
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
054 - Boost Content Engagement Now: Leverage Human Behavior Drivers
Terry Bean, Keynote Speaker / Coach and Trainer, TryBean, joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them.
Topics included:
🔹Describing the 4 key drivers of human behavior
🔹Creating content that appeals to each driver
🔹Differences and similarities between popular assessments
And more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
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WEBVTT
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Well, good morning, good afternoon,
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good evening,
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wherever you are joining us from.
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I'm Annette Richman.
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This is Content Marketing School.
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And, you know, Terry,
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I'm so excited to have you
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here with me today for a few reasons.
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I
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I wouldn't say that I met you,
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but I found you through our mutual friend,
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Brenda Meller,
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because you were a presenter.
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I believe you were the
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kickoff lead presenter in
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her recent shift-a-thon.
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And I saw you on that and I was like,
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oh my gosh,
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I've got to have him come on my show.
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And I'm so excited that you said yes.
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Plus the fact that I love, love,
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love this topic as we
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talked about in our sort of
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pre-show chat.
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So for anyone who doesn't know you,
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please tell us a little bit
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about who you are.
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and what you do sure thank
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you and I appreciate you
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having me in that and that
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shift event was phenomenal
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so if anybody's looking for
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that go follow brenda
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meller she still talks
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about it every now and
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again hit her up on
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linkedin uh great great
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event lots of talent lots
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of insights uh so me I do a
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handful of different things
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the ones that I'm most
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proud of and excited about
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I've been a growth coach
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for the last 15 16 years
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I've been a keynote speaker
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and trainer for about that
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same amount of time.
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Actually,
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the coaching came out of the speaking.
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So I guess the speaking happened first.
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And then recently,
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I just jumped into this
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world called behavioral
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elements to help people
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understand what drives
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their behavior so they can
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make better choices in their life.
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And it aligns to everything
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I've done over the past 30 years as a
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you know a student was
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studying psychology and
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communication and a guy
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that helps build
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relationships and
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communicate more
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effectively so I absolutely
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am thrilled to be here with
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you to share some of this
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knowledge and insights and
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have a wonderful
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conversation so thank you
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again for having me
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Well, though, again, as I said,
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I am delighted you said yes.
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For this show,
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I actually invite people to
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come on to talk about
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specific topics to go along
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with the whole content
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marketing school theme.
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And I just want to say hello
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to our guests.
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We actually do have someone
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joining us from Instagram.
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So...
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If you are joining us on
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LinkedIn or YouTube or
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Instagram or Facebook,
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even please do put your
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comments or questions in
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the chat and we will see
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them here in the studio.
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So, you know,
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as we discussed in our conversation,
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pre-show chat that we had a few weeks ago.
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I love psychology.
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I studied it in school.
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And, you know, when I,
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the first job I landed
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after I got my degree in
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psych was working at a
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training and placement
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facility for chronically mentally ill,
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which was really, you know,
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the most dedicated,
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amazing students like I've ever met.
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But, you know, I started there and
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doing assessments that we
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used to do with the clients,
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like career development assessments, MBTI,
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that kind of thing.
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And so I'm always very
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interested in all of those aspects.
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So I'd love if we can start
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by you just sort of sharing
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and explaining these four key drivers,
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kind of what they are,
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because I don't know,
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and I don't know if our
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audience members would know either.
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I'd be surprised if, and many of them did,
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right?
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But I'll give you the
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background and then we'll
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talk about the current ground, I guess,
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for lack of a better term.
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The four drives of behavior
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were actually conceived, tested, and
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I don't know that I can go
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so far as to say scientifically proven,
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but certainly
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scientifically backed by two
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Harvard Business School professors,
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one of whom actually became
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the dean of the Harvard Business School.
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They wrote a book in 2002 called Driven.
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And this book was an
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exploration of a
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multidisciplinary science
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from psychology and biology
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and archaeology.
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And they compared and contrasted.
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If it ended in an analogy,
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they looked at it.
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And in their precept, their their notion,
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their thesis that they were
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trying to prove was that
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there are four primary
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drivers and they went.
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100,000 years back in the
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human evolution and really
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identified what moved people forward.
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So the first drive that they
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agreed upon universally was
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the drive to acquire.
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They refer to that as drive one.
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And that was the first one we had, right?
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You think about it from an
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evolutionary standpoint.
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We needed to acquire food.
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We needed to acquire shelter.
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We probably needed to
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acquire some kind of mate.
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So that drive to acquire was number one.
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The second drive that they
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identified was the drive to defend,
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right?
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So now you've got stuff, right?
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Well,
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you'd better figure out how to
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protect it.
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And so that was,
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they actually refer to that as drive four,
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but it was the one that
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actually showed up second.
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The drive two is this drive to bond.
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They recognize that people,
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especially in the hunting
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and gathering days,
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did a lot better if it was a
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communal effort.
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And you extrapolate that
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over the last 50,000 years,
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what they really found was
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groups that were really
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good at hunting could
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partner with groups that
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were really good at fishing.
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and everyone achieves more together.
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And so that was really cool.
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And then what they call
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drive three is the drive to learn, right?
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We have to be able to develop a skillset.
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And so in the book, which is a very,
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very heady little
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discussion because every
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other page is citing at
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least two or three
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different scientific
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discoveries over the time.
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In the book, they postulated, they said,
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at some point,
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someone's going to come
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along and figure out how to
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measure these drives.
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My friend and the CEO of
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Behavioral Elements, Jay Johnson,
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has a very high drive to acquire, but
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more from the winning aspect.
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And he has a very high drive to learn.
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And he studied behavioral
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science and communications.
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And he was like, I can do this.
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And he put together this
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really cool assessment.
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He labeled the drive to acquire fire.
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He labeled the drive to learn air.
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He labeled the drive to defend earth.
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And he labeled the drive to bond water.
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And what I love about that
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is those things are recognizable,
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they're relatable.
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So when we talk MBTI, the Myers-Briggs,
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You know, I'm an ENFP.
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I've been telling people to
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learn this stuff for 15, 20 years.
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But I'd have to talk to you
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for like three hours to hazard a guess.
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And three of the four.
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Right.
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Right.
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Yes.
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I can tell you in three
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minutes what's driving your behavior.
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And I love that.
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You know, it's,
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as I'm listening to you talk,
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it's reminding me a little bit of, of,
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of the whole Maslow, you know,
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a little bit of the, the hierarchy of,
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you know, of needs.
