024 - Client Magnetism: When You Relax And Have Some Fun You'll Attract More Clients

Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients.  

Topics included:

 🔹Why taking yourself less seriously can make all the difference. 

 🔹How to get over being uncomfortable on camera. Hint: it's simple,, but not easy.  

 🔹Vocal and relaxation techniques to practice before you speak. 

 🔹Tips on how to add humor to your presentations. And why you should.  

🔹Strategies for shifting your mindset from nervous to confident. 

Download 25 Content Creation Ideas To Kickstart Your Social Media Posts  (Click Link Below)

🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.

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🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download

⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download

➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
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YouTube: https://www.youtube.com/@blackdogmarketingstrategies
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Transcript

Speaker 1: 0:45

Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategy, specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Well, good morning, good afternoon, good evening. Wherever you are joining us from, I'm so excited to be here today with Elaine. I'm Annette Richmond. This is Content Marketing School and I hope you all enjoyed that opening music. We were kind of dance a little bit to a backstage. So, elaine, I actually found you on Innovation Women, which is a speakers group that we were both members of, and I was in there looking for guests and I saw you real in there and I was like, oh my gosh, I just have to have her come on my show. And luckily we chatted and you said yes, and so for anyone who doesn't know you, please tell us a little bit about who you are and what you do.

Speaker 2: 1:52

Well, thank you, annette. Thank you for the question and thank you for having me. I love your energy. I think you're so fun. So I am a video coach. I specialize in short form video for social media and I work with mostly female entrepreneurs to help them feel confident and have fun with video, because if you're having fun, your audience is more likely to have fun. And I know we're going to talk about that a lot, and I'm also a speaker and a comedian and a bestselling author. So, jack of all trades, lots of different things going on.

Speaker 1: 2:25

Yeah, you know, I love that and that's kind of what I wanted to jump off with the idea of having fun. And I know with so many people you know based on my personal experience me personally and with the people that I work with that just one of the biggest problems people have is they take themselves too seriously and they're just not having any fun. And I know, for me, although I do video all the time, I don't like to see my face. Even worse, I hate to hear my voice. Right, we all have a lot of that.

Speaker 2: 2:57

It's only a chip month.

Speaker 1: 2:59

But you know, after a while, once you get over it and I did a little coaching, you know, with with work with a coach myself it just changes everything when you start having fun. So can you, can you talk a little bit about how you know the idea of people taking themselves so seriously and and you know kind of how people can shake things?

Speaker 2: 3:22

up, absolutely, absolutely. And you know, I believe that we teach what we seek to master at a whole other level. And I'll just you know, when I first moved to New York City, I was so intense, I was newly sober and people were like you need to calm down. When New Yorkers tell you you're too intense, it's not a good look right. And so people kept saying you need to take improv, you need to take improv, and that's how I fell into improv and then stand up and you know what I? I try to.

Speaker 2: 3:50

You know, first, can you have some compassion for yourself. It's one thing to speak in your regular life. It's a whole other thing to speak and to see yourself on camera. And it has taken me a long time to get used to it. And I still have days where I'm like, oh, I'm super critical, I don't know if I'm going to. You know, sometimes it takes me a while to watch a video of me speaking, because I can still be self critical. So you're not alone. And here's the thing Think about when you were learning to drive a car, right, when we first had to drive, we had to really think about okay, park, I got to put on my turn signal, oh, parallel park.

Speaker 2: 4:24

We're, we are consciously incompetent. And then we drive and we drive and we drive, and now we drive and we're like masquerading and listening to podcasts and all the things. I don't even remember how I got to my job or whatever. We're unconsciously competent and so that's one reason I'm like you know how you get better at video. You'll keep doing it and, of course, anything is going to shorten your learning curve, like having a coach. Having a coach and a mentor is awesome, and if you don't have the budget for that, then get a video, buddy, and say, hey, I'm committed, I want to get over myself so that I can make my mark on the world, share my gift and have the impact I know I meant to make.

Speaker 2: 5:05

If you're waiting to be perfect, it's never going to happen. If you're waiting to feel confident, it's not going to happen. You get to lean into it and you get better by doing it and doing it and after a while you know there's that serenity prayer God, grant me the serenity to accept the things I cannot change, the courage to change the things I can and the wisdom to know the difference. If you, you know you can raise your camera up, you can get good lighting. You want to wear some jewel tones. Almost everybody looks good in jewel tones. You don't want to be backlit. I'm in a hotel because I'm traveling, but you know there's certain things that can help you feel like you look your best and then at the end of the day come from your why and can you have some fun with it. Even if you're teaching tough things, if you can learn to laugh at yourself, your audience will still think that you're credible and you're going to be more approachable and relatable.

