053 - Your Podcast Success Strategies: From Launch to Loyal Listeners

If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas.

Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners.   

Topics included

🔹Getting started with a podcast (finding your niche, choosing a name, and more)

🔹What to avoid. Hint: Focusing only on interview episodes is a big one)

🔹Promoting your podcast to increase audience engagement

And so much more

   
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/ 
Content Marketing School Podcast https://contentmarketingschool.buzzsprout.com/share 
YouTube: https://www.youtube.com/@blackdogmarketingstrategies 
TikTok: https://www.tiktok.com/@annetteadvises 
Instagram: https://www.instagram.com/annetteadvises/

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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********************************************

For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

Transcript

WEBVTT

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Well, good morning, good afternoon,

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good evening,

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wherever you are joining us from.

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I'm Annette Richman.

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This is Content Marketing School.

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And I'm so excited to have

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Shannon here with me today as my guest.

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Now, I have to say,

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I don't remember exactly how we met.

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I do remember...

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I don't know, maybe you do,

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but I don't remember.

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But I know that I had you on

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my previous show,

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the Smarter Career and

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Business Moves live show

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and podcast talking about, you know,

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career change,

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because that's a little bit

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you can talk about what you do.

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And I'm so excited that you

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came back today to talk

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about this topic because

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you've got a really,

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really good podcast going there.

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So before we jump in,

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please tell us a little bit

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about who you are and what you do.

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Yes.

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Thank you so much, Annette.

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It's so great to be here again with you.

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And you are on my podcast

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that will be out hopefully

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in the next month or so.

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So we just keep having these

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really great conversations.

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I love it.

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And yeah,

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so I am a career transition coach

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and I host the Second Act

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Success Career Podcast.

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And I'm all about helping

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mainly women transition

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from one career to another

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and find fulfillment in

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maybe midlife in a

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different part of their

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life where they can kind of

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check the box on their

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first career and transition

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into a new one.

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You know,

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I love that you do that because

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so many people think that,

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I think women in particular,

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and I worked in the

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specifically career field

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for many years with executives,

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male and female, but more,

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and some on both sides,

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but mostly the women felt once they were,

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I've had women,

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good friends of mine at 40 feel like,

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oh my goodness,

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I feel like things are over for me.

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And so, and I'm talking about like stage,

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stunning, you know, smart,

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great experience women.

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And so I love that those are

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some of the people that

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you're helping because they need it.

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They need it.

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Yep.

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And you and I have both been

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there with career changes too.

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We've talked about that, you know,

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and I came from television,

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started a family and

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realized that those hours

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didn't work and I shifted

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into entrepreneurship and

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now career coaching.

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So it's kind of exciting to

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always find that next thing

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that you want to do and

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find a way to transition

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into it smoothly and really

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feel fulfilled by it, I think.

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And you've done the same thing.

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Yeah, no, I have.

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I have.

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And, you know,

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so and part of this might be

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starting a podcast for some people.

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And so, you know,

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you have a great podcast.

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This is my second podcast.

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I'm just sort of, you know,

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getting going now with the second one.

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But.

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Why did you start your podcast?

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And if you can tell us a

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little bit about how you

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came up with the slant, the topic,

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et cetera, for your podcast,

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because I'm sure people

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will be able to learn from that.

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Yeah.

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So it really came about super organically.

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I, as I mentioned,

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I left television and I

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started a franchise

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business and a lot of my

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customers would say,

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how did you go from that to this?

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Because it was such an extreme change.

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And I started thinking about

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career changes.

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And I started having friends

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and even some customers of

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mine ask me if I could help

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them transition careers.

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Because where I am in New Jersey,

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it's about a 90-minute commute.

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And a lot of people don't

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want to do that long

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commute once they have

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children into Manhattan.

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And so I started thinking about it.

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I was coaching friends on the side,

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just helping them figure

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out what else they could do.

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And I said, you know what?

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I am obsessed with podcasts.

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I listened to a lot of Amy Porterfield,

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Marie Forleo,

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all the big women entrepreneurs.

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And I decided I'm going to launch my own.

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I'm going to take that

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television producer

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background and start a podcast.

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And it's going to be about

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career transitions because

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this is what I get asked about a lot.

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And.

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That's how I started it.

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I actually started the

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podcast before I began coaching,

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like officially coaching.

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So I started it.

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I just came up with the name

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Second Act Success kind of

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playing on TV and made a

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logo myself and later hired

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a branding company to help me tweak it.

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But yeah,

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I just started interviewing people.

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I interviewed friends who

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had made a career

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transition and started

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reaching out further along in my network.

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And I wanted to inspire

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people by hearing other

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people's stories on how

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they made the change.

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And then eventually, as I started coaching,

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I started doing solo

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episodes and moving on from there.

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Yeah, you know,

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we do learn so much from

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listening to others,

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listening to other stories.

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And while, you know, I am, I would say,

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a fairly private person,

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I do like to talk about

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things like going through college,

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getting my degree,

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was a single woman working

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full-time days and going to

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school at night.

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And I do that, you know,

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partly because it's one of

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the proudest things that I've ever done,

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you know.

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Uh, but also because I think people get so,

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um, overwhelmed there, they think like,

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here I am.

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And it's such a, uh, a, um, a challenge to,

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you know,

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maybe it's going to take me five

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years or 10 years or whatever to do that.

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So, so when you, are there any, um,

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areas in your,

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in your podcast that you look for?

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I mean, uh,

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are there certain types of guests that you,

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that you look for?

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Is it, is it mainly women?

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I've listened to a few episodes.

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It's been primarily women.

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Do you also do interview men?

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I have had some men on that

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have extremely interesting stories.

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I also have interviewed some

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men on different topics

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like franchising or more specific topics.

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He's a friend of mine locally,

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and he talks about going

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from being homeless to now

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becoming a photographer and

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you know,

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photographing his beautiful

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community where he once

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lived on the streets.

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And now he photographs the

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beauty in the area.

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And I just found that to be

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such an inspiring story.

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And so I had him on the show.

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But then I started really

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focusing on women to have,

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just to give that example

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of the real juxtaposition of going from,

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you know, fashion into

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lactation consultant is one

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example of someone.

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Just a really big difference

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to give people,

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to give listeners that

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inspiration to know if that

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person can do it, she's just like me,

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I can do it too.

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And so that's really kind of

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how I find the guests.

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Sometimes people come to me

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and pitch me friends of theirs.

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And I really just want to

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find stories that inspire and that seem

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like they are doable right

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like that okay well I think

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I could do that and it's

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been just hearing the

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feedback has been

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incredible yeah I I'm sure

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I I'm absolutely sure now you know

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Starting the podcast,

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I started my podcast during

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the pandemic because I had no business.

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And, you know,

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I just started doing solo episodes,

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my other podcast.

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But, you know, and since then, you know,

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when I started this podcast,

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I learned different, you know,

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different things.

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Like you mentioned doing

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solo episodes and things like that.

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Can you share a few of the...

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You know, I'll say mistakes,

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but I really like to refer

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to them as my friend Brenda

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Meller does as learning

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experiences that may help

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people from from your podcasting journey.

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Yes, I think, you know,

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really in the beginning,

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I was just wanting to make that content.