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And once you have this need met,
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then you can, you know,
00:08:42.759 --> 00:08:44.061
obviously go on to the next.
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And I believe the,
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the top of his is like for
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food survival is, is the, is a very,
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I believe, but I don't remember.
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Perhaps that's the base, right?
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That's like the first thing you have to,
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And then as it goes up, that's right, it's,
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I forget.
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Self-actualization is at the top of that.
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Actualization, yes, yes, yes.
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And so, yeah,
00:09:04.672 --> 00:09:07.653
and so this seems to be in the order,
00:09:07.714 --> 00:09:11.976
maybe not in the relationship,
00:09:12.216 --> 00:09:13.577
but the order that he put
00:09:13.618 --> 00:09:15.620
them seems to be sort of in
00:09:15.659 --> 00:09:19.341
that kind of Maslow-ish to me.
00:09:19.442 --> 00:09:19.942
But anyway,
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that's just a thinking that I
00:09:22.445 --> 00:09:24.025
was thinking as you were talking.
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To build on that,
00:09:26.111 --> 00:09:27.951
someone made a reference to
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Maslow's hierarchy of needs
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on a comment on LinkedIn this morning.
00:09:32.433 --> 00:09:34.975
And I extrapolated that
00:09:35.034 --> 00:09:36.115
through the four drives.
00:09:36.154 --> 00:09:38.275
That happened two and a half hours ago.
00:09:38.855 --> 00:09:41.116
So you couldn't be more spot on.
00:09:42.144 --> 00:09:42.424
Wow.
00:09:42.605 --> 00:09:43.505
Hey, yay for me.
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So cool.
00:09:45.466 --> 00:09:46.246
Now, you know,
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I have actually two
00:09:49.109 --> 00:09:51.350
questions for you and I'll
00:09:51.389 --> 00:09:52.431
leave it to you to answer
00:09:52.490 --> 00:09:54.812
them in the order that you
00:09:54.851 --> 00:09:56.413
think is most relevant and
00:09:56.472 --> 00:09:57.813
most understandable for me
00:09:57.933 --> 00:09:59.475
and people listening to
00:09:59.514 --> 00:10:02.336
this now on the podcast or on a replay.
00:10:02.916 --> 00:10:06.038
And the two questions are, number one,
00:10:06.197 --> 00:10:08.259
when we're creating content,
00:10:08.318 --> 00:10:09.340
because we are here
00:10:10.019 --> 00:10:11.160
The premise is talking about
00:10:11.201 --> 00:10:12.062
content marketing.
00:10:13.503 --> 00:10:15.725
Is it a good idea to create
00:10:17.326 --> 00:10:18.908
elements of each piece of
00:10:18.988 --> 00:10:21.450
content to attract different people?
00:10:21.751 --> 00:10:24.893
drives or separate, you know,
00:10:24.993 --> 00:10:26.894
separate pieces as, you know,
00:10:26.913 --> 00:10:28.514
like some people learn visually,
00:10:28.614 --> 00:10:30.294
some people learn, want a video,
00:10:30.315 --> 00:10:31.715
some people rather listen to a podcast,
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et cetera.
00:10:32.615 --> 00:10:34.355
But the other question is,
00:10:34.816 --> 00:10:36.515
because obviously while
00:10:36.535 --> 00:10:37.797
this is fascinating,
00:10:39.437 --> 00:10:41.538
I can't have all of my
00:10:41.638 --> 00:10:44.798
potential audience out there take a
00:10:45.339 --> 00:10:47.659
The assessment that's involved with this.
00:10:48.240 --> 00:10:48.639
So,
00:10:48.879 --> 00:10:50.740
and maybe this will be the first one
00:10:50.760 --> 00:10:51.421
because you're saying you
00:10:51.441 --> 00:10:52.480
can tell in five minutes.
00:10:52.541 --> 00:10:54.361
So if I'm learning,
00:10:54.402 --> 00:10:55.142
and of course we have to
00:10:55.182 --> 00:10:56.342
have the mini lesson here,
00:10:56.363 --> 00:11:00.423
how do you know which type
00:11:00.484 --> 00:11:03.684
of person someone is?
00:11:05.046 --> 00:11:07.947
Well, there's some pretty telltale signs,
00:11:08.086 --> 00:11:08.407
right?
00:11:09.008 --> 00:11:09.368
Okay.
00:11:09.388 --> 00:11:11.908
So let's break them down again by drive.
00:11:11.928 --> 00:11:13.048
Okay.
00:11:13.208 --> 00:11:14.450
But let me answer your first
00:11:14.509 --> 00:11:15.549
question first.
00:11:16.110 --> 00:11:16.691
Okay.
00:11:16.990 --> 00:11:18.851
So I'll answer both,
00:11:18.971 --> 00:11:20.773
but we'll start with the first question.
00:11:20.793 --> 00:11:21.373
All right.
00:11:22.518 --> 00:11:23.999
if you know your audience
00:11:24.359 --> 00:11:25.639
and know what motivates
00:11:25.720 --> 00:11:27.922
them to do things you have
00:11:27.961 --> 00:11:30.524
to speak their language so
00:11:30.984 --> 00:11:32.826
in some ways maybe it's
00:11:32.885 --> 00:11:34.126
important to make four
00:11:34.226 --> 00:11:36.008
different types of content
00:11:36.467 --> 00:11:38.110
speaking to each of these
00:11:38.190 --> 00:11:39.770
different audiences about
00:11:39.831 --> 00:11:41.572
the same product or service
00:11:42.232 --> 00:11:43.693
right because they're going
00:11:43.793 --> 00:11:45.835
to relate to it differently
00:11:46.416 --> 00:11:47.817
and so let me break that
00:11:47.876 --> 00:11:51.500
down the drive to acquire or fire people
00:11:52.226 --> 00:11:53.969
They wanna win, right?
00:11:54.068 --> 00:11:55.490
They're competitive,
00:11:55.570 --> 00:11:58.533
they're driven to just like go, go, go,
00:11:58.572 --> 00:12:00.073
go, go, gotta get it done,
00:12:00.114 --> 00:12:02.035
gotta make it happen, gotta grind it out,
00:12:02.076 --> 00:12:02.716
gotta hustle.
00:12:03.256 --> 00:12:04.017
They wanna win.
00:12:04.577 --> 00:12:06.620
That content needs to speak
00:12:06.720 --> 00:12:08.160
to how they can win.