Speaker 1: 6:04

Yeah, you know, I love that. It's one of the things that I learned working as a writer. The only way that you learn to do things is by doing it, and I learned way more working as a magazine writer than I ever learned studying writing in school.

Speaker 1: 6:17

And it is so true the more you do it and people find that hard to believe, but it is so true when you just do things over and over again and you know you stop thinking about it. And I know it is true. I love that you brought up the idea of the message, because years ago, when I first started speaking to different groups, I heard a speaker, speaker, coach, presentation coach, and one of the things that has always stayed with me was her saying you know, when you're speaking, whether I'm in person and now on video or wherever, people don't care what you look like, they're not looking at you, they're not looking at me and saying, damn, I, maybe she should lose a few pounds or oh, maybe that hair color is a word for her. People are just, they're not looking at us, they don't care we look like, they don't really care. The sound of our voice as long as the sound itself, you know, is decent, it's all about the message. The message, yes, but that's no hard for me.

Speaker 2: 7:18

Yeah, sorry, I get so excited. I'm sorry to interrupt in that. Why was this gonna say I want everyone listening or watching, or watching the recording? Think about Somebody you love as a speaker Renee Brown, martin Luther King. Like when somebody is speaking Passionately about what their message is we're gonna help heal the world. We're gonna bring peace. We're gonna end racism. You know, whatever it is, we are swept up in their energy and their passion. Everybody looks sexy when you are speaking from your passion. People are gorgeous. We're not going wow.

Speaker 2: 7:54

She really look at those wrinkles around her lips like and and if and if people are doing that, then they're not your people, right? Yeah, and I've had people make fun of me. I talk fast, I get excited. I've got wrinkles. I'm 55, you know, and so, and I had people make fun of my throat once. I'm like, okay, they're not my people. Did I hurt my feelings for a minute? Yes, but my commitment is so much bigger. And if you don't like my neck, okay, sorry, you know, I'm not gonna pay 10 grand for a neck lift or whatever.

Speaker 1: 8:29

No, I, you know, I Appreciate, I appreciate you're saying that and and it is so true, you know, I know, for years for me it was like, well, I need to lose that 10 pounds or something.

Speaker 2: 8:39

Oh, there's always that damn, you know, there's always that.

Speaker 1: 8:42

And then you know the, the wrinkles. I'm a big fan of filters on video because we all Use filters. Look, look younger. But I also like the idea of you talking about being comfortable. Now, you know I've talked to image coaches and you know I wear sort of the same Outfit in all of my lives and I do it for a few reasons. First, I it makes it evergreen. People don't know did I record it last week or last year? But also because it's comfortable for me. I don't have to think about it. I know when I go on, I have my LinkedIn live. I go on and I take one of my black dots and I put it on and you know, and I think having that sort of it's like a comfort thing. We have your little pre routine. So do you have any tips, now that I'm just thinking about this, for sort of a Pre-routine that people can go through before they do videos?

Speaker 2: 9:40

Absolutely, and I I do have a free video. Free warm-ups on my YouTube channel captivate the crowd and I'm I'm a big fan because to me we want to be expanded, right. And so a lot of times, you know, we're in our heads thinking about what's my speech, or whatever I'm gonna say, or, and a Lot of times when I'm nervous, when there's pressure, my inner critic dials up oh you look old. Today, you're too. What are you doing? Oh god you really. Your face looks so fat. What did you eat last night? Right?

Speaker 2: 10:10

And so one of the things that helps me is I do, I do very simple things like the bubble Not the most attractive thing, but it's a great way to get you on your oxygen and I literally will do the bubble when I'm getting dressed, putting makeup on. There's another great breathing exercise when you're exhaling through your teeth on an s, so you're gonna breathe in through your nose. That is a famous style breath technique. He was a famous director who worked with polio victims and the Olympics team in Mexico City when they had to go deal with the altitude. He was an amazing guy and I studied with one of his previous students, so those things ground me.