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And I started just doing the

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interview style episodes.

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And then a good friend,

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Adam Shively from

00:08:42.452 --> 00:08:43.693
Podcasting Business School,

00:08:44.173 --> 00:08:45.895
he started saying how you

00:08:45.936 --> 00:08:47.397
need to do solo episodes.

00:08:47.817 --> 00:08:48.977
and get on there and speak

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to show more of what you do

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as a coach and to show your

00:08:52.240 --> 00:08:53.001
expert authority.

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And so he teaches that.

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And I started realizing that

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really I can talk for hours

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if it's a topic that I'm interested in.

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So peppering those in really

00:09:03.010 --> 00:09:04.010
was a great way.

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I felt like I got more

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clients from doing that.

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And it just was an easy way

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if I didn't have a guest

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for a week or so,

00:09:11.658 --> 00:09:12.860
to throw in, you know,

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I could talk for 15 minutes

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on a topic and put that up.

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So that was something great

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that I started.

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And also the fact that

00:09:20.870 --> 00:09:22.951
you want to be consistent and every week,

00:09:23.052 --> 00:09:24.692
even if you're having a hard week,

00:09:25.072 --> 00:09:25.773
put something up,

00:09:25.913 --> 00:09:27.653
even if it is that 10 or 15

00:09:27.653 --> 00:09:29.533
minute you solo episode.

00:09:30.313 --> 00:09:32.154
And batch recording is

00:09:32.174 --> 00:09:34.115
something that I learned pretty early on.

00:09:34.495 --> 00:09:36.316
And so what I'll do is I'll interview,

00:09:36.336 --> 00:09:39.378
you know, four or five guests in one day.

00:09:39.477 --> 00:09:40.638
I'll have those interviews

00:09:40.738 --> 00:09:42.979
and then I edit those and those are,

00:09:43.139 --> 00:09:44.940
you know, out for the next month or two.

00:09:45.360 --> 00:09:46.559
So that really saves you time.

00:09:46.600 --> 00:09:47.900
So you're not scrambling to

00:09:47.941 --> 00:09:48.900
find your next guest.

00:09:49.201 --> 00:09:50.667
Because I do tape ahead.

00:09:51.067 --> 00:09:52.352
I don't have a live podcast.

00:09:52.735 --> 00:09:53.717
So I'm able to do that.

00:09:54.437 --> 00:09:55.096
Yeah, you know,

00:09:55.477 --> 00:09:56.938
that is an interesting

00:09:57.578 --> 00:09:59.600
point that I'm curious to ask you about.

00:09:59.780 --> 00:10:01.402
And, you know, Adam,

00:10:01.461 --> 00:10:02.863
I listen to his podcast too.

00:10:03.322 --> 00:10:04.903
His podcast is Podcasting

00:10:04.943 --> 00:10:06.725
Business School and he

00:10:07.206 --> 00:10:08.567
gives great information.

00:10:08.706 --> 00:10:11.448
It's how I learned also to start, you know,

00:10:11.528 --> 00:10:12.990
doing the solo episodes.

00:10:13.450 --> 00:10:15.030
And I had first heard about that.

00:10:15.851 --> 00:10:17.253
I was actually listening to

00:10:17.773 --> 00:10:20.014
Cher Jones talking about

00:10:20.054 --> 00:10:22.096
this and she was saying how interesting

00:10:22.255 --> 00:10:24.697
You know, when you are a host,

00:10:25.119 --> 00:10:27.461
you become the entertainment host.

00:10:27.721 --> 00:10:28.822
And yet, you know,

00:10:29.001 --> 00:10:30.263
so you're not the expert.

00:10:30.744 --> 00:10:33.145
And like, you know, like we all do,

00:10:33.245 --> 00:10:35.567
like you do, I do when we have guests,

00:10:36.048 --> 00:10:37.470
we want to focus on our guests.

00:10:37.549 --> 00:10:38.530
It's all about the guests.

00:10:38.591 --> 00:10:39.731
People are tuning in to hear

00:10:39.772 --> 00:10:41.232
what they have to say, the topic.

00:10:42.354 --> 00:10:43.534
And so, you know,

00:10:43.956 --> 00:10:45.697
I've learned a lot of things from him.

00:10:45.716 --> 00:10:45.756
So

00:10:47.217 --> 00:10:49.139
Can you give me some ideas as to why?

00:10:49.239 --> 00:10:52.340
Because, you know, my podcast is a mix,

00:10:52.480 --> 00:10:54.701
but it's my live show and

00:10:54.760 --> 00:10:56.380
it's pretty much my live

00:10:56.441 --> 00:11:00.043
show as it is up to the podcast.

00:11:00.623 --> 00:11:02.102
So what would you say is the

00:11:02.163 --> 00:11:03.423
advantage of maybe

00:11:03.984 --> 00:11:06.904
recording in advance or is there any,

00:11:06.924 --> 00:11:07.846
is it just a matter of

00:11:08.046 --> 00:11:08.885
whatever you want to do?

00:11:09.889 --> 00:11:10.149
You know what?

00:11:10.208 --> 00:11:11.109
You and I have talked about

00:11:11.129 --> 00:11:12.009
it because I always say

00:11:12.048 --> 00:11:13.129
that I wish I was doing a

00:11:13.169 --> 00:11:14.909
live and you love live.

00:11:15.309 --> 00:11:15.909
But for me,

00:11:15.970 --> 00:11:17.630
I think because I have the

00:11:17.850 --> 00:11:19.370
producer background and I

00:11:19.451 --> 00:11:20.331
used to interview

00:11:20.390 --> 00:11:21.412
celebrities and everything

00:11:21.451 --> 00:11:23.371
had to be perfect from my first act,

00:11:23.831 --> 00:11:25.653
that I still have a little

00:11:25.673 --> 00:11:27.153
bit of that perfectionism.

00:11:27.212 --> 00:11:28.332
And I know, you know,

00:11:28.673 --> 00:11:29.833
done is better than perfect.

00:11:30.254 --> 00:11:31.573
But for me, I'd rather...

00:11:32.691 --> 00:11:33.672
bulk and do the work up

00:11:33.731 --> 00:11:35.254
ahead and then be able to

00:11:35.474 --> 00:11:37.096
not stress as we get closer.

00:11:37.655 --> 00:11:40.458
So for me, I just find it nice as of now,

00:11:40.599 --> 00:11:41.440
as summer's starting,

00:11:41.880 --> 00:11:43.302
I am booked with my guests.

00:11:43.341 --> 00:11:44.503
I have all my episodes up

00:11:44.563 --> 00:11:45.904
until the end of September.

00:11:46.485 --> 00:11:48.508
So for me, that feels really great.

00:11:49.248 --> 00:11:51.331
And I have a VA that does

00:11:51.350 --> 00:11:52.511
some of the editing for me.

00:11:52.631 --> 00:11:53.113
And of course,

00:11:53.253 --> 00:11:55.134
I have to go over it again to make it

00:11:55.715 --> 00:11:58.399
Sound the best, but I, yeah, for me,

00:11:58.458 --> 00:11:59.900
that just feels better.

