054 - Boost Content Engagement Now: Leverage Human Behavior Drivers

Terry Bean, Keynote Speaker / Coach and Trainer, TryBean,  joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them. 

Topics included:

🔹Describing the 4 key drivers of human behavior

🔹Creating content that appeals to each driver

🔹Differences and similarities between popular assessments

And more

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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Transcript

WEBVTT

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Well, good morning, good afternoon,

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good evening,

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wherever you are joining us from.

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I'm Annette Richman.

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This is Content Marketing School.

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And, you know, Terry,

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I'm so excited to have you

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here with me today for a few reasons.

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I

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I wouldn't say that I met you,

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but I found you through our mutual friend,

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Brenda Meller,

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because you were a presenter.

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I believe you were the

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kickoff lead presenter in

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her recent shift-a-thon.

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And I saw you on that and I was like,

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oh my gosh,

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I've got to have him come on my show.

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And I'm so excited that you said yes.

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Plus the fact that I love, love,

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love this topic as we

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talked about in our sort of

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pre-show chat.

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So for anyone who doesn't know you,

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please tell us a little bit

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about who you are.

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and what you do sure thank

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you and I appreciate you

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having me in that and that

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shift event was phenomenal

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so if anybody's looking for

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that go follow brenda

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meller she still talks

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about it every now and

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again hit her up on

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linkedin uh great great

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event lots of talent lots

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of insights uh so me I do a

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handful of different things

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the ones that I'm most

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proud of and excited about

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I've been a growth coach

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for the last 15 16 years

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I've been a keynote speaker

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and trainer for about that

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same amount of time.

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Actually,

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the coaching came out of the speaking.

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So I guess the speaking happened first.

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And then recently,

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I just jumped into this

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world called behavioral

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elements to help people

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understand what drives

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their behavior so they can

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make better choices in their life.

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And it aligns to everything

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I've done over the past 30 years as a

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you know a student was

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studying psychology and

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communication and a guy

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that helps build

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relationships and

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communicate more

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effectively so I absolutely

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am thrilled to be here with

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you to share some of this

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knowledge and insights and

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have a wonderful

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conversation so thank you

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again for having me

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Well, though, again, as I said,

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I am delighted you said yes.

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For this show,

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I actually invite people to

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come on to talk about

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specific topics to go along

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with the whole content

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marketing school theme.

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And I just want to say hello

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to our guests.

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We actually do have someone

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joining us from Instagram.

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So...

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If you are joining us on

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LinkedIn or YouTube or

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Instagram or Facebook,

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even please do put your

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comments or questions in

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the chat and we will see

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them here in the studio.

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So, you know,

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as we discussed in our conversation,

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pre-show chat that we had a few weeks ago.

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I love psychology.

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I studied it in school.

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And, you know, when I,

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the first job I landed

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after I got my degree in

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psych was working at a

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training and placement

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facility for chronically mentally ill,

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which was really, you know,

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the most dedicated,

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amazing students like I've ever met.

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But, you know, I started there and

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doing assessments that we

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used to do with the clients,

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like career development assessments, MBTI,

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that kind of thing.

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And so I'm always very

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interested in all of those aspects.

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So I'd love if we can start

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by you just sort of sharing

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and explaining these four key drivers,

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kind of what they are,

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because I don't know,

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and I don't know if our

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audience members would know either.

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I'd be surprised if, and many of them did,

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right?

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But I'll give you the

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background and then we'll

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talk about the current ground, I guess,

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for lack of a better term.

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The four drives of behavior

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were actually conceived, tested, and

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I don't know that I can go

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so far as to say scientifically proven,

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but certainly

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scientifically backed by two

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Harvard Business School professors,

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one of whom actually became

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the dean of the Harvard Business School.

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They wrote a book in 2002 called Driven.

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And this book was an

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exploration of a

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multidisciplinary science

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from psychology and biology

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and archaeology.

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And they compared and contrasted.

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If it ended in an analogy,

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they looked at it.

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And in their precept, their their notion,

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their thesis that they were

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trying to prove was that

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there are four primary

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drivers and they went.

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100,000 years back in the

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human evolution and really

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identified what moved people forward.

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So the first drive that they

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agreed upon universally was

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the drive to acquire.

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They refer to that as drive one.

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And that was the first one we had, right?

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You think about it from an

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evolutionary standpoint.

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We needed to acquire food.

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We needed to acquire shelter.

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We probably needed to

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acquire some kind of mate.

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So that drive to acquire was number one.

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The second drive that they

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identified was the drive to defend,

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right?

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So now you've got stuff, right?

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Well,

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you'd better figure out how to

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protect it.

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And so that was,

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they actually refer to that as drive four,

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but it was the one that

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actually showed up second.

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The drive two is this drive to bond.

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They recognize that people,

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especially in the hunting

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and gathering days,

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did a lot better if it was a

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communal effort.

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And you extrapolate that

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over the last 50,000 years,

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what they really found was

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groups that were really

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good at hunting could

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partner with groups that

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were really good at fishing.

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and everyone achieves more together.

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And so that was really cool.

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And then what they call

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drive three is the drive to learn, right?

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We have to be able to develop a skillset.

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And so in the book, which is a very,

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very heady little

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discussion because every

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other page is citing at

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least two or three

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different scientific

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discoveries over the time.

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In the book, they postulated, they said,

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at some point,

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someone's going to come

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along and figure out how to

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measure these drives.

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My friend and the CEO of

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Behavioral Elements, Jay Johnson,

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has a very high drive to acquire, but

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more from the winning aspect.

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And he has a very high drive to learn.

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And he studied behavioral

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science and communications.

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And he was like, I can do this.

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And he put together this

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really cool assessment.

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He labeled the drive to acquire fire.

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He labeled the drive to learn air.

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He labeled the drive to defend earth.

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And he labeled the drive to bond water.

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And what I love about that

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is those things are recognizable,

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they're relatable.

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So when we talk MBTI, the Myers-Briggs,

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You know, I'm an ENFP.

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I've been telling people to

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learn this stuff for 15, 20 years.

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But I'd have to talk to you

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for like three hours to hazard a guess.

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And three of the four.

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Right.

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Right.

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Yes.

