Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.
This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business.
ABOUT
As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
130 - Why Businesses Should Move Video Creation In-House (Saves You Time, And Money)
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In 2026, most businesses use video marketing. Those that don't say one of the primary reasons is that video production is too expensive.
That's because they think of video in the "old way" as a production. In this solo episode, Annette Richmond shares how moving from hiring an outside agency to creating videos in-house can save time, save money, and, maybe more importantly build trust with potential clients.
Takeaways
🔹Old vs. new video strategies
🔹Benefits of in-house video creation
🔹Content pillars and topic clusters
🔹Using video to increase visibility and trust
🔹Data on video marketing adoption
CHAPTERS
00:00 Introduction: The Shift in Video Marketing
00:31 The Old Way of Corporate Video Production
00:56 Limitations of Polished Corporate Videos
01:25 Authentic Videos Engage Buyers More
02:12 What People Really Want to See in Videos
02:33 Video Usage Statistics and Trends
03:34 The New In-House Video Approach
03:53 Benefits of Employee-Generated Content
04:31 Expanding Reach Through Employee Networks
04:54 Overcoming Content Creation Challenges
05:35 Mapping Content to Buyer Journey
05:44 Summary: From Studio to Smartphone
06:11 Empowering Teams to Create Authentic Content
06:27 Closing Remarks and Next Steps
🔷If you're listening to this podcast, video feels way harder than it should. If you're ready to make video a priority, and not spend hours making a 60-sec video visit BlackDogMarketingStrategies.com
Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here
📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com...
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