021 - Turning Audio Into Video (And Other Video Recording Techniques)

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. 

Topics included:

🔹How to turn video files into videos ready to use on social media using the Canva platform 

🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Zoom

🔹Various platforms being used to record video -   Camtasia, Loom, Zoom, and Canva - and the potential benefits and drawbacks of each.  

(Recorded Live)

Download 25 Content Creation Ideas To Kickstart Your Social Media Posts  (Click Link Below)

🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If you did, don't forget to hit that Follow to keep learning and growing with us.

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🎦 Video is the fastest way to build that know, like, and trust factor with potential clients. If you're not creating video because you don't know how to begin, DOWNLOAD our new Social Media Video Quick Start Guide (It's Free) Click here to Download

⏬ Download 25 Content Ideas To Kickstart Your Social Media Posts (For People Who Don't Know What To Say (It's Free) Click here to Download

➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
...

Transcript

Speaker 1: 0:45

Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategy, specifically for coaches, consultants and entrepreneurs. Discover how effective content marketing can elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Hi, I'm Annette Richmond. Welcome to Content Marketing School. This episode is a recording of the Elite Innovator Office Hours, which meets monthly to learn, share ideas and build community. Good morning, bob. Good morning.

Speaker 2: 1:25

Annette, how are you today?

Speaker 1: 1:27

I'm well, I'm well.

Speaker 2: 1:29

Where are you? Where are you this morning?

Speaker 1: 1:31

So I am in the Metro New York area, hey, tom.

Speaker 3: 1:36

Hey Ellen, I mean um Ellen.

Speaker 1: 1:39

Hey Annette, I'm not Ellen, we might both be blonde, but I am not Ellen, so so so, bob, this is a very, this is a very sort of informal, informal group. I actually based this, this group, on something that my that my friend Brenda Meller, does for, for job seekers. I'm basing this kind of on the group that my friend Brenda Meller and here is here is my friend Brenda Miller, right? Yep, here is my friend Brenda Miller right now that I was just talking about. So this is a very casual group. It's based off of a group that Brenda does with job seekers, and I think it's such a cool idea that I decided to borrow it for myself, and I will let you know that we were recently without internet, so there is a possibility that we, that I, could lose the internet, and hopefully that won't happen. But if it does, you know it does. That's what happened.

Speaker 1: 2:59

So I am recording this meeting and we'll be putting it in our private little Facebook group. I will invite you all, if you're not a member already, to, to join us there. I will also be streaming it to, to zoom live once we sort of get going, and we'll be putting the audio on my podcast at a later date. So, excuse me, as I said, this is a really sort of casual group and I would like to start, because it's great for us to, you know, get to know each other. I'm in at Richmond. I think you all you know know me. You may have just met me recently through a group that I spoke to, but if you would like to sort of introduce yourself and tell us a little bit about kind of what you do, raise your hand and we'll take it from there. Okay, tom, I knew you would jump at the chance.

Speaker 3: 4:03

Some people might know me already in this group, but I'm Tom Pounder. A quick story I left corporate America in 2010 because it was killing me, literally killing me Ever since I quit and started my own business. No help. Basically all my health problems were gone. I started. Career thinker is kind of have two arms in my business. I have a recruiting side of my business. I now have four recruiters in my team and we recruit for four national companies and I had the career service side of my business. I'm at six riders in my team and we do about 300 career clients a year and what's the deeper perspective I bring is I get to see the challenges from both ends and I try to bring solutions. That helps both the recruiters out and the job seekers. Doing us a 13 year. I love it. So happy to be here.

Speaker 1: 4:51

Well, I'm so excited to have you here. And for people who don't know, tom and I go way back. We are good buddies. We worked on the board of directors as a team for several years, so, if I tease him a little bit, that's where that comes from. Anybody else like to introduce themselves?

Speaker 4: 5:12

No, okay.

Speaker 1: 5:13

Okay, paul and then, and then Brenda and then Bob.

Speaker 4: 5:16

Okay, so my name is Paul Shardnamut and you be to this call. I think I was on a call that you were on and that's how I got to to be introduced to you. But I'm a physicist by training. I'm a risk manager, financial risk markets risk manager in work for some large banks by career. Now what I do is some consultancy work.

Speaker 4: 5:37

I written a book called Doom to Fail, which is a proud achievement of mine, and now I'm trying to learn some speaking gigs talking about the ideas that I discussed in the book, which I think are very, very important generally for you know, for our society, because I think we we live in in dangerous times. Faith and democracy and capitalism are at all time lows. I understand why that is, but I think that's a very dangerous, a very dangerous turn. So I wrote the book as a warning and a call to action to protect democracy and capitalism, because alternatives will be far worse. There are important messages as well for for businesses in the book, and so that's what I'd like to ask them. I'm trying to get paid speaking gigs to talk about.

Speaker 1: 6:24

Okay, cool, thank you, and and Brenda, you're muted.

Speaker 5: 6:35

Just realizing you need to pull my microphone closer to was like all the way over there.

Speaker 5: 6:39

I was cleaning my desk this morning. Good morning, my name is Brenda Miller. I am a huge fan of Annette and a supporter and delighted to be here with all of you and I do some similar work. Her you know hers is more focused on, I think more focused on branding and content marketing, whereas I'm focused more both fully on LinkedIn and I help solopreneurs, business professionals and job seekers to get a bigger slice of the LinkedIn pie and delighted to be here with all of you. Thank you so much.