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I can tell you in three

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minutes what's driving your behavior.

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And I love that.

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You know, it's,

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as I'm listening to you talk,

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it's reminding me a little bit of, of,

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of the whole Maslow, you know,

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a little bit of the, the hierarchy of,

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you know, of needs.

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And once you have this need met,

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then you can, you know,

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obviously go on to the next.

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And I believe the,

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the top of his is like for

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food survival is, is the, is a very,

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I believe, but I don't remember.

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Perhaps that's the base, right?

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That's like the first thing you have to,

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And then as it goes up, that's right, it's,

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I forget.

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Self-actualization is at the top of that.

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Actualization, yes, yes, yes.

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And so, yeah,

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and so this seems to be in the order,

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maybe not in the relationship,

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but the order that he put

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them seems to be sort of in

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that kind of Maslow-ish to me.

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But anyway,

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that's just a thinking that I

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was thinking as you were talking.

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To build on that,

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someone made a reference to

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Maslow's hierarchy of needs

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on a comment on LinkedIn this morning.

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And I extrapolated that

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through the four drives.

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That happened two and a half hours ago.

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So you couldn't be more spot on.

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Wow.

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Hey, yay for me.

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So cool.

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Now, you know,

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I have actually two

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questions for you and I'll

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leave it to you to answer

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them in the order that you

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think is most relevant and

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most understandable for me

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and people listening to

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this now on the podcast or on a replay.

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And the two questions are, number one,

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when we're creating content,

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because we are here

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The premise is talking about

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content marketing.

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Is it a good idea to create

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elements of each piece of

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content to attract different people?

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drives or separate, you know,

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separate pieces as, you know,

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like some people learn visually,

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some people learn, want a video,

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some people rather listen to a podcast,

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et cetera.

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But the other question is,

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because obviously while

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this is fascinating,

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I can't have all of my

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potential audience out there take a

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The assessment that's involved with this.

00:10:48.240 --> 00:10:48.639
So,

00:10:48.879 --> 00:10:50.740
and maybe this will be the first one

00:10:50.760 --> 00:10:51.421
because you're saying you

00:10:51.441 --> 00:10:52.480
can tell in five minutes.

00:10:52.541 --> 00:10:54.361
So if I'm learning,

00:10:54.402 --> 00:10:55.142
and of course we have to

00:10:55.182 --> 00:10:56.342
have the mini lesson here,

00:10:56.363 --> 00:11:00.423
how do you know which type

00:11:00.484 --> 00:11:03.684
of person someone is?

00:11:05.046 --> 00:11:07.947
Well, there's some pretty telltale signs,

00:11:08.086 --> 00:11:08.407
right?

00:11:09.008 --> 00:11:09.368
Okay.

00:11:09.388 --> 00:11:11.908
So let's break them down again by drive.

00:11:11.928 --> 00:11:13.048
Okay.

00:11:13.208 --> 00:11:14.450
But let me answer your first

00:11:14.509 --> 00:11:15.549
question first.

00:11:16.110 --> 00:11:16.691
Okay.

00:11:16.990 --> 00:11:18.851
So I'll answer both,

00:11:18.971 --> 00:11:20.773
but we'll start with the first question.

00:11:20.793 --> 00:11:21.373
All right.

00:11:22.518 --> 00:11:23.999
if you know your audience

00:11:24.359 --> 00:11:25.639
and know what motivates

00:11:25.720 --> 00:11:27.922
them to do things you have

00:11:27.961 --> 00:11:30.524
to speak their language so

00:11:30.984 --> 00:11:32.826
in some ways maybe it's

00:11:32.885 --> 00:11:34.126
important to make four

00:11:34.226 --> 00:11:36.008
different types of content

00:11:36.467 --> 00:11:38.110
speaking to each of these

00:11:38.190 --> 00:11:39.770
different audiences about

00:11:39.831 --> 00:11:41.572
the same product or service

00:11:42.232 --> 00:11:43.693
right because they're going

00:11:43.793 --> 00:11:45.835
to relate to it differently

00:11:46.416 --> 00:11:47.817
and so let me break that

00:11:47.876 --> 00:11:51.500
down the drive to acquire or fire people

00:11:52.226 --> 00:11:53.969
They wanna win, right?

00:11:54.068 --> 00:11:55.490
They're competitive,

00:11:55.570 --> 00:11:58.533
they're driven to just like go, go, go,

00:11:58.572 --> 00:12:00.073
go, go, gotta get it done,

00:12:00.114 --> 00:12:02.035
gotta make it happen, gotta grind it out,

00:12:02.076 --> 00:12:02.716
gotta hustle.

00:12:03.256 --> 00:12:04.017
They wanna win.

00:12:04.577 --> 00:12:06.620
That content needs to speak

00:12:06.720 --> 00:12:08.160
to how they can win.

00:12:08.280 --> 00:12:09.581
How does your product or

00:12:09.642 --> 00:12:11.563
service help them achieve?

00:12:12.043 --> 00:12:14.687
And it's really their only goal, winning,

00:12:15.006 --> 00:12:15.246
right?

00:12:15.727 --> 00:12:18.070
And so if you can showcase that,

00:12:18.669 --> 00:12:19.692
That's perfect.

00:12:20.533 --> 00:12:22.356
And there's different levels, right?

00:12:22.417 --> 00:12:24.580
Some people with a very high fire,

00:12:25.160 --> 00:12:25.581
you know,

00:12:25.662 --> 00:12:27.504
maybe it's just about the money

00:12:27.706 --> 00:12:29.368
or just about the things.

00:12:29.928 --> 00:12:31.030
And you can speak to how

00:12:31.071 --> 00:12:31.972
they get more than that.

00:12:32.657 --> 00:12:34.958
If it's someone with a medium fire,

00:12:35.438 --> 00:12:36.779
maybe they just like

00:12:36.899 --> 00:12:38.442
winning because they like

00:12:38.522 --> 00:12:40.062
to compete and it's the

00:12:40.263 --> 00:12:41.744
game that they enjoy.

00:12:42.205 --> 00:12:43.725
So it doesn't have to be

00:12:43.826 --> 00:12:44.966
about you're going to make

00:12:45.027 --> 00:12:46.048
more money or you're going

00:12:46.067 --> 00:12:47.808
to get more stuff, right?