00:11:59.921 --> 00:12:01.962
But I also really admire the

00:12:01.982 --> 00:12:02.783
live aspect too,

00:12:02.823 --> 00:12:03.985
because now you're doing it

00:12:04.046 --> 00:12:04.547
and you're done.

00:12:05.407 --> 00:12:08.649
Well, yeah, that is the truth.

00:12:09.289 --> 00:12:10.129
But also,

00:12:10.571 --> 00:12:13.513
I'm wondering if your guests

00:12:14.253 --> 00:12:15.573
might be more comfortable,

00:12:16.414 --> 00:12:18.255
if that might be a factor with doing it,

00:12:18.355 --> 00:12:18.817
recording.

00:12:19.476 --> 00:12:20.717
And I would say that it

00:12:20.758 --> 00:12:22.779
makes me think because your

00:12:22.879 --> 00:12:25.601
guests are often sharing

00:12:25.621 --> 00:12:27.243
more personal stories.

00:12:27.796 --> 00:12:29.756
that they might not feel

00:12:29.817 --> 00:12:32.019
comfortable just talking live.

00:12:32.078 --> 00:12:32.278
I mean,

00:12:32.298 --> 00:12:33.539
we're broadcasting right now to

00:12:33.720 --> 00:12:34.679
LinkedIn and YouTube,

00:12:34.720 --> 00:12:36.421
and we have a couple of people, hello,

00:12:36.600 --> 00:12:39.423
on Instagram watching our

00:12:39.503 --> 00:12:40.464
live show today.

00:12:40.484 --> 00:12:42.865
And I have found myself that

00:12:42.945 --> 00:12:44.765
some people ask me about

00:12:44.785 --> 00:12:46.167
being on my podcast, but they're like,

00:12:46.187 --> 00:12:46.548
I don't know,

00:12:46.567 --> 00:12:47.327
I don't want to be live

00:12:47.687 --> 00:12:50.029
because people are so concerned.

00:12:50.149 --> 00:12:51.149
So do you think that that's

00:12:51.210 --> 00:12:53.292
a factor that helps you get

00:12:54.211 --> 00:12:54.913
guests on your show?

00:12:55.888 --> 00:12:56.889
I never really thought about it,

00:12:56.928 --> 00:12:58.289
but I think, yes,

00:12:58.370 --> 00:12:59.110
because there are

00:12:59.191 --> 00:13:00.633
definitely times where someone will,

00:13:00.852 --> 00:13:01.072
you know,

00:13:01.113 --> 00:13:02.573
get emotional and talk about

00:13:02.614 --> 00:13:03.936
their journey of change and

00:13:03.975 --> 00:13:04.996
how difficult it was.

00:13:05.496 --> 00:13:06.717
And they'll get emotional

00:13:06.738 --> 00:13:07.919
and will need to take a break.

00:13:08.779 --> 00:13:09.740
I just interviewed someone

00:13:09.780 --> 00:13:11.562
yesterday who was absolutely fabulous.

00:13:11.743 --> 00:13:13.445
Sarah Bacon Conklin.

00:13:13.524 --> 00:13:15.466
She is the frugal frozen

00:13:15.506 --> 00:13:17.087
pennies is her blog and she's amazing.

00:13:17.148 --> 00:13:18.669
So she talked about saving

00:13:18.710 --> 00:13:20.991
money before changing careers.

00:13:21.325 --> 00:13:22.044
but she had never done a

00:13:22.085 --> 00:13:23.946
podcast and she was very, very nervous.

00:13:24.466 --> 00:13:26.385
And so, you know, we went a little slow.

00:13:26.405 --> 00:13:28.246
I got to reassure her as I

00:13:28.267 --> 00:13:29.667
do other guests that we can stop,

00:13:29.767 --> 00:13:30.927
we can pick up again.

00:13:31.346 --> 00:13:32.226
So I think that does make

00:13:32.246 --> 00:13:34.268
them feel a little bit more comfortable.

00:13:34.768 --> 00:13:35.028
Yeah.

00:13:35.947 --> 00:13:37.389
Well, well, you know, Shannon,

00:13:37.469 --> 00:13:38.629
you've been on my podcast.

00:13:38.708 --> 00:13:39.749
I've been on your podcast.

00:13:39.769 --> 00:13:41.129
You're so easy to talk to.

00:13:41.229 --> 00:13:42.429
I mean, you're so engaging.

00:13:43.549 --> 00:13:45.710
So we're getting towards the

00:13:45.750 --> 00:13:47.250
midway point and you've

00:13:47.291 --> 00:13:48.091
shared a couple of things

00:13:48.110 --> 00:13:48.770
that you learned

00:13:49.192 --> 00:13:50.613
Can you give us maybe three

00:13:50.692 --> 00:13:51.974
tips for people who are

00:13:52.033 --> 00:13:54.456
listening now or later on the podcast,

00:13:54.557 --> 00:13:55.857
on my podcast, where I get,

00:13:56.538 --> 00:13:57.859
I think actually more listeners,

00:13:58.679 --> 00:14:00.041
some tips on, you know,

00:14:00.061 --> 00:14:01.121
if they're thinking, I don't know,

00:14:01.201 --> 00:14:02.423
that sounds kind of interesting,

00:14:02.462 --> 00:14:04.445
but where do I start and what do I do?

00:14:04.544 --> 00:14:06.326
And, you know, Shannon, can you help me?

00:14:07.727 --> 00:14:08.048
Yes,

00:14:08.207 --> 00:14:10.649
it's so much fun and it really is so

00:14:10.730 --> 00:14:11.051
easy.

00:14:11.350 --> 00:14:13.232
It takes really getting a host,

00:14:13.352 --> 00:14:15.975
like Buzzsprout is what I use.

00:14:16.034 --> 00:14:16.895
I love Buzzsprout.

00:14:17.216 --> 00:14:18.956
And you get a host like that,

00:14:19.037 --> 00:14:19.996
you sign up for it,

00:14:20.037 --> 00:14:21.756
they give you your RSS feed

00:14:21.957 --> 00:14:23.317
and you're off to the races.

00:14:23.717 --> 00:14:25.119
And there's so many easy

00:14:25.318 --> 00:14:27.058
platforms to record if you

00:14:27.099 --> 00:14:28.099
don't want to record live.

00:14:28.178 --> 00:14:30.000
I mean, StreamYard is amazing for live.

00:14:30.539 --> 00:14:33.360
I record actually just through Zoom.

00:14:33.581 --> 00:14:35.741
I tried another platform that didn't work.

00:14:36.142 --> 00:14:37.522
Now I record through Zoom

00:14:37.662 --> 00:14:39.003
and I edit in Descript.

00:14:39.743 --> 00:14:41.183
Descript is very easy to

00:14:41.283 --> 00:14:42.323
edit because it's like a

00:14:42.364 --> 00:14:43.604
Word document and you just

00:14:43.624 --> 00:14:44.504
can cut and paste.

00:14:44.585 --> 00:14:45.465
It's very easy.

00:14:46.126 --> 00:14:47.368
So, you know, yes,

00:14:47.428 --> 00:14:49.311
I come from a producing background,

00:14:49.390 --> 00:14:51.653
editing background, but even without that,

00:14:51.753 --> 00:14:53.375
these tools are very, very simple.