Speaker 1: 7:17

Are you still talking, brenda? No, I'm done. Oh, okay, the reason is sorry for that. No, no, no, sorry for that. As I was setting it up to stream to YouTube, which is now streaming live on YouTube, I forgot to mute my mic, and so there was a little bit of overrun, and then, when I, when I turned off the the YouTube live, I didn't hear anything and I thought maybe I, you know, messed up the track somehow. So, bob, I think you wanted to introduce yourself as well.

Speaker 2: 7:45

Well, briefly, I'm not so sure why you invited me in that. Maybe I'll find out as we go forward. But thank you for the thank you for the invitation and, as I've told many times and stand up presentations over the last 30 or 40 years that people who do what I do do a lot of stand up. We just didn't want to be bartenders all our lives but we enjoyed being comedians to a large degree. So I've been watching some old Smothers Brothers videos lately and also Steve Martin and I probably going to have to take up the banjo at some point time as we go through this current world we live in. I know Paul said it's a scary times but it is evolution that's taking place and at 74, I'm trying to get my arms around it in that standpoint.

Speaker 2: 8:35

But background, briefly I grew up in Atlanta, georgia.

Speaker 2: 8:39

I was a native of Atlanta and recently moved to West Virginia, which is a culture shock to a certain degree five million in Atlanta and I think we have five million in the whole state of West Virginia. So still trying to adjust from that standpoint and going from one of the most Wi-Fi cities in the country to one of the most under Wi-Fi states in the world, probably from that standpoint. But background got into banking in college state and banking, then went into finance and personal financial planning. Then I started wholesaling products like oil and gas investments, limited partnerships, worked for Fidelity for a few years and then went into staffing. So I've got a varied background. I've been a loan officer for different groups and business consultant for different groups and got on LinkedIn back when it was under a million and as we all know, as Brenda can attest to this very carefully, we're over a billion now. So the number of zeros have changed and the rules and regulations with LinkedIn seem to have stayed a lot, the same restrictions on the number of first level connections.

Speaker 2: 9:50

And I said Brenda, I didn't invite the other day and I wanted to ask, with all of your connections already, how are you still accepting invitations to connect? So if I could find that out, I'd appreciate it. I was going to send you an email to that regards. But glad to be here, glad to learn and share and hopefully I can add some value in my presence. Thank you.

Speaker 1: 10:16

Go ahead, brenda, if you wish to answer it. I mentioned before Brenda got here that she does something just like this for job seekers, which is an awesome, awesome group, and she can tell us a little bit about that as well. I know I met some of you when I spoke recently at the Northern Fairfield Professionals about engagement on LinkedIn and finding recruiters, et cetera. So, brenda, if you want to answer that question, please go ahead.

Speaker 5: 10:40

I'm going to lean in because I'm telling a secret right now.

Speaker 1: 10:43

Okay.

Speaker 5: 10:44

So here's the secret Connections and followers are different things. So when you look at my profile on LinkedIn, I've got C7000 followers or so. You can only have 30,000 connections on LinkedIn. So the way that it works is when you invite someone to connect, you become a follower. If you turned on creator mode, which is a newer-ish, probably in the past two years version of LinkedIn, you get some additional features hashtags at the top of your profile, creator tools, a website link at the top of your profile. When you do that, they turn on follow as your default button.

Speaker 5: 11:14

So people when they visit your profile, they don't see connect, they see follow, so they automatically follow you and there's no limit of how many followers you can have. You can have I think it's like Bill Gates has like 67 million followers or something there. So there's no limit on the number of followers you can have, but connections is 30,000. So I'll be honest, bob, I was pretty open to connecting with just about everyone and anyone for the first like 15,000. And then I started getting a little bit more selective. So right now I think I'm sitting at like 23, 24,000 connections. I only accept people into my network if you're in my targeted geographic area, typically US, canada, uk or if I think that you might be a good referral source or a good collaborator with me. So I'm selective. When I get to 30,000, I'm going to have to kick people out to add people in.

Speaker 2: 12:08

We're on the same page, brenda. I'm basically the same way. I'm right at 29,600. So if you send me an invite to connect, I follow. But yeah, but I did have. It was just kind of weird. I had somebody a couple of weeks back that sent me an invite. She was at 300,000 followers and I just assumed that she was well over her limit of connections. But it's sort of archaic. Linkedin still does it eliminate for 30,000. I do not know why, but I was on when the groups were only 112. So things have changed. Hopefully that will evolve now that Microsoft is taking over, but we'll see how that comes out about. So anyway, all right. Well, thanks for answering my question. I appreciate it.

Speaker 1: 12:51

Well, thank you. Thank you for that, and you know it's funny that. I'm sorry a couple of people were in the waiting room. I apologize that I did not see you there. I am getting the hang of this. So, again, we are streaming this to live and introducing ourselves. I know Vince and Linda just joined us.

Speaker 1: 13:08

If you want to introduce yourselves and you know I will say that I recently well, not too long ago, because I know it's 30,000 connections and I am nowhere close to that but I did have someone that I've known like from Clubhouse for a long time and I messaged her and I said you know, I guess a year at your limit, but I'd like to connect with you. And so she said, ok, I booted somebody off and I connected. So so I was very lucky and I hope that you will not be booting me when you get at your limit. Anyway, so, vince or Linda, if you want to introduce yourselves quickly, that would be great. And then, if you have any questions other than the one about the connections, please put them in the chat, and if not, I have something cool that I want to show you. Ok, vincent, vince, go ahead. You're on mute.