00:12:47.849 --> 00:12:49.831
So there's layers like everything.

00:12:50.413 --> 00:12:53.214
So that's the drive to acquire or fire.

00:12:53.234 --> 00:12:55.315
The drive to bond,

00:12:55.716 --> 00:12:58.197
how do you help me people better?

00:12:58.636 --> 00:13:00.337
How do I build relationships?

00:13:00.378 --> 00:13:02.057
How do I create harmony?

00:13:02.399 --> 00:13:04.299
How do I serve others?

00:13:04.820 --> 00:13:07.160
Your language needs to include that.

00:13:07.701 --> 00:13:10.322
The drive to learn or air,

00:13:10.982 --> 00:13:12.623
those folks are obviously

00:13:12.682 --> 00:13:14.524
interested in being educated,

00:13:14.624 --> 00:13:16.725
gaining more knowledge, innovating,

00:13:17.046 --> 00:13:17.745
ideating.

00:13:18.245 --> 00:13:20.167
How do you help them do that?

00:13:20.774 --> 00:13:22.754
And the drive to defend or

00:13:23.054 --> 00:13:25.615
earth is all about how do I

00:13:25.735 --> 00:13:27.797
maintain the status quo?

00:13:28.476 --> 00:13:29.756
Earth people are the ones

00:13:29.817 --> 00:13:30.697
that are going to want the

00:13:30.817 --> 00:13:32.177
most information.

00:13:32.518 --> 00:13:32.758
You know,

00:13:32.798 --> 00:13:34.899
those terms of service agreements

00:13:34.958 --> 00:13:37.320
that most of us click check

00:13:37.799 --> 00:13:39.500
or sign and don't read?

00:13:40.020 --> 00:13:41.221
Earth people read those

00:13:41.301 --> 00:13:42.542
things word for word.

00:13:43.745 --> 00:13:45.226
They're swayed by facts.

00:13:45.307 --> 00:13:46.768
They're very linear in their

00:13:46.807 --> 00:13:48.370
process and their thinking.

00:13:48.950 --> 00:13:51.692
So we have to meet people where they are.

00:13:53.573 --> 00:13:53.815
Okay.

00:13:54.741 --> 00:13:56.842
So I, you know,

00:13:58.384 --> 00:13:59.884
so all I can say about me

00:13:59.943 --> 00:14:01.085
is I'm definitely not an

00:14:01.225 --> 00:14:04.005
earth because I am one of those people.

00:14:04.125 --> 00:14:05.025
And I have this,

00:14:05.186 --> 00:14:07.307
this says in some cases serve me well,

00:14:07.986 --> 00:14:09.628
some cases not, you know,

00:14:09.827 --> 00:14:11.849
I am a go into a company when I had a,

00:14:12.009 --> 00:14:13.549
you know, a corporate type job.

00:14:14.269 --> 00:14:15.070
Let's see what we can do to

00:14:15.110 --> 00:14:15.730
make things better.

00:14:15.951 --> 00:14:16.551
What can we do?

00:14:17.051 --> 00:14:17.551
And if you're,

00:14:17.711 --> 00:14:19.011
if you are someone like that

00:14:19.591 --> 00:14:20.412
and you're going to work

00:14:20.511 --> 00:14:21.732
for a company that has a

00:14:22.293 --> 00:14:23.673
you know, if it ain't broke,

00:14:23.714 --> 00:14:25.475
don't fix it mindset.

00:14:26.556 --> 00:14:27.255
It's not for you.

00:14:27.496 --> 00:14:28.317
You're not for them.

00:14:28.736 --> 00:14:30.437
And it was a very small company.

00:14:30.999 --> 00:14:32.320
And although I was not the

00:14:32.360 --> 00:14:35.121
last in when they did reduce staff,

00:14:35.221 --> 00:14:37.263
I was the first to go and glad of it.

00:14:37.643 --> 00:14:41.546
So, you know, so, so that's, so,

00:14:42.566 --> 00:14:43.287
so if you're,

00:14:43.466 --> 00:14:46.389
if you're talking about the different,

00:14:46.828 --> 00:14:47.870
the different types and,

00:14:48.090 --> 00:14:49.530
and the content and

00:14:49.591 --> 00:14:51.111
creating different content,

00:14:51.583 --> 00:14:52.543
Does it matter?

00:14:52.803 --> 00:14:54.304
Like it sounds as I'm

00:14:54.345 --> 00:14:55.725
listening to you speak that

00:14:56.205 --> 00:14:57.826
someone who has that sort

00:14:57.846 --> 00:14:59.986
of earth tendency might

00:15:00.067 --> 00:15:01.846
want to see a text post

00:15:01.886 --> 00:15:03.908
with everything written down.

00:15:05.488 --> 00:15:06.769
But but can you talk to me a

00:15:06.808 --> 00:15:07.629
little bit about that?

00:15:09.163 --> 00:15:10.325
You know, so it's interesting.

00:15:10.524 --> 00:15:12.706
I'm not 100 percent sure how

00:15:12.765 --> 00:15:14.667
the modalities differ in

00:15:14.726 --> 00:15:15.827
terms of how they want to

00:15:15.947 --> 00:15:17.548
take in the information.

00:15:18.109 --> 00:15:19.909
It's more the quantity of

00:15:20.009 --> 00:15:22.130
information that matters.

00:15:22.812 --> 00:15:23.131
Right.

00:15:23.231 --> 00:15:25.753
So like a fire person,

00:15:26.312 --> 00:15:28.955
they want to make a decision right now.

00:15:30.029 --> 00:15:32.610
And they don't need all the details,

00:15:32.730 --> 00:15:35.691
don't really care about all the details.

00:15:36.171 --> 00:15:39.152
Whereas an earth person does, right?

00:15:39.491 --> 00:15:40.871
And water and air are

00:15:40.951 --> 00:15:44.472
somewhere in between those two, right?

00:15:44.533 --> 00:15:46.092
So water is going to need a

00:15:46.513 --> 00:15:47.972
little more information.