00:14:53.855 --> 00:14:55.376
So it really is just coming

00:14:55.477 --> 00:14:57.259
up with you once you set up your tools,

00:14:57.340 --> 00:14:58.520
just the ideas of what you

00:14:58.561 --> 00:15:00.744
want to talk about, guests or no guests,

00:15:01.283 --> 00:15:03.025
and really just mix it up

00:15:03.046 --> 00:15:04.528
and try to think about what

00:15:04.548 --> 00:15:06.350
your audience wants from you.

00:15:07.235 --> 00:15:07.796
And how you're going to

00:15:07.855 --> 00:15:09.716
differentiate yourself from others.

00:15:10.217 --> 00:15:12.458
And once you do that, you're good to go.

00:15:12.479 --> 00:15:13.599
And you just put it out

00:15:13.619 --> 00:15:14.539
there and you keep up with

00:15:14.580 --> 00:15:16.400
that consistency every single week.

00:15:17.418 --> 00:15:18.499
Yeah, I love that good to go.

00:15:18.538 --> 00:15:19.278
I love that phrase.

00:15:19.339 --> 00:15:20.921
I learned that years ago

00:15:20.961 --> 00:15:21.980
when I was working at a

00:15:22.000 --> 00:15:24.342
nonprofit and when they were hiring me,

00:15:24.403 --> 00:15:25.683
they set me up and they were like, okay,

00:15:25.703 --> 00:15:26.284
you're good to go.

00:15:26.325 --> 00:15:27.645
And I'm like, oh, what does that mean?

00:15:27.686 --> 00:15:28.505
I never heard that before,

00:15:28.586 --> 00:15:29.947
but I don't know.

00:15:29.966 --> 00:15:31.227
Maybe it was a New York thing.

00:15:31.769 --> 00:15:33.850
And I'm curious also,

00:15:33.929 --> 00:15:35.110
because I have done this

00:15:35.171 --> 00:15:37.013
back and forth with guests on my show.

00:15:37.533 --> 00:15:38.653
Do you send your guests

00:15:38.813 --> 00:15:41.456
questions in advance or not?

00:15:41.556 --> 00:15:42.876
I don't think you sent them to me.

00:15:42.897 --> 00:15:43.957
I think you may have asked

00:15:43.998 --> 00:15:45.139
if I wanted them though.

00:15:45.918 --> 00:15:47.578
What I do is I have kind of

00:15:47.619 --> 00:15:49.919
at the end of most of my interviews,

00:15:50.039 --> 00:15:51.679
I will ask the same five questions.

00:15:51.720 --> 00:15:53.421
I call them my five fast cues.

00:15:54.100 --> 00:15:55.541
And if we get to them, we get to them.

00:15:55.581 --> 00:15:56.380
If we don't, we don't.

00:15:56.480 --> 00:15:57.902
But I usually send those ahead.

00:15:57.981 --> 00:15:59.841
I've actually stopped doing

00:15:59.861 --> 00:16:01.402
that because I think it

00:16:01.442 --> 00:16:01.961
might have been another

00:16:02.001 --> 00:16:03.202
conversation you and I had

00:16:03.263 --> 00:16:05.462
about just the general like

00:16:05.623 --> 00:16:06.962
conversation of it all, right?

00:16:06.982 --> 00:16:09.063
It doesn't have to be super prepared.

00:16:09.504 --> 00:16:10.803
And it's more fun to just

00:16:10.844 --> 00:16:11.943
kind of get in there.

00:16:12.325 --> 00:16:12.945
And I just say,

00:16:13.024 --> 00:16:14.044
where did your career begin?

00:16:14.524 --> 00:16:15.446
And we just kind of go

00:16:15.485 --> 00:16:17.027
through that timeline and

00:16:17.067 --> 00:16:19.068
it's just like two friends talking.

00:16:19.389 --> 00:16:20.649
And I think that's what a

00:16:20.690 --> 00:16:23.451
listener wants to hear is the journey.

00:16:24.706 --> 00:16:25.407
Yeah, no.

00:16:26.187 --> 00:16:27.408
No, no, that's true.

00:16:27.509 --> 00:16:28.428
And I think I may have

00:16:28.448 --> 00:16:29.809
mentioned to you that, you know,

00:16:29.970 --> 00:16:31.071
I went back and forth.

00:16:31.350 --> 00:16:32.991
I did not share questions.

00:16:33.111 --> 00:16:34.373
And then I was listening to

00:16:34.572 --> 00:16:38.414
a LinkedIn live guru who said, oh,

00:16:38.455 --> 00:16:39.556
you should send the questions.

00:16:39.936 --> 00:16:40.996
And so I said, okay, well,

00:16:41.037 --> 00:16:41.697
let me try that.

00:16:41.736 --> 00:16:42.857
And I started sending them.

00:16:43.217 --> 00:16:45.239
And I had sometimes, you know,

00:16:45.359 --> 00:16:47.600
my guests who I knew, knew their stuff,

00:16:47.640 --> 00:16:48.860
like reading, like, well,

00:16:48.900 --> 00:16:49.981
and I think that this and

00:16:50.461 --> 00:16:51.743
And it was so obvious and

00:16:51.763 --> 00:16:53.864
people don't realize that, you know,

00:16:53.943 --> 00:16:55.004
you can see them reading

00:16:55.024 --> 00:16:56.504
when they're looking off to the side.

00:16:56.524 --> 00:16:58.225
They think it's not obvious, but it is.

00:16:58.245 --> 00:17:02.907
And so what about what about engagement?

00:17:02.966 --> 00:17:05.167
Because I know you have said

00:17:05.228 --> 00:17:08.028
that the feedback from your podcast,

00:17:09.089 --> 00:17:10.230
you know, has been great.

00:17:10.750 --> 00:17:12.830
And so how do you get that engagement?

00:17:12.891 --> 00:17:14.432
And can you tell us a little bit about,

00:17:14.451 --> 00:17:16.393
you know, what?

00:17:16.853 --> 00:17:18.453
what you do to get the

00:17:18.493 --> 00:17:19.875
engagement and to share it.

00:17:20.295 --> 00:17:22.316
And, and then I have one more,

00:17:22.375 --> 00:17:23.096
I have a question about

00:17:23.136 --> 00:17:23.896
Buzzsprout for you.

00:17:24.336 --> 00:17:24.718
Oh yeah.

00:17:25.218 --> 00:17:25.597
So yeah,

00:17:25.637 --> 00:17:27.378
I promote on pretty much all of

00:17:27.398 --> 00:17:28.420
the social medias.

00:17:28.500 --> 00:17:29.599
Usually I'll make like one

00:17:29.619 --> 00:17:32.301
or two posts per episode, maybe three.

00:17:33.001 --> 00:17:35.163
And I post it on Instagram, Facebook,

00:17:35.323 --> 00:17:36.903
TikTok, LinkedIn,

00:17:38.763 --> 00:17:40.265
Pinterest sometimes as well.

00:17:40.345 --> 00:17:41.144
I'll put it on there.

00:17:41.724 --> 00:17:43.086
And I just put it out there.