Speaker 7: 14:07

I have such trouble with Zoom. I'm so sorry.

Speaker 1: 14:10

Oh, no, don't be.

Speaker 7: 14:11

I do too. I'm a little bit late here. Vince Vitale in Lexington, kentucky. I am new to the group Well, not really, it's about been about a year now and met a bunch of folks at the conference last year and ever since then Just very excited connecting.

Speaker 1: 14:33

And I'm just so excited about what you're doing, annette, with, with this monthly meeting and and that's me- and yeah, you know, I will just say quickly, when I, when I met you at the, at the airport, when we were all leaving the conference because it was a really tiny airport that we were flying out of and you said, oh, I was going to do something, but I decided that I'm going to make a video based on the what the presentation that I gave I was just like, it just thrilled me. I was so excited. So, anyway, anybody else? Linda, did you want to introduce yourself?

Speaker 8: 15:07

Sure, Hi, I'm Linda Brubaker and I'm a job search coach and I'm at the beginning of my own self employment solar pernorship journey. Been doing it now for about four or five months, really excited about it and excited to learn all the marketing tips from everybody. I put my LinkedIn URL in the chat. Please connect and let's make this all work for everybody. Thank you, annette, for hosting these. These are great, oh thanks.

Speaker 1: 15:36

Thanks so much for coming. Any questions that anybody would like to, anybody has here. Denise, did you have a question? Do you want to introduce yourself? Either is fine.

Speaker 6: 15:53

Last intro. Can you guys hear me? Yep, okay, I want to go ahead and introduce myself. I'm an introverted heart, I just want to kind of lay back and listen, but I want to introduce myself as well. So I am Denise. I've been at this almost nine, going on 10 years. I am a solarpreneur and I do coaching, resume, personal branding for job seekers, career changers, etc. And looking forward to pivoting my business model and looking forward to collaborating with other forward thinking career coaches. So glad to be here.

Speaker 1: 16:32

Okay, well, great. Does anybody have any questions? If not, I will jump into something I want to. I'm excited to show you. Okay, well, then I will take the floor.

Speaker 1: 16:43

So this is something that actually a friend of mine recently asked me, because I do a podcast, and one of the things that the podcast platform that I use, buzzsprout, has that makes it really easy to do is they have a function where you can create a video sound bite. You can go on there and you go into your podcast and you just select, like, up to a minute, and it creates a video and you can put a different image on it, etc. And you know I share those two, you know LinkedIn and social media to get visitors to my podcast. And I had somebody ask me how did I do that? How did I put the image on the video? And so what I suggested and what I do primarily because I put a lot of my videos, I create of audios, I create videos of them is I take the audio and I upload it on Camtasia and then I just put an image up there, and you know I create the video that way.

Speaker 1: 17:44

And but I was thinking about it after, after I explained this and, and I figured you know, a lot of people may not have canva, but I think a lot of people, even if they don't have canva I mean Camtasia they have canva. And so I kind of did a little experiment today and I want to just show you something here, that that I created this morning. Okay, so I'm not going to go through and play the whole video for you, and this is actually audio. Yeah, we're not hearing the sound just so you know.

Speaker 5: 18:33

Oh, you're not If you're doing a share screen in Zoom. If you go to the like, stop your share and then share screen again. Then share sound along with it. It'll play the sound for us.

Speaker 1: 18:43

Okay, thank you, brenda. Okay, see, that's why I pay here to come here To help me, okay, so I'm going to share screen again and I have to include sound on that.

Speaker 5: 19:05

So when you click the share screen button, do you see the share sound at the?

Speaker 1: 19:08

bottom, thank you. So see, I'm learning today too. I'm so excited for that, yay, okay. So let me show this to you again, okay, so I'm not going to bore you to listen to that. That's the audio from a recent one of my recent podcast episodes.

Speaker 1: 19:33

But the reason that I'm showing it to you is because I wanted to show you how I did it, because I created this actually just before we went online in Canva, because I think a lot of people have Canva and since we know that you can go into Canva and you can create your, you can create videos. I thought, maybe, if I just upload the audio and then I put a picture in and I just pulled this image from one of my projects, because I was kind of doing it in a hurry and all I did was go in here and then just pull the image across and pull the audio across, and I was able to just create that right here Canva and then just download it as a video, so that I can now well, not this, but I can absolutely take this and I could create videos of my audios. So what do you think of that? Do you think you might use that?

Speaker 3: 20:49

Definitely. I was working with you, I think last month with the NCulp come over something similar. I did something different, but it sounded like an easier solution. I'm going to definitely try it.

Speaker 1: 21:00

Okay, I know that I told you about doing it in Camtasia, right I?

Speaker 3: 21:04

did it in Camtasia. It came out good, but with the sound over the picture and I want to get those what I like, what you do. You have those voice waves and so when you click on it it sounds like the waves are going with the voice and I think that's very effective.

Speaker 1: 21:19

Well, you know I don't do that. When I did that in the Buzzsprout, it just automatically does create that. So you know I. But you did something. You added a wave on your image in Camtasia, right?

Speaker 3: 21:37

Right, so I just from photo to photo. I purchased a wave video and I just stretched it along the whole video. Okay, Very cool. Anybody here? Not use Canva.

Speaker 1: 21:48

Okay, oh, vince, you don't use Canva.

Speaker 7: 21:59

I haven't used it and, as you're talking, I just downloaded it, so I'll be playing with that later on.