00:15:48.033 --> 00:15:48.852
Water is going to be a

00:15:48.913 --> 00:15:50.453
little slower to make a

00:15:50.494 --> 00:15:52.394
decision because they're

00:15:52.433 --> 00:15:53.813
going to calculate the

00:15:54.033 --> 00:15:56.034
impact of that decision on

00:15:56.075 --> 00:15:57.355
the people around them.

00:15:58.666 --> 00:15:59.985
Fire is going to be like,

00:16:00.025 --> 00:16:01.486
how does this impact me?

00:16:02.126 --> 00:16:04.107
And I'll worry about the rest of it later.

00:16:04.807 --> 00:16:05.067
Right.

00:16:05.427 --> 00:16:06.509
And air is going to be

00:16:06.629 --> 00:16:08.389
somewhere in between again.

00:16:09.210 --> 00:16:12.010
So if that makes sense, you know,

00:16:12.211 --> 00:16:13.971
and so what whether you're

00:16:13.990 --> 00:16:14.991
doing it via video,

00:16:15.011 --> 00:16:16.471
whether you're doing a podcast,

00:16:16.511 --> 00:16:18.852
whether you're doing a written text,

00:16:18.893 --> 00:16:19.793
whether you're creating

00:16:19.873 --> 00:16:21.033
really cool images.

00:16:22.648 --> 00:16:23.188
Excuse me.

00:16:23.870 --> 00:16:25.172
That's actually probably

00:16:25.293 --> 00:16:27.777
secondary compared to the

00:16:27.856 --> 00:16:30.481
amount of content and what

00:16:30.522 --> 00:16:31.924
that content says.

00:16:32.951 --> 00:16:33.511
And, you know,

00:16:33.532 --> 00:16:36.253
as you're talking about that right now,

00:16:36.273 --> 00:16:39.014
and I have to ask you for a

00:16:39.033 --> 00:16:40.153
little me analysis,

00:16:40.495 --> 00:16:41.695
maybe when we're off camera.

00:16:41.715 --> 00:16:42.875
I don't know if it's not too harsh,

00:16:42.914 --> 00:16:43.676
maybe when we're on.

00:16:43.716 --> 00:16:45.475
But I was just thinking

00:16:45.596 --> 00:16:47.876
about sort of with LinkedIn

00:16:48.197 --> 00:16:49.197
when they started the

00:16:49.278 --> 00:16:51.097
collaborative articles, which is,

00:16:52.438 --> 00:16:52.698
you know,

00:16:53.839 --> 00:16:55.421
over a year ago now when

00:16:55.461 --> 00:16:56.642
they first started with

00:16:56.981 --> 00:16:57.982
collaborative articles.

00:16:58.562 --> 00:17:01.024
And a part of it is sort of

00:17:01.044 --> 00:17:02.186
the gamification of it

00:17:02.225 --> 00:17:03.687
because you contribute and

00:17:03.706 --> 00:17:04.428
you get the badge.

00:17:05.388 --> 00:17:06.890
And so it was something like that.

00:17:07.289 --> 00:17:10.113
And so I'm guessing because I think people,

00:17:11.273 --> 00:17:12.074
when it comes to that,

00:17:12.114 --> 00:17:14.076
they have very strong opinions about it.

00:17:14.215 --> 00:17:15.737
Either they're like, yeah,

00:17:15.817 --> 00:17:16.718
let me do it all.

00:17:16.958 --> 00:17:17.858
Or they're like, nah,

00:17:17.878 --> 00:17:18.900
that's just not for me.

00:17:19.359 --> 00:17:20.981
Now, me personally, I will say,

00:17:21.682 --> 00:17:24.022
I contribute to them because

00:17:24.522 --> 00:17:25.942
it's nice to have the badge.

00:17:26.303 --> 00:17:27.743
It means something to some people.

00:17:28.443 --> 00:17:31.324
And because I go to their

00:17:31.423 --> 00:17:34.345
search and look for the

00:17:34.605 --> 00:17:35.846
topics that I'm interested in,

00:17:36.246 --> 00:17:37.486
it doesn't require a lot of

00:17:37.586 --> 00:17:38.526
time on my part.

00:17:39.125 --> 00:17:40.467
But would you say that that

00:17:40.547 --> 00:17:41.586
is just some things?

00:17:41.646 --> 00:17:42.866
And now the new games,

00:17:42.906 --> 00:17:44.048
which I haven't even tried,

00:17:44.488 --> 00:17:48.648
are those geared towards certain drivers?

00:17:48.689 --> 00:17:49.689
I would imagine they would be.

00:17:50.682 --> 00:17:50.982
Yeah,

00:17:51.064 --> 00:17:52.746
so fire people are going to want the

00:17:52.786 --> 00:17:53.866
badge, right?

00:17:55.509 --> 00:17:57.191
Air people are going to want the badge.

00:17:57.330 --> 00:17:58.952
Earth people probably not

00:17:59.012 --> 00:18:00.075
because earth people are so

00:18:00.134 --> 00:18:01.636
busy working on the things

00:18:01.696 --> 00:18:03.219
that they're actually doing.

00:18:04.057 --> 00:18:04.517
You know,

00:18:04.817 --> 00:18:08.599
and so LinkedIn is an interesting

00:18:09.480 --> 00:18:12.642
ecosystem or microcosm of the population.

00:18:13.163 --> 00:18:13.482
Right.

00:18:13.702 --> 00:18:17.625
I like the more successful someone is.

00:18:17.944 --> 00:18:18.226
Right.

00:18:18.726 --> 00:18:20.586
The busier they tend to be,

00:18:20.646 --> 00:18:21.928
the less time they often

00:18:21.968 --> 00:18:24.749
spend on LinkedIn because they're like,

00:18:24.930 --> 00:18:26.190
I got to do all this stuff.

00:18:26.269 --> 00:18:28.332
I'll get to LinkedIn later.

00:18:28.912 --> 00:18:29.192
Right.

00:18:29.412 --> 00:18:30.692
And last I checked in

00:18:30.752 --> 00:18:32.433
everyone's calendar later, doesn't it?

00:18:33.054 --> 00:18:37.356
So it's an interesting piece.

00:18:37.458 --> 00:18:40.420
But yeah, that gamification is really,

00:18:40.660 --> 00:18:44.502
really driven by that fire piece, right?

00:18:44.843 --> 00:18:46.263
That desire to acquire.