00:17:43.105 --> 00:17:45.686
And I've learned that the

00:17:45.727 --> 00:17:48.008
first 72 hours are really

00:17:48.067 --> 00:17:49.167
great for engagement.

00:17:49.188 --> 00:17:50.167
So you want to really post

00:17:50.188 --> 00:17:51.009
during that time.

00:17:51.608 --> 00:17:54.210
And what's also, I almost forgot,

00:17:54.250 --> 00:17:55.210
is I also do a blog.

00:17:55.470 --> 00:17:56.391
So I have a blog on my

00:17:56.431 --> 00:17:58.431
website that has the transcript.

00:17:58.510 --> 00:18:00.231
It has the embeddable transcripts.

00:18:00.491 --> 00:18:01.292
player in there.

00:18:01.952 --> 00:18:03.994
And if it's a topic that can

00:18:04.035 --> 00:18:05.135
be expanded upon,

00:18:05.175 --> 00:18:06.096
like I'll do a separate

00:18:06.116 --> 00:18:07.337
blog that week as well,

00:18:07.417 --> 00:18:08.960
that just dives into it more.

00:18:09.519 --> 00:18:10.820
And then really the good

00:18:10.840 --> 00:18:11.922
thing about having a guest

00:18:12.002 --> 00:18:12.982
is that guests will share.

00:18:13.604 --> 00:18:14.084
You hope,

00:18:14.224 --> 00:18:15.425
you hope that guests will also

00:18:15.506 --> 00:18:16.807
share it and promote it.

00:18:17.887 --> 00:18:19.368
So really it's those ways.

00:18:19.409 --> 00:18:21.510
And then my newsletter, I once a week,

00:18:21.550 --> 00:18:23.153
I send a newsletter at least once a week.

00:18:23.553 --> 00:18:24.554
And one of those is always

00:18:24.614 --> 00:18:25.914
about the podcast as well.

00:18:25.994 --> 00:18:27.215
And also podcasts that I've

00:18:27.256 --> 00:18:28.557
guested on that week as well.

00:18:28.676 --> 00:18:31.038
So it's just constantly just saying, hey,

00:18:31.078 --> 00:18:32.539
this might be of interest to you.

00:18:33.060 --> 00:18:33.760
Click here and listen.

00:18:35.160 --> 00:18:35.420
You know,

00:18:35.681 --> 00:18:37.442
I love that idea of having the

00:18:37.682 --> 00:18:39.703
blog posts with the podcast

00:18:39.785 --> 00:18:40.925
embedded in it.

00:18:41.405 --> 00:18:42.787
I've been doing that too,

00:18:42.807 --> 00:18:44.769
because I learned that from Adam,

00:18:44.788 --> 00:18:46.510
the idea of the first 72 hours,

00:18:46.550 --> 00:18:48.252
you got to get that podcast out there.

00:18:48.673 --> 00:18:51.855
And so I try to publish twice a week,

00:18:52.256 --> 00:18:54.238
one solo and one interview.

00:18:55.138 --> 00:18:56.760
And I've been trying to, you know,

00:18:56.780 --> 00:18:59.022
push them out in my newsletter as well.

00:18:59.423 --> 00:19:02.647
But I'm also curious because I have heard,

00:19:03.087 --> 00:19:04.069
and perhaps you can shed

00:19:04.109 --> 00:19:05.050
some light on this,

00:19:05.111 --> 00:19:06.953
that if someone hears

00:19:07.013 --> 00:19:10.638
you're talking about your podcast,

00:19:11.079 --> 00:19:12.882
that they're more likely to

00:19:12.922 --> 00:19:13.983
just go to the

00:19:15.542 --> 00:19:15.923
you know,

00:19:15.942 --> 00:19:18.184
to the platform that they listen

00:19:18.365 --> 00:19:19.405
on and look for your

00:19:19.425 --> 00:19:23.710
podcast rather than click on the link.

00:19:24.170 --> 00:19:25.671
But it makes it kind of hard to try to,

00:19:26.111 --> 00:19:27.992
you know, see the downloads, I think.

00:19:28.973 --> 00:19:29.374
It is.

00:19:29.433 --> 00:19:29.934
And I know,

00:19:30.134 --> 00:19:31.395
so I know exactly what you mean.

00:19:31.455 --> 00:19:33.156
So when I tell people to go,

00:19:33.196 --> 00:19:33.857
I usually say

00:19:33.938 --> 00:19:37.019
secondactsuccess.co forward slash 147,

00:19:37.019 --> 00:19:38.320
whatever the episode number is.

00:19:38.421 --> 00:19:40.762
And that will bring you to the blog page.

00:19:41.163 --> 00:19:43.684
But sometimes I will just say, go to...

00:19:44.425 --> 00:19:46.828
the website slash podcast.

00:19:47.269 --> 00:19:49.292
And on my podcast page of my website,

00:19:49.333 --> 00:19:51.655
I have every player, most of the players.

00:19:52.176 --> 00:19:53.959
So then hopefully if someone gets there,

00:19:53.979 --> 00:19:56.241
they can not only see some embedded,

00:19:56.563 --> 00:19:57.805
but they can click on Apple

00:19:57.825 --> 00:20:00.268
Podcasts or click on Spotify and bring up

00:20:01.345 --> 00:20:01.565
you know,

00:20:01.605 --> 00:20:02.905
bring it up on their player of

00:20:02.986 --> 00:20:04.106
choice because you're right.

00:20:04.186 --> 00:20:05.728
It's, it's hard.

00:20:05.807 --> 00:20:06.669
And it's also hard when

00:20:06.709 --> 00:20:09.171
you're driving or cleaning

00:20:09.250 --> 00:20:10.132
or doing something and you

00:20:10.152 --> 00:20:11.133
don't have access to click

00:20:11.192 --> 00:20:11.972
on that link when you're

00:20:12.012 --> 00:20:13.994
listening to something, it, you know,

00:20:14.035 --> 00:20:14.714
leaves your head.

00:20:15.316 --> 00:20:16.277
But I think as long as you

00:20:16.317 --> 00:20:19.179
can have it as your website slash podcast,

00:20:19.239 --> 00:20:19.959
or you always have it in

00:20:19.999 --> 00:20:21.540
your link in bio and, you know,

00:20:21.580 --> 00:20:22.741
in all of the socials,

00:20:22.781 --> 00:20:24.282
that's kind of the best you can do.

00:20:24.843 --> 00:20:25.364
Or just say,

00:20:25.423 --> 00:20:28.445
search this title name in your

00:20:28.465 --> 00:20:29.646
podcast player that you love.

00:20:30.595 --> 00:20:30.934
Yeah,

00:20:31.055 --> 00:20:32.616
and I also like that you mentioned

00:20:32.636 --> 00:20:35.038
that you number your podcasts.

00:20:35.138 --> 00:20:36.640
And I never did that with my

00:20:36.720 --> 00:20:37.480
other podcasts.

