129 - Why We Instantly Like or Dislike People (for No Apparent Reason) The Halo and Horns Effect

Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of. 

In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts. 

 Top  Takeaways

🔹First impressions are heavily influenced by the Horns and Halo effect.
🔹Implicit bias affects our judgments without us realizing.
🔹Being aware of these biases can improve client relationships.
🔹Shared interests, like rescue dogs, can create instant connections.
🔹Disliking someone initially may be based on unconscious biases.

Chapters

00:00 Introduction to Content Marketing and Client Relationships
02:19 Understanding the Horns and Halo Effect
03:51 Personal Experiences with Implicit Bias
04:34 Navigating Client Relationships and Connections

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com...

Transcript

[00:00:08.940] - Speaker 1
Hi, I'm Annette Richmond. Welcome to Content Marketing School, where we will dive into content marketing strategies, specifically for B2B professionals, consultants, and entrepreneurs. Discover how to confidently create engaging content and leverage content marketing to elevate your brand and grow your business. And if you enjoy the show, don't forget to hit that follow button. Now, let's dive in to today's episode. Hi, I'm Annette Richmond. Thanks for joining me today. Now, while this podcast is about content marketing, the whole reason for content marketing in the first place is to engage and build trust with potential clients so they actually become clients. So I wanted to I'm going to talk a little bit about that relationship today. If you're like me, you've probably had potential client or two that you just didn't click with, or maybe they just didn't click with you. Sometimes we understand why the relationship just doesn't feel like a good fit. It might be because the person has unrealistic expectations. It's important to me that clients understand that our relationship is a partnership. I can give them strategies to become more comfortable on camera, but they have to do the work. I can't just wave a magic wand and poof, now they love being on video.

[00:01:39.370] - Speaker 1
I invest in a fair amount of training myself. I'm a big fan of learning as much as I can for free. But I also know that when it comes to upping my knowledge or skills, working with a coach or trainer will accelerate my progress. I like to work with people who provide practical, no fluff training and advice. People like me. But sometimes we decide that someone is not for us, and we have no idea why. If you've ever had the feeling that you just don't click with someone, but you can't put your finger on it, I have something that I learned years ago that is actually based in psychology that I'm going to tell you about today. It's called the Horns and Halo Effect. Simply put, it's those feelings, positive or negative, that we sometimes feel about someone when we meet them. Now, we all have implicit bias. For example, if I mention there's a job where people are wearing uniforms, you're more likely to think about someone working in a fast food restaurant or maybe the local barista rather than thinking, Oh, the Seattle Seahawks or an Olympic athlete. Plicit bias is something that we are most likely unaware of.

[00:02:54.920] - Speaker 1
We don't realize that it often affects our decisions and judgments rather than objective facts. The Horns and Halo effect refers to just that. When we make a snap judgment about a person that we've just met based on one positive or negative characteristic that we don't even realize. Again, remember that those feelings can be positive as well as negative. For example, you might instantly feel a connection to someone if they remind you of a coworker or a boss that you enjoyed working with, or maybe a favorite college roommate or a longtime friend. I immediately feel a connection with people I meet who have dogs, particularly if they are rescue dogs, because rescue is near and dear to my heart. All of our girls are adopted, and my husband and I actually volunteered with the organization we adopted them through for several years. One of the things that connected me with my good friend, Brenda Meller, is that we both have Black Lab rescues. I'm always happy when I see her dog, Pepper, pop up in my feed, and that's the halo effect. You might instantly dislike someone who reminds you of a former boss or coworker that you didn't get along with.

[00:04:14.500] - Speaker 1
That's the Horn's effect. And I'll give you an example from my life, my days working as a bartender and DJ. It was the first day of work in a new place, and I was being introduced to my new coworkers. When I was introduced to the hostess, I took an instant dislike to her. There was absolutely no reason, and I had no idea why. I later realized it was because she had the same first name as a woman my boyfriend had been dating right before me. For that reason, she was a bit of a nemesis to my 20-something-year-old self. We ended up becoming really good friends, but the first few weeks working together were awkward. The next time you instantly connect with or dislike someone you've just met or just don't know very well, think about why. If that client doesn't hire you, that might be a classic case of it's not you and it's not them, it's somebody else entirely. Thanks again for joining me today. If you found this episode relevant, please share it with a friend. I bet they'll thank you. I'll see you next time. To continue the conversation, connect with me on LinkedIn.

[00:05:26.780] - Speaker 1
Just mention you found me on my podcast. If you find content marketing's cool, valuable, please follow the show and give us a five-star review. That's the only way I'll know that I'm on the right track. Thanks for tuning in to Content Marketing School with me, Annette Richmond. If today's Insights have inspired and resonated with you, please share this episode with a friend. And if you haven't already, hit that follow button to keep learning and growing with us.