Speaker 1: 22:05

You are a man of action. One of the things that's cool about Canva that I think is really cool about it is the fact that you can start doing stuff on your phone, you know, as you just downloaded the app. And then if you upload because I do a lot of videos and what I do is I if I put them in the Canva app then I can open the Canva desktop platform and use them right there. They appear right in the in the uploads on the desktop, because I find it easier to work on the desktop.

Speaker 4: 22:43

Yeah.

Speaker 1: 22:48

So one of the reasons that that I started this group because I thought it would be fun and, bob, the reason that everyone was invited, who was invited to this is because the whole idea of content marketing you know, I get a lot of questions from people and most of them are about video and so I thought that it would be fun to start this group. Linda, go jump, jump in. Thank you.

Speaker 8: 23:19

I'm intrigued with the idea of doing something with video in Canva. I've never used it for anything like that so far. What I've done with my videos is very minimal and it's simply using shoot. I don't even remember the, whatever the standard is when I upload it or when I do a video.

Speaker 1: 23:42

Is it? Is it? Do you do it on Zoom or I do?

Speaker 8: 23:45

it on Zoom.

Speaker 1: 23:45

Zoom. Okay, I know a lot, of, a lot of people do use Zoom and I think you can do the free version for up to like 40 minutes.

Speaker 8: 23:53

I've got a paid version, so I'm not worried about that piece, but you can then download your video from Zoom and do something with it and at the moment, what, oh actually, what is it? It is, I can't even tell you what it is. What, what, what?

Speaker 8: 24:16

The program that I'm using, oh okay and just, but what my question was was talking about it in terms of using it in Canva. I don't use Canva for photos or for the slide kinds of things, but I've never used it for video. Can you talk about that a minute? What would you do with a video in Canva?

Speaker 1: 24:39

Well, you can do a lot of things with video. I mean, canva has their, has their dimensions. You know the preset, the preset things that they have, and let me see if I can pull this up. I know a lot of people record. Let me see if I can share my screen again. No need for, no need for sound this side this time, but I'll keep it on anyway.

Speaker 1: 25:05

I know that some, a lot of people go into Canva, like you can go into, say, tiktok. They have and, and this is really just more of a you know dimensional thing rather than specifically for TikTok. I would imagine that you can use this for, you know, reels and shorts and and anything like that. And to make it longer, I know you just, you know, pull this, pull this across on the bottom, and they have a lot of free things like this that you can add text to, which is really cool. If you want to do a social media, what I would call a lazy video, you can do that. Now I will say that I have not myself done recordings on Canva. So if anyone else here has has done that and would like to share kind of how that, how that works, because I'm I'm pretty much a Camtasia person. I've had that forever and it's kind of a workhorse that I know. And you know, like a lot of people, I tend to stick with what I know. Nobody here has done videos on GAMP, gamp, gampa oh my goodness okay.

Speaker 5: 26:14

I've uploaded video to Canva, but I don't know that I've recorded videos. Is that what you're asking, annette? I think that's what Linda is asking.

Speaker 1: 26:22

No, I'm not. I'm asking how do?

Speaker 8: 26:23

you use video with Canva.

Speaker 1: 26:26

Well, you can upload it. When you upload files, you can upload video as well as audio. These are all. Let's see which I'm going to call it. These are all my podcasts, but let's see, I have some videos here, I believe.

Speaker 8: 26:52

I did find the name of the program that I was using. What I do is I'm a very hands-off thing. I'm going to work at the moment. What I do is I take my Zoom videos. I use ClipChamp, which is the default with Zoom video, and all I'm doing is then downloading it into something like YouTube. I'm not editing it, I'm not doing anything else with it.

Speaker 1: 27:19

See, I had no idea. So if you download from Zoom, it goes into ClipChamp it gives you the option.

Speaker 8: 27:26

So when you click on your Zoom video and it's converted into the Zoom video, you can go into the video, right-click on it and it says what do you want to do with it? One of the options is to do it with ClipChamp or transfer it to ClipChamp, so I do. Then I simply it's not necessarily that I'm lazy, I just don't know any better. So I just then download it from ClipChamp in a smaller format and then I can upload it directly to YouTube. It takes a while. It takes about two hours, whoa, okay, the longest. Well, that was a two-hour Zoom session, but my normal Zoom session could take as much as an hour to download.

Speaker 8: 28:17

Okay or two not to download, to compress into the. Clipchamp format so that I can then download. Downloading it fast, okay.

Speaker 1: 28:28

Yeah, well, that seems rather complicated. I'm gonna just see something here, if I can. I just wanted to see how to, if you'll bear with me on how to upload a video, because I haven't done that before. The thing that I did this morning was the very first. Oh, let's say, okay, let's just grab my former holiday YouTube profile video that I was using. Let's see. So if I just delete this and I have the YouTube, so now it's uploading and we're just seeing your desktop. You're not seeing this.

Speaker 3: 29:14

I don't know what this is, but yeah, we're just seeing your desktop with your icons.

Speaker 7: 29:18

Oh okay. Yeah, that's all we've seen in that.

Speaker 1: 29:21

Oh my gosh. Okay, well, maybe that's good because I was going through something. Hang on a minute. Sorry about that.

Speaker 3: 29:30

They're finding either Zoom to share a screen or the application.

