Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs
029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter
Feb 22, 2024
Annette Richmond
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below)
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
********************************************* 🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download
⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.
Topics included:
🔹Winning your audience with copy that comes from the heart
🔹Recognizing the value you provide, a new perspective on selling
🔹Creating calls to action that will invite rather than repel your audience
🔹Being authentically you and why it's essential to writing copy
🔹Planning a ratio between informational emails and service offerings
Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below)
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
********************************************* 🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download
⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download
Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategy, specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Well, good morning, good afternoon, wherever you are joining us from, maybe it's good evening. I'm Annette Richmond and this is Content Marketing School, and I am so excited to have Nikki with me here today. I actually I kind of found you and got to know you on LinkedIn and I am so delighted that you said yes to be a guest on my show, and I'm also, you know, really eager to dive into this topic. So, for anyone who does not know you, please tell us a little bit about who you are and what you do.
Speaker 2:
Well, first let's just say Annette, I appreciate the invitation. It's always a wonderful opportunity to be able to share with other women entrepreneurs and just to be able to have the casual conversation so that we can share with other people what's possible. I am a communication strategist and I get to work with other women to help them use their voice to attract the clients who are waiting for them, so to provide whatever service that they help them with. Again, I work with service providers, but I help them with their communications and writing and also in speaking, so it's copywriting and it's also speech prep and speech writing.
Speaker 1:
Yeah, I love that and I wanted to ask you more about that later, and one of the things that we talked a little bit about before going live now. You know I was, I'm a former magazine writer and I studied writing in school and one thing I know from that is that when it comes to writing, one size does not fit all. So there are different types of writing and they take different types of skills and talent, and I will say that you know I consider myself to be a good writer but I'm not a good copywriter. So can you talk a little bit about sort of the differences because I know you do speech writing and copywriting about the different types of sort of persuasive writing?
Speaker 2:
I think what's important to note is that sometimes, when people hear persuasive, it sounds like oh, I just got to the car dealership and everybody just came and attacked me and they get these kinds of ideas in their head. Simply put, persuasive writing is your attempt to get someone to do something so you could be getting them to get on your email list, get on your wait list, listen to the podcast. Of course, I'll send out this email to my list as well the link to this in our podcast here. I think that people get a little bit nervous around, thinking that it has to be all of this pontification and you have to have all the commas and have all the asterisks and all those things. And it's really.
Speaker 2:
It's more of a simple thing and it's not that every one has the ability to do it, but sometimes it's strong, sometimes it's soft and that's usually what I tell people to not have them get all into the minutia of things and feeling like they're so overwhelmed. Sometimes it's a simple email of sharing a win in your own business so that you can connect with your audience, and sometimes it is listen. We need to get people into this course and so we have these particular emails going out in this particular sequence so that you can see who I've worked with. I'm going to ask you questions that kind of I like to say, that whisper in ears and speak to their hearts. So I'm going to repeat this so many times. It's more of a simple thing for entrepreneurs who, of course, you know you're relying on it, but copywriting is not your expertise.
Speaker 1:
Exactly, Exactly, and I do. You know I use chat, GPT all the time. I don't like create blog posts and post as is heaven forbid, I would never do that but I use it for brainstorming and outlining summer, et cetera, and I have on occasion had it, you know, sort of spice up. You know, say, okay, make this more of like a copywriting, and they are so over the top with it's like why is the best thing ever? So you know, and I love what you said about whispering in the ears, but what, speaking to the heart, is that? Yeah, I love that.
Speaker 1:
So can you, can you give us sort of you know, some mistakes that that people make when they are copywriting? Maybe it's being too salesy, for me it's just I'm not good because I'm not salesy is a bad word, but I'm not writing, engaging. You know enough for that area. So can you talk about some of the mistakes that people make when they're, you know, trying to get people to enroll in a program or sign up for the newsletter? And maybe there's different types, if you can share some different types for each? I know that's like a really big question, but I also know you can answer it.