00:12:08.280 --> 00:12:09.581
How does your product or
00:12:09.642 --> 00:12:11.563
service help them achieve?
00:12:12.043 --> 00:12:14.687
And it's really their only goal, winning,
00:12:15.006 --> 00:12:15.246
right?
00:12:15.727 --> 00:12:18.070
And so if you can showcase that,
00:12:18.669 --> 00:12:19.692
That's perfect.
00:12:20.533 --> 00:12:22.356
And there's different levels, right?
00:12:22.417 --> 00:12:24.580
Some people with a very high fire,
00:12:25.160 --> 00:12:25.581
you know,
00:12:25.662 --> 00:12:27.504
maybe it's just about the money
00:12:27.706 --> 00:12:29.368
or just about the things.
00:12:29.928 --> 00:12:31.030
And you can speak to how
00:12:31.071 --> 00:12:31.972
they get more than that.
00:12:32.657 --> 00:12:34.958
If it's someone with a medium fire,
00:12:35.438 --> 00:12:36.779
maybe they just like
00:12:36.899 --> 00:12:38.442
winning because they like
00:12:38.522 --> 00:12:40.062
to compete and it's the
00:12:40.263 --> 00:12:41.744
game that they enjoy.
00:12:42.205 --> 00:12:43.725
So it doesn't have to be
00:12:43.826 --> 00:12:44.966
about you're going to make
00:12:45.027 --> 00:12:46.048
more money or you're going
00:12:46.067 --> 00:12:47.808
to get more stuff, right?
00:12:47.849 --> 00:12:49.831
So there's layers like everything.
00:12:50.413 --> 00:12:53.214
So that's the drive to acquire or fire.
00:12:53.234 --> 00:12:55.315
The drive to bond,
00:12:55.716 --> 00:12:58.197
how do you help me people better?
00:12:58.636 --> 00:13:00.337
How do I build relationships?
00:13:00.378 --> 00:13:02.057
How do I create harmony?
00:13:02.399 --> 00:13:04.299
How do I serve others?
00:13:04.820 --> 00:13:07.160
Your language needs to include that.
00:13:07.701 --> 00:13:10.322
The drive to learn or air,
00:13:10.982 --> 00:13:12.623
those folks are obviously
00:13:12.682 --> 00:13:14.524
interested in being educated,
00:13:14.624 --> 00:13:16.725
gaining more knowledge, innovating,
00:13:17.046 --> 00:13:17.745
ideating.
00:13:18.245 --> 00:13:20.167
How do you help them do that?
00:13:20.774 --> 00:13:22.754
And the drive to defend or
00:13:23.054 --> 00:13:25.615
earth is all about how do I
00:13:25.735 --> 00:13:27.797
maintain the status quo?
00:13:28.476 --> 00:13:29.756
Earth people are the ones
00:13:29.817 --> 00:13:30.697
that are going to want the
00:13:30.817 --> 00:13:32.177
most information.
00:13:32.518 --> 00:13:32.758
You know,
00:13:32.798 --> 00:13:34.899
those terms of service agreements
00:13:34.958 --> 00:13:37.320
that most of us click check
00:13:37.799 --> 00:13:39.500
or sign and don't read?
00:13:40.020 --> 00:13:41.221
Earth people read those
00:13:41.301 --> 00:13:42.542
things word for word.
00:13:43.745 --> 00:13:45.226
They're swayed by facts.
00:13:45.307 --> 00:13:46.768
They're very linear in their
00:13:46.807 --> 00:13:48.370
process and their thinking.
00:13:48.950 --> 00:13:51.692
So we have to meet people where they are.
00:13:53.573 --> 00:13:53.815
Okay.
00:13:54.741 --> 00:13:56.842
So I, you know,
00:13:58.384 --> 00:13:59.884
so all I can say about me
00:13:59.943 --> 00:14:01.085
is I'm definitely not an
00:14:01.225 --> 00:14:04.005
earth because I am one of those people.
00:14:04.125 --> 00:14:05.025
And I have this,
00:14:05.186 --> 00:14:07.307
this says in some cases serve me well,
00:14:07.986 --> 00:14:09.628
some cases not, you know,
00:14:09.827 --> 00:14:11.849
I am a go into a company when I had a,
00:14:12.009 --> 00:14:13.549
you know, a corporate type job.
00:14:14.269 --> 00:14:15.070
Let's see what we can do to
00:14:15.110 --> 00:14:15.730
make things better.
00:14:15.951 --> 00:14:16.551
What can we do?
00:14:17.051 --> 00:14:17.551
And if you're,
00:14:17.711 --> 00:14:19.011
if you are someone like that
00:14:19.591 --> 00:14:20.412
and you're going to work
00:14:20.511 --> 00:14:21.732
for a company that has a
00:14:22.293 --> 00:14:23.673
you know, if it ain't broke,
00:14:23.714 --> 00:14:25.475
don't fix it mindset.
00:14:26.556 --> 00:14:27.255
It's not for you.
00:14:27.496 --> 00:14:28.317
You're not for them.
00:14:28.736 --> 00:14:30.437
And it was a very small company.
00:14:30.999 --> 00:14:32.320
And although I was not the
00:14:32.360 --> 00:14:35.121
last in when they did reduce staff,
00:14:35.221 --> 00:14:37.263
I was the first to go and glad of it.
00:14:37.643 --> 00:14:41.546
So, you know, so, so that's, so,
00:14:42.566 --> 00:14:43.287
so if you're,
00:14:43.466 --> 00:14:46.389
if you're talking about the different,
00:14:46.828 --> 00:14:47.870
the different types and,
00:14:48.090 --> 00:14:49.530
and the content and
00:14:49.591 --> 00:14:51.111
creating different content,
00:14:51.583 --> 00:14:52.543
Does it matter?
00:14:52.803 --> 00:14:54.304
Like it sounds as I'm
00:14:54.345 --> 00:14:55.725
listening to you speak that
00:14:56.205 --> 00:14:57.826
someone who has that sort
00:14:57.846 --> 00:14:59.986
of earth tendency might
00:15:00.067 --> 00:15:01.846
want to see a text post
00:15:01.886 --> 00:15:03.908
with everything written down.
00:15:05.488 --> 00:15:06.769
But but can you talk to me a
00:15:06.808 --> 00:15:07.629
little bit about that?
00:15:09.163 --> 00:15:10.325
You know, so it's interesting.
