036 - Brainstorming With Digital Whiteboards And Chat GPT

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. 

Topics included:

🔹Using Miro digital whiteboard platform for brainstorming and collaboration.   

🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.  

🔹Tips to create videos with ease, even if you're a newbie.  

And more

(Recorded Live)

Download 25 Content Creation Ideas To Kickstart Your Social Media Posts  (Click Link Below)

🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.

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🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download

⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download

➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
...

Transcript

Speaker 1: 0:45

Hi, I'm Annette Richman. Welcome to Content Marketing School, where we will dive into content marketing strategies specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Hi, I'm Annette Richman. Welcome to Content Marketing School. This episode is a recording of the Elite Innovator Office Hours, which meets monthly to learn, share ideas and build community.

Speaker 1: 1:25

All right, well, I do have something. A wise friend of mine told me that when I have groups like this, that if there are no questions, I should have something to teach. And I there, she is right there. So you know, I, like most people, I do training all the time because I'm always trying to learn, and I was in a training last week and the training was actually on how to be comfortable on camera. And I mean, I'm pretty comfortable on camera, but I always figure I learned something and the trainer came up with this. I came up with this thing, a way of brainstorming to come up with different, and so I had been using anybody here. Use Miro, okay, you do, okay, so let me see.

Speaker 2: 2:22

I'm looking actually for another brainstorming tool because I've been using Jamboard and that's going away in October, so this is really good.

Speaker 1: 2:31

Okay, so this is Miro. I actually learned about this. I think I'm not sure where the first place was, but Amy Porterfield's podcast stands out in my mind that she was talking about sort of the paid version, because you can use this with teams the paid version because you can use this with teams. But this is the first thing that I did with Miro, and it's just a sticky board, sticky note board, whiteboard that you can use, and I used it for a lot One of the things I like about it, because I do have like big whiteboards in my office that I write on and look at because I'm weird like that, because I'm weird like that.

Speaker 1: 3:09

But you can actually you can export the boards that you create here as images or as PDFs. So what I was doing was exporting this as a PDF and then, when I sit down, maybe at my laptop in the other room, I would use this to work on my content calendar. But what I want to show you is actually is this other thing that I learned just last Friday, as a matter of fact, and this is kind of a riff on that. It's hang on a second.

Speaker 1: 3:51

Let me just I can get one more thing here, cause I want to explain kind of what this is Um, okay, so the the speaker um, the trainer was talking about had us do an exercise where we wrote down. We had we pulled out our our pieces of paper and we made circles, and the one in the center was kind of the goals, and then she had us write down circles around the goals. And so I was looking on Miro and so I found this and this is called and again, I'm using the free version of Miro, so you can have paid. If you have teams, then you, you know, I guess you would have to have paid, but since I'm just using it for myself, I'm using the free version. So this is, this is what they call a scamper board and it's the.

Speaker 1: 4:50

The acronym stands for Substitute, replace Part of the Solution, product Process, et cetera, with something else. Combine, merge Two or More Elements of the Solution. So you can do this I think it's meant for products, not necessarily ideas and then you can adapt after and adjust the elements. Let's see put to another use. Have to adjust the elements. Let's see put to another use modify, eliminate, rearrange.

Speaker 1: 5:14

So the thing that's so cool about this is you can move. These are the sticky notes. You can add sticky notes, you can move things like this. You can move them around the board, you can add things to the board, you can even move, like these little you know things if you want to move it around, and so what what I was using it for is that she was talking about brainstorming, and so these are, for me, different sort of content pillars that I'm working on and these are my, my ideas that I'm going to use.