Speaker 1: 29:37

Okay, okay, here we go, I apologize, okay. So can you see this now this is. Okay, so I just uploaded this holiday. This is something that I used to use for my For my profile video during the holidays. So I guess you can take and upload if you have Canva on your phone, or you can take the video and then you can upload it to TikTok I mean to TikTok to Canva so you can do that. So I don't have any experience, though recording in Canva. You said, brenda, you haven't done recording in Canva either.

Speaker 5: 30:36

No, but now that you mentioned it, I'm like maybe I should try it just to see, because, when Linda was describing, I do similar things where I record in. I like Camtasia. I'm a Camtasia person too, because I think it's better than Zoom. But you know how it is. Opening up Camtasia takes a couple seconds, and then you gotta, like, package the files and do everything. So sometimes, honestly, it's just easier to open it up in Zoom, but then I gotta wait for Zoom to compress the file and then upload it as an MP4.

Speaker 5: 31:04

And I'm even thinking Canva's just getting so good at everything nowadays, like I feel, like some of these sites, they are designed for this, not for that, so that is not gonna be as good, but Canva seems to be pretty good consistently, like across the spectrum. So now I think I'm gonna do a video, and I'm gonna try it over the weekend, and I'll have a video that's in there that I upload, and then I'm gonna try to up to create a video inside Canva just to see what the quality and what the process looks like, cause I have to believe it's probably gonna be easier than uploading from Camtasia or Zoom. I my guess, though, annette, there's gonna be a little bit of a trade-off in quality cause. Camtasia was designed for high quality video, canva was designed for graphic design. So that's my hypothesis if we think about being researchers going into this.

Speaker 1: 31:53

Yeah, you know, I'm curious and I'm gonna have to play around with it as well. And I know, I think our mutual friend, gillian, I think she does a lot of videos in Canva, so I will have to check on that. But you know, I just found it was really interesting. I didn't even know until this morning and Tom put this in my head when he asked me about putting, you know, creating a video from audio. You know how to do that. And then, of course, canva, because I started using Camtasia when we could first download audio from Clubhouse and I would put them up on, you know, put an image and put them up on YouTube. So, you know, because we have that audio and I know a lot of people are still a little squirmy and I don't know much about putting their face on video too. So it can be I see you, tom, because it can be a way to get the message right, because you did a message about your.

Speaker 4: 32:51

LinkedIn program.

Speaker 1: 32:52

Yeah, you did the audio and then just put it with the video, but you had the whole thing. The whole video was the information about the program. So how did that work?

Speaker 3: 33:06

Well, I have a problem making videos. I can't think two lines beyond and I sound very I just sound weird. So I mean, I'm just talking to Cam, but we're not worried about the video. I can get the message, of course, very clearly. So for that purpose it worked well, but I just have to get much better at creating videos. Now. I know we talk about this in the past. You know I need to talk about one or two lines at a time and then piece everything together, and I've done that in the past, but then the video is very choppy and for me that don't look professional either. So I'm caught in the middle of some place.

Speaker 1: 33:41

So one thing that I will say about that because that's how I record, kind of all my short form videos is one line at a time because it's easier. But when you break up the pattern, if you do it intentionally, then it looks intentionally like you record one line like this and then you record another line like this. You can break that up and my understanding is, with short form video, that's a good thing.

Speaker 3: 34:08

Why.

Speaker 1: 34:10

Because it's pattern interruption and it makes it more interesting. You know, if you're watching me for a well, you know when I do videos, if you watch a video and I'm talking to you like this, and then I'm over here and then maybe I lean in like Brenda did and I'm sharing a little secret with you and then I'm doing which I do and then do something else.

Speaker 1: 34:30

it's more interesting visually than me sitting here and just yap, yap, yap and going on and on and on and in any case, you know I'm a, you know I do me and you do you person.

Speaker 3: 34:42

so Right, right. No, I get that, but I have just found that that really, really helped me.

Speaker 1: 34:46

I actually learned about that from Nick Rayburn when I took a video training with him like a couple of years ago, and one of the things that I credit him with is teaching me to kind of have fun when I'm doing it. So but that you know, but that works. You know that works for me. And then there's some people I know are using like teleprompters. But I think that that's hard. I've tried to use teleprompters. If anybody's interested in a teleprompter big view, it's like big with a VU has a teleprompter you can use on your phone, you can use on your desktop, I think there. I think maybe one of the phone apps I can't remember which one has that as well and you can. You know you can read from it. But you know I did a demo of that and I found it really hard. You know to do that. But I was curious when you did the video with you know, with audio did you? Did it reach your audience?

Speaker 3: 35:45

Yeah, yeah, yeah, we did Okay. I mean the post got like 120 reactions, got actually six, seven people signed up for the course, so it did reach the audience.

Speaker 1: 35:57

Cool, very cool. So any other pressing thoughts here?

Speaker 3: 36:09

I guess I need to embrace, trying that deeper. You know, speaking a few lines at a time and just you know. You know, embrace that and see how that works.

Speaker 1: 36:18

Well, you know what? I can't remember anything, so I just, you know, I can't, I can't remember anything, so I have my, I use, I use Notion, I use the free version of Notion and Notion has a, has a place where you can do your video scripts and and I'll just show you real quickly if I don't know the name of a company, but there was an app in Avatar on that Facebook where the guy was doing his video and he was reading everything on the screen.

Speaker 3: 36:58

But when he actually uploaded a video to this app, the eyes shifted, so the eyes were looking straight in the camera. So it was something that actually used the AI to change your eye focus, even though he was reading and he showed us by side. It was really cool. I'm trying to look it up right now.