Speaker 2:
Okay, you might remind me of parts of the first thing I want to say is the biggest mistake I see people making and I've been a people I've made a mistake is not being yourself. There's a huge danger in that, because then you feel like, oh, I see someone else posting like this, I see them talking like this, so I'm gonna do the same thing. And next thing, you know, you're showing up as someone different and then you're attracting the person who you may not want to work with. I, um, I was talking to my mom about this the other day, you know, and that that's certainly a measure when your mom can repeat what it is that you do. We're not all the way there yet. I tell you what I was saying to her.
Speaker 2:
If I presented like well, and what we're going to do is and we'll look at the statistics then there's nothing wrong with that, because there are some people who are like oh yes, that's my person, but that's not who I am. I'm pretty bubbly, you see the way that I dress, and people would be like oh no, I've been never getting on a professional thing with my arms out. So you have to show up as who you are, speaking the way that you do and it's not necessary that you need to use all of your family's secret language and these kinds of things, but you want to present in a way that is going to attract someone to who. Who you are is kind of when you think about dating and people talk about having a representative.
Speaker 2:
When you first go on the first day, you know you're a little, you know, you're a little, a little bit reserved maybe, and later on you kind of let some things slip out, and that's fine, but you're not switching to a totally different person, because then your date is like who is that?
Speaker 1:
Yeah, yeah, no, I hear you and I know I talk about this most frequently when it comes to like creating content on LinkedIn and particularly things like video that people want the authentic you. They don't want fake, they don't want to be reading information that was written by AI. I read a recent study on that and it's kind of a concern for people that, oh, did AI write this? Et cetera. But you know, when I write, for the most part I write the way I speak and if I'm saying, well, yeah, then I would might write that also even on the LinkedIn post.
Speaker 1:
And and I hear you when you talk about the idea of having people who want you, you know I'm frank and and sort of I don't know I was spoken, but I'm pretty frank and direct and if I'm not for everyone, maybe I'm not for you. And so can you talk a little bit about how to sort of let people see you without being too much, particularly if it's copywriting? It's one thing if you're telling like a personal story, but can you, can you get into that a little bit?
Speaker 2:
So I provide copywriting, and let's just talk about copywriting. Okay, when I'm sending emails out to my list, I'm talking about building confidence. I'm talking about having that really strong desire to show up and serve the people who you want to serve. I like to work with women who are heartlet and who really feel like wait a minute, the weight is on my shoulders. If I don't go out and do this loyering or if I don't, whatever it is that they don't do, that somebody else is being held back from what's waiting for them. So when I'm using that language, I know that I'm speaking to their heart, as I said before, and when I'm whispering in their ears, I'm talking about how, what it would be. Imagine what it would be like if you had someone else to handle these things for you. So in that same kind of vein, I also talk about myself. I listen, I cannot don't ask me to do any math for you, and that if we ever work together in the way around doing copywriting for you, if I put some numbers in there, it's going to be wrong. Okay, it is going to be wrong.
Speaker 2:
So I don't do my accounting. I have an account and there have been times where I have tried to. Even just the other day I she asked me to put some stuff in an Excel spreadsheet. I was like this is hard, so I don't. I generally don't try to do the things that I'm not happy doing and the things that I am also not good at doing, and I know how how much it feels like when I can just say hey, can you tell me X, y and Z, can you tell me what number, what number goes here? So I know what it can feel like for another woman business owner to be able to say great, I don't have to worry about the communication, Nikki is going to handle that, and I'm going to be over here figuring out my next program, my next service offering or preparing myself so that I can serve my next client.
