Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Latest Episodes
141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects
If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming. In this solo episode, I share practical strategies for simplifying video content c...
140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos
Your most engaging, professional looking video may be turning people away, without you even knowing it. In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting...
139 - Why 68% of People Skip Live Courses (And What I Did About It)
Currently, the talk is online programs are over. I found trying to fill a live online training challenging too. In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet ke...
138 - The Videos That Connect With Viewers (That You're Probably Not Doing)
Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content. In this solo episode, I share how to use behind-the-scenes video content to bu...
137 - Think Like a Marketer: Business Building Strategies for Entrepreneurs
Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake. In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to disc...
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