Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
Welcome to Content Marketing School: Strategies for Business Growth where the focus is on content creation and marketing, AI content creation, video recording techniques, social media marketing, Live broadcasting, and LinkedIn growth.___________________ This podcast is designed for B2B professionals, consultants, and entrepreneurs asking these questions:_ How can I get can I use AI to create content?_ How do I get more followers on LinkedIn? _ How can I get comfortable recording videos?_ How can I host a LinkedIn Live or Audio event?_ How can I build my social media presence? __________________Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
051 - Stop Sharing Boring Content! Try New Strategies (Like ChatGPT)
One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode.
Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts.
Topics included
🔹Blending professionalism and fun when creating content for LinkedIn and other social media platforms
🔹How Ryan got started writing parody songs (which is something he's known for) and the results of that
🔹Crafting winning content and a content marketing strategy with ChatGPT
And so much more
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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⏬ If you're struggling to get started with social media video DOWNLOAD my FREE Short-Form Video CHEATSHEET today!
What you'll get
🔹Techniques to save time and frustration when recording videos
🔹Free smartphone apps to record and edit videos (iPhone / Android
🔹Social media platform video formats, and more . . .
Click here to DOWNLOAD the CHEATSHEET Now!!!
➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketi...
WEBVTT
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Well, good morning, good afternoon,
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good evening,
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wherever you are joining us from.
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It's good afternoon for me
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and good evening for my guest, Ryan.
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And I am so excited to have you here.
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I kind of met you through
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our mutual friend, Jillian Whitney.
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I saw you at least twice on her show.
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And the last time I was like, oh,
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I've got to have him come to my show.
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And I was so absolutely delighted.
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when you said yes.
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I just,
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thank you very much for the invitation.
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Well, you know, I just, you know,
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you are just endlessly innovative and I'm,
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I just love, love what I,
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what I see of you on LinkedIn.
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So before I just keep
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yapping away here for
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anyone who doesn't know you,
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please tell us a little bit
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about who you are and what you do.
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Sure.
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Well,
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for those who can't read on the screen,
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Ryan Anderson is my name
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and Banish Boring is my game, I suppose.
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My tagline is Banish Boring,
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Stop the Snoring.
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And it took me a while to arrive at that.
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And that was through my own
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experiences on LinkedIn,
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which is my platform of
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choice and pretty much not anywhere else.
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And it was because I was just finding
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that a lot of content,
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a lot of marketing in general,
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a lot of just business
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activity out there is the same old,
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same old, just everyone's just playing,
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singing off the same song sheet
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doing the same sorts of things.
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And they don't seem to be
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really taking risks.
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There's this whole thing
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about being professional
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and all that sort of stuff.
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And if anything,
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I'm the sort of guy who'll
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get into trouble for not
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being professional enough.
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So for me,
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I just find a lot of that sort
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of stuff boring.
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And so I have gone into the
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sort of space where I like
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to experiment with
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different types of content.
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sort of put myself out there,
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even if it's a bit embarrassing.
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But ultimately, I want to have fun.
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And if I'm not having fun,
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I don't believe others are.
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So I help other people to do that.
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I help people who are
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struggling with their content,
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perhaps they're in a bit of a block,
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They're bored of their own
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content and they possibly
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suspect that their audience
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might be bored too.
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So I want to help them
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banish boring from their
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content and thus banish
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boring from the feed so
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that when we're scrolling, I mean,
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can you imagine scrolling
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and you're just one great
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piece of content after the next?
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Whereas at the moment, it's not that.
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There are some great content
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creators out there, but it's also boring.
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very easy to scroll through
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because we're seeing the
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same sort of messages,
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the same look to everything.
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So yeah, for me,
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it's just about how can I
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do this for myself firstly,
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so I wanna practice what I
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preach and then how can I
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help other people to
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identify what boring means
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for them and their audience
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and move past that so that
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they can reinvent their content.
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Can you unmute yourself, Annette?
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Yes, of course.
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Thank you so much.
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So, you know, as I'm listening to you,
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I'm feeling kind of guilty
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because I am kind of in a
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video rut myself right now.
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I'm in kind of in a, you know,
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I think some of my content, you know,
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I try to make it
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entertaining as well as educational.
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But with video,
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I have to say that a few years ago,
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I used to be a little bit more,
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You know,
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just just taking risks or doing
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things that are different.
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And now I've become a little
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bit more like kind of, you know,
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I need to I need to put
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that up on my wall across
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from my desk to banish the
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boring and stop the snoring,
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which I just it's like it's
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so hard to come up with a
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clever and yet clear phrase.
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You know, I mean, it's so easy.
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Before I had this shift in
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my life several years ago,
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I was a magazine writer.
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And so I love the idea of
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having the clever titles
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and all that stuff.
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But, you know, you really,
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clarity has to be there as well.
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So when...
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When you're talking about boring,
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and I think a lot of people suspect that,
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and I have to say,
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some of the most
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interesting content creators,
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particularly with video that I follow,
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are all over in the UK,
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which I don't know if that
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says something about...
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you all over there, something in the water,
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or if it's just, I don't know,
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but I do find that.
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That's interesting.
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I wasn't aware of that.
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And I think that's one of the great things,
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isn't it,
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about LinkedIn is that you'll be
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following people that I
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don't necessarily know.
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So I'm possibly missing out
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on great content I've not yet seen.
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And
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Nice to know that it's
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coming from my neighbors.
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Well,
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I do follow a very clever and
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talented communications
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coach who was on my show
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several months ago in London,
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who does a lot of videos
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that are very much satirical.
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And so educational.
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And I've been recently
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studying the different types of content.
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And that whole idea of
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edutainment is really sort of taking off.
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And one thing,
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because you mentioned the
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idea of being professional.
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And I'm sure you're aware, as I am,
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most of the people I know are,
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that LinkedIn is really
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leaning more into video
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with the new video tab that
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they're rolling out to the mobile app.
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And so that has also had me
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rethinking my content.
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I mean,
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it seems that while there are still
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people with the LinkedIn as in Facebook,
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that
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that it is becoming more of a, you know,
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edutainment space than this
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formal educational space.
00:06:57.406 --> 00:06:58.709
So what do you think about that?
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Well, I think, yeah, I mean,
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this isn't Facebook thing.
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I mean, that belongs on a shirt,
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doesn't it?
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Sort of ironically or something.
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It's a burn, yeah.
00:07:08.031 --> 00:07:09.413
Yeah, exactly, exactly.
00:07:09.432 --> 00:07:10.653
Let's do a shirt burning.
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But for me,
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I think one of the first signs
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of LinkedIn perhaps letting
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its hair down was the
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introduction of the
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laughing reaction that we can do.
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because I was getting tired
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of having to love
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everything because you can love something,
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but what do you love about it?
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So when something is outright funny,
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that's the emotion you need.
00:07:36.831 --> 00:07:38.333
So I think for me,
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at some point they realized,
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you know what, a lot of people, I guess,
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however they were measuring it,
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are actually letting their hair down.
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They're having fun here.
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They're making each other laugh.
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Let's
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Let's move towards that.
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Let's respond to to that emotion,
00:07:55.252 --> 00:07:56.074
to that behavior.
00:07:56.675 --> 00:07:58.237
And so I think, you know,
00:07:58.257 --> 00:07:59.480
that's not to make out as a
00:07:59.560 --> 00:08:00.781
professional is over here
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and fun and laughter is over here.
00:08:03.807 --> 00:08:04.548
But I do think.
00:08:06.238 --> 00:08:06.459
You know,
00:08:06.478 --> 00:08:07.860
sometimes professionalism is
00:08:07.959 --> 00:08:10.461
deemed to be suit and tie.
00:08:11.081 --> 00:08:11.963
Tell people you're going to
00:08:12.002 --> 00:08:13.723
be at an expo or at an
00:08:13.764 --> 00:08:15.925
event and tell them you're
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releasing version 27 of your software.
00:08:18.528 --> 00:08:19.327
Come and see you.
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You know, and I mean,
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that that was me once upon a time.
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OK,
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that was me when LinkedIn was the place
00:08:25.492 --> 00:08:27.334
I uploaded my CV to, basically.
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And that was that was it.
00:08:28.954 --> 00:08:29.675
You know, my resume was.
00:08:30.375 --> 00:08:32.278
So yeah, I think for some people,
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they see it that way
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because that's all they know.
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They're connected to people
00:08:36.182 --> 00:08:37.345
who are the same.
00:08:37.884 --> 00:08:38.785
We all get stuck in these
00:08:38.806 --> 00:08:41.068
little echo chambers for
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better or for worse.
00:08:42.730 --> 00:08:44.974
And getting outside of those,
00:08:45.573 --> 00:08:46.655
being connected with people
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who are not in your industry,
00:08:48.618 --> 00:08:49.678
people you can learn from,
00:08:49.698 --> 00:08:50.639
I think that's gonna be one
00:08:50.659 --> 00:08:51.620
of the first things you can
00:08:51.660 --> 00:08:52.782
do to start actually
00:08:52.822 --> 00:08:56.924
realizing that the earth isn't flat,
00:08:57.004 --> 00:08:58.206
that you can actually sail,
00:08:58.245 --> 00:08:59.346
you can leave the island
00:08:59.567 --> 00:09:00.928
and you can find other people
00:09:02.966 --> 00:09:04.408
So anyway, all of that is to say, yeah,
00:09:04.950 --> 00:09:08.914
around professionalism that I think,
00:09:09.115 --> 00:09:09.534
number one,
00:09:09.575 --> 00:09:11.418
what do we really mean by that?
00:09:11.918 --> 00:09:12.798
I'm not asking for a
00:09:12.940 --> 00:09:14.400
dictionary definition.
00:09:14.822 --> 00:09:16.825
I just mean it's possible to
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be just a decent, fun,
00:09:19.347 --> 00:09:20.509
enjoyable to be around,
00:09:20.568 --> 00:09:21.831
enjoyable content person.
00:09:22.602 --> 00:09:25.287
whilst not coming across as
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completely inappropriate.
