035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint

One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.   

Topics included:

🔹What LinkedIn is a marathon actually means

🔹Content, Context, and Consistency: Jeff's strategy for success

🔹Creating a posting strategy: Remember it has to work for you

And more. 

Download 25 Content Creation Ideas To Kickstart Your Social Media Posts  (Click Link Below)

🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.

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🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download

⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download

➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
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Transcript

Speaker 1: 0:45

Hi, I'm Annette Richman. Welcome to Content Marketing School, where we will dive into content marketing strategies, specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Well, good morning, good afternoon, good evening, wherever you are joining us from, I'm Annette Richman and this is Content Marketing School, and I'm so excited to have my buddy, jeff Young, here with me today. We met, I think, a couple of years ago, through our mutual friend, jillian Whitney. Jay, we met, I think a couple of years ago through our mutual friend, jillian Whitney, and you know we've talked a few times and I was so eager to have you know, to talk to you for this show, so I'm so happy that you are here with me. So, for anyone who for some reason does not know, you tell us a little bit about who you are and what you do.

Speaker 2: 1:48

OK, well, thank you. And thank you so much for having me back again. This is a third or fourth time, I think, that we've actually done this together, doing the live bits, and I don't do my own lives, I do other people's lives, which is nice to have friends who do lives. But I'm Jeff Young Namaste. I am called the LinkedIn Guru. My network calls me that. I'm not trying to put on airs by saying I'm a guru or anything along those lines. That's actually my brand and people gave me that nickname. But it really fits me to a T because if you look up guru in the dictionary, you see the word teacher and that's exactly what I've been doing most of my life. And for the last 16 years I've been teaching LinkedIn, and that's why, by the way, that you also see the last son, krypton, back here behind me, because I also introduce myself sometimes by saying hi, I'm Jeff Young, I'm a teacher. What's your superpower?

Speaker 1: 2:43

Oh, yeah, I love that. It's so you and, as Kevin would say, you are so always on brand with everything that you do, and so you know, we were chatting a little bit about what we're going to talk about before we got started, and you know, one of the things that you pointed out, which I think is so important, is that, when it comes to content marketing, particularly like on LinkedIn it's for other platforms as well, but we're focusing on LinkedIn it's really all about a marathon, it's not a sprint, and so many people think that, well, if I just do this and Richard von der Blom posted something, a video yesterday, I think it was where he's like okay, I'm going to share with you, you know, let me get a hundred thousand followers in a month. Oh, no, no, no. And he went through all these ridiculous things, and so can you talk a little bit about that whole idea of it being the marathon and not the, not the sprint?

Speaker 2: 3:45

Absolutely. You know I firmly planted it. You know, tongue firmly planted in cheek. You know it's not about getting 100,000 followers, it's not about getting 100,000 views. It's about getting your message out there. And you know, first of all, it's it's not feast or famine either. You know, because of the fact that you and I remarked about one of the first things that you did, one of the first things you did got a huge number of views and that's never happened again since. And that's fine. That's the way it works.

Speaker 2: 4:16

But for me, the marathon not a sprint to me means the fact that you've got to. You've got to commit to doing something with the content that you want to put out there for the long term. I mean, there are so many people that don't even do content at all, but there's so many different varieties of content you can do. You can do video content, you can do posts, you can do posts with images, you can do newsletters, you can do articles, you can do document posts. All of those are great varieties of posts, but it's a matter of doing this for the long term.

Speaker 2: 4:50

And speaking of long term, I did a little research and, by the way, there's an article of yours out there and, by the way, there's an article of mine out there as well from the same timeframe, from June of 2014. We've been contributing content to LinkedIn for over 10 years and the coolest part about your content especially if it's an article or a newsletter since it's indexed by Google that's how I found it. I literally went to your kind of content on your profile. It's all associated with your profile. I went and looked up the articles. I scrolled down to the very final one and it said, I quote the title four reasons why recruiters don't Call you. And so I said, all right, I wonder if I can find that by doing a Google search for it. So I went out and I typed in four reasons why recruiters don't call you into Google and guess whose article popped up First thing top of the list yours it was amazing.