00:15:10.524 --> 00:15:12.706
I'm not 100 percent sure how
00:15:12.765 --> 00:15:14.667
the modalities differ in
00:15:14.726 --> 00:15:15.827
terms of how they want to
00:15:15.947 --> 00:15:17.548
take in the information.
00:15:18.109 --> 00:15:19.909
It's more the quantity of
00:15:20.009 --> 00:15:22.130
information that matters.
00:15:22.812 --> 00:15:23.131
Right.
00:15:23.231 --> 00:15:25.753
So like a fire person,
00:15:26.312 --> 00:15:28.955
they want to make a decision right now.
00:15:30.029 --> 00:15:32.610
And they don't need all the details,
00:15:32.730 --> 00:15:35.691
don't really care about all the details.
00:15:36.171 --> 00:15:39.152
Whereas an earth person does, right?
00:15:39.491 --> 00:15:40.871
And water and air are
00:15:40.951 --> 00:15:44.472
somewhere in between those two, right?
00:15:44.533 --> 00:15:46.092
So water is going to need a
00:15:46.513 --> 00:15:47.972
little more information.
00:15:48.033 --> 00:15:48.852
Water is going to be a
00:15:48.913 --> 00:15:50.453
little slower to make a
00:15:50.494 --> 00:15:52.394
decision because they're
00:15:52.433 --> 00:15:53.813
going to calculate the
00:15:54.033 --> 00:15:56.034
impact of that decision on
00:15:56.075 --> 00:15:57.355
the people around them.
00:15:58.666 --> 00:15:59.985
Fire is going to be like,
00:16:00.025 --> 00:16:01.486
how does this impact me?
00:16:02.126 --> 00:16:04.107
And I'll worry about the rest of it later.
00:16:04.807 --> 00:16:05.067
Right.
00:16:05.427 --> 00:16:06.509
And air is going to be
00:16:06.629 --> 00:16:08.389
somewhere in between again.
00:16:09.210 --> 00:16:12.010
So if that makes sense, you know,
00:16:12.211 --> 00:16:13.971
and so what whether you're
00:16:13.990 --> 00:16:14.991
doing it via video,
00:16:15.011 --> 00:16:16.471
whether you're doing a podcast,
00:16:16.511 --> 00:16:18.852
whether you're doing a written text,
00:16:18.893 --> 00:16:19.793
whether you're creating
00:16:19.873 --> 00:16:21.033
really cool images.
00:16:22.648 --> 00:16:23.188
Excuse me.
00:16:23.870 --> 00:16:25.172
That's actually probably
00:16:25.293 --> 00:16:27.777
secondary compared to the
00:16:27.856 --> 00:16:30.481
amount of content and what
00:16:30.522 --> 00:16:31.924
that content says.
00:16:32.951 --> 00:16:33.511
And, you know,
00:16:33.532 --> 00:16:36.253
as you're talking about that right now,
00:16:36.273 --> 00:16:39.014
and I have to ask you for a
00:16:39.033 --> 00:16:40.153
little me analysis,
00:16:40.495 --> 00:16:41.695
maybe when we're off camera.
00:16:41.715 --> 00:16:42.875
I don't know if it's not too harsh,
00:16:42.914 --> 00:16:43.676
maybe when we're on.
00:16:43.716 --> 00:16:45.475
But I was just thinking
00:16:45.596 --> 00:16:47.876
about sort of with LinkedIn
00:16:48.197 --> 00:16:49.197
when they started the
00:16:49.278 --> 00:16:51.097
collaborative articles, which is,
00:16:52.438 --> 00:16:52.698
you know,
00:16:53.839 --> 00:16:55.421
over a year ago now when
00:16:55.461 --> 00:16:56.642
they first started with
00:16:56.981 --> 00:16:57.982
collaborative articles.
00:16:58.562 --> 00:17:01.024
And a part of it is sort of
00:17:01.044 --> 00:17:02.186
the gamification of it
00:17:02.225 --> 00:17:03.687
because you contribute and
00:17:03.706 --> 00:17:04.428
you get the badge.
00:17:05.388 --> 00:17:06.890
And so it was something like that.
00:17:07.289 --> 00:17:10.113
And so I'm guessing because I think people,
00:17:11.273 --> 00:17:12.074
when it comes to that,
00:17:12.114 --> 00:17:14.076
they have very strong opinions about it.
00:17:14.215 --> 00:17:15.737
Either they're like, yeah,
00:17:15.817 --> 00:17:16.718
let me do it all.
00:17:16.958 --> 00:17:17.858
Or they're like, nah,
00:17:17.878 --> 00:17:18.900
that's just not for me.
00:17:19.359 --> 00:17:20.981
Now, me personally, I will say,
00:17:21.682 --> 00:17:24.022
I contribute to them because
00:17:24.522 --> 00:17:25.942
it's nice to have the badge.
00:17:26.303 --> 00:17:27.743
It means something to some people.
00:17:28.443 --> 00:17:31.324
And because I go to their
00:17:31.423 --> 00:17:34.345
search and look for the
00:17:34.605 --> 00:17:35.846
topics that I'm interested in,
00:17:36.246 --> 00:17:37.486
it doesn't require a lot of
00:17:37.586 --> 00:17:38.526
time on my part.
00:17:39.125 --> 00:17:40.467
But would you say that that
00:17:40.547 --> 00:17:41.586
is just some things?
00:17:41.646 --> 00:17:42.866
And now the new games,
00:17:42.906 --> 00:17:44.048
which I haven't even tried,
00:17:44.488 --> 00:17:48.648
are those geared towards certain drivers?
00:17:48.689 --> 00:17:49.689
I would imagine they would be.
00:17:50.682 --> 00:17:50.982
Yeah,
00:17:51.064 --> 00:17:52.746
so fire people are going to want the
00:17:52.786 --> 00:17:53.866
badge, right?
00:17:55.509 --> 00:17:57.191
Air people are going to want the badge.
00:17:57.330 --> 00:17:58.952
Earth people probably not
00:17:59.012 --> 00:18:00.075
because earth people are so
00:18:00.134 --> 00:18:01.636
busy working on the things
00:18:01.696 --> 00:18:03.219
that they're actually doing.
00:18:04.057 --> 00:18:04.517
You know,
00:18:04.817 --> 00:18:08.599
and so LinkedIn is an interesting
00:18:09.480 --> 00:18:12.642
ecosystem or microcosm of the population.
00:18:13.163 --> 00:18:13.482
Right.
00:18:13.702 --> 00:18:17.625
I like the more successful someone is.