00:09:28.070 --> 00:09:30.013
And I think some people think that, no, no,
00:09:30.633 --> 00:09:32.735
I have to just, no jokes, no humor,
00:09:32.775 --> 00:09:33.476
no emoji.
00:09:34.504 --> 00:09:36.206
You know, none of that sort of stuff.
00:09:36.807 --> 00:09:38.967
And fine if you want to be that way.
00:09:39.048 --> 00:09:40.688
But the funny thing is those people,
00:09:41.249 --> 00:09:42.470
when they put up their work
00:09:42.490 --> 00:09:43.610
hat at the end of the day,
00:09:43.971 --> 00:09:44.611
what are they like?
00:09:44.971 --> 00:09:46.232
They're using emojis.
00:09:46.732 --> 00:09:47.913
They are the very people
00:09:47.974 --> 00:09:49.153
that they're trying not to
00:09:49.195 --> 00:09:49.995
be during the day.
00:09:50.475 --> 00:09:51.395
And in my mind, I'm like,
00:09:51.475 --> 00:09:53.777
why can't we blend these things together,
00:09:54.298 --> 00:09:56.019
at least in some industries?
00:09:56.519 --> 00:09:58.860
You know, just chill out, have some fun.
00:10:00.245 --> 00:10:01.807
Oh, I, you know, I am with you.
00:10:01.826 --> 00:10:02.947
I am with you 100%.
00:10:03.408 --> 00:10:05.571
And I, you know, I, I think that I do that,
00:10:05.610 --> 00:10:07.673
but I just, when it comes to video,
00:10:07.734 --> 00:10:08.134
because I, I,
00:10:08.914 --> 00:10:10.275
it seems to me that most of
00:10:10.317 --> 00:10:13.980
your content is video and I, and I, um,
00:10:15.475 --> 00:10:17.015
I think in some ways you can
00:10:17.177 --> 00:10:18.577
have more fun.
00:10:18.618 --> 00:10:19.639
Like I try to, you know,
00:10:19.719 --> 00:10:20.759
use some humor here and there,
00:10:20.779 --> 00:10:22.240
but I think you can do more
00:10:22.581 --> 00:10:25.144
kind of fun things with video.
00:10:25.323 --> 00:10:28.606
So I want to ask you because
00:10:28.626 --> 00:10:29.587
you're kind of known for
00:10:29.607 --> 00:10:32.191
your whole parody songwriting and
00:10:32.811 --> 00:10:33.671
Can you tell me,
00:10:33.811 --> 00:10:35.192
and which you are the only
00:10:35.251 --> 00:10:36.532
person I know who does that.
00:10:36.951 --> 00:10:37.292
And I mean,
00:10:37.331 --> 00:10:38.952
I don't follow a gazillion people,
00:10:38.993 --> 00:10:39.972
but you're the only person
00:10:40.013 --> 00:10:42.673
that I've ever seen share
00:10:42.734 --> 00:10:45.014
that type of content on LinkedIn.
00:10:46.274 --> 00:10:48.995
And so kind of how did that start?
00:10:49.056 --> 00:10:50.135
Where did it come from?
00:10:50.255 --> 00:10:53.037
And what's kind of been the road for that?
00:10:54.004 --> 00:10:56.307
OK, well, in reverse order,
00:10:56.327 --> 00:10:59.291
there is someone else who I
00:10:59.370 --> 00:11:01.153
initially saw as my arch nemesis.
00:11:02.534 --> 00:11:03.515
How dare you, sir?
00:11:03.576 --> 00:11:04.736
This is my territory.
00:11:04.876 --> 00:11:06.720
I am the parody guy.
00:11:07.279 --> 00:11:09.081
His name is John Lindsay,
00:11:09.142 --> 00:11:10.683
and he's now like a brother to me,
00:11:10.744 --> 00:11:11.485
although he's about old
00:11:11.504 --> 00:11:12.326
enough to be my dad.
00:11:13.333 --> 00:11:14.414
And he's amazing.
00:11:14.615 --> 00:11:15.014
I love him.
00:11:15.875 --> 00:11:17.076
And I hope to meet him one day.
00:11:17.157 --> 00:11:19.399
So at some point after this,
00:11:19.418 --> 00:11:21.299
I can go and tag him in the thing.
00:11:21.340 --> 00:11:22.600
Or if he happens to be watching,
00:11:23.400 --> 00:11:24.282
he can identify himself.
00:11:25.643 --> 00:11:27.183
He's in the legal tech space
00:11:27.224 --> 00:11:28.725
and he does songs, too.
00:11:28.764 --> 00:11:29.645
So just to say there are
00:11:29.666 --> 00:11:30.647
other people out there who
00:11:30.687 --> 00:11:31.988
are having fun with music.
00:11:32.668 --> 00:11:33.729
I just wasn't aware of it
00:11:33.849 --> 00:11:35.049
until I was pointed in
00:11:35.149 --> 00:11:35.951
people's direction.
00:11:36.490 --> 00:11:37.811
And once I got over my ego,
00:11:37.990 --> 00:11:39.131
I realized this is big
00:11:39.192 --> 00:11:40.672
enough for all of us to
00:11:40.711 --> 00:11:42.113
have fun in our own ways.
00:11:42.812 --> 00:11:43.932
And he has his flavor.
00:11:43.972 --> 00:11:44.432
I have mine.
00:11:45.094 --> 00:11:47.313
What brought me to it was
00:11:49.335 --> 00:11:50.534
I'm sure people who are
00:11:50.615 --> 00:11:51.355
watching or listening to
00:11:51.375 --> 00:11:52.755
this have heard of Weird Al
00:11:52.775 --> 00:11:54.596
Yankovic through the years.
00:11:54.895 --> 00:11:55.716
And, you know,
00:11:55.756 --> 00:11:57.037
he was known and is known
00:11:57.096 --> 00:11:58.236
for his parody songs.
00:11:58.977 --> 00:12:00.217
And that seed sort of was born.
00:12:01.115 --> 00:12:02.236
germinated when I was
00:12:02.277 --> 00:12:04.298
probably a teenager and lay
00:12:04.337 --> 00:12:06.058
dormant for decades.
00:12:06.239 --> 00:12:07.239
And then years ago,
00:12:07.259 --> 00:12:09.240
about six or seven years ago,
00:12:09.259 --> 00:12:12.601
I was part of Amy
00:12:12.642 --> 00:12:14.822
Porterfield's community for
00:12:14.863 --> 00:12:15.703
course creation.
00:12:16.443 --> 00:12:18.905
And I wrote a song using a
00:12:18.946 --> 00:12:21.606
parody tune for Don't Stop Believing.
00:12:21.626 --> 00:12:23.168
I think it's by, is it Journey?
00:12:24.208 --> 00:12:27.029
And the response inside that
00:12:27.129 --> 00:12:28.591
group was phenomenal.
00:12:29.552 --> 00:12:31.712
from people and from Amy herself.
00:12:31.832 --> 00:12:33.173
And I thought there's something here.
00:12:34.215 --> 00:12:35.475
Then again, it lay dormant.
00:12:36.076 --> 00:12:39.376
And then I did a song for
00:12:39.397 --> 00:12:40.837
the marketing book podcast,
00:12:41.278 --> 00:12:42.359
which everyone should
00:12:42.519 --> 00:12:43.619
subscribe to if they're not.
00:12:44.059 --> 00:12:46.140
And everyone's a couple of things I did.
00:12:46.201 --> 00:12:48.261
And every time there was this response,
00:12:48.302 --> 00:12:49.261
I thought there's something there,
00:12:49.302 --> 00:12:50.243
but there's so much work.
00:12:51.095 --> 00:12:52.735
So that lay dormant again,
00:12:52.775 --> 00:12:53.636
because I used to do them
00:12:53.677 --> 00:12:55.898
like a music video, you know,
00:12:55.998 --> 00:12:56.938
shot around the house.
00:12:56.999 --> 00:12:58.299
I mean, very low budget,
00:12:58.399 --> 00:12:59.600
but a lot of effort.
00:13:01.081 --> 00:13:02.783
Then an author called Stu
00:13:02.822 --> 00:13:06.125
Hynek wrote a book called,
00:13:06.145 --> 00:13:07.005
I think it's How to Grow
00:13:07.046 --> 00:13:08.086
Your Business Like a Weed.
00:13:08.866 --> 00:13:11.990
And I got in touch with him and said,
00:13:12.370 --> 00:13:13.230
what song, if any?
00:13:13.770 --> 00:13:14.551
And he named a song.
00:13:14.591 --> 00:13:15.572
I said, no can do.
00:13:16.173 --> 00:13:17.092
How about another one?
00:13:17.153 --> 00:13:18.354
And he said, how about Abba,
00:13:18.573 --> 00:13:19.134
something by Abba?
00:13:19.914 --> 00:13:22.375
So I thought instead of knowing me,
00:13:22.416 --> 00:13:24.297
knowing you, it's growing weeds,
00:13:24.336 --> 00:13:25.217
growing you, you know,
00:13:25.238 --> 00:13:26.558
not the cleverest lyrics in the world,
00:13:26.719 --> 00:13:29.659
but that interestingly enough,
00:13:30.500 --> 00:13:32.422
the concept of growing and growing weeds,
00:13:32.461 --> 00:13:34.423
but it was like, okay, listen,
00:13:34.442 --> 00:13:36.683
this is the third time or fourth time.
00:13:36.744 --> 00:13:38.144
Now I'm being given an opportunity.
00:13:39.022 --> 00:13:40.363
to sing songs like this.
00:13:40.643 --> 00:13:43.124
And it just spiraled from there.
00:13:43.844 --> 00:13:45.745
And I've developed the way
00:13:45.784 --> 00:13:46.544
that I do them now.
00:13:46.585 --> 00:13:47.664
I don't do them quite as
00:13:47.745 --> 00:13:49.105
much as I'm now moving more
00:13:49.186 --> 00:13:51.027
into how to tips and things
00:13:51.067 --> 00:13:52.986
like that to help people create video.