Speaker 1: 5:49

It is really amazing, and I just want to because I'm as I'm looking around here, I'm checking to see if we're live and we seem to be having a little difficulty on LinkedIn. So if you're in, I'm in the audience on LinkedIn. Can you put a thumbs up or something in the comments that you can see us, because it appears that we linked in that it's still in pre-live mode. So yeah, so okay, so okay, let's see.

Speaker 2: 6:20

Let me just I'm checking, you know. As a matter of fact, I just looked at your profile and I do not see it live on your profile.

Speaker 1: 6:29

Yeah, I do not. So well, we're going to keep going and. I'm going to keep checking and hopefully it will put up, and if not, I will put the link to it on there. So again, if you're out there, please do put a thumbs up or something in the comments so that we know that you're there and we are live. We are actually live on Instagram, though.

Speaker 2: 6:51

So we have someone joining us from.

Speaker 1: 6:53

Instagram. So OK, so let's continue. And you know one of the things, too, when talking about the articles and I'm glad you brought that up and it was a once in a lifetime I think it was the first or second article that I ever wrote on LinkedIn and it just blew up and never happened since, not not even close to anything like that, since it was like hundreds of thousands of views or something.

Speaker 1: 7:20

And um, but one of the things too, and now I think it's good to mention also because newsletters are going to be available to everyone, whether you have creator mode. Creator mode is being sort of phased out or shifted or whatever, so newsletters will be available to everyone, and I'm a big proponent of newsletters because of the added benefits you get, that LinkedIn actually will push them out to everyone. And before I flip that to you, I just want to say you have to make sure, when you're doing a newsletter, though, that your first article is like the best you've ever done, because that goes out to all your connections.

Speaker 2: 8:01

Right.

Speaker 1: 8:01

And so take it away with the other benefits you get from doing a newsletter.

Speaker 2: 8:06

Well, I've been doing a newsletter for about three years now and I've done 31 editions.

Speaker 2: 8:11

You've been doing it for about that amount of time as well, and so my first newsletter was August 2020. The real benefit behind newsletters was, first of all, that it's going to tell your entire network that it's out there, all your connections and all your followers. The very first time you publish one, it will go out there and say would you like to subscribe to this person's newsletter? Which is why, by the way, best practice wise, you're absolutely right. It has to be something that you really want to highlight and, as a matter of fact, my first newsletter was I'm giving this newsletter thing a try, and it may be my last. I may never do this again, right, but it turned out to be such a great idea and got me such great response that I came back so fast forward. From August 2020 to today, I've actually published over 30 different newsletters and I've got over 26,000 subscribers, and that's the real key Building that subscriber base. It was the first and really still the only type of content that LinkedIn has ever come up with that when you publish it, it will actually if the person allows it in their settings allow you to get an email that this has actually been published, so it's the very first kind of thing. So it's kind of like having an email subscriber list as well without being able to see any of the emails.

Speaker 2: 9:35

Okay, which I think is the best of both worlds.

Speaker 2: 9:38

I tell people that oh, by the way, fyi, if you subscribe to my newsletter, I'm never even going to see your email because LinkedIn doesn't provide it to me.

Speaker 2: 9:46

But what it will provide you is, every single time I've got something out there for you to see, it will provide you is every single time I've got something out there for you to see, it will pop up and say hi, jeff Young's got just published a new newsletter and it goes to email. And, as a matter of fact, one of the things that is key to again for me, one of the things I remind people of about my newsletter, is that you could read that entire newsletter if you wanted to in the email. Okay, but I actually almost always ask people to click through and go to LinkedIn because that gives them a chance to actually make comments on it and it gives them a chance it gives me a chance to actually get more views, but it's been consistently the most views that I've had on any form of any content that I've ever done, and that's bar none video content, you know, image content, articles, content articles, et cetera. It's been one of the best features, as far as content is concerned, that I've ever run across. It's wonderful.

Speaker 1: 10:40

Yeah, I agree with you and I actually I did not get them early on, but when they, when newsletters originally were out, they rolled out to a certain number of people. As LinkedIn is, you know, does they roll it out to select group. And I started doing my newsletter when all of a sudden I think it was, it was the December in like 2021, I think and they just all of a sudden it's like everybody had them and everybody jumped on them. And a lot of the newsletters that I subscribe to people that I knew, good content, three months, six months, never again. And so I've been fairly consistent. I've missed a month here and there, but I, you know, I try to make it up. So, just so, I just want to make a comment on LinkedIn, as I, as you, were sharing that information, linkedin, as I, as you, were sharing that information, I was reconnecting us to LinkedIn and but I'm not seeing it on the um.

