What would you add, you know,

00:27:10.567 --> 00:27:12.170
that I haven't asked you,

00:27:12.230 --> 00:27:13.632
we haven't talked about, um,

00:27:14.593 --> 00:27:16.595
that you think would be important for,

00:27:17.236 --> 00:27:18.237
for people to know?

00:27:18.436 --> 00:27:19.838
And, you know, it can be, um,

00:27:21.237 --> 00:27:23.378
you know, any, any topic, you know, that,

00:27:23.959 --> 00:27:25.701
you know, any topic that you, you know,

00:27:25.760 --> 00:27:27.942
would want to, uh, focus on.

00:27:27.981 --> 00:27:29.083
And I'm just gonna, um,

00:27:29.222 --> 00:27:31.684
pull up your LinkedIn profile, um,

00:27:31.965 --> 00:27:35.848
while you're giving us your final, final,

00:27:36.548 --> 00:27:37.329
final thoughts.

00:27:37.450 --> 00:27:39.951
So we'll say, let me, uh, so one,

00:27:40.011 --> 00:27:42.733
I'm going to go back to one more DIY tip.

00:27:43.115 --> 00:27:44.796
Um, that's on the, uh,

00:27:44.836 --> 00:27:45.636
and then we'll jump back.

00:27:45.997 --> 00:27:46.076
Um,

00:27:47.267 --> 00:27:48.627
the one really important

00:27:48.667 --> 00:27:49.567
thing that if you're using

00:27:49.587 --> 00:27:53.890
an iPhone is just the, um, the, um,

00:27:54.710 --> 00:27:56.611
camera angle relative to like,

00:27:56.631 --> 00:27:57.250
to your eye line.

00:27:57.290 --> 00:27:58.810
So, you know, you have the selfie,

00:27:59.571 --> 00:28:00.632
the popular selfie angle

00:28:00.672 --> 00:28:02.633
where their phone out way up high.

00:28:03.048 --> 00:28:03.769
You don't wanna do that when

00:28:03.788 --> 00:28:05.189
it comes to a headshot or

00:28:05.229 --> 00:28:06.390
any sort of professional image,

00:28:06.609 --> 00:28:08.309
because you're basically,

00:28:08.470 --> 00:28:10.711
as soon as you raise the camera up,

00:28:10.911 --> 00:28:12.490
you are putting yourself in

00:28:12.611 --> 00:28:15.111
a non-dominant or much weaker position.

00:28:15.332 --> 00:28:16.912
So to have it more eye level

00:28:17.392 --> 00:28:19.011
gives you a much more authoritative,

00:28:19.092 --> 00:28:19.692
confident look.

00:28:20.353 --> 00:28:21.313
So that's something that a

00:28:21.373 --> 00:28:22.873
lot of people miss.

00:28:23.272 --> 00:28:24.012
And then,

00:28:24.153 --> 00:28:25.574
so then the response for that is

00:28:25.594 --> 00:28:26.334
that you get people that

00:28:26.374 --> 00:28:28.114
worry about their necklines

00:28:28.134 --> 00:28:28.713
and that sort of thing.

00:28:29.094 --> 00:28:29.673
And so for that,

00:28:29.753 --> 00:28:31.234
and I've got some videos on

00:28:31.275 --> 00:28:32.035
my YouTube channel

00:28:32.515 --> 00:28:33.455
but you really want to just

00:28:33.496 --> 00:28:34.616
push your neck out push

00:28:34.656 --> 00:28:35.376
your chin out that will

00:28:35.396 --> 00:28:37.078
help um so check out some

00:28:37.118 --> 00:28:37.979
I've got some good videos

00:28:38.038 --> 00:28:40.240
on that um and then I guess

00:28:40.480 --> 00:28:41.882
for the for some final

00:28:42.082 --> 00:28:45.464
thoughts um I think you

00:28:45.484 --> 00:28:46.846
know going back to just

00:28:47.046 --> 00:28:49.307
kind of the the purpose of

00:28:49.327 --> 00:28:51.470
a professional image is is

00:28:51.609 --> 00:28:52.971
it's not for you it's for

00:28:53.010 --> 00:28:55.952
your audience um and you

00:28:55.972 --> 00:28:56.574
know you want to be

00:28:56.653 --> 00:28:59.536
comfortable with you know

00:28:59.894 --> 00:29:02.057
be comfortable with working, you know,

00:29:02.156 --> 00:29:03.178
and trust a photographer

00:29:03.218 --> 00:29:03.998
when you hire somebody.

00:29:04.818 --> 00:29:06.820
And that will give you the best results.

00:29:07.980 --> 00:29:10.002
And I think you kind of have to check your,

00:29:12.545 --> 00:29:14.046
you know, doubts at the door.

00:29:14.286 --> 00:29:15.287
And if you can do that and

00:29:15.307 --> 00:29:16.387
they'll help you do that, you know,

00:29:16.428 --> 00:29:16.788
we all,

00:29:17.148 --> 00:29:18.369
we all help our clients through that.

00:29:19.109 --> 00:29:20.090
But if you can kind of get

00:29:20.151 --> 00:29:22.173
over that initial help, that initial hump,

00:29:22.732 --> 00:29:24.473
and then you start to realize that,

00:29:25.174 --> 00:29:26.576
you know, you can have a little fun,

00:29:26.895 --> 00:29:27.497
you'll look good.