00:13:53.366 --> 00:13:54.788
But every once in a while, I mean,
00:13:54.807 --> 00:13:56.408
I've still got about 12 or
00:13:56.408 --> 00:13:58.269
15 songs no one knows I've got.
00:13:59.029 --> 00:14:02.650
Taylor Swift stuff, Hanson from Mbop days,
00:14:03.091 --> 00:14:04.292
all sorts of songs I've got
00:14:04.392 --> 00:14:06.231
waiting to use that tell
00:14:06.292 --> 00:14:07.253
marketing stories.
00:14:07.913 --> 00:14:09.394
so um it's been kind of a
00:14:09.474 --> 00:14:11.095
long journey to get to
00:14:11.195 --> 00:14:12.475
finding what my groove was
00:14:13.336 --> 00:14:15.138
no pun intended and then
00:14:15.177 --> 00:14:16.499
it's just a case of okay
00:14:16.859 --> 00:14:18.379
you know uh do I continue
00:14:18.399 --> 00:14:19.660
with this or not they take
00:14:19.701 --> 00:14:21.381
a lot of effort hours to
00:14:21.442 --> 00:14:22.964
make so that has been the
00:14:23.004 --> 00:14:24.404
thing is finding that sweet
00:14:24.465 --> 00:14:25.905
spot between making content
00:14:25.926 --> 00:14:27.866
that people love that it
00:14:27.927 --> 00:14:29.548
helps the content must help
00:14:29.587 --> 00:14:31.669
them I feel good making it
00:14:32.309 --> 00:14:33.311
how does it help me so it
00:14:33.410 --> 00:14:34.451
acted as a top of funnel
00:14:34.491 --> 00:14:36.052
for me it got me exposure
00:14:37.220 --> 00:14:38.341
And now I've done songs for
00:14:38.400 --> 00:14:39.981
events and that sort of thing as well.
00:14:40.062 --> 00:14:41.082
So it's there.
00:14:41.503 --> 00:14:42.524
It's not my main thing.
00:14:43.504 --> 00:14:45.566
But it is it is there as in
00:14:45.625 --> 00:14:46.787
when it gets pulled out of
00:14:46.826 --> 00:14:48.087
the bag on occasion.
00:14:49.349 --> 00:14:53.032
Well, you know, I really love that.
00:14:53.172 --> 00:14:54.533
And I think that's part of
00:14:54.572 --> 00:14:57.075
the thing that is that.
00:15:00.332 --> 00:15:01.475
is really the standout.
00:15:01.615 --> 00:15:03.799
And I know a few people who
00:15:04.081 --> 00:15:05.884
do things that are,
00:15:07.307 --> 00:15:08.308
that people are drawn to,
00:15:08.328 --> 00:15:09.410
like they try something and
00:15:09.432 --> 00:15:10.594
people are like, Oh, we like that.
00:15:11.109 --> 00:15:12.070
They try something else.
00:15:12.090 --> 00:15:12.929
Somebody tries something.
00:15:13.010 --> 00:15:14.532
Oh, give us more.
00:15:15.432 --> 00:15:16.212
And, you know,
00:15:16.232 --> 00:15:17.734
that kind of caused me
00:15:18.254 --> 00:15:19.154
personally to shift my
00:15:19.195 --> 00:15:21.017
business like about almost
00:15:21.037 --> 00:15:22.957
a year ago now because I
00:15:22.998 --> 00:15:24.759
was having questions asked
00:15:24.799 --> 00:15:26.441
of me about stuff that I'm
00:15:26.480 --> 00:15:28.042
doing now that I like more
00:15:28.081 --> 00:15:29.043
than what I was doing then.
00:15:29.062 --> 00:15:30.264
I was like, OK, well,
00:15:30.364 --> 00:15:31.105
let's give it a shot.
00:15:31.605 --> 00:15:32.446
But, you know,
00:15:32.625 --> 00:15:33.947
one thing that I that I have
00:15:33.986 --> 00:15:36.629
to ask you and and I am a
00:15:36.668 --> 00:15:37.889
big proponent of video.
00:15:38.049 --> 00:15:38.270
I mean,
00:15:38.311 --> 00:15:40.152
I do believe that it's so important.
00:15:40.192 --> 00:15:41.472
It's a way for people to get
00:15:41.933 --> 00:15:45.736
to to know us and, you know,
00:15:46.277 --> 00:15:47.418
like us or not.
00:15:47.577 --> 00:15:48.259
I mean, you know,
00:15:48.359 --> 00:15:49.440
if you you might see my
00:15:49.460 --> 00:15:50.600
video and you might not like me.
00:15:50.620 --> 00:15:51.280
Well, that's fine.
00:15:51.922 --> 00:15:54.303
But but I think people are
00:15:54.543 --> 00:15:56.946
so what holds a lot of
00:15:57.005 --> 00:15:59.548
people back is they're so nervous about
00:16:00.355 --> 00:16:00.676
You know,
00:16:01.017 --> 00:16:03.739
and it's hard to push people
00:16:03.798 --> 00:16:05.279
because I know for me,
00:16:05.299 --> 00:16:06.981
I started doing video.
00:16:07.081 --> 00:16:08.102
It was really hard for me.
00:16:09.158 --> 00:16:10.477
you know, now it doesn't faze me,
00:16:10.538 --> 00:16:13.239
but how can you give,
00:16:13.298 --> 00:16:14.158
and I have a lot of things
00:16:14.178 --> 00:16:15.158
that I want to ask you about,
00:16:15.198 --> 00:16:17.200
but do you have some tips
00:16:17.259 --> 00:16:19.279
because to help people kind
00:16:19.341 --> 00:16:20.740
of get over themselves,
00:16:21.181 --> 00:16:22.240
because it's certainly,
00:16:22.421 --> 00:16:23.822
you have to do that in
00:16:23.881 --> 00:16:25.802
order to be singing on video,
00:16:25.841 --> 00:16:28.403
or I've seen videos by Amy Porterfield.
00:16:28.523 --> 00:16:29.163
I have a,
00:16:29.182 --> 00:16:30.623
I'm taking a course from her
00:16:30.663 --> 00:16:33.063
myself and she's dancing and everything.
00:16:33.124 --> 00:16:33.203
And
00:16:33.903 --> 00:16:36.885
She's certainly not an older woman,
00:16:36.946 --> 00:16:39.207
but she's not like 25 either.
00:16:39.227 --> 00:16:42.710
And I think people tend to think,
00:16:42.750 --> 00:16:44.671
I've had people telling me, well,
00:16:44.750 --> 00:16:45.731
either I'm nervous,
00:16:45.792 --> 00:16:47.533
I'm nervous what people think,
00:16:47.592 --> 00:16:49.354
or I'm too old or whatever.
00:16:49.514 --> 00:16:51.654
Can you give us some advice for that?
00:16:51.674 --> 00:16:53.835
Because that's a real problem for people,
00:16:53.914 --> 00:16:54.275
I think.
00:16:54.836 --> 00:16:55.275
It is.
00:16:55.995 --> 00:16:57.336
I think, yes,
00:16:57.476 --> 00:16:58.797
I started on video going back
00:16:58.836 --> 00:16:59.657
a few years ago.
00:16:59.736 --> 00:17:00.898
So I suspect you and I may
00:17:00.998 --> 00:17:02.717
actually have got into Amy
00:17:02.758 --> 00:17:03.639
Porterfield for similar
00:17:03.698 --> 00:17:05.398
reasons and be in similar
00:17:05.439 --> 00:17:06.419
communities through the years.
00:17:06.499 --> 00:17:07.539
But for me...
00:17:08.564 --> 00:17:09.404
You know, it wasn't easy.
00:17:09.644 --> 00:17:10.306
By the way, for Amy,
00:17:10.346 --> 00:17:11.747
it wasn't easy like that at first.
00:17:11.826 --> 00:17:12.907
You know, when she started,
00:17:13.008 --> 00:17:14.449
she hid behind slide decks,
00:17:14.509 --> 00:17:15.549
which is what everybody did
00:17:15.589 --> 00:17:16.451
with their courses.
00:17:17.172 --> 00:17:18.573
There was no live streaming.
00:17:19.012 --> 00:17:21.194
You know, she got there bit by bit.
00:17:22.455 --> 00:17:23.237
And, you know,
00:17:23.297 --> 00:17:24.438
confidence was a thing for
00:17:24.478 --> 00:17:25.398
her that she struggled with.
00:17:25.739 --> 00:17:27.500
Body image, all sorts of things.
00:17:27.540 --> 00:17:28.381
So everyone,
00:17:28.421 --> 00:17:31.044
the people we all know who are out there,
00:17:31.324 --> 00:17:33.566
did not necessarily wake up
00:17:33.705 --> 00:17:35.367
one day and they had arrived.
00:17:36.016 --> 00:17:38.237
so I i would say for for
00:17:38.278 --> 00:17:40.479
people who are struggling
00:17:40.638 --> 00:17:42.519
for whatever reason you
00:17:42.559 --> 00:17:43.381
know just know that
00:17:43.421 --> 00:17:44.682
whatever your issue is that
00:17:44.721 --> 00:17:45.761
you feel you've got whether
00:17:45.801 --> 00:17:47.723
it's body image confidence
00:17:47.804 --> 00:17:48.864
or something just know that
00:17:48.923 --> 00:17:50.684
there are 10 000 other
00:17:50.724 --> 00:17:52.006
people out there just like
00:17:52.086 --> 00:17:53.406
you so you're not alone
00:17:53.586 --> 00:17:54.887
that's the first thing and
00:17:55.008 --> 00:17:56.048
other people who probably
00:17:56.088 --> 00:17:57.369
have felt and looked
00:17:58.049 --> 00:18:00.270
similar to you, have gone ahead anyway.
00:18:00.651 --> 00:18:02.031
So again, you're not alone.
00:18:03.553 --> 00:18:04.353
Be yourself.
00:18:04.452 --> 00:18:05.054
So right now,
00:18:05.114 --> 00:18:06.074
forget the fact that you're
00:18:06.114 --> 00:18:08.515
even on camera for the world to see yet.
00:18:08.615 --> 00:18:09.915
Just get the camera out.