Speaker 1: 5:56

And again, this is kind of a a, you know, work in progress for me, but I thought it was a really, really cool, cool idea. You know to to do brainstorming because, like, I love sticky notes, but sticky notes are kind of like they're not portable for me. I have those stuck around my computer but I can't take them with me, and this is something, too, that you know you can print out, save it as an image or save it as a PDF and use it, share it, you know what, whatever. So I just wanted to kind of show you this, and one of the things that's nice is, if you want, you can like add sticky notes to to whatever you're working on, you know, and so it's, you know it's really cool. You can change the colors, you can change the, the, obviously the text. You can change the sizes of the image and you know all these other things. So these are the colors that I picked, but what do you think of that?

Speaker 4: 7:00

So I got a question Annette, is this shareable?

Speaker 1: 7:03

It is.

Speaker 4: 7:04

So if you share the link, do we have to have an account on Miro to contribute to it?

Speaker 1: 7:11

I believe you do need the paid version, brenda. I have not explored beyond the free version at this point, I'm on that, but I'm fairly certain that you can certainly share. I mean, if you hear you can save, you can save as a template, you can save to a Google Drive, you can share it, you can work on it together. It's meant for Teams, but I'm pretty sure in order to do that, you need to have let me see, you need to have a different.

Speaker 2: 7:46

So can I jump in just for a minute, of course, because, as I mentioned, I've been using a Jamboard and that's going away. It's a Google product and they're suggesting Miro, or another Figma, I think as an alternative. My understanding is that the only person I have to have the paid account, but anyone I send the link to can then contribute to what's going on there without having an account of their own.

Speaker 4: 8:21

Cool.

Speaker 3: 8:22

There you go. I like it. I think it's a great tool to use. Back before we had tools like this. I was a big part of being trained to be design thinking in the workplace and a lot of design thinking is using that format, but we were actually using post-it notes.

Speaker 3: 8:39

We actually had a whole room dedicated no tables, no chairs, it was just, you know, things on the wall and we had boards and it was the physical post-it notes everywhere, and it was a great exercise. It came up with wonderful ideas, but the cleanup and the organization of them was horrendous, and so this really simplifies it so well and I like that. It's shareable, um, and that you can, you know, manipulate the, the visual a little bit to make it easy to follow yeah, so.

Speaker 1: 9:04

So this is. These are all the templates that they have, and again, I started with the post-it notes because that was something that I like to use anyway. This is the scamper, obviously. So these are all the different maps that you can create and then, you know, personalize them Do you have a lot of other templates available.

Speaker 1: 9:25

The ones that. Yeah, what I was just showing are all the templates. So here I am. Now I have this stuff on here. I don't know what to do with it. That's good. So yeah, those were all the um, all the the templates there. I know, yeah, templates so these are all available on here.

Speaker 1: 9:46

I'm not sure how the you know how the the paid works, but because I have not explored that, I think it's relatively inexpensive, but it's. It's really. I find it to be really handy. Sorry about that. You don't want to see that. That's boring. So this is actually going to be one of the things that I'm talking about in my latest newsletter, and so here's just an image.

Speaker 3: 10:36

Very cool.

Speaker 1: 10:38

So anyway, so anyway, that's that's just something. You know that I I wanted to, okay, so here's the image that I can I'm going to use later in my, in my newsletter. So you know, and again, I, I like to print this stuff out because then I can just take it wherever I'm, wherever I'm working, and I, oh, oh, oh, what did I do there? I don't know. I'm having a learning experience right now. So, uh, all right, well, here we go. So, anyway, that's just something that I wanted to share, that you know, I learned about it from Amy Porterfield's podcast and I just I thought it was really really the Miro from her podcast and I guess we lost.

Speaker 3: 11:27

She had to jump off. She said she had to jump off. She said oh, okay, okay.

Speaker 1: 11:30

So I thought maybe I was boring her, so anyway, so I thought that was really, really interesting because again, you know, like brainstorming for me is tough, you know, when I'm linear, like I'm a list person, but then again you know I like to see visual. So any other like brainstorming suggestions?

Speaker 3: 11:58

I got to say.