00:18:46.763 --> 00:18:47.944
Water people care, right?

00:18:47.984 --> 00:18:49.026
Because it shows how they

00:18:49.046 --> 00:18:50.287
can bond with other people

00:18:50.307 --> 00:18:52.067
in their specific area of expertise.

00:18:52.548 --> 00:18:54.250
Air people like to be seen

00:18:54.589 --> 00:18:59.113
as knowledgeable and giving type folks.

00:18:59.894 --> 00:19:01.434
So there's some play there as well.

00:19:02.204 --> 00:19:03.986
Your air is very high, by the way.

00:19:04.006 --> 00:19:06.587
Your water is probably second.

00:19:06.748 --> 00:19:08.848
Your fire is probably third.

00:19:09.209 --> 00:19:10.309
They might be close.

00:19:11.391 --> 00:19:12.612
We'd have to talk more for

00:19:12.632 --> 00:19:13.852
me to figure that one out.

00:19:15.032 --> 00:19:17.134
There's been 30,000 people

00:19:17.153 --> 00:19:19.715
that have taken the assessment so far.

00:19:20.676 --> 00:19:23.278
I have the absolute lowest

00:19:23.397 --> 00:19:26.059
score on earth that anyone

00:19:26.099 --> 00:19:27.621
has gotten in the history of time.

00:19:29.459 --> 00:19:30.118
Well,

00:19:30.359 --> 00:19:31.900
I bet you I could be very close there

00:19:31.940 --> 00:19:32.980
with you because as you're

00:19:33.000 --> 00:19:34.840
telling me that, I'm like, yeah,

00:19:34.901 --> 00:19:35.922
that sounds kind of like me.

00:19:36.461 --> 00:19:39.143
You know, if I were, you know,

00:19:40.143 --> 00:19:41.203
wildly wealthy,

00:19:41.864 --> 00:19:44.204
I would be in college forever.

00:19:44.464 --> 00:19:45.865
I would probably be in

00:19:46.085 --> 00:19:47.826
London studying Shakespeare, you know,

00:19:47.846 --> 00:19:49.166
because I love to learn.

00:19:49.507 --> 00:19:49.666
You know,

00:19:49.727 --> 00:19:50.747
I just I love to learn for the

00:19:50.767 --> 00:19:52.127
sake of learning, you know,

00:19:52.268 --> 00:19:54.749
but but I also, you know,

00:19:54.868 --> 00:19:57.450
like to do things, but always new things.

00:19:58.550 --> 00:19:59.611
But the thing is,

00:19:59.991 --> 00:20:01.752
when you think about things like that,

00:20:02.834 --> 00:20:05.076
I think there are things,

00:20:05.135 --> 00:20:05.916
and maybe you could go

00:20:05.997 --> 00:20:07.018
through some of those.

00:20:07.178 --> 00:20:08.499
If people are exploring this

00:20:08.558 --> 00:20:09.378
and they're listening to

00:20:09.420 --> 00:20:10.661
what you're giving us,

00:20:10.701 --> 00:20:12.642
these great descriptions of

00:20:12.761 --> 00:20:14.943
things to sort of look out for.

00:20:15.505 --> 00:20:16.105
Like for me,

00:20:16.305 --> 00:20:18.047
I always like to try new things.

00:20:18.446 --> 00:20:19.086
Let's do this.

00:20:19.528 --> 00:20:23.471
But I think you can get distracted.

00:20:23.510 --> 00:20:24.932
Like you don't finish one

00:20:24.971 --> 00:20:26.713
thing before you do something else.

00:20:27.034 --> 00:20:28.275
Can you give us some things

00:20:28.315 --> 00:20:29.455
for the different drivers

00:20:29.536 --> 00:20:31.156
to sort of beware of?

00:20:32.738 --> 00:20:34.159
Yeah, absolutely.

00:20:34.378 --> 00:20:36.960
And you nailed air's biggest challenge,

00:20:37.560 --> 00:20:37.881
right?

00:20:38.221 --> 00:20:40.942
I am a six projects at a

00:20:41.042 --> 00:20:42.663
time all the time.

00:20:43.136 --> 00:20:44.497
work on this for a little bit,

00:20:44.576 --> 00:20:45.938
move on that for a little bit,

00:20:45.978 --> 00:20:47.178
get over to this other one,

00:20:47.478 --> 00:20:48.498
come up with this whole new

00:20:48.617 --> 00:20:50.117
idea that wasn't even on the list,

00:20:50.137 --> 00:20:51.838
spend way too much time on that,

00:20:52.318 --> 00:20:53.499
foregoing the other things

00:20:53.519 --> 00:20:55.118
that I've already committed to finish,

00:20:56.259 --> 00:20:57.339
I'm higher, right?

00:20:57.559 --> 00:20:58.880
That's who I am.

00:20:59.420 --> 00:21:02.141
So error needs to be really

00:21:02.320 --> 00:21:05.801
focused on completion, right?

00:21:05.981 --> 00:21:08.001
We're excellent starters,

00:21:08.241 --> 00:21:09.541
so good at starting,

00:21:09.982 --> 00:21:12.123
but the novelty wears off.

00:21:13.165 --> 00:21:15.626
Water needs to work on being

00:21:15.646 --> 00:21:18.907
a bit more decisive, right?

00:21:18.988 --> 00:21:21.848
They have a challenge actually saying,

00:21:21.868 --> 00:21:24.789
yeah, I'm going to get this done.

00:21:26.430 --> 00:21:28.111
But if it starts to

00:21:28.431 --> 00:21:29.592
something else comes up,

00:21:29.672 --> 00:21:31.031
somebody needs their help.

00:21:31.432 --> 00:21:33.173
They're super duper people

00:21:33.212 --> 00:21:34.573
pleasers as a rule.

00:21:34.952 --> 00:21:36.634
Again, these are generalizations.

00:21:37.294 --> 00:21:38.314
There is going to be waters

00:21:38.375 --> 00:21:39.694
that aren't people pleasers.

00:21:40.201 --> 00:21:41.242
but they're gonna be more

00:21:41.343 --> 00:21:43.384
concerned about that than

00:21:43.644 --> 00:21:45.786
actually finishing the task at hand.