Speaker 1:
Yeah, no, no, I hear you. I am a big proponent Me personally. I I try to learn as much as I can for free. You know when I follow people, but you know when I get to a point and I want to up my game, I hire someone and I work with them. I work with. I'm in a couple of groups working with coaches right now and it's it is something where you know we kind of all have to know our limitations and it is some can be helpful to have someone else take that over. Now, one of the things that that you shared some you know some mistakes people make. So what are what are some tips that you can give for people who are listening? Now I, I see people aren't commenting, but I see reaction from the audience. So people are there listening. People will be watching on the replay and also listening on the podcast. So can you give some? Can you share some tips, techniques, maybe three to five, however much you want to share. Okay, I'll give you three, three really quick ones.
Speaker 2:
I use the framework. It's the CSI method and it's not from law and order, but it is compelling. Compelling, strategic and inviting. When I am writing copy or creating videos or whatever it is creating content, I want to make sure that is compelling. Does it? Does it evoke any emotion in someone? It's good.
Speaker 2:
Think about like, like dating, as I mentioned earlier. When you present yourself, whether it's on that dating profile or you're actually going on the date, you can see you're getting a reaction from the other person you like, got you. So you don't want to say got you when you're writing copy for your business, but you do want to make sure that people can can read those emails and say, oh, she knows me, she understands what I'm going through. You wanna be able to paint a picture of what it's like to work with you. So you need to know the desires of your ideal clients.
Speaker 2:
Now, a lot of times people focus on what their challenges are and their pain points and listen. That's a thing we do need to be aware of that. But just imagine if you were a personal trainer and you're only saying to your clients just hire it out here when your calls don't fit, and we're like, yeah now we just down, tried them. We need you to talk about what it's like to feel your best self, to walk into a room and say, yes, I am here, I have arrived.
Speaker 2:
Oh so we need to be able to do those things, understanding their desires and evoking some emotions from them. The second thing being strategic, of course. Listen, we can all be heart led, okay, but we've got to get them bills paid too. So we do want to enroll people in our programs. We do want to be able to work with people and not in a voluntary capacity. So your emails, you do wanna make sure that they're aligned with whatever your goals are.
Speaker 2:
If you're rolling out a program in three months well, probably less than that, but if you're rolling out a program, you're gonna wanna talk about what it's like let's say it's a membership program, what it's like to be in a group setting and learn and to have some sisterhood or what have you. If you are going to be having your retreat, you're gonna be able to talk about letting go of overwhelm and coming out and feeling refreshed and so on and so forth. Again, you're still a lot of these things overlap because you're still evoking emotions when you're doing, when you're being strategic, but you're not just like willy nilly sending emails because people don't have time to willy nilly read them.
Speaker 2:
That's just really what it is and then the last one, inviting we need to be inviting, and then you need to have a call to action in your emails. A lot of times people forget about that, and the call to action doesn't have to be bye, bye, bye, bye, bye. It could simply be reply to this email. Let me know how it made you feel it could be watch this recording. It could be bye. That's a good thing, but you need to make an ask and it needs to make people feel like, okay, all right, I'll go ahead and I'll do that.
Speaker 1:
So I love you said and again, as I said, I'm not really. I wouldn't consider myself to be a good copywriter, but one thing that I know for myself and for others is because there is, when it comes to persuasive writing, there is a sort of sales factor to it. I mean, I'm not telling a personal story, I'm not explaining how to do something, and it's very challenging for some people like me to do that. So how can you, can you give some advice to someone like me who knows that? Yes, obviously you're right.
Speaker 1:
I really truly believe that doing things like creating videos is very helpful to somebody in their marketing. I think that that is so important to people. So that is, I do feel it's important. It is kind of as you say in my heart but also have to pay the bills. So how do people sort of bridge that people that are, of course, they can hire you, but if they don't have, they can't do that at this point or they're not ready. How do these sort of bridge that get over that bridge, I guess, is what I'm asking.
Speaker 2:
Does it get over the bridge of actually doing like sending the email?
Speaker 1:
No, it's about actually saying, oh, by the way, I do have this product, I'm happy to be giving you all this free information, which I do believe. I mean I teach kind of everything. Mostly I wish everything that I know, but I do want people to know that. Oh, and, by the way, I am offering, like this, coaching package or whatever, a program or course.