Speaker 1: 37:14

There are a couple of. There are a couple of apps like that. I believe you have to pay for them. I know somebody else shared something like that. There's a few of them. I think they look a little unnatural but you know, I find it really weird. Anybody else find it weird. When you're trying to record video, you have to look at the camera but you know you're really. It's like I find that if I'm doing a LinkedIn live show that you know it's, it's hard because you want to look at the person you're talking to but you have to be looking at the camera and so so it is kind of weird.

Speaker 3: 37:50

So if I did by one of the center cam cameras when it came out last year, but the quality of the camera is very poor. It's on this little little thin metal line and you place it in the middle of your screen, but the quality of the camera is bad.

Speaker 1: 38:08

Yeah, I have one of those too that I use. My husband bought it at one of those kickstart things where you, yeah, kickstarter.

Speaker 1: 38:18

So this is what I use. I use Notion and this is like a skip script that I did and I just write in and we just record it one line at a time and I have my microphone facing that so that I'm so, you know, my phone facing that so that I'm just doing the one line at a time. I, you know, I use this for a lot of stuff. I know other, you know other people use it. I just use the free version, but I hear the pro version is good and they, I know they just added a calendar.

Speaker 7: 38:46

So you know, yeah, when you're recording one line at a time, does that show, you know, because you got to be completely still then for the next line, or else you're you're kind of shifting around a little bit, I would imagine. Do you have that as a problem?

Speaker 1: 39:03

Well, I do it on purpose, so that I do it intentionally, I change my my. I mean, you can, you can do that. Just, you know, if you're having in front of you, just read one line at a time, but I shift purposely. I think that's with a lot of things. And I'm curious what other people because I know, tom, you, you create stuff. I know Brenda, obviously you create a lot of stuff, do you? Do you find that like, if you do something intentionally, then it looks intentional? I mean, it doesn't look like an error. You know I'm fumbling my words, but I think you know what I mean. Okay, I think she doesn't hear me.

Speaker 5: 39:59

Were you asking a question. I'm sorry.

Speaker 1: 40:01

Yeah, I was. I was just asking you because, because Vince just asked me about if I'm doing it one line at a time, how do I stay still in order to, you know, keep the, keep it looking like I'm not reporting one line at a time. And I mentioned that I do it intentionally I move, because if you do it intentionally it doesn't look like a mistake. So I'm just curious that what your thought would be on that.

Speaker 5: 40:24

Well, I think the key is you're doing it one line at a time and we as humans can remember, like you know, so much information, unless you're like a professional actor or actress and you can remember paragraphs at a time. But, like you can memorize one line and you can, you can remember it and you can read it out okay, post about coming events. Post about coming events. Post about okay, post about a coming event. Like I can remember what I just said, you know one line at a time and that's why she's doing one line at a time, so that she doesn't have to read it.

Speaker 7: 40:54

Does that help oh no, I think that's it. I think that's a great, great idea. I'm just wondering how do you keep it from looking like clay animation?

Speaker 1: 41:03

Well, because in between, when I stop it, like I use, I stop and start my video. Maybe that's that's what I don't say. I use clips a lot. If you have an iPhone, they don't. It's not available for Android. There are plenty of other things available. Cap Cut is one that's available for Android and and iPhone. But I record. So I put my camera, turn my camera on and I say one line and then I, you know, give it a couple of seconds and then I move to where I'm going and I record the next line. So it does move, but it's it's kind of. You know, if you do it in some editing things you can do a transition. You know, I did that with my recent welcome to my YouTube channel where I put transitions in. But you know, I don't know. I guess you'd have to watch my video, a short form video that I've done, and see if you find that it looks weird. I, you know.

Speaker 7: 42:02

I was just thinking that. I was just thinking I'm going to have to watch some of her videos and see how she does that.

Speaker 1: 42:08

Well, I mean, what would you rather? Would you rather watch me sitting here like this talking to you and talking to you, talking to you? Would you rather have me go? Well, you know, vince, when I'm thinking about this and then I want to also tell you, because that you know I I think it's more interesting. Anyway, that's what I learn and I study a lot of stuff. So you know, anybody else here do video?

Speaker 8: 42:28

I'm curious to to hear I do two kinds of video. I do the zoom, I do a weekly zoom, okay, and I record that. And yes, because of the way that it works, I have trouble watching the camera. I've got everybody on my Brady Bench screen and I do find myself going from box to box, okay, and then somebody raises a question. That's who I try to look at, or at least initially I find myself looking at that box instead of at the camera.

Speaker 1: 43:01

But. But what's wrong with that if you're in a group? Exactly.

Speaker 8: 43:05

I'm not so so worried about, and I do some short form videos. I'm trying to do more of them, but I do them on my iPhone and I just say what I want to say. Yeah, don't do it in in little versions or little snippets. Okay, and I'm going to be moving around a little bit because I'm talking, but if I don't like the way it looks, I record another one. It's less than 60 seconds, so it's not that difficult. Yeah, I feel that it's right.

Speaker 1: 43:36

I will share one tip with you. If you want to do it that way but not record one line at a time, please, one of the things that I do if I'm doing something on, say, camtasia because I don't do my how-to videos with a script If you're doing something, if you start speaking and you find out what I flubbed the word, just stop and then give yourself a little pause and then pick up with that line again. That way, you don't necessarily have to record it over and over again, but you can just edit out the error. Thank you, that's something I keep wanting to make a video of bloopers, because I do that all the time I'm speaking along and I'm fumbling my words, I just stop and then you just pick it up and continue with the next one. If you're doing it something on a desktop, like Camtasia's desktop, if you're doing it on Canva on the desktop or something, if you just clap your hands, then you will automatically see it and you'll be able to just edit your video that way.