00:21:46.527 --> 00:21:48.749
Fire needs to worry about

00:21:49.169 --> 00:21:51.309
not burning people out.

00:21:52.204 --> 00:21:56.028
You can't expect you from everyone else,

00:21:56.769 --> 00:21:57.010
right?

00:21:57.151 --> 00:21:59.153
And fire's the most likely

00:21:59.192 --> 00:22:01.174
to wanna climb that corporate ladder.

00:22:01.715 --> 00:22:02.676
So as a result,

00:22:02.876 --> 00:22:04.138
oftentimes people in

00:22:04.179 --> 00:22:05.881
positions of power or fire,

00:22:06.401 --> 00:22:07.962
they get really frustrated

00:22:08.042 --> 00:22:09.765
when the team doesn't match

00:22:09.845 --> 00:22:11.146
their level of energy.

00:22:11.686 --> 00:22:12.507
Newsflash,

00:22:12.926 --> 00:22:14.607
your team doesn't have your

00:22:14.708 --> 00:22:15.728
level of energy,

00:22:16.248 --> 00:22:18.108
can't match what they don't have.

00:22:18.608 --> 00:22:19.749
And so we have to be really

00:22:19.808 --> 00:22:20.788
mindful of that.

00:22:20.808 --> 00:22:23.109
And Earth needs to be a

00:22:23.210 --> 00:22:25.509
little more flexible, right?

00:22:25.589 --> 00:22:28.050
They're oftentimes very rigid,

00:22:28.211 --> 00:22:29.790
very set in their ways,

00:22:29.971 --> 00:22:31.491
very much defending the

00:22:31.531 --> 00:22:33.932
status quo until they see

00:22:34.012 --> 00:22:38.074
enough facts to be able to say, okay,

00:22:38.453 --> 00:22:39.814
change makes sense.

00:22:40.335 --> 00:22:42.301
But there is zero change for

00:22:42.402 --> 00:22:44.209
change's sake in an earth person.

00:22:44.229 --> 00:22:44.288
Wow.

00:22:44.308 --> 00:22:45.954
Absolutely.

00:22:46.790 --> 00:22:48.612
And I need to add this very

00:22:48.672 --> 00:22:49.791
important disclaimer.

00:22:50.212 --> 00:22:51.573
Just because you're low in

00:22:51.633 --> 00:22:54.114
something doesn't mean you're bad at it.

00:22:54.173 --> 00:22:55.355
Just because you're high at

00:22:55.394 --> 00:22:56.595
something doesn't mean

00:22:56.634 --> 00:22:57.695
you're great at it.

00:22:58.175 --> 00:23:00.116
The beauty of understanding

00:23:00.176 --> 00:23:03.718
where we come from is the

00:23:03.877 --> 00:23:05.278
saying we use all the time

00:23:05.298 --> 00:23:07.880
is behavior is a choice.

00:23:08.660 --> 00:23:10.039
We get to behave

00:23:10.141 --> 00:23:12.461
intelligently once we know

00:23:12.560 --> 00:23:13.622
where we're lacking.

00:23:14.306 --> 00:23:16.948
I told you that my earth is non-existent.

00:23:17.307 --> 00:23:18.388
I've written two books.

00:23:19.089 --> 00:23:21.030
I've produced 200 podcasts.

00:23:21.070 --> 00:23:23.472
I've produced 15 TEDxDetroits.

00:23:24.134 --> 00:23:28.037
I get stuff done, but I don't do it.

00:23:28.116 --> 00:23:30.057
My wife's earth is very high.

00:23:30.739 --> 00:23:32.339
You put a task in front of her,

00:23:32.380 --> 00:23:34.201
she's going to sit there, get it done,

00:23:34.481 --> 00:23:36.202
and then go on to the next one.

00:23:36.722 --> 00:23:37.604
I've already told you,

00:23:37.624 --> 00:23:38.865
I'm going to do this task.

00:23:38.924 --> 00:23:39.605
I'm going to get bored.

00:23:39.625 --> 00:23:40.666
I'm going to go to that task.

00:23:40.686 --> 00:23:41.346
I'm going to get bored.

00:23:41.386 --> 00:23:42.288
I'm going to go to that task.

00:23:43.470 --> 00:23:43.750
You know,

00:23:43.771 --> 00:23:45.438
it's funny because now you're

00:23:45.578 --> 00:23:46.762
making me think about the

00:23:47.727 --> 00:23:48.609
CliftonStrengths.

00:23:48.730 --> 00:23:49.373
It's kind of the...

00:23:50.240 --> 00:23:53.403
It's not that you're bad at something,

00:23:53.502 --> 00:23:54.683
but for me,

00:23:55.125 --> 00:23:59.346
I don't speak like computer in

00:23:59.366 --> 00:24:01.209
the sense that years ago,

00:24:01.288 --> 00:24:02.288
before WordPress,

00:24:02.750 --> 00:24:05.471
I've been online since 2000.

00:24:05.471 --> 00:24:07.051
I've had a website with an

00:24:07.432 --> 00:24:08.113
online business.

00:24:08.733 --> 00:24:10.934
And my husband, he's one of those nerdy,

00:24:10.994 --> 00:24:12.155
write software type people.

00:24:12.695 --> 00:24:14.798
He tried to teach me how to just...

00:24:15.637 --> 00:24:16.878
do a page,

00:24:17.219 --> 00:24:19.819
some HTML that I could update the site.

00:24:20.319 --> 00:24:22.280
And I was literally crying

00:24:23.021 --> 00:24:25.702
because I just couldn't do it.

00:24:26.143 --> 00:24:28.324
And so the thing here,

00:24:28.384 --> 00:24:30.144
and this seems to correlate

00:24:30.244 --> 00:24:32.266
with the four drivers, the idea that,

00:24:33.567 --> 00:24:33.886
you know,

00:24:34.207 --> 00:24:35.287
maybe it doesn't mean you're

00:24:35.307 --> 00:24:36.067
necessarily bad,

00:24:36.107 --> 00:24:37.087
but you might want to lean

00:24:37.127 --> 00:24:38.548
into things that you're better at.

00:24:39.500 --> 00:24:41.501
And that seems which I like.

