099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters

If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. 

In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teach others, and if you even have anything new to say.

10 Top Takeaways

🔹Your audience doesn't care about your appearance.

🔹Focus on delivering relevant content.

🔹Short videos (20-90 seconds) are most effective.

🔹Write how you speak for better engagement.

🔹You don't need to be an expert to share valuable insights.

🔹Consistency builds trust with your audience.

🔹Don't overthink your video content.

🔹Your unique voice is what matters most.

🔹Focus on one idea per video for clarity.

🔹Stop worrying about perfection in your videos.

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

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Transcript

Thanks for joining me for this episode. If you're like a lot of consultants or business owners, you probably spent way too much time worrying about your videos. You're stressing about how you look, how you sound, the background, the lighting. And honestly, that's not what your audience cares about at all. Today, I want to talk to you

Today I want to walk you through what people actually want when they watch your videos. And it's a lot simpler than you think. So let's get into it.

Your audience doesn't expect a Hollywood production. They just want personality. They want to see you. They want to see a real human, not a news anchor, not a reality contestant, a real person with real advice. They're not looking for fancy editing or slick graphics. They want to hear from someone they can actually relate to.

Number one, your audience doesn't expect a Hollywood production. They just want to see some personality. They want to see a real human, not a news anchor, not around, not a news anchor, not a reality show contestant, a real person with real advice. They're not looking for fancy editing or slick graphics. They want to hear from someone they can actually relate to. Number two, for social media,

Short videos are what people want. Think 20 to 90 seconds. That's it. Stick to one idea, one tip, one technique, or maybe one powerful insight. Trying to scram, trying to cram five minutes of information into one video, that's how you lose people. Make it short and keep it clear.

Number three, everything you say is in gold and that's okay. Get over that. I recommend writing a short script. The key is to write how you speak, not like you're writing an article. If you don't want to write a script, make a few notes just to keep you on track and just be you.

Number four, your audience doesn't care what you look like or sound like. They only care if the message is relevant to them. Think about it. When you're watching a video, you're not thinking, she's too old for video or he could stand to lose 10 pounds. You're thinking, is this relevant or helpful to me? And that's all your audience cares about too. So stop making it about you.

Number five, stop thinking that you have nothing to say. Yes, there is nothing totally new to say. A common theory is that all fiction stories boil down to a small number of basic plots. The most frequently cited theory is that all fiction is based on seven basic plots, and that comes from Christopher Booker's book, The Seven Basic Plots. But here's the thing, nobody can say it exactly like you can. Your voice, your take. your experience and that's the difference. 

Number six, Stop worrying that you don't know enough. You don't need to know everything about a topic. You only need to know a little bit more than your audience or bring a perspective that they haven't thought of yet. For example, I don't need to be a neurosurgeon to teach someone how to change a bandage. So you don't need to be the absolute top expert to help someone else move forward.

Annette Richmond (08:07.692)
And number seven, your audience wants consistency, not perfection. You don't need a viral video. You just need to show up consistently. That's how you build trust. And that's how people remember you. Not because you posted one perfect video six months ago.

Annette Richmond (08:30.378)
If you're stuck thinking your videos have to be perfect before you post any of them, you're just wasting time. Time that your competition is using to gain an edge. So just focus on being clear, focus on showing up, focus on giving people something they can actually use. That's what builds a connection and that's what builds trust. And that's what gets people to watch your videos.

So thanks for joining me today for this episode. If this gave you a little push to stop overthinking and start posting, send it to a friend who needs the same reminder.