Speaker 2:
Yeah, I definitely understand what you're saying. Now it can be hard because you do feel like you wanna buy this vacuum or you can feel it First.
Speaker 2:
I would say and sometimes I do struggle with this still, you do have to recognize that the service that you provide is awesome and wonderful and that people need it and, as I said earlier, that people are waiting for it. So if you don't speak up, if you don't say anything about it, then they don't know that you have it and then they can't help those other people, and that's so important to me. So I try to remember that when I'm having my own moments is I don't want anybody to feel like, oh well, she does this, but she never had no, no, when I'm having my moments like I don't know if I should say that or not, or if I should send this email.
Speaker 2:
I try to remind myself what about my idea of calling her name is Amara. So what about Amara? What about the people who are also relying on Amara? Because Amara provides a service and they need them. So I try to tell people just simple things. That simple thing could be make sure that in your signature it says click here for a discovery call or click here for a free consultation or whatever it is that you have.
Speaker 2:
I'm also telling them look, you have these wonderful testimonials from people. Share that testimonial in the email and just say, if this resonates with you, this is something that you're looking for. I would love to talk to you. So it doesn't always have to. It doesn't ever, ever have to sound like please, please, oh, my goodness, please, sign up. You don't want to do that, but you can make sure that you're presenting in a way where, again, other people are just feeling like I got to get some of that.
Speaker 1:
I need it now. You know I love that and I think of sort of my perfect client is really me, but like a few years ago, and so you know that's who I see me helping and you know the people that I work with and pay to work with. One of the reasons I do that is to kind of fast track my learning. Yes, I can follow them for another two years and maybe learn, but why do that when I can, you know, get it now. So, as I say, I'm going to talk about getting it now. So someone and we can't see your name and the reason we can't see your name is because you probably have your profile photo set to connections only. So you might want to check that, unless it's on purpose.
Speaker 1:
So someone who is watching our program says people are waiting for your offer, a powerful perspective, and it certainly is, and it's something that I'm going to. I'm going to have to put a little post-it note or something on my screen to remind me, because you know it certainly is a challenge. So one of the things that you know that it's coming and you've talked about like might be hi, donnie, it's okay, so that's Donnie. So one of the things that I think people think about I know I do is how often, as you said, you know, sometimes maybe it's just get on my email list or something like that, and other times it is, oh, I have this course. But I'm assuming that you don't want to be like every email saying, oh, here's my course. So how do you sort of balance that out?
Speaker 2:
I balance it because, in the way let me see how to say this concisely I like to make sure that I'm working with people who are my friends in my head, so when I'm sending communications, you wouldn't call your sister and be like you gotta do this, you gotta do this. You're contacting her and having, you know, regular conversation, so I share things with them. I sent out an email at the end of January and I talked about. Someone was like hey, I can't work with you, you're so, and how that made me feel. So I have these conversations with my people where it's like, hey, we're friends, but then I also let them know. Then I have this.
Speaker 2:
If you're, let's say, you're sending three emails a week, I would make sure that one of them is a little more explicit about. My calendar is open. I have three more slots this week. If you're looking for this, this and this, we can meet. I would make it like that. I definitely would like you're saying you don't want to. You don't wanna make someone feel like every time they get an email from you, it's an ask. In that way you can share, you can again ask them to reply with some information that information could be let me know about, about your wins for the week, or was there anything that you were struggling with? It doesn't even have to be communication wise for myself. I might even be sharing someone another, another colleague. I might even be sharing their information I might share. Oh, I did a photo shoot this week. This is who I work with. These are the tips that they gave me, because I know that my people, they don't just need copywriting or communication strategy.
Speaker 1:
Yeah, yeah, so, um, so I lean who is watching. The audience says email signature is so important. A colleague just shared this week a good idea to add a client Review. I never really thought about doing that. So what? What's your take on that, Nikki? Oh?
Speaker 2:
I definitely for my personal emails.