00:20:37.560 --> 00:20:39.761
And I think that I first

00:20:39.842 --> 00:20:41.923
heard Amy Porterfield,

00:20:41.963 --> 00:20:42.904
I think she was the first

00:20:43.005 --> 00:20:44.205
one I heard say that,

00:20:44.586 --> 00:20:45.626
or I was listening to her

00:20:45.747 --> 00:20:47.689
podcast and she was talking about,

00:20:48.648 --> 00:20:49.970
listen to episode number or

00:20:50.009 --> 00:20:52.451
whatever it is,

00:20:52.451 --> 00:20:53.952
2050 or something probably

00:20:54.034 --> 00:20:54.993
on her podcast.

00:20:55.394 --> 00:20:56.576
And so I was able to,

00:20:56.635 --> 00:20:57.695
because I was early on,

00:20:57.715 --> 00:20:59.377
I went back and started numbering them

00:20:59.817 --> 00:21:01.779
And that way, and I'm just remembering now,

00:21:01.839 --> 00:21:02.701
I forgot to include the

00:21:02.740 --> 00:21:04.021
number in my newsletter today,

00:21:04.321 --> 00:21:05.762
but I will put that in there.

00:21:05.843 --> 00:21:07.203
If I'm talking about the podcast,

00:21:07.223 --> 00:21:08.384
I will say this is episode

00:21:08.464 --> 00:21:09.685
number whatever,

00:21:09.826 --> 00:21:12.008
and that allows people to

00:21:12.909 --> 00:21:14.369
go to it and look for it.

00:21:14.990 --> 00:21:16.332
And the thing I want to ask

00:21:16.372 --> 00:21:18.294
about Buzzsprout, because I use them too.

00:21:18.753 --> 00:21:19.134
I've been...

00:21:19.994 --> 00:21:22.096
a client of theirs since like 2020,

00:21:22.096 --> 00:21:25.079
when I first started my other podcast.

00:21:25.099 --> 00:21:25.941
And, you know,

00:21:26.040 --> 00:21:26.981
I think they're very

00:21:27.041 --> 00:21:30.326
reasonable and what you get for it with,

00:21:30.685 --> 00:21:33.067
you know, the intro outro, you know,

00:21:33.107 --> 00:21:34.470
dynamic content you could do.

00:21:34.849 --> 00:21:35.790
But one of the things that I

00:21:35.871 --> 00:21:37.732
think also that I love about it,

00:21:37.873 --> 00:21:39.174
and I'm guessing you do too,

00:21:39.815 --> 00:21:40.756
is the fact they make it

00:21:40.855 --> 00:21:43.118
really easy to be on, um,

00:21:44.141 --> 00:21:46.821
kind of every podcast platform.

00:21:47.201 --> 00:21:47.342
Now,

00:21:47.382 --> 00:21:49.521
I know I have friends who are on like

00:21:49.561 --> 00:21:50.682
a free platform,

00:21:51.042 --> 00:21:52.522
but they're on maybe

00:21:52.643 --> 00:21:54.644
Spotify and Apple and like

00:21:54.743 --> 00:21:56.403
maybe three platforms.

00:21:56.523 --> 00:22:00.585
And for the relatively inexpensive price,

00:22:00.664 --> 00:22:03.026
I think it's much better to be out there.

00:22:03.425 --> 00:22:04.326
The idea that you have the

00:22:04.365 --> 00:22:06.487
same content going further

00:22:06.926 --> 00:22:08.106
for a minimal amount.

00:22:08.575 --> 00:22:09.796
But the question I want to

00:22:09.955 --> 00:22:11.738
ask you is they recently

00:22:11.938 --> 00:22:15.321
added the ability to have

00:22:15.342 --> 00:22:17.262
people text you from the podcast.

00:22:18.064 --> 00:22:20.125
And so I wanted I'd like to know,

00:22:20.886 --> 00:22:22.067
have you started using that?

00:22:22.167 --> 00:22:24.871
And if so, because, you know,

00:22:25.111 --> 00:22:26.451
what what has been your experience?

00:22:26.471 --> 00:22:26.873
Yeah.

00:22:27.309 --> 00:22:27.529
OK,

00:22:27.569 --> 00:22:28.931
that's so funny that you bring that up

00:22:28.951 --> 00:22:29.770
because I've been wanting

00:22:29.790 --> 00:22:31.311
to talk to someone about that because,

00:22:31.551 --> 00:22:32.913
yes, I added that in.

00:22:32.932 --> 00:22:35.433
And then as I would go and

00:22:35.554 --> 00:22:37.994
look back at my page,

00:22:38.154 --> 00:22:39.296
I thought it looked weird.

00:22:39.935 --> 00:22:40.635
So I don't know.

00:22:40.675 --> 00:22:42.096
And I wasn't seeing it on

00:22:42.237 --> 00:22:44.458
other people's podcasts.

00:22:44.917 --> 00:22:46.479
So I took it off just this

00:22:46.519 --> 00:22:47.700
week or last week, actually.

00:22:48.180 --> 00:22:48.900
but I don't know.

00:22:49.621 --> 00:22:50.500
What is your experience?

00:22:50.520 --> 00:22:51.842
Have you tried it?

00:22:52.001 --> 00:22:53.142
I just added it myself.

00:22:53.461 --> 00:22:54.282
And for people that are

00:22:54.323 --> 00:22:55.782
wondering what we're talking about,

00:22:55.863 --> 00:22:57.784
if you're looking at a podcast,

00:22:58.924 --> 00:23:00.204
you may see something,

00:23:00.305 --> 00:23:01.905
and I've seen it on other podcasts.

00:23:01.986 --> 00:23:03.645
I just added it to mine,

00:23:04.086 --> 00:23:06.047
that at the top of the show notes,

00:23:06.107 --> 00:23:08.788
you will see a little line,

00:23:08.808 --> 00:23:10.209
because I think a lot of people,

00:23:10.229 --> 00:23:11.630
I think Buzzsprout is one of the

00:23:12.250 --> 00:23:15.452
most popular platforms for podcasts,

00:23:15.814 --> 00:23:18.537
it will say, text us,

00:23:18.656 --> 00:23:19.637
click here to text or

00:23:19.678 --> 00:23:20.337
something like that.

00:23:20.357 --> 00:23:21.599
And you can see it's a clickable,

00:23:21.940 --> 00:23:22.721
it's a hyperlink.

00:23:22.760 --> 00:23:23.862
And when you click on that,

00:23:24.722 --> 00:23:27.305
you can send a message to the podcast.

00:23:27.365 --> 00:23:28.846
So I just put it up there

00:23:28.866 --> 00:23:29.807
and I don't think I get the...

00:23:35.053 --> 00:23:37.315
one-on-one engagement that, that you do.

00:23:37.355 --> 00:23:39.876
I think your, you know, podcast is kind of,

00:23:40.156 --> 00:23:42.077
kind of bigger and, you know,

00:23:42.117 --> 00:23:44.039
broader and more engagement than mine,

00:23:44.220 --> 00:23:45.000
at least at this point.

00:23:45.020 --> 00:23:46.501
I know it is, I know it is, but I'm,

00:23:46.582 --> 00:23:47.261
you know, I'm new with,

00:23:47.622 --> 00:23:48.923
I'm new with this content

00:23:48.942 --> 00:23:49.463
marketing school.

00:23:50.003 --> 00:23:53.407
So I didn't have anyone text

00:23:53.448 --> 00:23:54.390
and I was just wondering if

00:23:54.450 --> 00:23:55.330
it looked odd.

