When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.
In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all are things to avoid.
Topics include:
🔹Pitch-slapping people in the DMs
🔹Ignoring comments on your posts
🔹 Hijacking other peoples' posts
🔹Setting unrealistic expectations for you
🔹Participating in engagement pods
And more
Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below)
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
********************************************* 🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download
⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download
When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.
In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all are things to avoid.
Topics include:
🔹Pitch-slapping people in the DMs
🔹Ignoring comments on your posts
🔹 Hijacking other peoples' posts
🔹Setting unrealistic expectations for you
🔹Participating in engagement pods
And more
Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below)
🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.
********************************************* 🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download
⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download
Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategy, specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Hi, I'm Annette Richmond. Welcome to Content Marketing School.
Speaker 1:
There are tons of articles and posts and videos about what to do on LinkedIn, and video and podcasts. I've written a few myself. But today I've decided to flip the script and talk a little bit about some LinkedIn don'ts. First, it's important to remember that being a good citizen on LinkedIn is more than just abiding by their terms and conditions. It's about being a kind, generous human to others, kind of following that golden rule. Normally I would begin by saying always send a personalized connection request, but I know that now sending personalized notes is limited to people with the free version. But I will say that it's a good idea to engage with people like comment on their posts, so they'll be familiar with your name before sending them a connection request. And if you do send a personalized note, make it meaningful the I see we have mutual connections or I stumbled on your profile. There's a lot of stumbling going on on LinkedIn, or even I'd like to learn more about what you do. When the person has a robust profile is code for I want to get you on a call to sell you something. So let's go to the don'ts.
Speaker 1:
Number one don't pitch slap people, if you haven't heard that term. It's when someone sends you a connection request and immediately after you connect with them, they send you a pitch for their services and if they're really eager, in a few days they send you another one. Just in case you missed it, this is a sure way to be removed as a connection by many, certainly by me. Number two along the same line, if people don't respond to your sales pitch via LinkedIn messenger, don't start harassing them by email. Just because you have access to their email doesn't give you the right to start bombarding them with pitches for your services. I've had one person recently who kept pitching her services to me via LinkedIn. I removed her as a connection and blocked her, and since then she's been continually sending me email messages. Each time I block her email address, I get another message from a new email, so you don't want to be like that. Number three don't ignore comments on your post Now, while not responding to comments often happens with influencers, who may have a thousand comments on their posts, but that just doesn't fly for the rest of us. I do know many people who do have tens of thousands of followers and get hundreds of comments on their posts, who respond to each person. When people take the time to share their thoughts, it's important to take the time to acknowledge them and respond, even if that means it's several days later.
Speaker 1:
Number four don't set unrealistic expectations for yourself. Right now, it's the beginning of February and the gyms that were packed just a month ago, with people determined to be there every day losing weight and getting fit, are gone. The gyms are empty. Don't let your content follow that path. If you're just starting to be active on LinkedIn, setting a schedule that you're going to post or even comment seven days a week is likely unsustainable. So start small. Maybe you decide to spend 15 minutes a day commenting three or four times a week and then, once you're comfortable with that, build from there and when you do comment, say something meaningful that lets people know that you actually read the post. Go beyond saying something like great post or thanks for sharing. Talk about why you found the post relevant, or maybe something you learned from it, or maybe add something your own insight to add value to the post overall.
Speaker 1:
Number five don't hijack other people's posts. If you haven't heard that phrase either, it's when someone shares their content in a comment on someone else's post. For example, someone sees a post Maybe it's something about a hot topic like AI by someone who posts frequently and is often on the cutting edge. We'll call that person Jane. So that person goes to Jane's post and includes a link to something that they wrote. When they comment, they might say what a great post, jane. If you want to learn more, check out this article that I wrote about whatever. If you do feel that you want to share something that you would feel is truly beneficial, ask the author if you can share it. Most of the time, the answer will be yes.
Speaker 1:
Number six even though it might sound attractive, don't join an engagement pod If you're not familiar with that term either. A LinkedIn engagement pod, also known as a pod, is a group of LinkedIn users who agree to engage with each other's content. You know they work together to increase visibility on the platform by liking and commenting and sharing each other's content. That's not a good idea for several reasons. First, it goes against the spirit of LinkedIn, which is to engage with other members, to build relationships and build community. Another reason is that people can usually spot engagement pods. Most of the people who are commenting are saying things like great post or thanks for posting or great share. In most cases, they probably haven't even read the post. But who has time to read the post when you have to go around and comment on 20 other people's posts? And one more thing to remember If I'm posting about content marketing and you're posting about automotive sales, it's unlikely that our target audiences are going to be the same, so we're not really helping each other out anyway.
Speaker 1:
And number seven don't create posts using AI. Now, I love chat GPT and I use it almost daily for brainstorming, outlining and summarizing material. I occasionally use it to create a draft of something, which is fine, as long as you then go in and analyze and edit and revise the content so it sounds like you. Otherwise, you are going to end up with blocked content. That sounds like everyone else. And oh, by the way, people can tell that too. Content written by AI and shared as is has one thing in common it has no personality. And when you do share content on LinkedIn. You want to make sure that it sounds like you. Thanks again for joining me for this episode. If you found the content helpful and relevant, please share with someone else. They might even thank you. Music playing. Thanks for tuning into the Content Marketing Show with me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already hit the follow button, to keep learning and growing with us. Music playing.