Speaker 2:
I have one for my, my regular email address for business, but even for my personal I have it as a signature. I want to let people know what I do and how I can help them, and most certainly in my Business emails that I'm sending to my list, there is a link at the bottom that links directly to the page to talks about my services, because I want them to know that and this is I do this for for clients as well, because you know listen again we have to talk about and we have to be able to get comfortable with it, but it doesn't always have to be in your face kind of thing, and I'm sure you you are doing this with with videos there's something that you're gonna say where it's like, hey, subscriber, you'll get more from you're going to be saying something, and that's that inviting piece that I talked about earlier. It has to be present, and has to be present in a way where it doesn't make people feel like they're Acostaed yeah, no, no, I agree with you.
Speaker 1:
If I post um, if I post a video on tiktok, I always have a Little text at the top, but the, the, the last, you know, maybe four seconds or something. Follow me for more tips. So, yes, and I'm conditioned to do that, and, and I do do that, but I, I really like the idea and I'm and as, again, as I said, I'm gonna have to put up the that people are waiting, because I, I know that for myself and I'm sure people that come to you, we think that if we're talking about what we do, as in things that we offer, that you know, that's an investment for people, that you know, somehow people know and we don't need to do that, and it's so true that you know to get it's hard for me to get Throw my head that people need to know. People need to know oh, I do have this coaching package, or, oh, I do have this program, or, oh, I do have something. Do that.
Speaker 2:
So so I go ahead. Please say. People are getting lots of emails from a lot of other people so you know they may not always be able to say wait a minute. I know it's a net richman who did. They may not work that way. So if you're sending emails regularly and you're having the invitations for people, They'll be better able to remember you when they need help, but they'll also be better able to remember you when their sister needs help and they can say, oh yeah and she can help you, and they don't have to scroll back 95 days to find your email.
Speaker 2:
They can forward it to her.
Speaker 1:
No, that that's true, that's so true, and that's what I say about networking. It's we all hear that you know, thought about what you know, it's who you know, and the truth is, it's really about who knows you and who is going to think of you when they need your services, and so I need to put that up in a post-it note on my computer as well. So, um, so I want to, um, you know, share, share your profile, um, and, if you can let people know, this is always kind of so weird. It's always tricky for me to do the. Uh, I don't know why, but it always seems to be a little challenging for me.
Speaker 1:
So this is you on linkedin and you do post, you share information quite frequently, so people should definitely have nothing else follow you. Are you open to to connecting with people? Absolutely not, of course. You never know, and I love your, I love your banner in the background. And while while people are, you know, looking at this in the audience, I always like to ask my guest at the end of our time together, as we're getting close to the end, they're kind of final thoughts, something that they would like to share, because I know, I, you know we talked about a lot of different things, but there I'm sure there's something that you would like to share. You think it's important for people to know that. I haven't asked you, we haven't discussed.
Speaker 2:
Yeah, so two things. One thing that I want to touch on you you mentioned earlier and I'm drawing a blank on it. I'm drawing a blank, sorry, so I'm hoping it'll come back. But the other thing I was going to say is that we all have to be regularly having a check in with ourselves to see are we, are we happy? Are we in our happy place? Is this absolutely what we want to do? Because if you're not in your happy place and you're not going to be using the language whether it's written or if it's in video to attract those people who can say, yes, yes, this is a good place for me to be able to, to tap in, get the services that I need, so that then I can help other people. And I'm so, so sad that I can't remember the first thing that I was going to say.
Speaker 1:
Why. I know the one thing that that, while you're thinking about that, if you, one of the things I know that you mentioned early on is the idea of helping your clients build confidence, and I know that that is right and that is. That is a struggle and we kind of Talked around that. You want to talk a little bit more about that.
Speaker 2:
Yeah. So if I'm writing a speech, typically that confidence is going to come with coming out to the stage and being able to command the audience and so forth. But when we think about speeches it's like a whole big thing. But you have to know that being able to do a podcast like this, you're doing like a little bit of a speech, right.