Speaker 3: 44:48

I do some similar. I have a pause and I go. Even in the camera I go three, two, one when I'm editing. I know right after the one is where I have to edit and go back where there's no sound and it makes it a lot easier.

Speaker 1: 45:01

Yeah, given ourselves those video cues. Those cues, it's really helpful because I don't have a lot of time. I'm here by myself. I'm a solopreneur, I'm working on my own. I don't have a team working with me. For me, it's frustrating to do video over and over and over again. Plus, I think, for me I lose that energy, and that's part of the reason I like to do it. Snip it at a time, because I can come on and say hi, blah, blah, blah, blah. And then I go okay, blah, blah, blah, blah.

Speaker 1: 45:42

I will tell you I am an introvert too. I know Brenda as an introvert as well. Linda, you're rounding your head. Okay, for me introversion, because somebody was just at a post about this the other day, I don't remember who it was. The whole idea of introversion. So many people think it's like being shy. Well, I'm not shy, but I need my downtime. If I go to a conference, I have to spend one night in my room having dinner because I need a break from being on all the time. So is that your experience, denise, why you say you're an introvert?

Speaker 6: 46:19

I would say so. I'm not shy, but I need my meet time. I need a lot of meet time. Yeah, exactly, you're a large rejuvenate. And again, I'm an observer. I can enjoy this to the highest, but I don't necessarily have to be in every moment or verbal. So again, I'm a laid back observer at times, but not shy. Shy is not me.

Speaker 1: 46:45

OK, Bob, you wanted to jump in on something.

Speaker 2: 46:48

Well, I haven't really been in this small of a group where I could ask this question of people who've got video experience. Generally, I'm out with a lot of people who are like me, hiding behind what we've been doing for 40 years and not were ready to venture out across the alligators and the crocodiles that are in the pond. So I'd like to say, well, let me see how I want to phrase this. But so I'm getting ready to start and I've seen a lot of information lately that talks about authors and we're all about content right now, more than anything else. It looks like and they write a thousand words a day.

Speaker 2: 47:25

So I'm wondering a couple of you that are doing a lot of video or maybe you don't consider a lot of video, but I do, from where I'm coming from that are you setting aside 30 minutes or an hour a day, or 45 minutes, to basically say I'm going to work on content, I'm going to do my videos, I will edit them. Saturday morning, sunday afternoon, whatever? I mean. Are you scheduling on your calendar a specific time to do some content and some ideas that come across? Is that something? I mean, I haven't gotten to that point where I feel comfortable yet and I don't know why, but I've done the public speaking that this is going to be a little different. You know, 2000 people is about the most I've ever spoken to at one time and we'll leave it at that. But you know, now we're going to be talking about two million people, maybe, hopefully, knock on wood that this goes out to from that regards to be effective. So go ahead.

Speaker 1: 48:19

Well, I will tell you my experience, how I do it, and then anyone else who wants to jump in and share how they do it. So I try to write my scripts in advance. I set aside time, usually after I've done a LinkedIn live show, because I have my hair and makeup makeup done, you know, and I want to make sure that I'm camera ready and haven't just gotten out of bed in the morning. So, and then I set aside time and scripting the videos, like I showed you, that having that little script makes it easy for me to kind of go from one to the next, to the next, to the next. And what I do if I'm thinking about something is I have a free, it's a, it's a voice recording app on my phone. It's a free, it's like called voice recorder, and I will speak into that.

Speaker 1: 49:07

If I have an idea come up and then I can just turn that into a script. So I do set aside time and I try to record like maybe five videos at the same time and then if I'm sitting on my sofa watching the news, I may be editing them on my phone. So that is, that's my process Anybody else want to share? I hate to bug you, brenda, but I know you do a lot of videos, so if you could share your process, that would be helpful and anyone else who does videos. It doesn't feel like a lot here right now, was it, bob, that?

Speaker 5: 49:42

asked that question. Yeah, he was like do you guys like allocate time and do this and do that? I'm like that is a really good idea, bob, to allocate time and to have a structured. I mean, honestly, this is what happens for me and, granted, this is like I know what I'm doing. You know, this is like don't try this at home. This is the advice. This is what I do If I have some time on my day and somebody emails me a question and they say like the other day I got somebody who said I'm getting annoying emails from LinkedIn about jobs.

Speaker 5: 50:17

I'm not looking for a job. Is there any way to shut those off? So I'm like I explained it. But then I said you know, I'm going to do a video. Somebody will click video. This is what I did. And now you're laughing because this is what we do, like I'm going to do a quick video. This will take me like five minutes. Okay, 45 minutes later I'm done with it and I'm playing on that process to take me 45 minutes. But this is what I do.

Speaker 5: 50:36

I stop when I'm doing okay, ladies, you got to get your hair and makeup ready for your video, right? So you go fix your hair and makeup. So that takes a couple of. You. Get in front of your camera, I open up my zoom, I test out everything. I record my video and I do. I do have to admit, bob, I do it in one take because I know exactly what I'm doing. I get it all prepped in the background, I open up the link. So I know what I'm doing. So the video itself it was probably like a five minute video at max so I record the video inside zoom. After it's done, I export it, upload it to YouTube.