00:18:17.944 --> 00:18:18.226
Right.
00:18:18.726 --> 00:18:20.586
The busier they tend to be,
00:18:20.646 --> 00:18:21.928
the less time they often
00:18:21.968 --> 00:18:24.749
spend on LinkedIn because they're like,
00:18:24.930 --> 00:18:26.190
I got to do all this stuff.
00:18:26.269 --> 00:18:28.332
I'll get to LinkedIn later.
00:18:28.912 --> 00:18:29.192
Right.
00:18:29.412 --> 00:18:30.692
And last I checked in
00:18:30.752 --> 00:18:32.433
everyone's calendar later, doesn't it?
00:18:33.054 --> 00:18:37.356
So it's an interesting piece.
00:18:37.458 --> 00:18:40.420
But yeah, that gamification is really,
00:18:40.660 --> 00:18:44.502
really driven by that fire piece, right?
00:18:44.843 --> 00:18:46.263
That desire to acquire.
00:18:46.763 --> 00:18:47.944
Water people care, right?
00:18:47.984 --> 00:18:49.026
Because it shows how they
00:18:49.046 --> 00:18:50.287
can bond with other people
00:18:50.307 --> 00:18:52.067
in their specific area of expertise.
00:18:52.548 --> 00:18:54.250
Air people like to be seen
00:18:54.589 --> 00:18:59.113
as knowledgeable and giving type folks.
00:18:59.894 --> 00:19:01.434
So there's some play there as well.
00:19:02.204 --> 00:19:03.986
Your air is very high, by the way.
00:19:04.006 --> 00:19:06.587
Your water is probably second.
00:19:06.748 --> 00:19:08.848
Your fire is probably third.
00:19:09.209 --> 00:19:10.309
They might be close.
00:19:11.391 --> 00:19:12.612
We'd have to talk more for
00:19:12.632 --> 00:19:13.852
me to figure that one out.
00:19:15.032 --> 00:19:17.134
There's been 30,000 people
00:19:17.153 --> 00:19:19.715
that have taken the assessment so far.
00:19:20.676 --> 00:19:23.278
I have the absolute lowest
00:19:23.397 --> 00:19:26.059
score on earth that anyone
00:19:26.099 --> 00:19:27.621
has gotten in the history of time.
00:19:29.459 --> 00:19:30.118
Well,
00:19:30.359 --> 00:19:31.900
I bet you I could be very close there
00:19:31.940 --> 00:19:32.980
with you because as you're
00:19:33.000 --> 00:19:34.840
telling me that, I'm like, yeah,
00:19:34.901 --> 00:19:35.922
that sounds kind of like me.
00:19:36.461 --> 00:19:39.143
You know, if I were, you know,
00:19:40.143 --> 00:19:41.203
wildly wealthy,
00:19:41.864 --> 00:19:44.204
I would be in college forever.
00:19:44.464 --> 00:19:45.865
I would probably be in
00:19:46.085 --> 00:19:47.826
London studying Shakespeare, you know,
00:19:47.846 --> 00:19:49.166
because I love to learn.
00:19:49.507 --> 00:19:49.666
You know,
00:19:49.727 --> 00:19:50.747
I just I love to learn for the
00:19:50.767 --> 00:19:52.127
sake of learning, you know,
00:19:52.268 --> 00:19:54.749
but but I also, you know,
00:19:54.868 --> 00:19:57.450
like to do things, but always new things.
00:19:58.550 --> 00:19:59.611
But the thing is,
00:19:59.991 --> 00:20:01.752
when you think about things like that,
00:20:02.834 --> 00:20:05.076
I think there are things,
00:20:05.135 --> 00:20:05.916
and maybe you could go
00:20:05.997 --> 00:20:07.018
through some of those.
00:20:07.178 --> 00:20:08.499
If people are exploring this
00:20:08.558 --> 00:20:09.378
and they're listening to
00:20:09.420 --> 00:20:10.661
what you're giving us,
00:20:10.701 --> 00:20:12.642
these great descriptions of
00:20:12.761 --> 00:20:14.943
things to sort of look out for.
00:20:15.505 --> 00:20:16.105
Like for me,
00:20:16.305 --> 00:20:18.047
I always like to try new things.
00:20:18.446 --> 00:20:19.086
Let's do this.
00:20:19.528 --> 00:20:23.471
But I think you can get distracted.
00:20:23.510 --> 00:20:24.932
Like you don't finish one
00:20:24.971 --> 00:20:26.713
thing before you do something else.
00:20:27.034 --> 00:20:28.275
Can you give us some things
00:20:28.315 --> 00:20:29.455
for the different drivers
00:20:29.536 --> 00:20:31.156
to sort of beware of?
00:20:32.738 --> 00:20:34.159
Yeah, absolutely.
00:20:34.378 --> 00:20:36.960
And you nailed air's biggest challenge,
00:20:37.560 --> 00:20:37.881
right?
00:20:38.221 --> 00:20:40.942
I am a six projects at a
00:20:41.042 --> 00:20:42.663
time all the time.
00:20:43.136 --> 00:20:44.497
work on this for a little bit,
00:20:44.576 --> 00:20:45.938
move on that for a little bit,
00:20:45.978 --> 00:20:47.178
get over to this other one,
00:20:47.478 --> 00:20:48.498
come up with this whole new
00:20:48.617 --> 00:20:50.117
idea that wasn't even on the list,
00:20:50.137 --> 00:20:51.838
spend way too much time on that,
00:20:52.318 --> 00:20:53.499
foregoing the other things
00:20:53.519 --> 00:20:55.118
that I've already committed to finish,
00:20:56.259 --> 00:20:57.339
I'm higher, right?
00:20:57.559 --> 00:20:58.880
That's who I am.
00:20:59.420 --> 00:21:02.141
So error needs to be really
00:21:02.320 --> 00:21:05.801
focused on completion, right?
00:21:05.981 --> 00:21:08.001
We're excellent starters,
00:21:08.241 --> 00:21:09.541
so good at starting,
00:21:09.982 --> 00:21:12.123
but the novelty wears off.
00:21:13.165 --> 00:21:15.626
Water needs to work on being
00:21:15.646 --> 00:21:18.907
a bit more decisive, right?
00:21:18.988 --> 00:21:21.848
They have a challenge actually saying,
00:21:21.868 --> 00:21:24.789
yeah, I'm going to get this done.