00:18:10.675 --> 00:18:11.676
The way I started was I
00:18:11.977 --> 00:18:12.998
invested in a tripod.
00:18:13.038 --> 00:18:14.097
I still have the very one.
00:18:14.778 --> 00:18:15.038
You know,
00:18:15.378 --> 00:18:16.378
you hear all the usual stuff
00:18:16.419 --> 00:18:18.019
about natural light and all of that.
00:18:18.059 --> 00:18:19.661
So this is not about all the tech specs,
00:18:19.721 --> 00:18:19.881
okay?
00:18:19.921 --> 00:18:20.401
Right, right.
00:18:20.461 --> 00:18:21.221
But basically,
00:18:21.362 --> 00:18:22.942
stand in front of that camera.
00:18:23.262 --> 00:18:24.282
Get used to yourself.
00:18:24.343 --> 00:18:25.604
It's almost like actually...
00:18:28.565 --> 00:18:30.165
Interesting how body images
00:18:30.586 --> 00:18:32.528
keeps coming up for me right now.
00:18:32.607 --> 00:18:33.909
But you know,
00:18:34.088 --> 00:18:34.808
sometimes people who are
00:18:34.828 --> 00:18:35.970
struggling with body image
00:18:36.410 --> 00:18:37.391
might be told to stand in
00:18:37.431 --> 00:18:39.471
front of a mirror naked and
00:18:39.571 --> 00:18:41.893
just get used to themselves.
00:18:42.093 --> 00:18:44.194
Don't freak out, get used to how you look.
00:18:44.615 --> 00:18:46.135
Well, this is a camera equivalent,
00:18:46.215 --> 00:18:47.596
but perhaps keep your clothes on.
00:18:48.556 --> 00:18:51.377
And just, you know, look at that,
00:18:51.917 --> 00:18:53.118
establish where that lens
00:18:53.199 --> 00:18:54.098
is because often people
00:18:54.118 --> 00:18:55.059
will look at themselves in
00:18:55.079 --> 00:18:55.980
the screen and therefore
00:18:56.000 --> 00:18:57.381
you're not actually making
00:18:57.500 --> 00:18:58.761
eye contact with the viewer.
00:18:59.582 --> 00:19:02.743
And either put pictures, so for example,
00:19:02.763 --> 00:19:03.403
say you've got a wall,
00:19:03.443 --> 00:19:04.345
you could have your tripod
00:19:04.424 --> 00:19:05.565
up a little bit distance
00:19:05.605 --> 00:19:06.226
away from the wall,
00:19:06.266 --> 00:19:07.205
put pictures of a few
00:19:07.246 --> 00:19:08.866
people up there on the wall,
00:19:09.307 --> 00:19:11.189
whether one person, I would say, you know,
00:19:11.249 --> 00:19:14.049
two or three, well, okay, try, try, okay,
00:19:14.069 --> 00:19:14.711
there are no rules.
00:19:15.431 --> 00:19:16.711
Put some pictures up of people
00:19:17.679 --> 00:19:18.398
Talk to them.
00:19:19.058 --> 00:19:19.400
OK,
00:19:19.420 --> 00:19:21.140
the camera just happens to be between
00:19:21.220 --> 00:19:23.921
you and those people or that person.
00:19:25.642 --> 00:19:26.182
Talk to them.
00:19:27.061 --> 00:19:28.343
How do you talk in real life?
00:19:28.682 --> 00:19:30.623
I use my hands as I'm using right now.
00:19:31.143 --> 00:19:32.144
I use my hands a lot.
00:19:32.943 --> 00:19:34.505
I move my body when I talk.
00:19:35.484 --> 00:19:36.644
Find out how you are.
00:19:36.684 --> 00:19:37.345
See if you can do a little
00:19:37.365 --> 00:19:38.766
bit of a self audit on how
00:19:38.826 --> 00:19:39.766
you are when you talk with
00:19:39.786 --> 00:19:41.426
people in a room or if for
00:19:41.507 --> 00:19:42.267
any reason you have to
00:19:42.307 --> 00:19:43.406
stand up and talk to people
00:19:44.347 --> 00:19:45.107
when you're comfortable.
00:19:45.847 --> 00:19:48.128
and practice to get back to
00:19:48.189 --> 00:19:50.029
how you are like that.
00:19:50.069 --> 00:19:50.871
Because what's gonna happen,
00:19:50.911 --> 00:19:52.711
your first inclination will
00:19:52.731 --> 00:19:54.011
be to sound like a Hallmark
00:19:54.073 --> 00:19:57.394
card or something where you're just,
00:19:58.654 --> 00:20:00.895
it's like you're sterilized.
00:20:01.195 --> 00:20:03.998
You don't have that spark.
00:20:05.298 --> 00:20:06.579
However you are as a person,
00:20:06.599 --> 00:20:07.560
that's what you wanna get to.
00:20:07.601 --> 00:20:10.063
So practice that quite a bit.
00:20:11.064 --> 00:20:12.204
Maybe show the video to a
00:20:12.265 --> 00:20:13.165
few people if you don't
00:20:13.185 --> 00:20:15.288
really wanna put it out there yet.
00:20:15.948 --> 00:20:17.829
That's one way to ease into it, okay?
00:20:18.371 --> 00:20:19.571
Or you just grab the bull by
00:20:19.612 --> 00:20:21.573
the horns and you admit it like, hey,
00:20:21.613 --> 00:20:22.974
everybody, this is my first video.
00:20:23.515 --> 00:20:25.396
It probably is gonna suck.
00:20:25.676 --> 00:20:28.559
I wouldn't advise people to do the whole,
00:20:28.599 --> 00:20:30.340
I'm so nervous, I'm so nervous, please,
00:20:30.641 --> 00:20:32.123
because they say that to people.
00:20:32.683 --> 00:20:35.057
And if there's anything that is going to
00:20:36.702 --> 00:20:37.262
it's going to knock your
00:20:37.303 --> 00:20:38.124
confidence even more,
00:20:38.144 --> 00:20:38.943
but it's going to take the
00:20:38.983 --> 00:20:40.845
confidence that your audience has away.
00:20:41.586 --> 00:20:42.686
If you go up there, you're like, hi,
00:20:42.727 --> 00:20:43.106
everybody.
00:20:43.186 --> 00:20:44.768
Oh gosh, I'm so nervous to share this.
00:20:44.887 --> 00:20:48.349
And sometimes that can be like, oh,
00:20:48.990 --> 00:20:51.192
but generally speaking, I think people,
00:20:52.413 --> 00:20:53.253
I've seen this, okay?
00:20:53.273 --> 00:20:54.994
You lose respect for the person,
00:20:55.255 --> 00:20:55.894
even a little bit,
00:20:56.655 --> 00:20:58.876
if they are too authentic
00:20:58.957 --> 00:20:59.778
about all of their
00:20:59.817 --> 00:21:01.499
weaknesses and insecurities.
00:21:01.558 --> 00:21:03.641
So I would say practice, practice,
00:21:04.582 --> 00:21:05.502
get comfortable when you
00:21:05.522 --> 00:21:06.084
think you're ready to
00:21:06.163 --> 00:21:08.488
unleash yourself put your
00:21:08.508 --> 00:21:10.289
first video out there or
00:21:10.691 --> 00:21:12.413
don't take so much time and
00:21:12.452 --> 00:21:14.236
just throw it out even if
00:21:14.296 --> 00:21:15.778
it somehow looks ugly
00:21:16.718 --> 00:21:18.198
Well, you know, I love that.
00:21:18.238 --> 00:21:19.338
And when I first started
00:21:19.378 --> 00:21:20.939
doing video and I still,
00:21:20.979 --> 00:21:22.740
I hate to have photos taken.
00:21:22.759 --> 00:21:24.180
Like I have no photos of myself.
00:21:25.640 --> 00:21:27.201
I was, you know, nervous.
00:21:27.280 --> 00:21:29.181
I'd be on camera and I think, you know,
00:21:29.201 --> 00:21:30.261
I wish I was younger.
00:21:30.281 --> 00:21:31.981
I wish I was thinner, you know,
00:21:32.001 --> 00:21:32.402
but I'm not,
00:21:32.622 --> 00:21:34.002
I'm certainly not getting any younger.
00:21:34.022 --> 00:21:35.262
I haven't gotten a little thinner,
00:21:35.363 --> 00:21:36.323
but you know, you,
00:21:36.522 --> 00:21:38.564
you have to be who you are and, and,
00:21:39.364 --> 00:21:40.144
And I have to say,
00:21:40.183 --> 00:21:41.444
I've done so many videos
00:21:41.505 --> 00:21:42.365
over the years that when I
00:21:42.404 --> 00:21:43.924
look at myself on a video now, it's like,
00:21:43.944 --> 00:21:44.705
I don't even, it's like,
00:21:44.766 --> 00:21:45.425
it's not even me.
00:21:45.705 --> 00:21:47.786
I just don't even think about it anymore.
00:21:47.806 --> 00:21:48.686
I mean, Deb,
00:21:48.946 --> 00:21:49.866
you must have gotten to that
00:21:49.906 --> 00:21:51.086
point from the things that you do.
00:21:51.747 --> 00:21:52.948
Well, I've got to the point where,
00:21:53.028 --> 00:21:54.288
and this might sound a bit ego,
00:21:54.508 --> 00:21:55.568
egotistical or something,
00:21:56.048 --> 00:21:59.509
but I am my biggest fan of my videos now.
00:22:00.230 --> 00:22:01.250
Not always now.
00:22:01.809 --> 00:22:03.730
I will watch them back and I
00:22:03.770 --> 00:22:05.290
will think that's not bad.
00:22:05.971 --> 00:22:06.692
That's not bad.
00:22:06.912 --> 00:22:07.471
You know, uh,
00:22:08.446 --> 00:22:09.346
I couldn't have, I didn't,
00:22:09.686 --> 00:22:10.968
I wouldn't have said that all the time,
00:22:11.587 --> 00:22:13.008
but now I would challenge,
00:22:13.028 --> 00:22:15.749
I would challenge you to find, gosh,
00:22:16.009 --> 00:22:17.369
this is sounding a bit big headed.