00:24:41.662 --> 00:24:43.403
I like that idea of just

00:24:43.502 --> 00:24:45.803
leaning into to what works for you.

00:24:46.443 --> 00:24:49.845
So I want to you know,

00:24:49.865 --> 00:24:51.224
I'm just I'm so happy that

00:24:51.265 --> 00:24:52.685
you came here to talk about this today,

00:24:52.726 --> 00:24:53.965
because as you can see,

00:24:53.986 --> 00:24:55.967
I am so excited by by

00:24:56.027 --> 00:24:57.008
listening to this and.

00:24:58.347 --> 00:25:00.608
What what things because

00:25:00.648 --> 00:25:01.509
we're getting kind of

00:25:01.669 --> 00:25:02.990
towards our end and I want

00:25:03.029 --> 00:25:05.711
to share your your LinkedIn

00:25:05.770 --> 00:25:10.472
profile so people can can see, you know,

00:25:10.512 --> 00:25:12.073
where to where you are and

00:25:12.153 --> 00:25:13.294
how to get in touch with you.

00:25:13.554 --> 00:25:16.214
And I am always having, you know,

00:25:16.234 --> 00:25:17.996
I'm I'm never really great at this,

00:25:18.056 --> 00:25:19.516
but here we go.

00:25:20.036 --> 00:25:21.797
So this is you and and you are.

00:25:24.357 --> 00:25:26.599
You do share information and

00:25:26.819 --> 00:25:27.641
this is your company.

00:25:27.681 --> 00:25:28.760
And I love the whole thing.

00:25:28.780 --> 00:25:29.541
If you can talk a little bit

00:25:29.561 --> 00:25:31.002
about the logo, that would be so cool.

00:25:31.363 --> 00:25:32.963
But are you open to

00:25:33.085 --> 00:25:34.005
connecting with people?

00:25:34.786 --> 00:25:35.185
Oh yeah.

00:25:35.205 --> 00:25:35.445
I'm a,

00:25:35.707 --> 00:25:38.388
I'm a serial open networker and have

00:25:38.429 --> 00:25:39.750
been since day one.

00:25:40.470 --> 00:25:41.971
Almost too much.

00:25:42.050 --> 00:25:44.992
So at this point I was for years,

00:25:45.012 --> 00:25:46.233
I was the guy that was

00:25:46.294 --> 00:25:48.715
saying quantity is greater than quality,

00:25:49.436 --> 00:25:49.717
right?

00:25:49.936 --> 00:25:51.337
Now I've backed off that

00:25:51.417 --> 00:25:52.278
stance after 15 years.

00:25:52.459 --> 00:25:52.638
Well,

00:25:54.546 --> 00:25:57.971
My LinkedIn profile turns 20 in September.

00:25:58.852 --> 00:26:01.694
So I've been on this site for a long time,

00:26:02.175 --> 00:26:03.458
but I am very open and

00:26:03.498 --> 00:26:04.939
happy to have conversations.

00:26:05.000 --> 00:26:07.643
I share about this stuff every week,

00:26:08.063 --> 00:26:09.125
multiple times a week.

00:26:09.224 --> 00:26:10.566
So you'll be able to get a

00:26:10.606 --> 00:26:11.748
pretty decent education

00:26:11.807 --> 00:26:13.170
just following me along.

00:26:13.826 --> 00:26:15.426
And this free assessment,

00:26:15.508 --> 00:26:18.309
is that to deal with the four drivers?

00:26:18.589 --> 00:26:19.990
Yep, that's the assessment.

00:26:20.051 --> 00:26:22.294
So you go there, you can click that link.

00:26:22.354 --> 00:26:23.153
It'll take you to a

00:26:23.213 --> 00:26:25.175
description of what the assessment is.

00:26:25.236 --> 00:26:26.037
It'll talk a little bit

00:26:26.076 --> 00:26:27.137
about the four drives.

00:26:28.138 --> 00:26:29.078
And then you can actually

00:26:29.138 --> 00:26:30.039
take the assessment.

00:26:30.079 --> 00:26:32.220
It takes 10 minutes of your time.

00:26:32.621 --> 00:26:33.780
You can do it on your mobile.

00:26:33.820 --> 00:26:35.381
You can do it on your laptop.

00:26:35.480 --> 00:26:37.902
It's 20 questions with four

00:26:38.041 --> 00:26:39.643
options under each question.

00:26:39.663 --> 00:26:42.282
And you push on your phone

00:26:42.482 --> 00:26:44.003
and drag into the right

00:26:44.104 --> 00:26:45.284
order or you grab it with

00:26:45.324 --> 00:26:46.684
your mouse and drag it into

00:26:46.724 --> 00:26:47.365
the right order.

00:26:47.944 --> 00:26:50.586
And it's real simple to actually complete.

00:26:51.008 --> 00:26:54.230
You'll get a six-page report

00:26:54.289 --> 00:26:55.351
that talks a little bit

00:26:55.411 --> 00:26:57.972
about you and just the

00:26:58.093 --> 00:26:59.755
overall elements in general.

00:27:00.596 --> 00:27:02.436
And then there's an upgraded

00:27:02.517 --> 00:27:03.897
version as well.

00:27:04.419 --> 00:27:06.220
So for people that want to

00:27:06.299 --> 00:27:09.502
see how all four show up, right?

00:27:09.563 --> 00:27:11.765
Because the reality is each

00:27:11.884 --> 00:27:14.567
drive impacts the other drive, right?

00:27:15.362 --> 00:27:15.682
Right.

00:27:15.842 --> 00:27:18.462
So it's showing just the primaries.

00:27:18.682 --> 00:27:19.383
Interesting.

00:27:19.423 --> 00:27:21.003
But seeing how the interplay

00:27:21.023 --> 00:27:23.084
between all four of them is

00:27:23.124 --> 00:27:24.525
really where the magic happens.

00:27:25.384 --> 00:27:25.724
Yeah.

00:27:25.765 --> 00:27:26.944
You know, I love that.

00:27:27.445 --> 00:27:28.425
I was actually looking

00:27:28.506 --> 00:27:30.086
before before we went on

00:27:30.205 --> 00:27:33.146
earlier today and I missed that.