Speaker 2: 11:38

It is on LinkedIn.

Speaker 1: 11:38

Now it's on your banner it's on my banner, but it's not on the event page.

Speaker 2: 11:42

Oh, that's weird. I know well, yeah, it says it's live now, or at least I'm seeing live on your LinkedIn banner when I go to your profile. So just wanted to check that.

Speaker 1: 11:53

Okay, I just checked and we are now live on the event page and on the banner. So LinkedIn is a little glitchy today, but at least we're just, you know, a little bit in.

Speaker 2: 12:02

It's been a little glitchy the last week or so. Kevin and Jillian just had a live. That was a little strange because Jillian disappeared about 20 minutes into it. I know.

Speaker 1: 12:17

I know, I know I was in the audience, but Kevin, as he is, was the trooper and he just kept going. So that happened to me once when Brenda was my guest, and she kept going too, until I finally managed to get back in. So we've talked about articles and we talked about newsletters, so what should we jump to next?

Speaker 2: 12:31

Well, I want to mention one more thing about as far as newsletters is concerned, because, again, it's the second type of Google index format and it relates to what we're talking about today.

Speaker 2: 12:43

Literally, my second newsletter, I think, which was from August of 2020, was actually titled Anatomy of a LinkedIn Post, and so if you want to look that up on Google, you can find that, as far as that's concerned and it talks about content, what you should put into content, how you should, you know, how you should approach your content, you know, et cetera, okay, so, so it gets to the point where I think where we move into now is really talking about how you approach this from a best practice standpoint, and folks who know me, annette, know that I'm always talking about C's, right.

Speaker 2: 13:19

I mean, if you go to my, if you go to my profile, you're going to see the fact that I volunteer and I get paid in three C's Coffee, conversation and occasionally chocolate, right? But when I did that article, when I did that newsletter, ok, but when I did that article, when I did that newsletter, okay, I also talked about content creation and the anatomy of a post from a C standpoint as well. So, briefly, let me give you this in the reader's digest of it. Okay, okay, the C's that I talked about were content is King, context is King Kong and consistency is King Kong's mother.

Speaker 1: 13:56

Okay, okay.

Speaker 2: 13:58

Now, I don't know what that brings to your mind, but here's what I mean, just a couple of sentences. Okay, content is king. Okay, what do you think that means?

Speaker 1: 14:09

It means it's nothing. Valuable Content is the first step. You have to make it content of value, not something you're just posting to post. That's what I think of.

Speaker 2: 14:23

You've got to be talking about something you're knowledgeable enough to talk about. Hopefully, yeah, let's hope so right? So if you can publish content about something that you are a subject matter expert about, then people will start to agree with you that, wow, he really knows what he's talking about, or she knows what she's talking about. You really are a subject matter expert. So the content has to be something and it has to be content that well. It has to be content that can resonate with the audience that you're after as well. Which gets us to the second C.

Speaker 2: 14:53

Context is King Kong and folks on the podcast can't see me beating you know, maybe they can hear me beating my chest but context is King Kong because of the fact that if you don't have a context for the audience, you just talk to yourself. So why talk to yourself? That's not going to get you anywhere. You've got to build an audience, and that context is King Kong to build that audience and give that audience some context of why they want to come back for more Right. And then the third C we've already talked about a little bit Consistency is King Kong's mother, because King Kong's mother trumps King Kong every time, gong every time, doing it over a period of time, doing it consistently from the tone standpoint, from the style standpoint, doing it consistently from the timing standpoint all of those kinds of things are important as well.

Speaker 1: 15:49

Yeah, and I love that you finished on consistency, because we were talking a little bit about that too before we went live and there was I think it was primarily in in sort of the midst of the pandemic I remember it from maybe 2021 where there was this whole you know 365, you know seven 365, every people were. It was a challenge and it was something you know. Like you know, I started my podcast in 2020 because I had no business. I had something, I wanted to do something. So there was a lot of the idea of posting every day, every day, every day, seven days a week, not missing anything. And I will be honest, I tried it. I said, okay, I'm gonna give it a try, and I think I went like two weeks and then I found myself posting stuff to posts and I was like, okay, so that's not the thing.