00:22:17.390 --> 00:22:19.109
I'm not, I'm not trying to say that,
00:22:19.130 --> 00:22:19.529
but that's,
00:22:19.650 --> 00:22:21.070
it's taken me years to get to
00:22:21.111 --> 00:22:22.611
this point where,
00:22:22.951 --> 00:22:24.112
because a lot of people
00:22:24.152 --> 00:22:25.231
feel they can't make video
00:22:25.251 --> 00:22:26.412
because they see other
00:22:26.432 --> 00:22:27.432
videos and don't even take
00:22:27.593 --> 00:22:28.992
any steps towards it because they think,
00:22:29.613 --> 00:22:30.574
but look at all that stuff
00:22:30.614 --> 00:22:31.693
that's going on in the video.
00:22:31.773 --> 00:22:32.653
I don't know how to do that.
00:22:32.673 --> 00:22:33.574
So they do nothing.
00:22:33.594 --> 00:22:34.795
I would say,
00:22:35.694 --> 00:22:36.134
Talking head.
00:22:36.214 --> 00:22:38.695
OK, so today, earlier today,
00:22:38.736 --> 00:22:40.096
I put out that video to say
00:22:40.175 --> 00:22:42.017
I was chatting with you, you know,
00:22:42.176 --> 00:22:42.656
this evening.
00:22:43.457 --> 00:22:46.097
The most I did with that was add captions.
00:22:46.478 --> 00:22:47.837
OK, that was it.
00:22:47.917 --> 00:22:49.357
That's, you know,
00:22:49.798 --> 00:22:50.818
and a step before that is
00:22:50.878 --> 00:22:51.939
don't even add captions.
00:22:51.999 --> 00:22:53.239
Take advantage of LinkedIn's
00:22:53.859 --> 00:22:54.740
one when you upload them
00:22:54.779 --> 00:22:55.839
and correct them afterwards.
00:22:56.339 --> 00:22:57.461
So you don't even need any
00:22:57.500 --> 00:22:58.141
bells and whistles.
00:22:58.520 --> 00:22:59.840
I like the bells and whistles.
00:23:00.080 --> 00:23:00.901
I use music.
00:23:01.040 --> 00:23:02.061
I use sound effects.
00:23:02.261 --> 00:23:02.622
I have.
00:23:03.461 --> 00:23:04.321
a thing that happens at the
00:23:04.382 --> 00:23:06.603
end of my videos, that works for me.
00:23:06.643 --> 00:23:07.583
That's part of my branding.
00:23:07.643 --> 00:23:09.042
I'm wearing my branding,
00:23:09.563 --> 00:23:11.624
but it took me six or seven
00:23:11.683 --> 00:23:12.884
years to get to this.
00:23:13.964 --> 00:23:14.605
So, yeah.
00:23:15.384 --> 00:23:15.625
No,
00:23:15.765 --> 00:23:17.585
I'm so glad that you said that because
00:23:17.605 --> 00:23:19.165
that is something that I
00:23:19.205 --> 00:23:22.165
was going to ask you about
00:23:22.567 --> 00:23:24.247
because the whole idea, you know,
00:23:24.686 --> 00:23:26.426
and I try to make things compelling,
00:23:26.527 --> 00:23:28.667
add captions, at least, you know, do some
00:23:29.161 --> 00:23:30.521
little bit different camera
00:23:30.603 --> 00:23:31.564
angles or something.
00:23:32.664 --> 00:23:33.905
But the idea, you know,
00:23:33.965 --> 00:23:35.106
if you're just starting,
00:23:35.688 --> 00:23:37.088
just do what you can do.
00:23:37.309 --> 00:23:39.311
And one thing I think that's
00:23:39.352 --> 00:23:40.373
important to know too,
00:23:40.553 --> 00:23:43.576
and I have friends nervous
00:23:43.836 --> 00:23:45.117
about posting anything,
00:23:45.137 --> 00:23:46.799
any kind of content on LinkedIn because,
00:23:46.900 --> 00:23:47.279
oh, you know,
00:23:47.299 --> 00:23:48.280
people are going to judge me
00:23:48.340 --> 00:23:48.821
and all that stuff.
00:23:49.241 --> 00:23:50.663
And the thing is that, first of all,
00:23:51.063 --> 00:23:52.744
most people are not judging you.
00:23:52.765 --> 00:23:52.984
I mean,
00:23:53.005 --> 00:23:54.445
they're not even thinking about you.
00:23:54.526 --> 00:23:56.267
I love that quote, like, you know,
00:23:56.787 --> 00:23:57.807
if you wouldn't worry so
00:23:57.847 --> 00:23:58.969
much about what people
00:23:59.028 --> 00:24:00.068
think if you realize how
00:24:00.128 --> 00:24:00.990
little they think of you.
00:24:01.190 --> 00:24:02.770
And, you know, that's true.
00:24:03.151 --> 00:24:05.613
And also, it is so busy out there,
00:24:05.653 --> 00:24:06.653
as you were saying before.
00:24:08.467 --> 00:24:10.568
If you are posting something
00:24:10.628 --> 00:24:13.471
on LinkedIn or any social media platform,
00:24:14.212 --> 00:24:15.074
not that many people are
00:24:15.094 --> 00:24:16.796
really going to see it.
00:24:16.915 --> 00:24:19.337
Unless you have like 50,000
00:24:19.337 --> 00:24:20.539
followers or something,
00:24:20.859 --> 00:24:22.521
not that many people are going to see it.
00:24:23.351 --> 00:24:24.311
It's sadly true.
00:24:24.432 --> 00:24:25.853
I mean, it's a numbers game, isn't it?
00:24:26.873 --> 00:24:27.074
I mean,
00:24:27.114 --> 00:24:29.955
if you want to exercise in
00:24:30.955 --> 00:24:33.978
depression slash reality or
00:24:34.298 --> 00:24:35.239
maybe encouragement,
00:24:35.338 --> 00:24:36.299
it depends on how you look at it,
00:24:36.920 --> 00:24:38.101
a half glass, what's it,
00:24:38.121 --> 00:24:39.402
glass half empty or half full.
00:24:39.741 --> 00:24:41.182
Take a look at some of the top names,
00:24:41.222 --> 00:24:42.544
whoever the top names are to you,
00:24:42.604 --> 00:24:43.525
the people out there who've
00:24:43.545 --> 00:24:46.686
got tens of thousands into six figures.
00:24:48.468 --> 00:24:49.749
take a look at the reaction
00:24:50.068 --> 00:24:52.970
numbers to their content,
00:24:53.029 --> 00:24:54.230
whatever their content is.
00:24:54.930 --> 00:24:55.170
You know,
00:24:55.211 --> 00:24:56.830
people who've got like 900 and
00:24:56.931 --> 00:24:59.211
something reactions and, you know,
00:24:59.211 --> 00:25:01.133
2000 reactions and, you know,
00:25:01.192 --> 00:25:02.633
ignore the outlier content,
00:25:02.673 --> 00:25:03.534
which is just somehow it
00:25:04.074 --> 00:25:07.214
went viral because of some topical issue.
00:25:07.234 --> 00:25:07.994
But take a look at their
00:25:08.015 --> 00:25:09.796
typical content and then
00:25:09.816 --> 00:25:10.796
work the numbers out,
00:25:11.256 --> 00:25:13.576
the ratio between the reactions,
00:25:13.596 --> 00:25:15.498
you know,
00:25:16.541 --> 00:25:17.403
and the number of followers
00:25:17.423 --> 00:25:17.982
that they have.
00:25:18.482 --> 00:25:19.384
And perhaps you can also
00:25:19.423 --> 00:25:20.545
take a look at the shares.
00:25:20.565 --> 00:25:20.825
I mean,
00:25:20.884 --> 00:25:23.146
shares are just like the reposting
00:25:23.166 --> 00:25:24.188
is the smallest thing.
00:25:24.548 --> 00:25:24.988
People are like,
00:25:25.347 --> 00:25:26.950
please share my content if
00:25:26.970 --> 00:25:27.869
you found it valuable
00:25:27.930 --> 00:25:30.112
because we just don't share.
00:25:30.132 --> 00:25:31.333
I think there's a
00:25:31.353 --> 00:25:32.453
psychological thing there
00:25:32.493 --> 00:25:33.314
almost as if I wanna keep
00:25:33.354 --> 00:25:34.494
this to myself rather than
00:25:34.535 --> 00:25:36.115
I found this amazing thing, check it out.
00:25:36.616 --> 00:25:39.358
But basically do the numbers
00:25:39.419 --> 00:25:40.358
and you'll find out that
00:25:40.459 --> 00:25:41.119
even if you've only got 10
00:25:41.119 --> 00:25:41.619
or 20 reactions,
00:25:44.300 --> 00:25:45.541
And half your comments
00:25:45.602 --> 00:25:47.261
typically because you're
00:25:47.281 --> 00:25:48.282
responding to everybody.
00:25:48.303 --> 00:25:49.843
So if it says 10, it's really only five.
00:25:51.064 --> 00:25:51.544
Do that.
00:25:51.683 --> 00:25:53.265
It'll multiply out to
00:25:53.305 --> 00:25:53.744
sometimes be
00:25:53.785 --> 00:25:55.746
proportionately better than
00:25:55.786 --> 00:25:58.186
the person with 50,000 or 100,000.
00:25:58.186 --> 00:25:59.606
I've seen my content perform
00:26:00.086 --> 00:26:01.428
triple in terms of the
00:26:01.508 --> 00:26:02.468
actual mathematical
00:26:02.508 --> 00:26:04.388
equation than other people.
00:26:04.808 --> 00:26:05.490
But it's just because they
00:26:05.529 --> 00:26:07.670
have 100,000 followers that
00:26:07.710 --> 00:26:08.530
they've got that many.
00:26:08.770 --> 00:26:08.990
You know,
00:26:09.070 --> 00:26:10.951
it would be worse than you and me
00:26:10.971 --> 00:26:12.432
if they were down to a
00:26:13.192 --> 00:26:13.772
couple of thousand.