Speaker 2: 11:00

I do tongue twisters to like toy boat, toy boat and red leather, yellow leather, and the whole concept is If you do a warm-up it can take two minutes. By the time you get to your interview You're like ready to go, that. We've all seen those speakers who start off super cold and then they get kind of fired up 15 minutes in. Well, these days you lose people in three seconds. You want to start off and then this is the other thing put music on, but like music that you love, music that you're like you want to dance and groove to. It can be heavy, like whatever your thing is. We all have a couple of songs that were like I love this song and so I love to do that while I'm getting ready to. So I will like do my makeup and get ready and dance and do my little, and that just grounds me. It really helps.

Speaker 1: 11:55

You know I love that you went through that and the whole red, red leather, yellow leather I. I saw that in a movie about public speaking. It was a movie and part of it was public speaking. I forget the name of it. It was with Julia Roberts and Tom Hanks and and I forget what it is, but she's a Speech teacher in the movie and so that's one of the things he's in her class and blah, blah, blah anyway.

Speaker 1: 12:19

So I I perked up on that and I read recently that part of the thing with the breathing exercises is that it sort of calms your, your body, and it makes sure, takes your body out of that fight or flight mode, because it's it is a physiological thing and and and thank you for saying you talked fast, I talked fast. I get excited, I, when I watch myself speak Reviewing a presentation or something, I hear the ums and the odds and you know, and I cringe. But it's part of, you know, the way I am, because I, particularly on my live shows, is I'm so excited to be with the, you know, and talk to the guests. So, and I love the dancing around too. I have a, I have a whole little playlist on my, on my phone. They're all, uh, old disco tunes because that was, like you know, my single days, and fun, fun, fun. I know, I know we could put some on and start dancing, but that's not why people are watching us today.

Speaker 2: 13:24

So can I? You know what can I? May I say something to what you just said that so I love it because I personally, I would rather you be imperfectly passionate and excited and sharing your message and your story, and so okay. So you said some you knows, or ums, or whatever. To me, that is 20 million times more engaging than these perfectly coiffed presented people. Now, obviously it depends on your market, it depends on who you're. If I was going to go to Harvard, I would go to my speech.

Speaker 2: 13:58

You know it depends on what you're doing, but to me, I think we love people who are relatable and imperfect and connected with their passion and their heart, versus these perfectly coiffed people who have it all together Like. I think that can be so boring.

Speaker 1: 14:18

So I agree with you and you know, I have occasionally heard people speak or even had had guests on my show who, whenever you know I would ask them a question or you know it's conversational but when I would bring up something they would have almost felt like a prepared answer.

Speaker 1: 14:37

So it was almost like when you're watching a politician or whatever they're asked, they have their talking points that they go back to. And you know, and if you're someone who hosts these shows all the time, it's so easy to feel that you know, and I don't know if the people in the audience watching or people listening would hear it, but it's kind of so obvious and studies have shown and I can't come up with any recent statistics that people do prefer. They prefer real I hate that word authentic but they prefer to see a real person. And that's another thing. And if you can elaborate on that, because people feel like that with video particularly, and they feel like, well, if I flubbed or I made a mistake, that, oh, or something I didn't say, right, that it's going to put people off watching it. And the truth is that you can edit most of that stuff out, but if you are doing a video and you're saying or something, people don't hear it, people don't care. So people like shift that mindset.

Speaker 2: 15:52

Yes. Well, I mean and here's the thing, it's counterintuitive, Like the minute I tell myself, ok, I'm going to go do a live or I'm going to make a video. Of course I want to look and feel my best. There is that human need to want to look like I have it together and I am a credible expert. Of course, but if I'm too perfect, people can't relate. The gap is too big. Let me give you an example.

Speaker 2: 16:17

So I was working with this woman a few years ago and she was like five, seven, this tall, leggy, blonde, beautiful, beautiful and a scientist. She was like beautiful and brilliant and she was presenting and I said, when you first come on the stage, I want you to make a self deprecating joke about how hard it was getting the kids out to school today, or you spilled milk, or because we need to see that you're not the perfect woman, and then we can listen to you, especially women for women. You know, there is still a little bit of the cave woman thing. If someone walks on the stage and she is so perfect and so pretty and so credible, there's a part of me that's like can't relate, don't care. But if she can make one little joke about something that she did or getting stopped in traffic. That makes her relatable and human.

Speaker 2: 17:12

I'm in and I think so. I teach that all the time. I just work with a client and she has a big presentation tomorrow and I said can you make a joke about because she's seeing people she hasn't seen in like 25 years? And I said can you make a joke about like well, I've got a few more wrinkles now. And she was like yes, and it's like one little thing like that can just help take the walls down. And then people are like tell me more, it's so subtle.