Speaker 3: 11:59

I won't lie, ai obviously is a sensitive subject sometimes, but I found that when I've written something out and I drop it in AI because I don't like the way it's flowing and I want to add something, but I don't know what I want to add, I actually will brainstorm with chatGBT and it will give me some good suggestions and then I'll go back, rewrite the whole thing with new suggestions and then pop it in for, like grammar purposes.

Speaker 3: 12:20

I'm a big person of not having it. I don't want to ask a question of prompt and have it right before me. I never do that. I always want to write it all out. I don't care if it doesn't sound great, it's my words and then ideally, massage it that way. And for me, the brainstorming side, it brings ideas that I didn't think about and I'll even say all right, give me an out-of-the-box idea around this topic, or give me more high-level financial ideas about this topic, and it does prompt you with really good ideas. So I've found that to be a good brainstorming friend when you don't have one available, maybe at, like you know, midnight and everyone's sleeping.

Speaker 1: 12:57

No, no, I love that, I do it. I do that too, and and I'll I will ask it if I'm, if I'm working on something like I'm. Let's say, I was writing something about content marketing and I said what are different types of content marketing? Or what are people most searching for in terms of that? Or one of the favorites is although I'm not a big believer and I don't think it's all about the prompts, but you know, what do I need to know? If I'm this person about content marketing and sometimes, it's true, It'll come up with ideas that I wouldn't have thought of immediately and I found it great to um outline like a presentation like here's what I'm going to cover in my presentation. So can you give me the you know outline it, tell me the slides and whatnot to do it for?

Speaker 3: 13:46

you know however long the presentation is going to be yeah, I mean even down for, like my clients or people at work that I go in for an interview, I always tell them I go take the job description, take your resume, plop them both into ChatTBT and say what are some good questions to ask based on my resume and the job description? What are some questions I should expect? And let it give you some ideas. And that kind of brainstorming alone is is helpful too, because we don't always have a coach available on the spot. So again, but don't let it do it for you a hundred percent, because that goes to the whole conversation of is AI going to replace jobs? Well, if you let it replace you and you lose all your independent and originality and uniqueness, yeah, it could replace you, but if you use it as a tool to enhance what you're doing, it's powerful.

Speaker 1: 14:29

You know, so know, so many people are worried about, about AI, and I, I, I like Hootsuite, they do a lot of reports on different social media trends and whatnot, and the last social trends they they published and they were asking employers, and I think it was the I don't remember the number, it was 60 something close to 70% of the employers responded, said they want to use AI to cut down on workloads, not to eliminate people, but to make it easier for the people that work there. And I find it that way too, although I will say I think that you can see for me anyway, because I know a couple of people who do have ChatGPT write their LinkedIn posts for them and they kind of post it as is, and you can tell.

Speaker 3: 15:19

Not them.

Speaker 2: 15:20

Yeah.

Speaker 3: 15:20

I mean, if I start using words that I've never used my entire life, people are going to know that. You know, if I'm saying things like, oh, this is exemplary versus this is wonderful. I don't use exemplary versus this is wonderful. I don't use exemplary that often, Not that it's unheard of for me to use it, but when it's using all these high level words or technical words like healthcare words, I'm not in the healthcare field. I'm not going to sound well, so let me sound like myself. Be educated, Educate yourself to sound intelligent, but don't have it do it for you, because you lose your voice and people know. Like you said to your point, you know when people are using it yeah, yeah you can tell.

Speaker 1: 16:00

Are you using? Do you use that Linda?

Speaker 3: 16:05

oh, you're on mute, linda, you're on mute.

Speaker 2: 16:08

Sorry about that. I'm just starting to learn a little more about it and play with it. Um, I use it more to give me suggestions and and rather than to rewrite anything or rewrite suggestions for what I'm writing. Uh, but I'm trying to learn more about it, so I'm still a very, very newbie on it and not sure that I like. I like the ideas that it gives me sometimes, but I don't necessarily like the wording that it gives me, even as a starting point no, I, I hear you on that.