00:26:14.469 --> 00:26:15.410
Oh, oh, exactly.
00:26:15.470 --> 00:26:18.073
So I just want to say Linda Brubaker,
00:26:18.113 --> 00:26:18.413
who I,
00:26:18.472 --> 00:26:19.874
who I know says she's a nervous
00:26:19.973 --> 00:26:21.816
Nelly because she's an overthinker,
00:26:22.257 --> 00:26:23.938
you know, and, and, you know,
00:26:24.077 --> 00:26:27.602
I would have to say from our conversation,
00:26:27.902 --> 00:26:29.242
the only way to really get
00:26:29.363 --> 00:26:32.086
over this really is to do it.
00:26:33.267 --> 00:26:34.367
So I, I, I,
00:26:35.836 --> 00:26:36.757
This has been so great.
00:26:36.817 --> 00:26:37.916
And we had times just like
00:26:37.957 --> 00:26:40.219
flying by and I want to be respectful.
00:26:40.298 --> 00:26:42.799
So I want to actually share
00:26:42.839 --> 00:26:45.102
my screen and share your
00:26:46.201 --> 00:26:48.804
LinkedIn profile and ask if
00:26:48.864 --> 00:26:50.005
you are interested
00:26:50.882 --> 00:26:52.982
first open to connecting with people,
00:26:53.022 --> 00:26:54.104
but also first,
00:26:54.983 --> 00:26:58.586
if you can share some final thought and,
00:26:58.746 --> 00:27:00.426
you know, we have, I think had a,
00:27:01.048 --> 00:27:01.928
it's been very interesting
00:27:01.968 --> 00:27:03.209
conversation for me and you
00:27:03.249 --> 00:27:04.309
have shared a lot of great
00:27:04.329 --> 00:27:06.211
information and we've
00:27:06.250 --> 00:27:07.250
covered several topics,
00:27:07.310 --> 00:27:08.991
but if you have something,
00:27:09.712 --> 00:27:10.593
what is there something
00:27:10.613 --> 00:27:11.834
that people don't,
00:27:12.482 --> 00:27:14.525
watching now on the replay,
00:27:14.605 --> 00:27:15.945
listening on the podcast
00:27:16.605 --> 00:27:18.807
would really benefit from hearing.
00:27:18.887 --> 00:27:20.949
What's your last tidbit of
00:27:21.009 --> 00:27:23.250
advice or big bit of advice?
00:27:23.611 --> 00:27:25.393
Okay.
00:27:25.853 --> 00:27:27.153
I would say to do a bit of a
00:27:27.273 --> 00:27:29.095
self-assessment, self-audit.
00:27:29.435 --> 00:27:30.817
How do you feel about your content?
00:27:30.936 --> 00:27:31.616
Are you happy?
00:27:31.936 --> 00:27:32.778
Are you getting the sort of
00:27:32.837 --> 00:27:34.138
engagement and interaction
00:27:34.159 --> 00:27:35.400
that you would like?
00:27:36.119 --> 00:27:37.260
Do you think there's more?
00:27:37.682 --> 00:27:40.824
Because if it's no, I'm not, and you're
00:27:41.214 --> 00:27:42.434
yes, I would like more,
00:27:43.016 --> 00:27:43.736
then perhaps there's
00:27:43.776 --> 00:27:44.935
something you can change.
00:27:45.757 --> 00:27:45.957
Now,
00:27:46.116 --> 00:27:47.876
what you could do is go and take a
00:27:47.896 --> 00:27:48.778
look at some of the people
00:27:48.798 --> 00:27:51.137
who inspire you and note
00:27:52.019 --> 00:27:52.959
what it is that they're
00:27:52.979 --> 00:27:56.680
doing that you like and
00:27:56.759 --> 00:27:57.881
think about how you could
00:27:58.300 --> 00:27:59.661
do your own versions of
00:27:59.701 --> 00:28:00.382
that sort of thing.
00:28:02.801 --> 00:28:03.782
There are lots of little
00:28:03.823 --> 00:28:05.442
hacks and I don't mind
00:28:05.482 --> 00:28:08.084
going over slightly at all, quite frankly,
00:28:08.104 --> 00:28:09.104
just because I would like
00:28:09.124 --> 00:28:09.865
to finish this thought
00:28:09.884 --> 00:28:10.644
without rushing it.
00:28:11.270 --> 00:28:12.172
Cool.
00:28:13.073 --> 00:28:15.035
So something I've been
00:28:15.154 --> 00:28:17.737
really I've started training now,
00:28:17.997 --> 00:28:19.739
helping people with how to
00:28:19.858 --> 00:28:22.101
utilize chat GPT to not
00:28:22.141 --> 00:28:23.482
just come up with content,
00:28:23.962 --> 00:28:25.124
because I think sometimes people think,
00:28:25.144 --> 00:28:26.425
well, that's just lazy.
00:28:26.526 --> 00:28:28.788
And I'm not saying to do that,
00:28:28.928 --> 00:28:30.470
although it can do it can
00:28:30.509 --> 00:28:31.309
come up with loads of
00:28:31.349 --> 00:28:32.731
drafts and all sorts of things.
00:28:32.811 --> 00:28:32.971
Fine.
00:28:32.991 --> 00:28:34.393
But what I'm saying is, for example,
00:28:35.013 --> 00:28:35.894
say you found.
00:28:37.941 --> 00:28:40.926
Pick 10 content creators you
00:28:41.047 --> 00:28:42.490
admire for their content.
00:28:44.333 --> 00:28:46.417
Take screenshots of their content.
00:28:48.226 --> 00:28:49.126
You have to have a... I was
00:28:49.426 --> 00:28:49.948
going to say you have to
00:28:49.968 --> 00:28:52.509
have a paid chat GPT account.
00:28:52.549 --> 00:28:56.173
They just released 4.0 a few days ago.
00:28:56.273 --> 00:28:58.155
So you might be able to do this for free,
00:28:58.215 --> 00:28:59.297
although there are limitations.
00:29:00.218 --> 00:29:01.179
What you can basically do is
00:29:01.239 --> 00:29:02.599
whether you do screenshots,
00:29:02.619 --> 00:29:03.921
which have to be good quality,
00:29:05.182 --> 00:29:08.025
or copy and paste text from their posts,
00:29:08.865 --> 00:29:11.368
put all of that into a document and...
00:29:12.208 --> 00:29:14.288
So note who's who and all
00:29:14.328 --> 00:29:15.048
that sort of stuff.
00:29:15.429 --> 00:29:18.309
And you can upload that into chat GPT.
00:29:18.849 --> 00:29:20.069
I've not done this yet myself.
00:29:20.150 --> 00:29:20.349
Okay.
00:29:20.369 --> 00:29:21.211
But this is an idea.
00:29:21.230 --> 00:29:26.011
And then chat with chat GPT and say, okay,
00:29:26.051 --> 00:29:27.951
listen, this is who I am.
00:29:28.011 --> 00:29:29.173
This is what I'm aiming to do.
00:29:29.292 --> 00:29:30.873
So you would create almost
00:29:30.893 --> 00:29:32.713
like a mission statement, brand statement,
00:29:32.753 --> 00:29:33.394
that sort of thing.
00:29:34.229 --> 00:29:35.549
You've got that in a document here.
00:29:35.931 --> 00:29:36.631
You can say,
00:29:36.730 --> 00:29:39.273
these are all the people who inspire me.
00:29:39.933 --> 00:29:41.816
And here are some examples of their posts.
00:29:42.276 --> 00:29:43.938
OK, you can say,
00:29:44.538 --> 00:29:48.021
bearing in mind my brand and my goals,
00:29:48.682 --> 00:29:49.442
which you would state in
00:29:49.462 --> 00:29:51.144
your document and bearing
00:29:51.184 --> 00:29:52.885
in mind the examples I'm giving you.
00:29:53.707 --> 00:29:55.788
How can I give me some ideas?
00:29:56.048 --> 00:29:56.650
And you can even say,
00:29:56.690 --> 00:29:59.752
give me 20 ideas for what I can do.
00:30:00.702 --> 00:30:02.864
with my content,
00:30:03.943 --> 00:30:06.183
think of ChatGPT as the
00:30:06.223 --> 00:30:08.244
know-it-all who can,
00:30:09.105 --> 00:30:10.164
you can tell them anything.
00:30:11.625 --> 00:30:12.726
You can tell them anything.
00:30:13.046 --> 00:30:14.066
I'm not saying the results
00:30:14.125 --> 00:30:15.006
are gonna be something you
00:30:15.026 --> 00:30:16.727
might want or like,
00:30:16.906 --> 00:30:18.047
but it's better than nothing.
00:30:18.186 --> 00:30:21.107
And I've had so many things where I'm like,
00:30:21.167 --> 00:30:21.627
okay, listen,
00:30:21.728 --> 00:30:23.788
I could talk forever as may
00:30:23.827 --> 00:30:26.628
be evident from this now,
00:30:27.429 --> 00:30:28.490
but I could talk forever
00:30:28.690 --> 00:30:29.990
about certain topics.
00:30:30.779 --> 00:30:32.621
but my brain is sometimes it's,
00:30:32.820 --> 00:30:33.662
it's so full.
00:30:33.781 --> 00:30:35.002
I don't know where to start.
00:30:35.803 --> 00:30:39.246
So I, to chat GPT and I say,
00:30:39.306 --> 00:30:40.747
help me organize my thoughts.
00:30:41.166 --> 00:30:41.686
Okay.
00:30:42.147 --> 00:30:43.749
And then I take that and I say, cool.
00:30:43.848 --> 00:30:44.088
Okay.
00:30:44.108 --> 00:30:44.249
Well,
00:30:44.269 --> 00:30:46.170
those are 10 videos I could happily make.
00:30:47.471 --> 00:30:47.671
Right.