Speaker 1: 17:41

But no, I love that. And if you can expand on that, because I know one of the things, you know that that you Were comedian as well, as you know, and so that whole idea and I've had more than one person tell me that you know oh, I should do in, I should take improv classes, and you know I check into that Periodically. But what can you give us? Maybe three tips for people who would be watching this or listening to this on how to sort of incorporate that humor. I know one thing that I learned in the last six months is when you do do a presentation whether you're it's live or virtual did not start it out saying hi, I'm Annette Richmond, I'm so happy to be here. So I start and I talk about something else and then introduce myself and go into my presentation, but that's not, that's not funny. So if you could give us some some humor tips, I think that people would would love that.

Speaker 2: 18:40

Okay. So I love, I love hooking questions. I teach and preach them all the time. To me they're so they can be a great way to start off and add some humor. So, for example, let's say I'm a parent coach. How many of you want to be a better parent and be effective? Or how many people feel like you, really you're a good parent, you know how to parent your kids half of the room? Okay, how many of you feel like you're the worst parent ever and you're about to lose it? You know like that could be. That's to me as a way to address the frustrations of being a parent. And if nobody participates, you can say how many people have had a parent or have heard the word parent before you know? So there's ways you can kind of tell the audience we're gonna have some fun. So, and I'm gonna be demanding, you know, like, raise your hand. Like this is not just me talking at you. So that's one way to add. You know how many feel like you love being a speaker and it's the best thing since sliced bread. Okay, how many of you realize it's way harder than you realized? And oh my gosh, it's competitive and okay, good, I'm in the right place. So that's one way hooking questions.

Speaker 2: 19:53

Another way is you know if you can make a self deprecating joke about yourself, of like who I just flew in and boy it was rough. Or you know something? People think travel is glamorous. Well, you should see my hotel room in the holiday and where the ice machine is broken, the coffee machine is broken and the phone is broken Not so glamorous today, you know. Or something where you're just like stating something you know you can make fun of the room you can make fun of. You know being human, being awkward, like there's some safe topics, like airplane, food or lack thereof, travel construction, getting older, like wherever you are, we're all getting older every moment. Right, the challenges. Right, just the challenges of like, yay, we have this amazing information coming out as 24, seven, holy shit, all this information coming out as 20, our brains were not designed for this. No wonder people are on Prozac, right? You know, sometimes just stating an obvious thing can add some humor.

Speaker 2: 21:01

Another way, if I may really quick this is called rule of three and misdirection, and you know, practice with your friends first, but you can. Rule of three is like you're taking somebody down this path and then, at the last minute you do a quick switcheroo. Let me give you an example. I say, oh my God, new York City in the summer, the sun on my face, the wind on my back, the smell of pee everywhere Right, it's like you know, I'm taking you down, oh, this beautiful.

Speaker 2: 21:31

And then we do a quick U turn and you know, take that joke, use it, because you can say that about any major city in America these days. Right, yeah, yeah, former P right, and so it's not. And you know, obviously, if it's a super uptight corporate event, maybe you wouldn't want to use that joke, because some people might. I mean, if you're offended by pee, god help us, but you know, so that's a great example of misdirection. Also, if you just want to start thinking, what is humor? Or you know we were talking about how can you change your energy state, right, like you know, we all have those days where like, oh my God, the clients are late, or this didn't happen, or my team did this, or all the links are broken Some days. I will go on YouTube and I will put on. We know, craig Shoemaker is one of my favorite comedians and he's a new friend. He's brilliant. Maria Bamford, Kevin Hart five minutes. Wanda Sykes five minutes of comedy.

Speaker 1: 22:27

I love her. Oh, my God, I love her.

Speaker 2: 22:30

I love her so much. I want to meet her and hang out with her and her wife. They're just so cool. So you know, five minutes of watching comedy can completely shift your energy, your state of being and you can start training your brain to listen for the funny. You know, comedy is a muscle. Not everybody is going to be brilliant like Richard Pryor or oh my God, I'm going blank Phyllis Diller, but everybody can learn to be funnier and a lot of it is just a little bit of practice. So the first thing is start listening to humor, Start listening to your favorite comedians. But if comedy is not your thing, go watch America's Funniest Videos. I don't know why, but that show cracks me up. It's always people getting beat up with a bat because of a pinata or people doing. You know it's like the foibles of being human, but it's been around forever because it's freaking funny.