Speaker 1: 16:39

One thing that I that I will mention um. I don't know if you all know Frank Prendergast. He's, um, he's on Linda, you should follow him, he's. He is really someone that um he he's been on my LinkedIn live show a couple of times and he he publishes um a newsletter. He's got a lot of things that he posts, often on AI. Um, you know, I think he's, I think he's really smart at it. He knows a lot of different types of platforms to use. I'm pretty much like ChatGPT and then DALI3, which is part of, you know, chatgpt, although everything kind of has AI attached to it now, but he's really great. If you go to his profile, let me see if I can, I'll pull up his profile here so you can see who he is.

Speaker 3: 17:29

Yeah, and what's funny about it is that you know, I think a lot of people don't they get into the point where I use it a lot for like, almost like, grammarly Like.

Speaker 4: 17:36

I wanted to correct my grammar and spelling, because that's not my great strength. So I want to make sure I'm touching on it.

Speaker 3: 17:49

But what I have noticed is that when you, it will reuse your words unless you ask it not to Like. If I sit there and say this sounds too stern, make the sound a little bit softer.

Speaker 1: 17:53

It's going to change my wording, but yeah, I do that when I ask it to help me write, write sales copy, because I consider myself to be a good writer. I do not consider myself to be. I'm not a good like sales copy writer. And then when I do, when I have it right copy for me, I always have to say, okay, back it off and back it down a little bit because that's just too much. So this is Frank and he he has actually has this.

Speaker 1: 18:19

This is an addition of his newsletter. He has a free newsletter and you can you can find all types of Sorry, Sorry, Sorry about that, I apologize, I forgot to take the phone off the hook, Anyway. So, anyway, this is a great addition. He talks about all different things with AI, but he publishes a lot of information on AI and you can just just by following him and signing up for his free newsletter. I've learned a ton from him myself and I would highly, highly recommend following him. He's the. He's the person that that I know who knows the most about AI right now. I don't know. Is there any other suggestions for people to follow?

Speaker 4: 19:12

I follow Kendra Corman and she's a marketer as well, so her perspective is from that of a marketer and how to use AI for content generation. But following the formula of not just taking what they give you. To Philippe's point Is it Philippe or Philippe? I'm sorry, philippe or Philippe. I'm sorry, philippe. To your point earlier, philippe, of not just taking it, because you don't use those words, you know, like modifying it. So she's one of the people I follow on it.

Speaker 4: 19:38

I think there's a lot of experts that are sprouting up. Angela Pitter is another one because she's in the LinkedIn space as a coach and I think there's an early opportunity for people that are interested in leaning in to teach it and become like a quote unquote expert. It reminds me of Annette. You remember, like back in the early days of social media, there was like these there was nothing, and then three weeks later, there were Facebook experts and LinkedIn experts. On Instagram, there was Instagram. I'm like it just opened up three weeks ago. How are you next? But if you, but if you lean into it early on, you just need to be and this is one of the Amy Porterfield isms you just need to be 10, 10% smarter than the people that you're teaching. Yeah, you can potentially be an expert, but yeah, I would say Kendra Corman and Angela Pitter are the two people I'm going to for chat, gpt and related right now.

Speaker 3: 20:25

You know, a good person is Sinead Monet. She, Sinead, has done a lot. She does a lot of free courses and then she has paid ones, but she does share a lot of great, easy, tangible takeaways. You know, one of the things that I've always been a fan of also is formats.

Speaker 3: 20:42

Okay, someone says write a marketing plan write a strategic plan, write a report on this style, and you've never done it before. Chat tbt allows you to. Hey, put this into a marketing plan template, which I did one time for the marketing department. I had an idea I wanted to present to them. I wanted to present to them in a way that they understood how to read, instead of trying to figure out what I was trying to say and when I did it they're like oh, what marketing did you?