00:30:48.192 --> 00:30:50.113
So, so anyway,
00:30:50.813 --> 00:30:51.634
trying to go back to what
00:30:51.673 --> 00:30:52.555
the last thing was where
00:30:52.575 --> 00:30:53.914
you said like advice to
00:30:53.954 --> 00:30:55.616
people at the very least,
00:30:56.528 --> 00:30:57.449
Look at what you're doing
00:30:57.648 --> 00:30:59.130
and be honest with yourself.
00:31:00.109 --> 00:31:01.191
Do I want to or should I
00:31:01.250 --> 00:31:02.131
make some changes?
00:31:02.852 --> 00:31:04.011
Then experiment with those
00:31:04.092 --> 00:31:06.192
changes by finding inspiration.
00:31:06.913 --> 00:31:08.134
Whether or not you want to
00:31:08.394 --> 00:31:10.375
use the tech hacks of using
00:31:10.435 --> 00:31:13.116
ChatGPT to help analyze various things,
00:31:13.597 --> 00:31:15.659
like to say, what is it that is making,
00:31:15.699 --> 00:31:16.898
you know, like maybe ask it.
00:31:17.779 --> 00:31:18.881
What do you think it is that
00:31:19.260 --> 00:31:22.942
is making this post so successful?
00:31:24.214 --> 00:31:25.715
Just have that conversation
00:31:25.935 --> 00:31:27.817
and then see if there's some sort of,
00:31:28.317 --> 00:31:28.637
you know what,
00:31:28.657 --> 00:31:29.618
there are three things I'm
00:31:29.659 --> 00:31:31.599
not doing that I could do.
00:31:32.180 --> 00:31:33.080
I'm not writing,
00:31:33.161 --> 00:31:34.301
I'm not putting a catchy
00:31:34.342 --> 00:31:36.083
thing at the top of my posts.
00:31:37.344 --> 00:31:38.265
What if that's just the one
00:31:38.305 --> 00:31:39.806
thing that I do?
00:31:39.826 --> 00:31:41.527
I'm not giving a call to
00:31:41.666 --> 00:31:42.887
action at the end of my posts.
00:31:42.907 --> 00:31:44.929
What if that's the one thing?
00:31:45.009 --> 00:31:46.809
What's the structure of my storytelling?
00:31:47.550 --> 00:31:48.511
And that applies whether
00:31:48.551 --> 00:31:50.353
it's video or not video.
00:31:50.712 --> 00:31:52.253
So I think a lot of these principles,
00:31:52.433 --> 00:31:53.234
you can take them
00:31:54.280 --> 00:31:55.922
And you can say, okay, well,
00:31:55.942 --> 00:31:57.022
I don't want to do video,
00:31:57.963 --> 00:31:59.065
but I do want to learn
00:31:59.125 --> 00:32:00.605
about how to grab people's attention.
00:32:01.665 --> 00:32:02.027
Okay.
00:32:02.287 --> 00:32:02.787
So again,
00:32:02.826 --> 00:32:03.948
if you're not sure how to do that,
00:32:04.107 --> 00:32:05.788
you could ask ChatGPT how,
00:32:06.329 --> 00:32:07.431
how would you recommend, again,
00:32:07.490 --> 00:32:09.912
this is me and this is what
00:32:09.951 --> 00:32:10.732
I want to achieve.
00:32:11.803 --> 00:32:14.143
How can you give me some suggestions?
00:32:14.763 --> 00:32:15.644
And then you just go back
00:32:15.703 --> 00:32:16.463
and forth and say, no,
00:32:16.483 --> 00:32:17.144
you got that wrong.
00:32:17.163 --> 00:32:18.104
I actually didn't mean that.
00:32:18.163 --> 00:32:18.723
I meant this.
00:32:19.344 --> 00:32:20.505
And then anyway, in the end,
00:32:20.964 --> 00:32:22.025
you can come up with a
00:32:22.164 --> 00:32:25.025
whole game plan on what you want to do.
00:32:25.144 --> 00:32:26.405
And then you can implement that.
00:32:26.425 --> 00:32:27.125
You can say, okay,
00:32:27.145 --> 00:32:28.425
I'm going to be doing this every day.
00:32:28.465 --> 00:32:29.105
The first thing I want to
00:32:29.125 --> 00:32:29.885
start with is that.
00:32:32.047 --> 00:32:33.987
Yeah, it's changed the world.
00:32:36.227 --> 00:32:37.487
We have no excuses now for
00:32:37.527 --> 00:32:38.667
our content being boring.
00:32:39.728 --> 00:32:40.448
You know, we just don't.
00:32:41.853 --> 00:32:42.153
You know,
00:32:42.193 --> 00:32:44.596
I almost wanted to be jumping out
00:32:45.096 --> 00:32:46.258
of my chair here because I
00:32:46.357 --> 00:32:47.538
use it exactly the same way.
00:32:49.260 --> 00:32:52.845
I look at ChatGPT as my very
00:32:52.924 --> 00:32:54.866
inexpensive virtual assistant.
00:32:55.127 --> 00:32:56.328
I brainstorm it.
00:32:56.449 --> 00:32:57.770
I go back and forth.
00:32:58.852 --> 00:33:01.795
I've also used... I also use
00:33:01.954 --> 00:33:03.237
Claude and I have...
00:33:03.997 --> 00:33:05.318
Um, actually I,
00:33:05.479 --> 00:33:06.480
I have a group and I
00:33:06.559 --> 00:33:07.901
recently changed the name
00:33:07.961 --> 00:33:09.502
of the group and I asked like, why,
00:33:09.923 --> 00:33:10.983
why didn't this work?
00:33:11.625 --> 00:33:12.546
I thought it would attract,
00:33:12.605 --> 00:33:13.727
why is it not working?
00:33:14.147 --> 00:33:15.368
And when you think about it,
00:33:15.449 --> 00:33:16.730
rather than just, you know,
00:33:17.010 --> 00:33:19.192
give me some content ideas or whatever,
00:33:19.272 --> 00:33:21.535
when you, when you really have it,
00:33:21.835 --> 00:33:24.939
you know, help you because, um, you know,
00:33:25.439 --> 00:33:26.720
chat GPT is not
00:33:27.401 --> 00:33:29.882
just to, you know, create content, like,
00:33:29.961 --> 00:33:32.082
you know, write a post on, I don't know,
00:33:32.221 --> 00:33:33.721
video for content marketing
00:33:33.761 --> 00:33:36.462
or something of, you know, 800 words.
00:33:37.182 --> 00:33:38.624
When you get into that whole
00:33:38.703 --> 00:33:42.604
conversational sort of interactions,
00:33:43.204 --> 00:33:44.664
it changes everything, I think.
00:33:45.224 --> 00:33:45.605
It does.
00:33:45.644 --> 00:33:47.246
Well, think about how, like right now,
00:33:47.306 --> 00:33:48.826
you and I, we weren't...
00:33:49.586 --> 00:33:50.446
planning on talking about
00:33:50.487 --> 00:33:51.647
chat GPT and now we're
00:33:51.688 --> 00:33:52.208
talking about it the
00:33:52.268 --> 00:33:53.788
conversation has gone this
00:33:54.190 --> 00:33:54.849
in this direction we're
00:33:54.990 --> 00:33:56.672
over time and I don't mind
00:33:56.731 --> 00:33:58.333
again but because one of
00:33:58.353 --> 00:33:59.113
the things that I would
00:33:59.133 --> 00:34:00.034
just encourage people to
00:34:00.094 --> 00:34:03.457
explore is custom GPTs and
00:34:03.477 --> 00:34:04.076
I don't know if you know
00:34:04.096 --> 00:34:06.057
what those are but but
00:34:06.118 --> 00:34:08.159
basically building your own
00:34:09.300 --> 00:34:11.061
context driven engine
00:34:11.342 --> 00:34:12.943
inside of which everything
00:34:13.003 --> 00:34:14.083
is going to be far more
00:34:14.164 --> 00:34:15.304
suited to what you want to
00:34:15.344 --> 00:34:16.766
do so you can build a GPT
00:34:16.826 --> 00:34:18.847
around your brand and and
00:34:19.826 --> 00:34:23.248
And, yeah, it's too much to say about it.
00:34:23.469 --> 00:34:25.130
No, no, no, I know, I know.
00:34:25.150 --> 00:34:26.050
We could go on and sit here
00:34:26.090 --> 00:34:26.952
and talk certainly for
00:34:26.992 --> 00:34:28.733
another half an hour at least on this.
00:34:29.153 --> 00:34:30.894
And I will also just mention,
00:34:30.914 --> 00:34:31.815
because I'm looking into
00:34:31.856 --> 00:34:32.597
doing that myself,
00:34:32.637 --> 00:34:34.498
learning how to do it from ChatGPT,
00:34:34.898 --> 00:34:36.920
but I also, there are many of...
00:34:39.902 --> 00:34:41.262
I don't know what you would call them,
00:34:41.422 --> 00:34:42.643
personalized applications
00:34:42.682 --> 00:34:43.862
or whatever out there.
00:34:43.882 --> 00:34:46.244
I'm putting together a
00:34:46.884 --> 00:34:50.085
program right now and I use
00:34:50.125 --> 00:34:51.684
the course assistant
00:34:52.125 --> 00:34:53.965
application of ChatGPT to
00:34:54.025 --> 00:34:55.385
help me put that together.
00:34:55.726 --> 00:34:56.565
So anyway, again,
00:34:56.585 --> 00:34:57.746
we could go on and on and on.
00:34:57.826 --> 00:34:59.286
So I just want to briefly,
00:34:59.327 --> 00:35:00.327
just because I was so
00:35:00.427 --> 00:35:01.467
interested to listen to you
00:35:01.487 --> 00:35:02.567
and I didn't want to be looking at,
00:35:02.847 --> 00:35:04.088
I wanted people to see you
00:35:04.907 --> 00:35:07.289
rather than your LinkedIn profile
00:35:09.628 --> 00:35:10.449
Because, you know,
00:35:10.469 --> 00:35:11.630
we were having this really
00:35:11.710 --> 00:35:12.811
interesting conversation,
00:35:13.110 --> 00:35:14.072
but I just want to bring it
00:35:14.152 --> 00:35:15.532
up back one more time.