00:21:26.430 --> 00:21:28.111
But if it starts to
00:21:28.431 --> 00:21:29.592
something else comes up,
00:21:29.672 --> 00:21:31.031
somebody needs their help.
00:21:31.432 --> 00:21:33.173
They're super duper people
00:21:33.212 --> 00:21:34.573
pleasers as a rule.
00:21:34.952 --> 00:21:36.634
Again, these are generalizations.
00:21:37.294 --> 00:21:38.314
There is going to be waters
00:21:38.375 --> 00:21:39.694
that aren't people pleasers.
00:21:40.201 --> 00:21:41.242
but they're gonna be more
00:21:41.343 --> 00:21:43.384
concerned about that than
00:21:43.644 --> 00:21:45.786
actually finishing the task at hand.
00:21:46.527 --> 00:21:48.749
Fire needs to worry about
00:21:49.169 --> 00:21:51.309
not burning people out.
00:21:52.204 --> 00:21:56.028
You can't expect you from everyone else,
00:21:56.769 --> 00:21:57.010
right?
00:21:57.151 --> 00:21:59.153
And fire's the most likely
00:21:59.192 --> 00:22:01.174
to wanna climb that corporate ladder.
00:22:01.715 --> 00:22:02.676
So as a result,
00:22:02.876 --> 00:22:04.138
oftentimes people in
00:22:04.179 --> 00:22:05.881
positions of power or fire,
00:22:06.401 --> 00:22:07.962
they get really frustrated
00:22:08.042 --> 00:22:09.765
when the team doesn't match
00:22:09.845 --> 00:22:11.146
their level of energy.
00:22:11.686 --> 00:22:12.507
Newsflash,
00:22:12.926 --> 00:22:14.607
your team doesn't have your
00:22:14.708 --> 00:22:15.728
level of energy,
00:22:16.248 --> 00:22:18.108
can't match what they don't have.
00:22:18.608 --> 00:22:19.749
And so we have to be really
00:22:19.808 --> 00:22:20.788
mindful of that.
00:22:20.808 --> 00:22:23.109
And Earth needs to be a
00:22:23.210 --> 00:22:25.509
little more flexible, right?
00:22:25.589 --> 00:22:28.050
They're oftentimes very rigid,
00:22:28.211 --> 00:22:29.790
very set in their ways,
00:22:29.971 --> 00:22:31.491
very much defending the
00:22:31.531 --> 00:22:33.932
status quo until they see
00:22:34.012 --> 00:22:38.074
enough facts to be able to say, okay,
00:22:38.453 --> 00:22:39.814
change makes sense.
00:22:40.335 --> 00:22:42.301
But there is zero change for
00:22:42.402 --> 00:22:44.209
change's sake in an earth person.
00:22:44.229 --> 00:22:44.288
Wow.
00:22:44.308 --> 00:22:45.954
Absolutely.
00:22:46.790 --> 00:22:48.612
And I need to add this very
00:22:48.672 --> 00:22:49.791
important disclaimer.
00:22:50.212 --> 00:22:51.573
Just because you're low in
00:22:51.633 --> 00:22:54.114
something doesn't mean you're bad at it.
00:22:54.173 --> 00:22:55.355
Just because you're high at
00:22:55.394 --> 00:22:56.595
something doesn't mean
00:22:56.634 --> 00:22:57.695
you're great at it.
00:22:58.175 --> 00:23:00.116
The beauty of understanding
00:23:00.176 --> 00:23:03.718
where we come from is the
00:23:03.877 --> 00:23:05.278
saying we use all the time
00:23:05.298 --> 00:23:07.880
is behavior is a choice.
00:23:08.660 --> 00:23:10.039
We get to behave
00:23:10.141 --> 00:23:12.461
intelligently once we know
00:23:12.560 --> 00:23:13.622
where we're lacking.
00:23:14.306 --> 00:23:16.948
I told you that my earth is non-existent.
00:23:17.307 --> 00:23:18.388
I've written two books.
00:23:19.089 --> 00:23:21.030
I've produced 200 podcasts.
00:23:21.070 --> 00:23:23.472
I've produced 15 TEDxDetroits.
00:23:24.134 --> 00:23:28.037
I get stuff done, but I don't do it.
00:23:28.116 --> 00:23:30.057
My wife's earth is very high.
00:23:30.739 --> 00:23:32.339
You put a task in front of her,
00:23:32.380 --> 00:23:34.201
she's going to sit there, get it done,
00:23:34.481 --> 00:23:36.202
and then go on to the next one.
00:23:36.722 --> 00:23:37.604
I've already told you,
00:23:37.624 --> 00:23:38.865
I'm going to do this task.
00:23:38.924 --> 00:23:39.605
I'm going to get bored.
00:23:39.625 --> 00:23:40.666
I'm going to go to that task.
00:23:40.686 --> 00:23:41.346
I'm going to get bored.
00:23:41.386 --> 00:23:42.288
I'm going to go to that task.
00:23:43.470 --> 00:23:43.750
You know,
00:23:43.771 --> 00:23:45.438
it's funny because now you're
00:23:45.578 --> 00:23:46.762
making me think about the
00:23:47.727 --> 00:23:48.609
CliftonStrengths.
00:23:48.730 --> 00:23:49.373
It's kind of the...
00:23:50.240 --> 00:23:53.403
It's not that you're bad at something,
00:23:53.502 --> 00:23:54.683
but for me,
00:23:55.125 --> 00:23:59.346
I don't speak like computer in
00:23:59.366 --> 00:24:01.209
the sense that years ago,
00:24:01.288 --> 00:24:02.288
before WordPress,
00:24:02.750 --> 00:24:05.471
I've been online since 2000.
00:24:05.471 --> 00:24:07.051
I've had a website with an
00:24:07.432 --> 00:24:08.113
online business.
00:24:08.733 --> 00:24:10.934
And my husband, he's one of those nerdy,
00:24:10.994 --> 00:24:12.155
write software type people.
00:24:12.695 --> 00:24:14.798
He tried to teach me how to just...
00:24:15.637 --> 00:24:16.878
do a page,
00:24:17.219 --> 00:24:19.819
some HTML that I could update the site.
00:24:20.319 --> 00:24:22.280
And I was literally crying
00:24:23.021 --> 00:24:25.702
because I just couldn't do it.