Speaker 1: 16:32

But, as we were chatting, the idea of having, you know this, quality content Rather than quantity of content, but also having the consistency. So to me, that means having some kind of a plan for a certain number of days like my target is five some kind of a plan for a certain number of days, like my target is five. My target is five days a week. If I sometimes I do more, if I do less, I try not to beat myself up, but that's my goal. So talk a little bit about the idea of how people can figure, you know what is the right consistency for them.

Speaker 2: 17:11

Well, they're going to have to find the sweet spot. Okay, and literally I've talked about this in many instances as well they're going to have to find the sweet spot. Okay and literally, I've talked about this in many instances as well, especially from a branding standpoint. I mean, you could literally post once a minute or you could post once a month, but neither one of those is the right timeframe, right, if you post once a minute. You know, I've said this before if I posted once a minute, sooner or later someone would call me on. If I posted once a minute, sooner or later somebody would call me on it and they would go oh no, that's Jeff Young's post again. Well, somebody up. Okay, it's just too much, you can't do. Value that consistently over time. But if you post just once a month, you get no traction, okay. So once a month really worked out well. Back to what we were talking about before for newsletters. So once a month really worked out well. Back to what we were talking about before for newsletters. Once a month was a sweet spot for newsletters because that way you could come up with long form content that actually gave people five to 10 minutes worth of material to read and you didn't have to come up with it every single week, which would again be a little bit of a challenge, right? So, honestly, for me, over time, over those 10 years that I've been publishing content, I have actually found that my sweet spot has really kind of narrowed itself down to once or twice a week for me. I'm not telling you that you have to publish once or twice a week. I'm not telling anybody that they have to publish once or twice a week. I'm not telling anybody they have to publish five times a week. I'm not telling anybody that they have to publish once or twice a week. I'm not telling anybody they have to publish five times a week. I'm not telling anybody they have to publish daily. It has to be the sweet spot for you and really the reason for that is that I have been. Honestly, this is the cool part about it. Linkedin supplies you with a great deal of free analytics and the coolest part for me is that over the last couple of years I have continued to scale my number of posts down.

Speaker 2: 18:59

Sweet spot for me is usually the tip of the week. Consistently, I'm always posting a tip of the week and I'm always posting that post at Monday morning, ok, monday morning here, eastern Time, which again you know. I don't worry about what time of day I post anymore, as long as I'm doing it at the same time each day, because it's become such a global audience that it doesn't matter. Within the first 24 hours somebody's going to see it anyway. The people I want to are going to see it anyway.

Speaker 2: 19:27

But here's what the young litics are telling me I am posting fewer times, I'm posting less, but I'm getting the same number of views over time. So literally I'm looking at the long-term frame of that, because when I look at my analytics on every single Monday morning, I've done this for like months now, for every single Monday morning I go out there and I look at my total views over the last 365 days and it's staying consistent, maybe going down a little from time to time. Every single Monday morning I go out there and I look at my total views over the last 365 days and it's staying consistent. Okay, maybe going down a little from time to time Depends on the time frame, depends on when. Obviously at Christmas time it went down slightly right, but it's coming right back after that and it's staying at exactly the same number of views. So if I don't have to post any more content and I'm still adding value and I'm still getting engagement, okay, because see, that's really what the purpose of content really is, from a consistency standpoint.

Speaker 1: 20:23

It's not about the number of views you get, it's about the number of people who look at it and then actually engage with it yes, yes, I, I love that you say that, and when you were talking about posting like that, I was thinking, because you do your, so one of them is the tip and is one of them the good news. Or is that the combination? Because I know that you, you do the good news, which is always something you know, inspiring and interesting, and, and I think it's you have the, if you do the twice a week, that you have different things you do on different days and it's consistently those topics, those days.

Speaker 2: 21:02

Yeah, for a while there I was actually going for two days a week. My, my, my. You know my plan, my, my, my schedule, if you will, was to have something on a Monday and then also something on a Thursday. So the tip was on Monday, the good news was on Thursday. I've actually scaled it down now, still using both those. So I scaled it down now to be pretty much the tip is going to happen every single week. But I'm only going to do the good news if something inspires me, however, for example, if something inspires me, however, for example, yesterday I did a post. Okay, and we need to talk about this maybe a little bit as well, but what I did as a post was not my post, it was your post, it was your announcement of the event.