Speaker 2:
Or when you record a video that you post on social media that essentially you know it's a speech, you have this two minutes or however long it's going to be, where you are imparting some information to people. You're imparting some, some feelings to them and you're kind of leaving them Thinking a different way. Hopefully you're leaving them with a good, a fine memory and when we think about our confidence around that and if it's a little bit low, then we won't do it begin. Those people are waiting. But the thing is what I realized and it took me a while that people are not looking for you to be so extra polished now that if you don't that, if you're saying to people that you are a business coach and you don't have any information, that's OK, that's not what I'm saying, right, right.
Speaker 2:
I'm looking for a business coach. I don't necessarily need for them to have a green screen background, you know, I don't need for them to have on full on makeup because they were doing a podcast interview I need. What I am looking for is to be able to see that I can have that connection with them. Certainly I want to see that they have some testimonials or people are talking about results or what it was like to work with them, because I'm having making a decision. Most times people are coming to you. They have to be vulnerable, especially if you're you're going to be working with someone on a regular basis. I never want to get on the call with my person. I'm like, oh goodness, it's a net.
Speaker 1:
No, it's true.
Speaker 2:
Please continue. You know, just say like I don't want that. So I think it's very important, when you are sending emails, to let your Personality view. That's what I was gonna say and that let your personality fuse through and in whatever Content you are creating. If you are someone who is funny and that's how you're going to show up when you're working with them regularly then be funny in your emails, be funny in your videos. If you are a person who likes to Stick to the script, then do that so that you can feel comfortable, then you can be confident and then you can attract the people who you want to work with.
Speaker 1:
You know, I I agree with you so much and I I think it's so important To kind of click with the person that you work with, which is why I personally always recommend, whether you're thinking about working with me or or someone else, to try to have a call, at least, if not a little little zoom, you know, for for a few minutes, you know, unless it's maybe like for one one off coaching or something like that. But you know, see, if you click with that person because, as I said, I'm not for everybody, and I know that and and I also have enough People that I know that if I'm not the right fit for you, then I might know somebody else who is, and so what, what's your, what's your take on that is where is we're really just winding down to the end here.
Speaker 2:
Oh, I think that's very, very important and that's why, for me, even though my, my business, is around a lot of writing, I make sure I try to make sure that I have an audio clip or a video clip every single week so that if you learn about me and you come on social media, you don't have to scroll far to get some of my personality. And then, even when people this is a good tip for people when you book a call, a discovery call with me, you will get, you'll be automatically directed to a page where you receive a video where I'm telling you what to expect on the call. I'm telling you you know what, what, how, what, how you should prepare, and you're able to see my personality. Is the guy saying that? I'm funny, that is how I'm showing up. I am, we are going to be laughing. You're gonna get all this kind of energy and if that doesn't work with you, you have plenty of opportunity in those audio clips, in those videos and in that that discovery video, to be like yeah, no thanks.
Speaker 1:
Exactly exactly, and, and, donnie, so it looks like you. You fixed your picture. We can now see your face here in the studio. And he says Nikki's content is consistently hilarious, by the way. So, yes, I bet that it is just having chatted with you, I'm sure that it is quite, quite funny. So I want to thank you again so much for joining me. It was such a treat to chat with you and you know I am always really Excited and grateful when people say yes, because I do. I am careful about people that I approach and say please come on my show With me, and when they say yes, I'm like, oh, okay.
Speaker 2:
So I really appreciate you spending the time know that people are excited that you would think enough of them to ask.
Speaker 1:
Well, thank you so much so.
Speaker 2:
I guess we I.
Speaker 1:
Guess we will end on that note. Thanks to everyone who has joined us. I know people have been here and we've seen a lot of reaction from the audience, so and have a great rest of your day and I'll see you next week. Thanks for tuning into the content marketing show with me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already, hit the follow button to keep learning and growing with us.