00:24:26.143 --> 00:24:28.324
And so the thing here,
00:24:28.384 --> 00:24:30.144
and this seems to correlate
00:24:30.244 --> 00:24:32.266
with the four drivers, the idea that,
00:24:33.567 --> 00:24:33.886
you know,
00:24:34.207 --> 00:24:35.287
maybe it doesn't mean you're
00:24:35.307 --> 00:24:36.067
necessarily bad,
00:24:36.107 --> 00:24:37.087
but you might want to lean
00:24:37.127 --> 00:24:38.548
into things that you're better at.
00:24:39.500 --> 00:24:41.501
And that seems which I like.
00:24:41.662 --> 00:24:43.403
I like that idea of just
00:24:43.502 --> 00:24:45.803
leaning into to what works for you.
00:24:46.443 --> 00:24:49.845
So I want to you know,
00:24:49.865 --> 00:24:51.224
I'm just I'm so happy that
00:24:51.265 --> 00:24:52.685
you came here to talk about this today,
00:24:52.726 --> 00:24:53.965
because as you can see,
00:24:53.986 --> 00:24:55.967
I am so excited by by
00:24:56.027 --> 00:24:57.008
listening to this and.
00:24:58.347 --> 00:25:00.608
What what things because
00:25:00.648 --> 00:25:01.509
we're getting kind of
00:25:01.669 --> 00:25:02.990
towards our end and I want
00:25:03.029 --> 00:25:05.711
to share your your LinkedIn
00:25:05.770 --> 00:25:10.472
profile so people can can see, you know,
00:25:10.512 --> 00:25:12.073
where to where you are and
00:25:12.153 --> 00:25:13.294
how to get in touch with you.
00:25:13.554 --> 00:25:16.214
And I am always having, you know,
00:25:16.234 --> 00:25:17.996
I'm I'm never really great at this,
00:25:18.056 --> 00:25:19.516
but here we go.
00:25:20.036 --> 00:25:21.797
So this is you and and you are.
00:25:24.357 --> 00:25:26.599
You do share information and
00:25:26.819 --> 00:25:27.641
this is your company.
00:25:27.681 --> 00:25:28.760
And I love the whole thing.
00:25:28.780 --> 00:25:29.541
If you can talk a little bit
00:25:29.561 --> 00:25:31.002
about the logo, that would be so cool.
00:25:31.363 --> 00:25:32.963
But are you open to
00:25:33.085 --> 00:25:34.005
connecting with people?
00:25:34.786 --> 00:25:35.185
Oh yeah.
00:25:35.205 --> 00:25:35.445
I'm a,
00:25:35.707 --> 00:25:38.388
I'm a serial open networker and have
00:25:38.429 --> 00:25:39.750
been since day one.
00:25:40.470 --> 00:25:41.971
Almost too much.
00:25:42.050 --> 00:25:44.992
So at this point I was for years,
00:25:45.012 --> 00:25:46.233
I was the guy that was
00:25:46.294 --> 00:25:48.715
saying quantity is greater than quality,
00:25:49.436 --> 00:25:49.717
right?
00:25:49.936 --> 00:25:51.337
Now I've backed off that
00:25:51.417 --> 00:25:52.278
stance after 15 years.
00:25:52.459 --> 00:25:52.638
Well,
00:25:54.546 --> 00:25:57.971
My LinkedIn profile turns 20 in September.
00:25:58.852 --> 00:26:01.694
So I've been on this site for a long time,
00:26:02.175 --> 00:26:03.458
but I am very open and
00:26:03.498 --> 00:26:04.939
happy to have conversations.
00:26:05.000 --> 00:26:07.643
I share about this stuff every week,
00:26:08.063 --> 00:26:09.125
multiple times a week.
00:26:09.224 --> 00:26:10.566
So you'll be able to get a
00:26:10.606 --> 00:26:11.748
pretty decent education
00:26:11.807 --> 00:26:13.170
just following me along.
00:26:13.826 --> 00:26:15.426
And this free assessment,
00:26:15.508 --> 00:26:18.309
is that to deal with the four drivers?
00:26:18.589 --> 00:26:19.990
Yep, that's the assessment.
00:26:20.051 --> 00:26:22.294
So you go there, you can click that link.
00:26:22.354 --> 00:26:23.153
It'll take you to a
00:26:23.213 --> 00:26:25.175
description of what the assessment is.
00:26:25.236 --> 00:26:26.037
It'll talk a little bit
00:26:26.076 --> 00:26:27.137
about the four drives.
00:26:28.138 --> 00:26:29.078
And then you can actually
00:26:29.138 --> 00:26:30.039
take the assessment.
00:26:30.079 --> 00:26:32.220
It takes 10 minutes of your time.
00:26:32.621 --> 00:26:33.780
You can do it on your mobile.
00:26:33.820 --> 00:26:35.381
You can do it on your laptop.
00:26:35.480 --> 00:26:37.902
It's 20 questions with four
00:26:38.041 --> 00:26:39.643
options under each question.
00:26:39.663 --> 00:26:42.282
And you push on your phone
00:26:42.482 --> 00:26:44.003
and drag into the right
00:26:44.104 --> 00:26:45.284
order or you grab it with
00:26:45.324 --> 00:26:46.684
your mouse and drag it into
00:26:46.724 --> 00:26:47.365
the right order.
00:26:47.944 --> 00:26:50.586
And it's real simple to actually complete.
00:26:51.008 --> 00:26:54.230
You'll get a six-page report
00:26:54.289 --> 00:26:55.351
that talks a little bit
00:26:55.411 --> 00:26:57.972
about you and just the
00:26:58.093 --> 00:26:59.755
overall elements in general.
00:27:00.596 --> 00:27:02.436
And then there's an upgraded
00:27:02.517 --> 00:27:03.897
version as well.
00:27:04.419 --> 00:27:06.220
So for people that want to
00:27:06.299 --> 00:27:09.502
see how all four show up, right?
00:27:09.563 --> 00:27:11.765
Because the reality is each
00:27:11.884 --> 00:27:14.567
drive impacts the other drive, right?
00:27:15.362 --> 00:27:15.682
Right.
00:27:15.842 --> 00:27:18.462
So it's showing just the primaries.
00:27:18.682 --> 00:27:19.383
Interesting.
00:27:19.423 --> 00:27:21.003
But seeing how the interplay
00:27:21.023 --> 00:27:23.084
between all four of them is
00:27:23.124 --> 00:27:24.525
really where the magic happens.
00:27:25.384 --> 00:27:25.724
Yeah.
00:27:25.765 --> 00:27:26.944
You know, I love that.