Speaker 3: 21:07

or who in marketing did this for you? I'm like I did it. I just learned how the format is from ChatGPT. And they're like should we be worried about our job? I'm like, oh, hell, no, I go, this is all about me, just to make it easy for you. And they're bit, but it was something that you know. If I'm presenting a strategic plan to the board of directors, I've never written one before, but I have all the ideas I want to present. It helps you get that template, if you will, or that format, and especially if you've never done it before.

Speaker 1: 21:36

Oh, you know, I'm 100% with you and I did that. I was put in a pitch to speak at a conference and I wrote down, you know, all the things that I was going to be talking about and the things that I was going to be covering in it, and I had I had chat GPT create an outline, sort of with a slide and also a summary with a with some takeaways, and it's just, it's so easy, you know, and that's, I think, the same thing. The same idea is what you're using it for. I'm taking what I, but I'm having it warm at it for me and condense it and and things like that.

Speaker 3: 22:09

So, yeah, I, I, I love it, you know, um, but you know, and I I've, uh, you know, I've been getting into the images more and more too, but but yeah, it's no, I just gotta say, and following people like you all be like you know, brenda, I'm always learning from you, consistently, always learning from you, and and it's you know I have my book right here, actually and it's one of those things where we I I made my mother is a teacher, was a teacher for 50 years, my wife's in the education field. That forever learner mentality is something that, like be curious, be want to learn.

Speaker 3: 22:42

Learn from others you know, it's not about oh, how much better am I than everybody else. It's what? What can I learn from them and what can I share? You know, and, and when you do that, you build community, like you've done here, and that, and it's it's wonderful to be able to learn from people like you, because for me it's not like, oh, this is why I learned. No, I'm consistently learning from you all, and you too, in all the audio rooms. I always see you there and I always love your feedback when you give it.

Speaker 1: 23:05

Oh, absolutely Absolutely. I. You know I, I learn. You know I try to absorb and learn and learn and learn as much as I can, and then, when I can't learn anymore for free, then I, then I pay. That's my, that's my pattern. Should we all pull up our social media pie books? I think we all have them on our shelves. I know I have mine right here too, right.

Speaker 3: 23:32

But our shelves.

Speaker 4: 23:32

I know I have mine, right here too.

Speaker 4: 23:33

Right, but mine's in the other room so we can go like this. Okay, so we are all social media, social media pie readers. You're making me blush, but you're making me so happy. I feel like we should be happy, not look embarrassed when people are touting our stuff. It's you're so kind, you know. Yesterday, I have to say, annette was such a fun day For those that are watching maybe the playback later. Yesterday was March 14th, 3.14.

Speaker 4: 23:52

Pi Day, p-i and I've gotten to the point now where I like talk about it so much and I tell people like, if you see anything Pi related, message me Like memes, gifs, holidays, and yesterday, I think, was one of the more um popular day. Like I got so many texts and emails and linkedin messages and people like wishing me a happy pi day. And look, I had one person like you didn't do a post yet it's pi day and it was so much fun. But, um, it's, it's good to surround yourself with people like annette and linda and felipe, like people who are your supporters and cheerleaders and, felipe, as we were talking, I like I haven't had it on my LinkedIn live yet. I'm trying to figure out if there's an angle that would work with my community. In terms of your background, I'm going to reach out to you separately and maybe we could talk about that, but yeah, he is a great guest, I will tell you, he is so fun he's been on.

Speaker 1: 24:43

He was on my show a couple of times. So it's, you know, it's, it's, and I'll tell you. And I want to talk to you, too, separately about this because I think some of the things that you, you did, you know, when I I did a presentation for SHRM talking about how to attract top talent, and I showed examples from people that I knew, and one of them was you, felipe, and I told you, you know about it because it's, it's. So you know, company pages and, brenda, you know that's one of your areas too are so boring with these larger companies where you go on there and it's the stage photos and everything.