00:29:28.830 --> 00:29:29.491
And then you'll get some

00:29:29.531 --> 00:29:31.452
really useful images that

00:29:31.472 --> 00:29:33.334
you can use all over all over the place.

00:29:34.654 --> 00:29:36.435
And I think it's also, you know,

00:29:36.455 --> 00:29:37.936
like if I'm working with you,

00:29:38.017 --> 00:29:38.917
you're not sharing my

00:29:38.958 --> 00:29:40.117
photos all over the place.

00:29:40.137 --> 00:29:41.179
So if I look at the pictures

00:29:41.278 --> 00:29:42.539
afterwards and like, oh, no,

00:29:42.599 --> 00:29:43.420
that's just horrible.

00:29:43.700 --> 00:29:44.800
Nobody else is going to see it.

00:29:44.961 --> 00:29:45.541
Right.

00:29:45.561 --> 00:29:47.082
So take that.

00:29:47.442 --> 00:29:48.864
So so I'm showing your your.

00:29:50.256 --> 00:29:52.096
LinkedIn profile right now over here.

00:29:52.116 --> 00:29:54.877
And I wanted to scroll down to your, um,

00:29:54.998 --> 00:29:55.817
featured section.

00:29:56.259 --> 00:29:57.179
And so here,

00:29:57.398 --> 00:29:59.140
I'm assuming that these are all on your,

00:29:59.519 --> 00:30:00.599
on your YouTube channel.

00:30:02.641 --> 00:30:05.843
So the video on the right there is, um,

00:30:05.903 --> 00:30:06.623
that's on the channel.

00:30:06.702 --> 00:30:08.203
And then I think the other interviews,

00:30:08.243 --> 00:30:09.804
those are past interviews that I've done.

00:30:09.844 --> 00:30:12.224
And those are on the, my, uh, about page,

00:30:12.265 --> 00:30:12.525
I think.

00:30:13.425 --> 00:30:13.685
Okay.

00:30:14.045 --> 00:30:14.285
Okay.

00:30:14.525 --> 00:30:15.526
And this is you when you were on,

00:30:15.726 --> 00:30:16.445
on Brenda's show.

00:30:16.467 --> 00:30:17.126
And so,

00:30:17.346 --> 00:30:18.887
so people can start even by going

00:30:18.907 --> 00:30:20.929
to your LinkedIn profile and then,

00:30:21.189 --> 00:30:22.369
you know, checking on,

00:30:22.529 --> 00:30:25.271
on things there and then going to your,

00:30:25.392 --> 00:30:26.772
to your YouTube channel as well.

00:30:26.792 --> 00:30:28.713
And, and the, you're,

00:30:29.211 --> 00:30:30.133
The spelling of your name is

00:30:30.173 --> 00:30:31.272
Scott with two Ts,

00:30:31.733 --> 00:30:34.615
and the Lawrence is L-A-W-R-E-N-C-E,

00:30:34.815 --> 00:30:35.296
correct?

00:30:35.536 --> 00:30:35.695
Yep.

00:30:35.715 --> 00:30:37.017
Okay, so Scott Lawrence Photo,

00:30:37.356 --> 00:30:38.978
if you're listening on the podcast,

00:30:39.738 --> 00:30:41.019
because I've been on your channel,

00:30:41.980 --> 00:30:44.480
and you have a lot of good

00:30:44.560 --> 00:30:45.902
stuff on there.

00:30:45.922 --> 00:30:48.743
So I appreciate that.

00:30:48.884 --> 00:30:51.025
So we have come to the end

00:30:51.085 --> 00:30:52.125
of our time together.

00:30:52.145 --> 00:30:53.526
It went by so fast,

00:30:53.605 --> 00:30:54.826
as I promised you it would,

00:30:54.906 --> 00:30:55.528
so hopefully...

00:30:56.932 --> 00:30:58.353
hopefully it was fun for you.

00:30:58.532 --> 00:31:00.213
And I thank you so much for the gems.

00:31:00.554 --> 00:31:02.454
I am going to be, I have, you know,

00:31:02.474 --> 00:31:02.734
mentally,

00:31:03.234 --> 00:31:04.434
mentally taken some notes and

00:31:04.454 --> 00:31:05.215
I'm going to be looking at

00:31:05.256 --> 00:31:07.497
those myself before I start

00:31:07.576 --> 00:31:08.876
using my camera again.

00:31:09.037 --> 00:31:10.438
So again,

00:31:10.557 --> 00:31:13.499
I thank you so much for spending

00:31:13.519 --> 00:31:16.601
this time with me and, you know, just,

00:31:17.121 --> 00:31:18.060
and just saying, yes,

00:31:18.721 --> 00:31:19.481
I really appreciate it.

00:31:19.501 --> 00:31:20.942
I'm always grateful when I

00:31:20.982 --> 00:31:21.843
find these amazing,

00:31:21.903 --> 00:31:22.883
interesting people and they

00:31:22.923 --> 00:31:23.564
say yes to me.

00:31:23.864 --> 00:31:23.983
So

00:31:24.263 --> 00:31:25.045
My pleasure.

00:31:25.184 --> 00:31:27.246
Thank you so much for everyone else.

00:31:27.586 --> 00:31:28.606
Have a great rest of your

00:31:28.666 --> 00:31:31.648
day and I will be seeing you next week.