00:27:27.445 --> 00:27:28.425
I was actually looking
00:27:28.506 --> 00:27:30.086
before before we went on
00:27:30.205 --> 00:27:33.146
earlier today and I missed that.
00:27:33.166 --> 00:27:34.207
I was looking on your Web
00:27:34.227 --> 00:27:35.067
site and I missed it.
00:27:35.087 --> 00:27:35.728
I should have gone to your
00:27:35.768 --> 00:27:37.087
profile because I I have to
00:27:37.127 --> 00:27:38.909
go and do that, obviously, you know,
00:27:39.088 --> 00:27:39.429
myself,
00:27:39.528 --> 00:27:41.910
because that's that's how that's
00:27:41.950 --> 00:27:42.450
how I am.
00:27:43.630 --> 00:27:46.671
It's a really I so I was like you.
00:27:46.891 --> 00:27:49.311
I'm not I'm not quite as tech averse.
00:27:49.531 --> 00:27:49.791
Right.
00:27:50.231 --> 00:27:51.053
I'll play around.
00:27:51.532 --> 00:27:54.054
But I had some technology
00:27:54.094 --> 00:27:55.354
challenges on my website
00:27:55.394 --> 00:27:56.834
the other day and I
00:27:56.953 --> 00:27:58.494
stripped some things off.
00:27:58.654 --> 00:28:01.076
And one of them was the assessment link.
00:28:01.115 --> 00:28:03.656
So I'll chalk that up to
00:28:03.696 --> 00:28:04.717
going back and doing that.
00:28:05.248 --> 00:28:06.829
the thing is like I'm fine
00:28:06.930 --> 00:28:09.051
doing video I i actually my
00:28:09.132 --> 00:28:10.532
undergrad was in english
00:28:10.614 --> 00:28:12.655
and media studies and so I
00:28:12.855 --> 00:28:13.977
worked you know we would go
00:28:14.057 --> 00:28:15.719
out with the not the full
00:28:15.858 --> 00:28:17.500
one inch video but the
00:28:17.560 --> 00:28:19.021
three quarter inch and do
00:28:19.061 --> 00:28:20.502
stories and was broadcast
00:28:20.544 --> 00:28:21.865
locally et cetera et cetera so
00:28:22.265 --> 00:28:23.786
I'm, I'm comfortable with all of that,
00:28:23.826 --> 00:28:26.086
but the H the coding is like, Oh my God,
00:28:26.126 --> 00:28:26.287
no.
00:28:26.666 --> 00:28:29.387
So we are, we are at the, at the end.
00:28:29.627 --> 00:28:32.348
And I always like to have
00:28:32.449 --> 00:28:34.549
everyone who joins me share
00:28:34.609 --> 00:28:35.609
their final thoughts.
00:28:35.650 --> 00:28:36.130
You know, we've,
00:28:36.351 --> 00:28:38.131
I've asked you some things I've had.
00:28:38.411 --> 00:28:39.271
I think we've had an
00:28:39.311 --> 00:28:40.211
interesting conversation.
00:28:40.271 --> 00:28:42.353
I'm sure people have learned
00:28:43.452 --> 00:28:44.814
by listening to you,
00:28:45.394 --> 00:28:46.535
but what would you like to
00:28:46.575 --> 00:28:47.575
share that you think would
00:28:47.595 --> 00:28:48.815
be good for people to know
00:28:48.835 --> 00:28:49.996
that we haven't discussed?
00:28:50.717 --> 00:28:52.857
So I'll do three things real quick.
00:28:52.897 --> 00:28:54.159
You asked about my logo.
00:28:54.578 --> 00:28:55.638
This is fascinating.
00:28:55.679 --> 00:28:58.080
My logo is in the shape of water and fire.
00:28:58.221 --> 00:28:59.701
I actually have a pendant on
00:28:59.780 --> 00:29:01.561
that you probably can't really see.
00:29:02.123 --> 00:29:04.284
Also in the yin yang shape,
00:29:04.483 --> 00:29:05.284
fire and water.
00:29:06.365 --> 00:29:07.984
I conceived this necklace
00:29:08.286 --> 00:29:10.446
and that logo a year before
00:29:10.507 --> 00:29:11.487
I knew anything about
00:29:11.527 --> 00:29:12.528
behavioral elements.
00:29:13.446 --> 00:29:13.727
Right.
00:29:13.807 --> 00:29:15.769
So that's just dumb luck
00:29:15.910 --> 00:29:17.632
that now I'm doing work
00:29:17.672 --> 00:29:19.113
with people that are fire and water.
00:29:19.733 --> 00:29:20.615
Number two,
00:29:22.778 --> 00:29:25.641
I had a license plate for two
00:29:25.701 --> 00:29:27.963
years that said now our license.
00:29:28.624 --> 00:29:30.105
But what it really meant was
00:29:30.244 --> 00:29:32.885
know who you are.
00:29:33.486 --> 00:29:34.267
And I think these
00:29:34.346 --> 00:29:36.247
assessments are a great way to do that.
00:30:20.342 --> 00:30:21.262
So that's it.
00:30:23.244 --> 00:30:23.545
Okay.
00:30:23.765 --> 00:30:25.106
Well, I appreciate that.
00:30:25.267 --> 00:30:26.288
And so is that your,
00:30:26.407 --> 00:30:27.689
are those your final words?
00:30:28.470 --> 00:30:29.990
I think those are final words.
00:30:30.010 --> 00:30:30.290
Yeah.
00:30:30.330 --> 00:30:31.251
Go figure it out.
00:30:31.392 --> 00:30:33.253
People learn who you are and
00:30:33.314 --> 00:30:35.596
how you show up so that you
00:30:35.635 --> 00:30:37.176
can show up better and
00:30:37.217 --> 00:30:38.858
behave intelligently.
00:30:39.545 --> 00:30:40.025
Yeah.
00:30:40.285 --> 00:30:40.664
Yeah.
00:30:41.006 --> 00:30:42.945
Well, I, again, I thank you so much.
00:30:42.986 --> 00:30:44.267
This has been such a treat
00:30:44.326 --> 00:30:45.787
for me and I know it will
00:30:45.826 --> 00:30:49.528
be for others listening, you know,
00:30:49.588 --> 00:30:50.669
now and in the future.
00:30:50.749 --> 00:30:52.730
So thanks everyone for being
00:30:52.789 --> 00:30:54.509
here with us and have a
00:30:54.569 --> 00:30:55.611
great rest of your day.