00:27:33.166 --> 00:27:34.207
I was looking on your Web

00:27:34.227 --> 00:27:35.067
site and I missed it.

00:27:35.087 --> 00:27:35.728
I should have gone to your

00:27:35.768 --> 00:27:37.087
profile because I I have to

00:27:37.127 --> 00:27:38.909
go and do that, obviously, you know,

00:27:39.088 --> 00:27:39.429
myself,

00:27:39.528 --> 00:27:41.910
because that's that's how that's

00:27:41.950 --> 00:27:42.450
how I am.

00:27:43.630 --> 00:27:46.671
It's a really I so I was like you.

00:27:46.891 --> 00:27:49.311
I'm not I'm not quite as tech averse.

00:27:49.531 --> 00:27:49.791
Right.

00:27:50.231 --> 00:27:51.053
I'll play around.

00:27:51.532 --> 00:27:54.054
But I had some technology

00:27:54.094 --> 00:27:55.354
challenges on my website

00:27:55.394 --> 00:27:56.834
the other day and I

00:27:56.953 --> 00:27:58.494
stripped some things off.

00:27:58.654 --> 00:28:01.076
And one of them was the assessment link.

00:28:01.115 --> 00:28:03.656
So I'll chalk that up to

00:28:03.696 --> 00:28:04.717
going back and doing that.

00:28:05.248 --> 00:28:06.829
the thing is like I'm fine

00:28:06.930 --> 00:28:09.051
doing video I i actually my

00:28:09.132 --> 00:28:10.532
undergrad was in english

00:28:10.614 --> 00:28:12.655
and media studies and so I

00:28:12.855 --> 00:28:13.977
worked you know we would go

00:28:14.057 --> 00:28:15.719
out with the not the full

00:28:15.858 --> 00:28:17.500
one inch video but the

00:28:17.560 --> 00:28:19.021
three quarter inch and do

00:28:19.061 --> 00:28:20.502
stories and was broadcast

00:28:20.544 --> 00:28:21.865
locally et cetera et cetera so

00:28:22.265 --> 00:28:23.786
I'm, I'm comfortable with all of that,

00:28:23.826 --> 00:28:26.086
but the H the coding is like, Oh my God,

00:28:26.126 --> 00:28:26.287
no.

00:28:26.666 --> 00:28:29.387
So we are, we are at the, at the end.

00:28:29.627 --> 00:28:32.348
And I always like to have

00:28:32.449 --> 00:28:34.549
everyone who joins me share

00:28:34.609 --> 00:28:35.609
their final thoughts.

00:28:35.650 --> 00:28:36.130
You know, we've,

00:28:36.351 --> 00:28:38.131
I've asked you some things I've had.

00:28:38.411 --> 00:28:39.271
I think we've had an

00:28:39.311 --> 00:28:40.211
interesting conversation.

00:28:40.271 --> 00:28:42.353
I'm sure people have learned

00:28:43.452 --> 00:28:44.814
by listening to you,

00:28:45.394 --> 00:28:46.535
but what would you like to

00:28:46.575 --> 00:28:47.575
share that you think would

00:28:47.595 --> 00:28:48.815
be good for people to know

00:28:48.835 --> 00:28:49.996
that we haven't discussed?

00:28:50.717 --> 00:28:52.857
So I'll do three things real quick.

00:28:52.897 --> 00:28:54.159
You asked about my logo.

00:28:54.578 --> 00:28:55.638
This is fascinating.

00:28:55.679 --> 00:28:58.080
My logo is in the shape of water and fire.

00:28:58.221 --> 00:28:59.701
I actually have a pendant on

00:28:59.780 --> 00:29:01.561
that you probably can't really see.

00:29:02.123 --> 00:29:04.284
Also in the yin yang shape,

00:29:04.483 --> 00:29:05.284
fire and water.

00:29:06.365 --> 00:29:07.984
I conceived this necklace

00:29:08.286 --> 00:29:10.446
and that logo a year before

00:29:10.507 --> 00:29:11.487
I knew anything about

00:29:11.527 --> 00:29:12.528
behavioral elements.

00:29:13.446 --> 00:29:13.727
Right.

00:29:13.807 --> 00:29:15.769
So that's just dumb luck

00:29:15.910 --> 00:29:17.632
that now I'm doing work

00:29:17.672 --> 00:29:19.113
with people that are fire and water.

00:29:19.733 --> 00:29:20.615
Number two,

00:29:22.778 --> 00:29:25.641
I had a license plate for two

00:29:25.701 --> 00:29:27.963
years that said now our license.

00:29:28.624 --> 00:29:30.105
But what it really meant was

00:29:30.244 --> 00:29:32.885
know who you are.

00:29:33.486 --> 00:29:34.267
And I think these

00:29:34.346 --> 00:29:36.247
assessments are a great way to do that.

00:30:20.342 --> 00:30:21.262
So that's it.

00:30:23.244 --> 00:30:23.545
Okay.

00:30:23.765 --> 00:30:25.106
Well, I appreciate that.

00:30:25.267 --> 00:30:26.288
And so is that your,

00:30:26.407 --> 00:30:27.689
are those your final words?

00:30:28.470 --> 00:30:29.990
I think those are final words.

00:30:30.010 --> 00:30:30.290
Yeah.

00:30:30.330 --> 00:30:31.251
Go figure it out.

00:30:31.392 --> 00:30:33.253
People learn who you are and

00:30:33.314 --> 00:30:35.596
how you show up so that you

00:30:35.635 --> 00:30:37.176
can show up better and

00:30:37.217 --> 00:30:38.858
behave intelligently.

00:30:39.545 --> 00:30:40.025
Yeah.

00:30:40.285 --> 00:30:40.664
Yeah.

00:30:41.006 --> 00:30:42.945
Well, I, again, I thank you so much.

00:30:42.986 --> 00:30:44.267
This has been such a treat

00:30:44.326 --> 00:30:45.787
for me and I know it will

00:30:45.826 --> 00:30:49.528
be for others listening, you know,

00:30:49.588 --> 00:30:50.669
now and in the future.

00:30:50.749 --> 00:30:52.730
So thanks everyone for being

00:30:52.789 --> 00:30:54.509
here with us and have a

00:30:54.569 --> 00:30:55.611
great rest of your day.