Speaker 1: 23:31

So I have to ask you and I feel that way about TikTok. I learn a lot from TikTok. There are so many people that I know colleagues of mine, who I'm guessing are maybe in their fifties, say oh, you know, my kids tell me I'm too old. And I'm like are you crazy? There are. It's not just like young kids dancing or grandmas dancing, there are a lot of business coaches and you can learn a lot, a lot. There's something happening.

Speaker 1: 23:59

But it's also the humor, and you know I have dogs and there are so many people that are incredibly creative with the humor that they do with their dogs on TikTok, which always sort of, you know, gets me going and makes me happy. But one of the things I was going to ask you and I and it slipped my mind, it'll come back to me as I'm chatting it was the idea of I don't know. Anyway, I will come back to that, but I love the idea of thinking of oh, I know what I wanted to ask you. So do you? Because with content, ideas, do you keep something in your phone, for example, where you just jot down funny things, funny tidbits? Because I know that obviously you're not wanting to be at the Academy Awards, where you're making people fun of people in the audience and it goes over like a lead balloon, I mean, you know, oh, like that's what I write.

Speaker 2: 25:00

No, and here's so. When I first started doing stand up, I didn't know how to write and I would sit down the keyboard in this like I have to be funny, I have to write a joke, and like hello. So for me, I've learned that creativity is when I'm moving, when I'm driving, when I'm doing laundry, when I'm in the shower. For me, a lot of it is right brain, left brain kind of thing. So I always have yes, I'm 55. I always have pen and paper. But I recommend putting notes in your phone. Also, I have all my clients. I'm like start your Google Docs.

Speaker 2: 25:35

And so one of the things is, if you see TikTok and somebody's talking about their mom or whatever, you can be like, ok, I'm not going to copy them, but what's my take on my mother? Or, oh my gosh, they were talking about working with this kind of client. I can talk about working with my kind of client. So sometimes it's fun to watch other people because it sparks ideas for you. What's my take on that?

Speaker 2: 26:01

And obviously we're content creators. So we want to give value, we want to educate, inspire, entertain and sometimes it's absolutely OK to show your humanness. Right, you don't want to be silly, you don't want to be super silly all the time, but I love to see my mentors sharing things. There was a TikTok about people with glasses going I can't find my glasses. If you see my glasses, I can't find my glasses. I found my glasses. Juan DeSanx has a whole bit where she's like I can't find my phone. She's on the phone with her friend and she's like I cannot find my phone and she digs through her purse. It's hilarious because we have all done it Right and so we don't need.

Speaker 1: 26:45

Oh, that is me with my phone. It used to be me with my glasses before I started wearing the trifocals, the perspectives, where they're progressives, where they're all in one, but I used to always be looking for it and for me it's my phone. It's always like, oh, where's my phone? Where's my phone? And sometimes I'll get my poor husband and it was a walk around and say, oh, where's my phone here, let me help, like it's the gold of the earth, that phone. And so it's so crazy because that is so universal. So I just want to share your LinkedIn profile because we're getting close to the end now and so obviously, is this someplace? How do people best find you, best connect with you, if they want to learn more?

Speaker 2: 27:33

Absolutely. Linkedin is great. Linkedin right there. And then also my website is captivatethecrowncom and I have an awesome short form video content guide Because when you're starting something new, it's nice to have a guide and a template just to get you started and then you can keep going and make it your own, but it's just a great, great tool for that. And please come say hi, I love connecting, I love speaking and I love being on LinkedIn Lives and podcasts. And then I just got to see a TEDx Frisco in Dallas last weekend and one guy talked about what his LinkedIn Live has done for him and his career and it's just so exciting to see people sharing their message and sharing their journey and then seeing where else it takes and uplifting others and coming along and I just I love it.

Speaker 1: 28:30

Well, one thing that I want to mention and that I want to ask you for whatever final thoughts you might have is I was just reading a study by Hootsuite on social trends and I actually published a post with a few things from it, but one of the things that I stood out to me and I forget the number was like 60 something, 62 or something like that. Percent of people want to see brands to be more relatable, and I love that, because so often people will say things like, well, linkedin's not Facebook or LinkedIn's not TikTok, although I've seen some really great, informative TikTok videos shared on LinkedIn with great results but what do you say to that? And then we've talked about a lot. If you can just share whatever you'd like to share, at the end that I didn't ask you and we haven't talked about, ok.