00:23:55.730 --> 00:23:56.932
So maybe I'll put it back up again.

00:23:56.952 --> 00:23:57.492
Who knows?

00:23:57.512 --> 00:23:58.674
Because you want to have an

00:23:58.795 --> 00:24:01.698
easy way to hear from your listeners and,

00:24:02.239 --> 00:24:02.459
you know,

00:24:02.499 --> 00:24:04.342
having them go leave a review is nice,

00:24:04.402 --> 00:24:05.682
but it's not always the

00:24:05.722 --> 00:24:07.404
feedback exactly that you need.

00:24:07.464 --> 00:24:08.326
So that, you know,

00:24:08.606 --> 00:24:09.327
maybe I'll try it again.

00:24:10.483 --> 00:24:14.404
So we have chatted a lot and

00:24:14.484 --> 00:24:15.904
the time has flown by.

00:24:15.924 --> 00:24:19.085
We are getting near to the end.

00:24:19.105 --> 00:24:23.046
And I want to go over to

00:24:23.266 --> 00:24:24.986
your LinkedIn profile.

00:24:25.207 --> 00:24:26.606
And I'm just pulling that up now.

00:24:26.626 --> 00:24:27.727
I'm going to share my screen

00:24:27.767 --> 00:24:28.707
and share your profile.

00:24:29.227 --> 00:24:31.788
But I'd like to, I always ask my guests,

00:24:31.827 --> 00:24:32.847
I only have one question.

00:24:33.887 --> 00:24:34.928
We've talked about a lot,

00:24:35.288 --> 00:24:36.928
but what are your sort of,

00:24:36.949 --> 00:24:38.189
do you have some final thoughts,

00:24:38.229 --> 00:24:39.669
something you'd like to share, whatever?

00:24:40.028 --> 00:24:42.112
you think would be relevant and helpful,

00:24:43.673 --> 00:24:45.476
just go for that.

00:24:45.536 --> 00:24:46.636
And I'm going to just share

00:24:46.676 --> 00:24:48.539
your profile while you're chatting.

00:24:49.655 --> 00:24:50.056
Yeah, you know,

00:24:50.155 --> 00:24:50.876
one thing I did want to

00:24:50.916 --> 00:24:52.717
bring up is something that I do,

00:24:52.777 --> 00:24:55.577
which is live coaching

00:24:55.698 --> 00:24:57.239
sessions on the podcast.

00:24:57.298 --> 00:24:58.519
And I had heard that from,

00:24:58.539 --> 00:25:00.059
I think it was our friend Adam again,

00:25:00.579 --> 00:25:01.240
about doing that.

00:25:01.280 --> 00:25:02.381
And I've done a couple on

00:25:02.421 --> 00:25:03.561
the podcast where someone

00:25:03.602 --> 00:25:04.801
comes on and we do live

00:25:04.842 --> 00:25:07.583
interactive coaching absolutely for free.

00:25:07.942 --> 00:25:08.824
And they get that free

00:25:08.844 --> 00:25:09.903
coaching and other people

00:25:09.943 --> 00:25:11.144
at home get to hear really

00:25:11.265 --> 00:25:12.885
what you do for your clients.

00:25:13.405 --> 00:25:14.486
And I suggest that for

00:25:14.566 --> 00:25:15.446
anyone who's thinking of

00:25:15.487 --> 00:25:16.846
starting a podcast as well,

00:25:16.906 --> 00:25:18.028
because to be able to give

00:25:18.067 --> 00:25:18.847
your listeners a

00:25:19.473 --> 00:25:20.974
just yet another type of

00:25:21.036 --> 00:25:23.116
content from your show.

00:25:23.317 --> 00:25:24.137
It's just exciting.

00:25:24.178 --> 00:25:25.559
And they get to maybe learn

00:25:25.680 --> 00:25:28.021
from how you're coaching someone else.

00:25:28.261 --> 00:25:31.565
Or if you do marketing or

00:25:31.625 --> 00:25:34.248
you do interior design,

00:25:34.288 --> 00:25:35.209
whatever it might be,

00:25:35.328 --> 00:25:36.329
and you're coaching someone

00:25:36.390 --> 00:25:37.289
else on your show and

00:25:37.309 --> 00:25:38.290
you're giving those tips,

00:25:38.652 --> 00:25:39.653
it's just added value.

00:25:39.673 --> 00:25:41.594
So that's just another fun

00:25:41.673 --> 00:25:43.135
idea for a podcast episode.

00:25:43.976 --> 00:25:44.395
No, no.

00:25:44.816 --> 00:25:45.376
I love that.

00:25:45.436 --> 00:25:46.136
I love that too.

00:25:46.196 --> 00:25:48.337
So I'm, I'm, I'm actually, we're on your,

00:25:48.498 --> 00:25:49.199
you know, as you can see,

00:25:49.259 --> 00:25:50.919
we're on your LinkedIn profile right now.

00:25:51.380 --> 00:25:54.141
And I know that you do share information.

00:25:54.161 --> 00:25:55.321
Oh, here, here you are.

00:25:55.342 --> 00:25:56.721
You're going to be on my podcast today.

00:25:57.323 --> 00:25:57.962
You do share,

00:25:58.063 --> 00:25:59.943
you do share a lot of information.

00:25:59.963 --> 00:26:02.184
How do people, would they,

00:26:02.305 --> 00:26:03.164
would they go to your

00:26:03.204 --> 00:26:05.366
website if they're interested in, I mean,

00:26:05.487 --> 00:26:07.548
obviously your podcast is

00:26:08.688 --> 00:26:10.169
second act success.

00:26:10.702 --> 00:26:13.065
yes and that's on everywhere

00:26:13.365 --> 00:26:14.506
all the all the podcast

00:26:14.526 --> 00:26:16.288
platforms and if someone is

00:26:16.387 --> 00:26:18.789
interested in um in sort of

00:26:19.671 --> 00:26:21.051
being part of one of those

00:26:21.071 --> 00:26:23.614
um you know online coaching

00:26:24.564 --> 00:26:26.246
how would they, how would they find that?

00:26:26.787 --> 00:26:26.967
Yep.

00:26:27.027 --> 00:26:30.250
They can DM me on LinkedIn or actually,

00:26:30.269 --> 00:26:31.431
if you go to second act

00:26:31.451 --> 00:26:34.233
success.co forward slash podcast,

00:26:34.574 --> 00:26:35.515
you'll see a little button

00:26:35.535 --> 00:26:36.455
where you can apply.

00:26:37.477 --> 00:26:38.637
And then we just set up a

00:26:38.678 --> 00:26:40.619
time and we have a quick 30

00:26:40.619 --> 00:26:43.001
minute coaching session live on the show.

00:26:44.423 --> 00:26:44.824
Not live.

00:26:44.864 --> 00:26:45.223
I'm sorry.

00:26:45.263 --> 00:26:46.345
Recorded on the show.

00:26:47.506 --> 00:26:48.146
I'm in the live.

00:26:48.595 --> 00:26:49.414
frame of mind with you.

00:26:49.434 --> 00:26:52.317
Yeah, it's really fun and it's great.