Speaker 5: 51:09

I did a training with one of my friends who did an audit of my YouTube channel. So she told me what to do with my thumbnail. So I go into Canva, I create a thumbnail, I got all the things that she told me and then I'm using TubeBuddy for SEO on YouTube. So that takes me another 10 or 15 minutes to do. We get it all done.

Speaker 5: 51:26

45 minutes later I email the person who asked me the question about the video here's the link to the video and then I also send it to my intern and I say make sure we merchandise this in our next newsletter. And then I tweet it out or I post it on LinkedIn and do something else with it. I mean, it's like from the outside looking and you're like well, fred just got a really great plan for her client and her time management skills. And oh, and meanwhile, at the end of the day, here's my to do list. You know you can't see it, but it's top to bottom. And where is create a video about an email on on? It's not on here because I get shiny object syndrome with videos. But having said that, I do have a process that I go through and even in my mind, if I'm thinking it's going to take me 10 minutes, I know I've got to allow a little bit more time to go through the process. I don't know if that stops Maybe it's better because you do the same thing.

Speaker 5: 52:25

But what you know, I thank you for sharing that.

Speaker 1: 52:30

And I mean when I say I'm doing that, I'm doing that if I'm doing like a two minute video or one minute video on my phone, a short form video. If I'm sitting down to do like a how to video and I'm on the screen and I've got my Camtasia open and I'm sharing my screen and I'm trying to go through something and then I want to have to up, download it, upload it to Happy Scribe to put the captions on it. So you know, I mean when I say like that, I've talked about the short form videos, not like anything like what Brenda's talking about doing. So you know that is like a whole, whole, other, whole other thing. So, tom, you wanted to jump in.

Speaker 3: 53:04

I just like Brenda, I suffer from Ooshiny a lot. So I'm doing this Ooshiny and then 10 minutes later, 20 minutes later, hour later, what was I doing? But I do because I'm an ENCOPE instructor. I had the ENCOPE private group. People ask questions all the time.

Speaker 3: 53:19

I do a lot of loom videos. Especially if someone asks me a question or if I'm grading someone's homework, I'll do a loom video. Get on. Loom video is super easy. I'm not looking for perfection, I'm not looking to edit things and then I send them the link. I could just post it something this morning on ENCOPE group about an update on LinkedIn, so those type of videos, and that's not going anywhere else until whether it's going to be shared with someone individually or a group. But what Brenda is doing is taking that video and getting a lot more activity after it, getting on a YouTube channel, stuff like that. So I could see how that could take a lot of time.

Speaker 3: 53:52

But I put things, I try to put things on my schedule. I use Word Hero for context and what. I also use what you do, that video recording, because I take a beach walk every morning. I record something and then I take the link to the recording, I upload it to Microsoft Word. I have a way you could take a link recording. It takes all that recording turned into text. I take that text and I go to chat GPT. I say it could show up blog post based on this context and boom.

Speaker 1: 54:21

Yeah, you know, I'm glad that you said that because I find that that helps too, and it's something that I learned from a training that I took from someone and I can't remember who. I feel bad because I can't remember who I learned these things from, but if you're wondering about even what to say, to take it I do that a lot of times on the app on my phone or if you do it on Zoom and you just talk about whatever your area is and you know, you can then get the transcript of that and use that for a blog post, the basis for a blog post or a script or anything else. Oh, cool. Thank you, brenda. That's Brenda's link to her video and how to stop the LinkedIn job emails. I put a link in there too.

Speaker 1: 55:10

One of the things that is part of this is we have a private, unlisted Facebook. Why am I saying Facebook? I never want Facebook. I hate Facebook. Anyway, on LinkedIn and so the recording of this and other groups. Are there Also some information? I actually just created a video quick start guide with some information on phone apps you can use and the various formats for social media. I will drop that in the group. I just finished it and I saved it to share with you all first in our group. So if you're not a member, this is the link. So please use the link to come and join us. It is private and unlisted, so when you ask to join I will see you and if you're a member of our little group here, I will let you in. And there's some other stuff in there as well. We are getting at the end here. This blew by. Thank you everyone so much for being there. Being here, I learned some stuff and I hope that you all did as well. Anybody wish to add anything? Some final words before we say goodbye.

Speaker 7: 56:34

I just love those pictures behind you. They're so colorful. I just love them.

Speaker 1: 56:42

Well, thank you. I will mention this one thing. Brent and I are both members of a group called Innovation Women. It's a speaker group. They were talking about backgrounds today and I used a green screen for a really long time. I actually have one that I bought that attaches I pulled down, so if I'm using a green screen, I don't get that weird pixelated thing from moving around. Then I had a professional speaker that I know tell me that having the green screen all the time can put people off If you're meeting with them, particularly just one-on-one. I decided I wasn't going to do that anymore. I just went to a store, a home goods near me, and I saw these two and I was like, oh my gosh, and I get people that comment on them all the time and they make me smile when I see them. They have a double duty there, thank you. Thank you, vince.

Speaker 1: 57:44

Okay, well, we are just about two minutes to noon. Again, I want to thank you so much for being here. I will see you hopefully again next month. Please do come to the LinkedIn group. I am going to drop that video quick start guide in there right now. I just finished it yesterday and I figured I'd save it for you all before I post it on LinkedIn. Thanks again, and have a great rest of your day and have a great weekend. Thanks for tuning into the content marketing show with me, annette Richmond. If today's insights have inspired and resonated with you, please share this episode and, if you haven't already, hit the follow button to keep learning and growing with us.