Speaker 1: 21:49

Oh, yes, yes.

Speaker 2: 21:50

So I reposted that, okay. So there's another form of posting, as in reposting, which sometimes, you know, I repurpose your content and I do it as a repost. Now there's a couple of different, there's a couple of different aspects of that as well. There's two options you can repost by itself or you can repost with comments. I almost never repost with comments because my repost is not about me. I almost never repost with comments because my repost is not about me, it's about you, okay, and so I wanted. What I want to do is it comes up in my post, it comes up as a post that I've done, but all the comments come back to both of us because it's still your post. They all consolidate under one post, which I love that process because that gets it, you know. And, by the way, since it's the event post, it's going to get all the comments that we've gotten that you know that we're going to get on this live if we're actually going live, or maybe replay. It'll work out one way or the other.

Speaker 1: 22:46

Well, we, we are actually, you know, as of like 11 minutes after. We were on my banner sooner, and then we have been on the event page for quite a while. I don't see any comments coming in, so people may think that you know they may have left us because we were delayed.

Speaker 2: 23:03

Sorry about that.

Speaker 1: 23:05

But I'm a fan of reposting too, and when I repost I don't I rarely ever like it says, add your thoughts. I don't do that either. And one of the things that I like about that is that if you are reposting, you're not going past the you know once a day, so you're not being sort of it's not being counted as another post of the day, so you're able to share information without having that sort of lesser. And one thing that I do occasionally and I see a lot of what I would consider, you know, influencers that repost their own stuff. You know from time to time and I have done that occasionally for a post that performed really well, when, maybe a couple of weeks ago, that I feel like maybe a carousel that I felt was a lot of solid information, I might repost it. You know if I'm busy that day or something, and so I like that whole reposting dynamic.

Speaker 2: 24:07

Well and honestly, I've done that a few times as well, not consistently, because I don't want it to seem like I'm doing my own stuff every single time, right, but? But, but honestly, I've taken my Monday post and I've reposted it on a Thursday and guess what it's like a brand new post. I mean, it takes off again and I get more views, right, yeah.

Speaker 1: 24:27

Well, well, that's the thing, and and one of the things that that I think it's important to, that I'd like to mention, because it's kind of a um a thing, for, for me personally, a lot of people that I know, um, don't create content, they don't share it on linkedin because they're concerned about.

Speaker 1: 24:43

You know, maybe I don't have enough knowledge, or people will feel that it's lacking or or, and and the thing is and I say this to people particularly if you're, if they're thinking of doing video you post a video on there, barely anybody's going to see it because it's only a fraction of you know if, even if someone has 30, 40,000 followers on LinkedIn, it's not 30,000 people that are see every post. I don't know if you have that many, maybe it's 4000. I don't know, but it's just it's such a small amount of of people that are going to see what you post, and so I mean, I think that's important to me because I think people are shy about it. As you mentioned, I think before we went live, that not that many people are even creating content. So if you're sharing it, you're standing out.

Speaker 2: 25:36

Right, yeah, you do. I mean, it's a really great differentiator, and I think you know one of the people. One of the things that I see people say is that, well, you know, I don't really want to toot my own horn so much, right, that's another reason why they don't necessarily even want to do content. But, like I said, that's because I don't mind it at all, because I love to do my content, because my content is not necessarily about me. My content is about what I do for other people. My content is about adding value to other people and, oh, by the way, your content.

Speaker 2: 26:09

You have a library of all your content right there on your profile and it's a way of highlighting. What do you think the featured section is for? Okay, it's to feature. Okay, your and other people's content. Because, again, this event is in my featured section because of the fact that I wanted to make sure that you know that folks had a chance to actually come to this and register for it and get in to see it. Another thing that I'm not I'm really surprised here's one that maybe this is so unknown that people just don't realize it. Do you know what I'm talking about when I say show first?

Speaker 1: 26:51

well, I do now. I mean, I've known about the the feature for a while because I had a friend say, email me and or message me, say how'd you do that?