00:35:15.572 --> 00:35:17.193
And I think it's so incredibly,
00:35:17.554 --> 00:35:18.155
you were talking,
00:35:18.175 --> 00:35:18.875
we're talking about
00:35:18.974 --> 00:35:21.916
branding earlier and I love your whole,
00:35:22.056 --> 00:35:22.777
you have your,
00:35:22.958 --> 00:35:25.338
your banner and your
00:35:25.498 --> 00:35:27.199
sweatshirt and everything.
00:35:27.280 --> 00:35:30.402
And it's just, it's just so, yeah.
00:35:31.737 --> 00:35:33.219
of representative really of
00:35:33.338 --> 00:35:34.679
a reflection of of who you
00:35:34.800 --> 00:35:36.621
are to when you get to talk
00:35:36.641 --> 00:35:38.121
to you I have my amazing
00:35:38.181 --> 00:35:39.541
wife to thank for for
00:35:39.601 --> 00:35:40.623
taking the image that I
00:35:40.663 --> 00:35:41.663
gave her and making the
00:35:41.722 --> 00:35:44.485
face look like me um she
00:35:44.525 --> 00:35:45.746
did that she she's um
00:35:45.806 --> 00:35:46.525
teaching herself to
00:35:46.585 --> 00:35:47.666
illustrate so I think she
00:35:47.686 --> 00:35:48.806
did a pretty amazing job
00:35:49.447 --> 00:35:51.309
wow she she certainly did
00:35:51.389 --> 00:35:53.929
and lucky for you but so
00:35:54.030 --> 00:35:55.391
are you are you open to
00:35:55.451 --> 00:35:57.072
connecting with people on on linkedin
00:35:57.771 --> 00:35:58.331
Absolutely.
00:35:58.351 --> 00:35:59.793
I think especially, I mean,
00:35:59.894 --> 00:36:01.416
I used to sort of bang the
00:36:01.436 --> 00:36:03.239
drum about personal invites,
00:36:03.380 --> 00:36:05.103
but I appreciate now with
00:36:05.123 --> 00:36:06.545
the limitations for those
00:36:06.585 --> 00:36:09.269
who don't have a paid account, you know,
00:36:10.344 --> 00:36:11.045
By all means,
00:36:11.085 --> 00:36:12.885
if anyone wants to connect and chat,
00:36:13.726 --> 00:36:14.226
please do.
00:36:14.626 --> 00:36:15.628
You'd be most welcome.
00:36:17.188 --> 00:36:18.188
And feel free to follow it
00:36:18.248 --> 00:36:19.969
up with a little, you know,
00:36:20.030 --> 00:36:21.911
who you are and that sort of thing.
00:36:22.291 --> 00:36:23.972
But for sure, connect.
00:36:24.331 --> 00:36:25.893
And if you need any help, I do offer,
00:36:25.913 --> 00:36:27.634
we start with a free call.
00:36:28.494 --> 00:36:29.773
And, and I've,
00:36:29.893 --> 00:36:30.795
I've given those where
00:36:30.815 --> 00:36:32.534
that's all the people wanted.
00:36:32.574 --> 00:36:33.655
They scribbled down notes,
00:36:33.715 --> 00:36:34.675
they went off and they're
00:36:34.715 --> 00:36:35.735
implementing stuff.
00:36:36.235 --> 00:36:36.956
So there's no, I'm,
00:36:37.115 --> 00:36:38.815
I'm no longer a salesman.
00:36:38.896 --> 00:36:40.356
I used to be years ago and I
00:36:40.396 --> 00:36:41.237
didn't really enjoy it.
00:36:41.317 --> 00:36:43.077
So you don't get a hard sale from me.
00:36:43.097 --> 00:36:45.657
Um, but if you'd like to get, uh,
00:36:46.237 --> 00:36:47.077
get together on a video
00:36:47.117 --> 00:36:49.659
call and just chat through
00:36:49.679 --> 00:36:50.139
what some of your
00:36:50.179 --> 00:36:51.938
challenges are around content creation,
00:36:52.179 --> 00:36:53.199
I'd be happy to hop on a call.
00:36:53.219 --> 00:36:54.239
You can do that via the link.
00:36:54.940 --> 00:36:55.320
And, um,
00:36:56.101 --> 00:36:56.862
whether you want to do that
00:36:57.181 --> 00:36:59.282
and then move on to something else,
00:36:59.322 --> 00:37:00.423
there are options available
00:37:00.463 --> 00:37:01.605
for you via the link.
00:37:01.864 --> 00:37:03.465
One of the things I do is
00:37:03.505 --> 00:37:04.206
help people with their
00:37:04.226 --> 00:37:06.788
video by hopping on a call
00:37:06.827 --> 00:37:08.208
with them for a period of time,
00:37:09.048 --> 00:37:11.070
recording that call and
00:37:11.391 --> 00:37:13.552
having a conversation that
00:37:13.612 --> 00:37:14.952
helps them bring out
00:37:15.112 --> 00:37:16.293
everything naturally.
00:37:16.554 --> 00:37:17.655
So I ask very specific
00:37:17.735 --> 00:37:19.315
questions and then I take
00:37:19.376 --> 00:37:21.077
all of that and create content for them.
00:37:21.750 --> 00:37:23.951
So that's a service that I offer as well.
00:37:24.010 --> 00:37:24.791
So for those who are
00:37:24.911 --> 00:37:26.012
struggling with video and
00:37:26.032 --> 00:37:26.831
all that sort of stuff,
00:37:27.371 --> 00:37:28.432
I can do it for them and
00:37:28.532 --> 00:37:29.733
give you back a video that
00:37:29.773 --> 00:37:32.134
could be as simple as you
00:37:32.173 --> 00:37:33.434
like or a bit more bells
00:37:33.474 --> 00:37:34.394
and whistles as you like.
00:37:34.474 --> 00:37:37.235
So those are the things that
00:37:37.275 --> 00:37:38.597
I do as well as consultation.
00:37:39.251 --> 00:37:40.092
Well, I love that.
00:37:40.371 --> 00:37:41.932
And the last thing that I want to say,
00:37:41.972 --> 00:37:42.853
I'm sure that can be
00:37:42.934 --> 00:37:44.135
extremely helpful because I
00:37:44.175 --> 00:37:46.556
have a good buddy of mine
00:37:46.936 --> 00:37:49.458
who is great on a LinkedIn live show,
00:37:49.559 --> 00:37:50.760
chatty and everything else.
00:37:50.800 --> 00:37:52.242
Or if they're doing a presentation,
00:37:52.961 --> 00:37:54.242
put a video, you know,
00:37:54.643 --> 00:37:55.483
the phone up and try to
00:37:55.503 --> 00:37:56.525
make a video and it looks
00:37:56.565 --> 00:37:57.545
like a hostage video.
00:37:57.945 --> 00:37:59.166
So it's just, you know,
00:37:59.266 --> 00:38:00.648
but it's- Maybe that's his thing.
00:38:01.009 --> 00:38:03.170
Maybe that's- No, no, no, it's not.
00:38:03.431 --> 00:38:04.751
But it's, you know what it is?
00:38:04.851 --> 00:38:05.731
A lot of it is just-
00:38:06.952 --> 00:38:07.773
it's the mindset.
00:38:07.974 --> 00:38:09.355
It's really that mindset.
00:38:09.574 --> 00:38:11.277
And I'm sure with people have you do that,
00:38:11.657 --> 00:38:12.858
that it kind of opens the
00:38:12.898 --> 00:38:13.858
door for them to,
00:38:14.318 --> 00:38:15.719
to do things for themselves.
00:38:15.780 --> 00:38:16.740
So again,
00:38:16.840 --> 00:38:18.461
I thank you so much for being here.
00:38:18.501 --> 00:38:20.603
This has been such a treat for me to,
00:38:20.684 --> 00:38:21.945
to actually be able to sit
00:38:21.985 --> 00:38:22.746
and chat with you.
00:38:23.425 --> 00:38:23.626
Um,
00:38:23.907 --> 00:38:25.367
and thank you to people who have been
00:38:25.427 --> 00:38:25.547
here.
00:38:25.588 --> 00:38:26.628
I've been seeing some, um,
00:38:27.148 --> 00:38:28.528
reactions even though people
00:38:28.548 --> 00:38:29.889
don't sometimes comment we
00:38:29.929 --> 00:38:31.710
even have people joining us
00:38:31.851 --> 00:38:33.873
on instagram so thanks so
00:38:33.913 --> 00:38:34.733
much for everyone who's
00:38:34.773 --> 00:38:36.074
being here thank you so
00:38:36.134 --> 00:38:37.996
much ryan for saying yes
00:38:38.115 --> 00:38:40.137
it's been such a treat um
00:38:40.257 --> 00:38:41.918
and everyone else thank you
00:38:41.958 --> 00:38:43.440
so much uh yeah yeah I look
00:38:43.460 --> 00:38:45.081
forward to uh maybe
00:38:45.121 --> 00:38:46.362
chatting again sometime if
00:38:46.402 --> 00:38:47.902
we want to go into more specifics
00:38:48.597 --> 00:38:50.018
You know, we can, yeah,
00:38:50.038 --> 00:38:51.518
there's just so much we could talk about.
00:38:51.579 --> 00:38:52.438
We could have a whole show
00:38:52.458 --> 00:38:53.918
just about chat GPT, couldn't we?
00:38:53.958 --> 00:38:55.719
So we could, we could,
00:38:55.920 --> 00:38:56.980
and I will definitely be
00:38:57.000 --> 00:38:57.820
taking you up on that.
00:38:57.880 --> 00:39:00.501
So thank you so much and everyone else.
00:39:01.221 --> 00:39:02.001
Goodbye for now.
00:39:02.101 --> 00:39:03.222
I'll see you next week and
00:39:03.262 --> 00:39:05.121
have a great rest of your day.
00:39:05.822 --> 00:39:06.342
Goodbye.
00:39:06.362 --> 00:39:11.963
Oh, okay.
00:39:11.983 --> 00:39:14.085
I'm missing my, okay.