Speaker 1: 25:21

And you know, I I love the way you would interview people and, for example, one thing that I remember is someone from, I think from mortgages, and it was a guy and you had him on and you were interviewing him and, of course, it was great exposure because you talked a little bit about the company. But you have him give great tips for homebuyers, for homebuyers, which you know it's just, and I think there's so much with job seekers, although I'm not working with them as much now is you know the whole idea of what's a company like, and I think if you have a company like the things that you did, you can really tell what a company's like. It's not just like oh, we're really all about our employees, well, oh no, we're not talking about that. But here's our employees and we're cooking together and oh, by the way, we created a cookbook. So I think it's so. I think it's so cool, you know, and it's so, so important to be creative.

Speaker 3: 26:19

Yeah, when you tap into people and when you start allowing people to be creative, they come up with the ideas. Like you know, I came up with the single chefs, but then, all of a sudden, next thing, you know, we're doing the hot ones challenge that you do on YouTube in hot wings, sharing financial tips, and that was an idea for a credit manager. So, but going back to Brenda, your point about pies, I gotta say, whether it's personal brand or your company brand, you know, brenda, you do it so amazingly well, to the point where when you think about pie, you think about Brenda. I mean, I was on vacation in the Virginia mountains. We stopped at this little store to get some pumpkin pie and, I think, apple juice, and I see this huge display I mean a beautiful display of pies. My first thought is I need to take a picture and send this to Brenda. And the thing that my wife's like who the hell is Brenda?

Speaker 4: 27:04

And I'm like LinkedIn friends, okay, okay who the hell is brenda and I'm like linkedin friends, like okay, okay and so exactly.

Speaker 3: 27:14

But I was like no, this is just a great marketing person who's branded herself so well that when I see a pie, I think about her. And so you've done that so well, and I think that's where I I've tried to learn from you. But others can always benefit from your knowledge not just job seekers, but other people as well.

Speaker 1: 27:30

Oh, absolutely Absolutely. So you know it's. So, you know it's so. Funny how and you're right we learn from each other. We start thinking about, you know, marketing, like, for me it's become like a whole different thing, like, oh, I'm talking about a podcast, so you know what, While I'm doing this post about a podcast, why don't I mention a few other? You know episodes up there and you know, so people might be interested. So we're kind of I feel like we're kind of running out of steam here. I don't have anything else to show you. You One thing I will.

Speaker 1: 28:13

Actually I will ask you, felipe, because I know that that you do I'm not sure if you do as much, but you used to do a lot of video and I'm just I'm curious as to how you because I know so many people are like oh, they're afraid, they don't want to do video, they're nervous about it, this and that People are judging but how did you sort of get over that?

Speaker 3: 28:34

Because you used to do them all the time. Yeah, no, I'm sorry, go ahead.

Speaker 1: 28:38

No, that's it.

Speaker 3: 28:39

That's my question. No, and I definitely. I've always enjoyed video. I've never been somebody that was overly scared of video. I think I like recording other people all the time, like I was the guy in the family with the camera and the video.

Speaker 3: 28:50

Yeah, you're the photographer yeah, and so for me, what I what I realized that I did get nervous about was when it was time to record to make sure that everything like did I look okay, was the sound okay, was the background okay? I got overly nervous about those things. Um, and then the second thing that would make me nervous would be am I going to remember everything? And I try to do like okay, like have everything written out in front of me. That doesn't work for me. I sound robotic, I don't. I'm not myself. So what I realized is that I just need key talking points. I don't need to write out everything I'm going to say. I know what I want to talk about. I just need to remember what order I want to talk about it in. So that helped me tremendously and I'm realizing I don't need any fancy technology my cell phone, maybe a ring light and a microphone if I wanted it.

Speaker 3: 29:38

But this microphone I have right here 40 bucks. You have to get a microphone.