Speaker 2: 27:02

so so talk about it okay, because I'm sure you'll explain it better than I would well, it's, it's it's about your activity, it's, it's related to your activity section. Okay, there's a pencil, there's an edit on your activity section and you get to highlight the type of content that you want to show first. So in your case, you want to highlight okay, at least for a while now you've been highlighting videos, because now your videos show up. Right, I want to highlight posts with images because all of my images show up. And oh, by the way, people who know me also know that I'm a gift nut. Okay, so most of my images show up. And oh, by the way, people who know me also know that I'm a gift nut.

Speaker 2: 27:37

Okay, so most of my images are moving, most of my images are. You know, most of my images are doing one of these numbers. Okay, so from that standpoint, I want my images to show because my images are moving and that will attract more people as well. Right, and the really benefit of choosing something different than posts for show first is that posts shows you the last three images, shows you the last eight videos, shows you the last eight. So it's a whole lot more of your content right there, front and center for anyone who wants to click on it. It's. I don't want to call it that, but for lack of a better word, it's clickbait. Okay, it's basically something that someone can click on and go to immediately and enjoy your content and find more of your content. Just because you showed it first. I love that option.

Speaker 1: 28:30

No, I do too. I do too, and I thought actually when, when my friend messaged me and said, oh, how'd you get all those videos on your, on your profile? I thought everybody had it, and I understand that it started a while ago, but it's still rolling out.

Speaker 2: 28:44

So so that is something.

Speaker 1: 28:46

So we are like just about at the end here and the time flew by so fast I just want to. I always like to ask at the end and I'm going to share your profile. While you're sharing whatever it is you wish to share with me, I always like to ask what, what you would like to add. I mean, we've talked about a lot. We kind of talked a little bit about what we were going to talk about, but what, what would you like to share that we haven't talked about?

Speaker 2: 29:17

Well, we haven't talked about the fact that you really don't even have to create content to be effective on LinkedIn. Thank you for showing my profile. That's my library. It's open 24-7, 365, actually 366, if you count this year and as you scroll down, you can see the images. My images are there and my images are moving, so you get the idea. You don't even have to to to do content. From that standpoint, one of the other C's that I will add to my other three C's that I talk about content is King. You know context is King Kong. Consistency is King Kong's mother.

Speaker 2: 29:53

One of the other C's that I think you really need to take into effect for this is that comments are content too. So you can be effective on LinkedIn by just going out there and commenting on other people's stuff, and that has started. So many comments lead to another C, which is conversations. Okay, and conversations. I you know this is. You know it leads to. You know comments lead to conversations. Conversations lead to conversion. You could actually convert that person to an actual client another C, okay so it's all those C's come together and just doing that is enough.

Speaker 2: 30:32

You don't have to come up with your own content, screen scheme or anything along those lines, but being out here and using the tool for what it's really meant to do, which is engage and be a part of the comment, is a great thing that you can do as well, so hopefully people can do that too.

Speaker 1: 30:49

So I just want to let you know, Jeff, although we haven't seen comments come in, I have seen some reactions come in coming in. So people are are out there and aware of this, and I know you have a link, so people should definitely follow you. I know you're, you know, kind of tapped out on connections, but people should definitely be following you and you can go on, click on and watch all your how to videos. So there is a wealth of information on your profile.

Speaker 2: 31:16

Thank you for showing my profile. I can also see that you and I are connected. You actually have rang my bell as well. So if someone follows me, the bell will show up. So if you want to see more, ring the bell as well, because that will actually get you notified. That's not an email, that's just a notification that I've actually posted my Monday thing or something along those lines. So, and I'm always available in comments to answer questions and things like that. And you know, I'm glad to see at least a couple of our, of our piece did actually bear the technical difficulties. Thank you to Kevin and Fred.

Speaker 1: 31:49

You know it's so, it's so crazy. You know, with technology it's fabulous when it works, but sometimes it just is not working not working for us. So you know, jeff, I thank you so much for being here and you know we may have to we have so many other things we want to talk about so we may have to come back with a part two of this, maybe down the road a little bit. But I thank you so much for being with me today and thank you to everyone who hung in there with us. We appreciate it and I will see you all next week. Thanks for tuning into the Content Marketing Show with me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already hit the follow button, to keep learning and growing with us.