00:26:52.396 --> 00:26:53.116
And if you do,

00:26:53.497 --> 00:26:54.978
sometimes I get clients or

00:26:56.038 --> 00:26:57.239
guests that want to keep

00:26:57.259 --> 00:26:59.859
that anonymity and we can do, you know,

00:26:59.920 --> 00:27:02.000
just an audio, use a different name if,

00:27:02.161 --> 00:27:03.020
because you're working

00:27:03.080 --> 00:27:03.882
somewhere and you don't

00:27:03.902 --> 00:27:04.882
want them to know that

00:27:04.902 --> 00:27:06.502
you're looking for another opportunity,

00:27:06.863 --> 00:27:07.682
we can do that too.

00:27:08.002 --> 00:27:09.463
So do you have that sort of, you know,

00:27:09.544 --> 00:27:14.086
voice garbling behind the screen?

00:27:14.625 --> 00:27:15.446
Right, exactly.

00:27:15.467 --> 00:27:15.547
Yeah.

00:27:17.094 --> 00:27:18.715
See, you know, I love that.

00:27:18.836 --> 00:27:21.218
And I think, you know,

00:27:21.557 --> 00:27:23.640
with the topic of your show,

00:27:24.201 --> 00:27:25.682
and I think that it really

00:27:25.781 --> 00:27:29.665
can be helpful to people to, you know,

00:27:29.705 --> 00:27:31.728
to have it not be live.

00:27:31.867 --> 00:27:32.347
I know that

00:27:33.128 --> 00:27:34.670
you know, I've had people, as I said,

00:27:34.789 --> 00:27:35.651
contact me.

00:27:37.011 --> 00:27:38.413
Like, I'm sure you get this also,

00:27:38.452 --> 00:27:42.135
you get podcast booking

00:27:42.256 --> 00:27:43.636
companies contact you, you know,

00:27:43.676 --> 00:27:43.978
here's my,

00:27:44.238 --> 00:27:45.598
the last most recent one I got

00:27:45.638 --> 00:27:46.980
was some guy and I hear I'm

00:27:47.019 --> 00:27:48.020
content marketing school.

00:27:48.080 --> 00:27:49.481
And the guy is like a CFO is

00:27:49.501 --> 00:27:51.363
going to talk about financial services.

00:27:51.403 --> 00:27:53.265
And I'm like, no, I don't think so.

00:27:53.325 --> 00:27:54.066
I don't think so.

00:27:54.086 --> 00:27:58.148
Try looking first, but, but all the time.

00:27:59.509 --> 00:27:59.630
So,

00:28:00.689 --> 00:28:03.270
When it comes to what do you think,

00:28:03.351 --> 00:28:04.311
because, you know,

00:28:04.791 --> 00:28:06.313
your podcast is quite successful.

00:28:06.373 --> 00:28:10.596
So what do you think makes it, you know,

00:28:10.615 --> 00:28:16.759
is like the one thing that has helped you,

00:28:17.039 --> 00:28:18.560
you know, get to that point?

00:28:18.621 --> 00:28:20.122
Because, I mean, you are very...

00:28:22.425 --> 00:28:24.606
engaging, easy to chat with.

00:28:24.926 --> 00:28:25.227
You know,

00:28:25.267 --> 00:28:27.528
when I was talking about my career story,

00:28:27.807 --> 00:28:28.647
even though I was talking

00:28:28.667 --> 00:28:30.008
about some things I don't

00:28:30.067 --> 00:28:31.088
normally talk about,

00:28:31.148 --> 00:28:32.009
it was very comfortable

00:28:32.068 --> 00:28:32.848
chatting with you.

00:28:33.429 --> 00:28:35.230
But what do you think is

00:28:35.289 --> 00:28:36.750
something that other people

00:28:36.789 --> 00:28:39.090
can take away to maybe think,

00:28:39.411 --> 00:28:40.510
maybe I'll try to do that

00:28:40.550 --> 00:28:42.592
with my podcast when I start it?

00:28:43.615 --> 00:28:45.076
I think that I'm very real.

00:28:45.215 --> 00:28:46.536
Like I am me.

00:28:46.655 --> 00:28:48.017
I talk about my transition

00:28:48.057 --> 00:28:49.397
story and I think maybe

00:28:49.458 --> 00:28:51.298
it's that I'm relatable to

00:28:51.398 --> 00:28:52.999
other people that, you know,

00:28:53.038 --> 00:28:54.279
and I always talk about how

00:28:54.339 --> 00:28:55.921
I had a dream career that I

00:28:55.961 --> 00:28:57.781
just chose to leave because

00:28:57.821 --> 00:28:59.201
it didn't fit my life any longer.

00:28:59.701 --> 00:29:00.722
And then I was able to

00:29:00.883 --> 00:29:01.942
figure out what else I

00:29:01.982 --> 00:29:03.443
wanted to do for the second act.

00:29:03.663 --> 00:29:05.365
And I think a lot of people

00:29:05.424 --> 00:29:07.746
can find themselves in that situation of,

00:29:08.046 --> 00:29:11.327
okay, now I'm in my forties, fifties,

00:29:11.528 --> 00:29:11.728
and I'm,

00:29:12.188 --> 00:29:13.529
you know, this doesn't fit anymore.

00:29:13.609 --> 00:29:14.651
What can I do next?

00:29:15.111 --> 00:29:16.192
And so I think just the fact

00:29:16.231 --> 00:29:17.394
that I was able to do it,

00:29:17.433 --> 00:29:19.675
I talk a lot about my kids,

00:29:19.816 --> 00:29:21.817
me loving television production,

00:29:22.258 --> 00:29:23.579
but just needing something different.

00:29:23.599 --> 00:29:24.621
So I'm very honest with my

00:29:24.661 --> 00:29:26.522
stories and maybe that's where,

00:29:26.962 --> 00:29:28.285
why people want to listen and,

00:29:28.724 --> 00:29:30.166
and know that they're kind of, that we're,

00:29:30.366 --> 00:29:30.846
we're like.

00:29:31.867 --> 00:29:32.148
Yeah.

00:29:32.449 --> 00:29:32.709
Yeah.

00:29:33.170 --> 00:29:33.750
I love that.

00:29:33.869 --> 00:29:34.371
I love that.

00:29:34.727 --> 00:29:36.028
And I think that that is the

00:29:36.087 --> 00:29:38.009
perfect place to end today.

00:29:38.028 --> 00:29:39.930
I want to say thank you so

00:29:39.970 --> 00:29:41.650
much for the people that have joined us.

00:29:42.451 --> 00:29:44.791
I can see some reactions on LinkedIn.

00:29:44.872 --> 00:29:45.592
And of course,

00:29:45.632 --> 00:29:47.053
I see people over on Instagram,

00:29:47.393 --> 00:29:48.134
which is growing.

00:29:48.193 --> 00:29:49.493
So I'm excited about that.

00:29:49.934 --> 00:29:50.494
And again,

00:29:50.615 --> 00:29:52.016
thanks so much for being here today.

00:29:52.036 --> 00:29:53.957
Have a great rest of your day.

00:29:54.356 --> 00:29:56.577
And I will see you next week.