Speaker 3: 29:42

It wasn't expensive. I've had it for three years. It still works. Can you all hear me, okay? And so I realized I didn't invest so much money. So I think people get in their head about it Like, oh, it's too expensive, I don't have experience, I'm not going to speak clearly, I'm not going to remember. Take away all those things that scare you, worry you and get excited about it and try it. And here's the thing People are never going to remember your first video. I barely remember my first video. So go out there, do it. And the good thing is, I always looked at how did my videos improve over the course of time. That's what I focused on, not how bad were they before. It's oh wow, I have improved, I am showing improvement. That's great. Let me focus on that. So that's always been and learning from people like you and Jillian and Kevin and everyone else that does videos all the time. I've always been very happy about being able to learn from you all.

Speaker 1: 30:35

Yeah, I find that too. People think about equipment. Equipment's expensive, but even the makers of the Blue Yeti, which is what I have now and I waited and got it on Prime Day, but I started out I had a Blue Snowball, which is another thing. It's YouTube, because he has done such an incredible job with his YouTube channel. In like such a short time. He's got thousands of followers over almost 2000 followers and not even a lot of video I think less than 100 videos just the way he's promoted it and everything. So I'm excited. I'm excited to have people come on my show and talk about things that are like outside. What they normally get asked to talk about makes it makes it fun for me and, so far, fun for them too.

Speaker 3: 31:28

So, yeah, yeah, but I definitely get back to videos and, uh, do more of those because I I think people you know I don't want to get on another platform do videos I want to do on linkedin so, brandon, this link is.

Speaker 4: 31:40

This is to your link to the linkedin post yeah, that's to yesterday's pi day, the document slider post uh oh yeah, do do click on that.

Speaker 1: 31:50

It's really fun. It's really fun, it is. I remember the first time you ever came on my show, my other show a couple of years ago, talking about LinkedIn and stealth mode, and you had on heart sunglasses big pink heart sunglasses to show the stealth mode.

Speaker 4: 32:14

I used to call them. My daughter would say they're like a Snapchat filter, because you know how you do those filters in the add-on sunglasses. It was like the live version of the glasses for that so clever so clever.

Speaker 3: 32:25

I gotta ask the pie costume, first of all, did you make it yourself? And secondly, how heavy is the pie in front?

Speaker 4: 32:33

so. So here's the backstory. So this was like a couple years. This is probably when my daughter was in like third grade for Halloween and she's now in seventh grade, so it was probably, you know, four years ago. So we were shopping for costumes for her and I saw a kid's pie costume. I'm like, oh my gosh, it's adorable and it looked just like the one I have, but it was a child size and they didn't have adult size costumes for pie.

Speaker 4: 32:54

So I was kind of looking at home and you know we were always kind of crafty growing up. My mom sewed and I've got a sewing box at home. I'm like I can put this together. So all it is it's it's a cardboard, it's a large cardboard box that I cut the circle out of and then I stuffed the middle with cotton to make a little bit of dimension, and then the the top is like it's like a cherry pie, so I've got red felt over it. And then I took a brown paper bag and shredded it and made it look like a lattice crust and then glued that on.

Speaker 4: 33:26

I don't know, it's a combination of hot glue gun and stapling it together. Because it's cardboard, you can't really sew it because it'll tear and then, once that was done, then I have it affixed to an apron. So my friend got me an apron a couple years ago, says brend. Says Brenda, I don't really wear aprons. I'm like I can make this apron into my costume. And then the back of the costume that you can't see in the pictures is another cardboard ring covered on the backside with tinfoil, so it looks like a pie, tin Like.

Speaker 4: 33:53

As I turn around, it's the back and the front so it's actually not heavy, but it's round in the front and it's probably a little bigger than the width of my body. So the hard part is when you're presenting and think about this as you're gesturing. You can't do any gesture that's narrower than this Because the pie ring is like I love you this much I can't love you any less than this. I love you much. I love you, you can reduce your expenses oh god, well, I guess that was brilliant.

Speaker 3: 34:28

First of all, the look is brilliant. It looks legit. But how brilliant was it that you stepped in with the cotton balls that made it light? That's brilliant too.