Speaker 2: 29:35

Yeah, so to be completely vulnerable, I used to be intimidated by LinkedIn, Like I was doing my silly Instagram things and dancing and pointing, but I was like, oh, I don't know if I can do this on LinkedIn, but LinkedIn is just. This is not your mother's LinkedIn, Not your mother's jeans. Linkedin has become such a cool hip place and I'm just starting to work with a new mentor with my LinkedIn stuff and she says, guess what? People are bored, depressed and lonely on LinkedIn just as much as they are on Facebook. And so just remembering that, yes, it's a different kind of platform, but it's a great platform and we're all human, we're all human.

Speaker 2: 30:21

And so how can you share your value in little tiny chicken nuggets? Because the algorithms would rather everybody watch all 30 seconds of your thing versus half of a two-minute thing. And so I always try to, because I think what happens is we overthink, right, we overthink, and then we try to put too much in or we ramble and just wing it and it's like there's a nice happy medium and it takes a while to kind of find it for yourself. But think about how can you give people value so that they want to keep turning in and tuning in and watching and becoming your raving fans.

Speaker 1: 31:05

Yeah, I found that too and I script most of my short form videos and I script them as I speak, so it's not like I'm writing something, but it keeps me from rambling, Because it's so easy for people they start talking about something and then they just sort of start rambling away. And that's one of the things that and I know there are some people and I don't script like how-to videos, I'm screen sharing or something. But people say, oh, if I script my videos then I'm going to be sounding stiff and stilted and everything. But how do they get over that?

Speaker 2: 31:51

Such a good point, annette. I love that. So I am a huge fan of what I call bullet points. So you know this is a regular script, right? So you wouldn't want to be referencing this while you're trying to talk, because you're gonna be. Let me just try to find. So what I've learned from this. I learned this from comedy, so I have learned to give me one keyword like intro parents, married, aunt. You know something? One key word for my first point, right? And then I will write I don't know if you can see that.

Speaker 1: 32:36

It's a little blurry, but yeah, you get it.

Speaker 2: 32:38

Sorry, and that's okay, it's really. You know, in big big letters you can use a marker so I can look at the and, like you know, it's cool, especially virtual. You can have papers like on your screen, and so you can, and there's nothing wrong. Like in real life. We don't talk like this all the time, because that would be weird. Right, we go, oh, I won't. Oh, yeah, we met last year, I think it was in February Like, we look away from our person when we're having coffee, so it's okay to casually look at something and then casually look back, right, yeah, yeah, this takes a little practice, but I love these one word key things to help guide you and that way.

Speaker 2: 33:18

I don't believe in memorizing. It will screw you up, it takes too much time, and then you're like this you know when you go in your head right, yeah, yeah, did you feel me leave? Yeah, yeah, I left. Right, so the audience wants to feel you and so I'm just a huge fan. I do these little cheat sheets and I teach my clients to do so, and half the time I don't even look at them, but it grounds me and I, as a comedian, I'll write stuff on my hands too. It's a safety net. Yeah, it's a safety net. Yeah, yeah.

Speaker 1: 33:49

It's so true, and I will just mention you, I had somebody who I've known for 20 years on my other show that I was doing before this Content Marketing School, who I know knows their stuff. But as we were talking and I would bring up a topic and the person would go yes, I think that that's, and it was so obvious, and I was so taken aback, which is part of the reason that, because I went back and forth to share questions, don't share questions. Why I stopped sharing any kind of questions? Because people would be too prepared. Oh, okay.

Speaker 1: 34:24

And this is not a. This show needs no preparation.

Speaker 2: 34:28

This is not a FedEx talk.

Speaker 1: 34:29

Okay, so we. So we're past our end. I thank you so much. Any final word before we say?

Speaker 2: 34:37

goodbye. Oh, thank you, annette, you know I just want to remind anybody watching you have a gift and a message, and you never know who needs to hear it right now, and nobody does it like you. We need to hear things many, many times, especially as adult learners. So go out there, share your message, share your light, because you just never know who needs to hear exactly what you have to say and you could save a life.

Speaker 1: 35:06

Well, thank you. That is the perfect way to end. Thank you so much for being here. Thank you to everyone listening live on the replay or on the podcast, and I will see you all again soon. Thanks for tuning into the content marketing show With me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already hit the follow button, to keep learning and growing with us.