Speaker 1: 34:38

I just I love that you're so creative and it's so um. I'll tell you what you will do for marketing.

Speaker 3: 34:46

Stand there like this but again, it's the branding people will never forget anyone that's in that that session.

Speaker 4: 34:54

I guarantee you they will remember brenda and pies for the rest of their life, not only because you were trying to do is like teach people like okay, like pie's my thing and that's great and all, but like what could your thing be? And I'm trying to get people to think about picking something that is a personal, personal passion, hobby thing, like Annette, you know, maybe it's the black dogs. There's not a lot of people that are dog owners that are using dogs in their marketing. A lot of people that are dog owners that are using dogs in their marketing liam, um, what's his last name?

Speaker 1: 35:24

he's the hot hot sauce person. Oh yeah, he has the pepper.

Speaker 4: 35:25

He has a pepper in his signature liam liam darmody. I'm blanking on his last name, liam darm. He's the hot sauce person, um. So, pick something, and it doesn't need to be like something you eat and consume all the time, but it has to be something a little different.

Speaker 4: 35:39

Like it can't be little different Like it can't be too common, like coffee, cause so many of us love coffee. It's gotta be a little unique, where you don't exactly see it all the time everywhere, but you see it. Enough that it's yeah, it's common ish. But, um, one of my clients, she uses koala bears as her emojis because she's like it's her favorite animal at the zoo koala bears and then she uses koala bear memes and GIFs and videos and stuff like that. And it's enough that it's different, if that makes sense.

Speaker 4: 36:11

It was different, yet unique and still common-ish enough that when somebody sees a koala bear, they take her a picture and they send it to her. So just think about something that that you know you have a personal affiliation with, and for me it was like pie growing up was like part of my, my family story, um, and something that you can bring in and then just have fun with it and don't worry about selling and branding. You know too much like you can make the connection back to what you're doing. But you know I'm trying to encourage people like find your pie, you know figure out like the Simon Sinek your why, like I'm like, find your pie, like, don't just like.

Speaker 1: 36:47

I love the pie that's coming to you. It sounds like a presentation to me.

Speaker 3: 36:50

Yeah, I always want to do like a survey of my family and friends. What do you think about when you think about me? Is think about me. Is there anything that comes to?

Speaker 1: 37:03

mind to see if I get any ideas from that you know, because it's always something that you think about something and, but sometimes, the most common thing that you can relate with you don't think about because it seems like so common.

Speaker 1: 37:10

Well, the last thing that I want to want to mention on this and and you know, I've been trying to work my dogs more into and I was in it was in a group. I wasn't this group, I think it was a group that you were doing at the time, a coaches group, brenda that came up talking about adding, like the paw prints on my and my LinkedIn and which I, which I did, um, but the I, one of the things that I think of, felipe, just made me think of this, because you're talking about asking people about it and Brenda, your whole pie thing came like by accident, right, I mean, I mean with the social media pie.

Speaker 4: 37:40

Kind of it did. I did a pie themed presentation one day and I created hashtag social media pie, because it was a social media presentation and then I had pie as a theme. So it kind of like I created it and then people started using it. I'm like, well, I guess I better like claim the URLs and do the thing. So it wasn't like yeah, I'm like, oh, I got to figure out what my pie is. It was like I did it and it resonated. I'm like, oh, there's some, you know, as any smart marketer would do. Like, oh, this works, there's something here. And then you lean into it.

Speaker 1: 38:07

Oh well, thank you so much for coming and hanging out with me today. I really, I really, appreciate it. Thank you guys. Thank you, have a great weekend. Thanks for all the tips. Felipe and Brenda Appreciate it, always happy to learn from you. So have a great rest of your day and I'll see you next month.

Speaker 3: 38:30

Well, I'll see you all before that, but All right, Take care everyone have a good weekend, bye, bye.

Speaker 1: 38:48

Thanks for tuning into the content marketing show with me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already, hit the follow button to keep learning and growing with us.